Indian Home Healthcare Market

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Market Overview
Growth Drivers and
Growth Restraints
Epidemiology &
Disease type
Market Share
Competitive Landscape
Key Company Profiles
Healthcare Policy and
Regulatory Landscape
Market Segmentation Reimbursement Scenario
Future Development Growth

Indian Home
Healthcare
Market Analysis
Includes Market Size, Market Segmented by Types
and Key Competitors (Data forecasts from 2021 – 2030)
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This report presents a strategic analysis of the Indian Home Healthcare
market and a forecast for its development in the medium and long term.
It provides a comprehensive overview of the market value, dynamics,
segmentation, characteristics, main players, trends and insights, growth
and demand drivers, challenges & future outlook, etc. This is one of the
most comprehensive reports about the Indian Home Healthcare
Market, offering unmatched value, accuracy and expert insights.

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Data
Collection of
Data
Market
Dynamics
Collaboration
of Data
Verification &
Analysis
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10 A Sample Report on Indian Home Healthcare Market I Confidential
Table of Contents
1. Methodology and Scope…………………………………………………………………….…………………………………………………..…..13
1.1 Research Methodology
1.2 Analysis Methodology
1.3 Research Approach
1.4 Key benefits for stakeholders
2. Indian Home Healthcare Market Overview…………………………………………..…………………………………....…............................19
2.1 Introduction
2.3 Market size and forecast
3. Market Growth Drivers and Restraints …………………………………………………………………….………………………….………….22
3.1 Market Growth Drivers
3.1.1 Advancement of Technologies
3.1.2 Increasing prevalence of lifestyle diseases
3.1.3 Rising demand for quality care
3.1.4 Rising Aging population

Table of Contents (continued)
3.2 Market Restraints
3.2.1 Shortage of skilled healthcare staff
3.2.2 Lack of government regulations
3.2.3 Patient safety concerns
3.2.4 Limited Insurance coverage
4. Major Home Healthcare Market Type of Services……………………………………………………………………..……………………….30
4.1 Physician/Primary care
4.2 Nursing Care & Medical Attendants
4.3 Physiotherapy, Occupational Therapy and Speech Therapy
4.4 Nutritional Support
4.5 Hospice & Palliative Care
4.6 Other Skilled Homecare services
5.Home Healthcare Market Segmentation………………………..…………………………………………………………………..……….……35
5.1 By Therapeutic
5.2 By Diagnostic Homecare
5.3 By Mobility Assist

Table of Contents (continued)
6. Home Healthcare Major Products Market Share…………………………………………………………...…………..….........39
6.1 Market Analysis, Insights and Forecast - By Revenue
7. Competitive Landscape……………………………………………………………………………………………………………....41
7.1 Major Players Revenue
8. Key Company Profiles (Company Overview, Product & Services, Strategies & Financials ) ….………………………..…...44
8.1 Portea Medical
8.2 Apollo Homecare
8.3 Nightingales Home Health Services
8.4 Healthcare at HOME
9. Healthcare Policies and Regulatory Landscape………………………………….……………………………………………..53
9.1 Regulatory Framework of Indian Home Healthcare Market
10. Factors Driving Future Growth……………………………………………………………………………………………….…...56

A Sample Report on Indian Home Healthcare Market
1. Methodology and Scope

1.1 Research Methodology
 Insights 10’s research methodology delves deep into the market, covering the macro and micro aspects of the industry. We identify the
key growth drivers, opportunities, and restraints that might promote or hinder the future industry growth along with an expansive
overview of the competitive landscape to help our clients make informed strategic decisions
 We implement a mix of primary and secondary research for our market estimate and forecast. The secondary research forms the initial
phase of our study where we conducted extensive data mining, referring to verified data sources such as independent studies,
government and regulatory published material, technical journals, trade magazines, and paid data sources
 For forecasting, the following parameters were considered:
 Market drivers and restraints along with their current and expected impacts
 Technological scenario and expected developments
 End use industry trends and dynamics
 Trends in the consumer behavior
 Regulatory scenario and expected developments
 Current capacity and expected capacity additions up to 2030
 We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the
expected market growth rate
 We appoint data triangulation strategies to explore different areas of the market. Our qualitative and quantitative assessments are time-
sensitive, reflecting the most recent value and volume of the market across regions
 All our estimates and forecasts were verified through exhaustive primary research with the Key Industry Participants (KIPs)

1.2 Analysis Methodology
• Final Market Size Break-up to Rest of
Segmentation i.e., Product and Services,
Type, Specialty, Delivery Mode and
Geography, etc
• Arriving at the Market Size of each Segment
• Data Validation with Primary Interviews
• Final Market Size
• Validation from Primary Interview
• Summation of Revenue Generated from
Companies to Arrive at Total Market Size
• Revenue Generated by Products and
Services offered by Companies
Top Down Analysis
Bottom-up Analysis

1.3 Research Approach
The data presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
Data Collection
• Primary Interviews (Industry Participants,
Outside experts)
• Secondary Data
Company Reports and Publications,
Government Data, Financial Reports of Key
Industry Players, Press Releases, Scientific
and Industry Publications and Whitepapers
Market Data Analysis &
Statistical Model
• Market Trends
• Market Sizing and Analysis
• Data Triangulation & Validation
Market Trends such as Drivers, Restraints,
Opportunities, Challenges. An intensive
cross-verification and validation process
Interpretation and
Presentation
• Analysis & Interpretation
• Insights
• Presentation & Reporting
The information gathered is then analyzed
and synthesized. The market research
report is presented in different forms such
as charts by using a scientific approach for
easy understanding

1.4 Key Benefit for Stakeholders from this report
The study provides an in-depth analysis of the Indian Home Healthcare Drug Market with current trends and future estimations
to elucidate the imminent investment pockets
Our tools provides stakeholders with a cohesive understanding of the industry outlook, considering the qualitative and
quantitative industry variables
Comprehensive analysis of factors that drive and restrict the market growth is provided
Comprehensive quantitative analysis of the industry from 2021 to 2030 is provided to enable the stakeholders to capitalize on
the prevailing market opportunities
Extensive analysis of the key segments of the industry helps understand the applications and technologies used globally
Our rigorous data collection, thorough statistical analysis and specialist assessments ensure that our clientele has a greater
understanding of the industry space, supply chain, price fluctuations, competitive landscape, and other vital factors

“COVID-19 has introduced a large number of Indians
to the possibility of new avenues of care delivery, with
advanced, specialised healthcare customized to their
specific needs and available on demand, outside
institutions from the comfort of their homes.”

2. Indian Home Healthcare Market Analysis :
Market Overview

2.1 Introduction
 Home healthcare largely refers to the treatment of diseases or
palliative or even critical care within the comfort of the patients’
homes and sometimes assistance with daily living for senior citizens
or people with several chronic ailments.
 Home healthcare is distinct in that services are provided in the
comfort of your own home, but they are just as effective, hassle-free,
and, in some cases, less expensive than those provided by a hospital
or clinic.
 The prime objective of home healthcare is to bring quality healthcare
to your door. It is an umbrella term for health care services provided
in the convenience and comfort of your own home by both proficient
(physical therapy, nursing care, doctor visits) and non-skilled medical
(companion and personal care activities) professionals.
 The Indian home healthcare sector, which has grown to a $5.4 billion
market, needs to have strong accreditation and standardization
processes to ensure the quality of services.

Indian Home Healthcare Market Size $Bn) 2022-2030F
2.2 Market Size & Forecast
 In 2020, the market accounted for approximately
4% of India's overall healthcare industry earnings.
 The India home healthcare market size was
valued at USD 5.4 billion in 2021 and is projected
to expand at a compound annual growth rate
(CAGR) of 19.2% from 2021 to 2030.
 India has multiple home healthcare players
providing healthcare across preventive, promotive,
chronic, acute rehabilitative and palliative care in
the comfort of the patient’s home. Traditionally,
60–80 per cent demand for home care has been
driven by senior citizens seeking supportive long-
term care at home.
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Key Analysis
$5.4
$XX

Growth Drivers and Growth Restraints

3.1 Market Growth Drivers
Implementation of pregnancy
controlling activities
Advancement of
Technologies
Increasing prevalence of
lifestyle diseases
Rising aging population
Shortage of Skilled
Healthcare Staff
Lack of government
Regulations
Patient safety concerns
Limited insurance coverage
Drivers Restraints
Rising demand for
quality care

Market Growth Drivers
3.1.1 Advancement of Technologies
• Technological advancements have made healthcare devices portable, user-friendly, and more
convenient for patients at home or traveling.
• The introduction of newer technologies in this market has greatly boosted the current
communication flow between patients and healthcare providers, enabling better, faster, and
more effective care.
• Developments in technology coupled with increasing demand are likely to drive the market
growth in India. Several companies have ventured into delivery of medicines, further
contributing to the patient-centric advantages of in-home care.
• Federation of Indian Chambers of Commerce & Industry (FICCI), 54% of people preferred
laboratory tests, delivery of medicines, and nursing care at home.

Market Growth Drivers (continued)
• The increased prevalence of chronic
ailments such as hypertension, diabetes,
arthritis, cancer, and cardiovascular diseases
are aiding the growth of the market.
• Approximately 50% of all home healthcare
patients have at least one chronic illness, and
this number is expected to keep increasing in
the future.
3.1.2 Increasing Prevalence of lifestyle diseases
• Chronic illness is a long-lasting condition
that can be controlled but not cured.
Treating and managing chronic illnesses has
become a major concern.
Disability-adjusted life years (DALYs)

3.1.3 Rising Demand for quality care
• The need for better primary and postoperative
care, is likely to drive the market growth in the
country.
• Portea Medical offers geriatric care inclusive of
physiotherapy, palliative care, primary care,
and postoperative care.
• Companies are expanding their service
offerings to maintain and increase market
share.
SAMPLE

3.1.4 Rising aging population
Sample
• The growth of this population segment will
boost the demand for healthcare and
greatly increase the burden on
governments and health systems as the
aging population is more prone to chronic
diseases.
• Home healthcare reduces unnecessary
hospital admissions & readmissions and
the time and costs involved in traveling to
meet healthcare professionals.

3.2.1 Shortage of Skilled Healthcare
Staff
 A study highlighted that density of active health
workforce in India is a little over one-fourth of the
WHO recommended threshold of 44.5 skilled
health workers per 10,000 persons.
3.2.2 Lack of Government
Regulations
 Till date there is no regulatory framework for the
private home healthcare segment.
Sample Sample

3.2.3 Patient safety concerns
 In home care, the nurse-physician association
involves lesser face-to-face contact, and the
nurse is responsible for making assessments
and communicating findings.
 This factor affects the degree of patient safety
and outcomes.
3.2.4 Limited insurance coverage
 In India, home healthcare treatments are covered
by insurance only if they are post-hospitalization
treatments; in-home treatments for geriatric and
chronic ailments are not covered by insurance
companies.
Sample Sample

4. Indian Home Healthcare Market Analysis:
Home Healthcare Practices

4. Major Home Healthcare Market - Type of Services
Physician/Primary Care Nursing Care
 Long-term, hourly nursing care at
home for adults with a chronic illness,
injury, or disability
 A doctor may visit a patient at
home to diagnose and treat the
illness(es). He or she may also
periodically review the home
health care needs.
 Physiotherapists help patients recover from a lot
of neurological, musculo-skeletal and cardio-
pulmonary disorders with the help of exercise
therapy or kinesiology, manual therapy and
electrotherapy & other advanced treatment
modalities.
 An occupational therapist can help a patient with
physical, developmental, social, or emotional
disabilities relearn how to perform such daily
functions as eating, bathing, dressing, and more.
 A speech therapist can help a patient with
impaired speech regain the ability to communicate
clearly.
Physiotherapy, Occupational
and Speech Therapy
4.1 4.2 4.3

4. Major Home Healthcare Market Type of Services
Nutritional Support Hospice & Palliative Care
 Hospice is provided for a person with a
terminal illness whose doctor believes
he or she has six months or less to live if
the illness runs its natural course.
 Palliative care is specialized medical
care for people living with a serious
illness, such as cancer or heart failure.
 Nutrition support is the provision
of nutrients via a tube placed into
the stomach or small intestine, or
intravenously for patients who
are unable to eat adequately
when provided a normal diet.
 Short-term, physician-directed care
designed to help a patient prevent or
recover from an illness, injury, or hospital
stay
 Tele-medicine and online consultation
 Diagnostic Tests at home
 ICU set up at home
Other Skilled Homecare
Services
4.4 4.5 4.6

Market Segmentation

Snapshot of Home Healthcare Market Segmentation
Market
Restraints
Therapeutic Diagnostic Homecare Mobility Assist
Market Segmentation

Snapshot of Home Healthcare Market Segmentation
Therapeutic Diagnostic Homecare Mobility Assist
• Home Respiratory
Therapy Environment
• Insulin Delivery Devices
• Home IV Pumps
• Home Dialysis Equipment
• Other Therapeutic
Equipment
• Diabetic Care Unit
• BP Monitors
• Multipara Diagnostic
Monitors
• Other Self- Monitoring
Equipments
• Apnea and Sleep
• Holter Monitors
• Heart Rate Meters
• Other Diagnostic Equipments
• Wheel Chair
• Home Medical
Furniture
• Walking Assist Devices

 The Home Healthcare market for the software and
hardware segment was worth US$ XX million in 2020 and
is projected to reach US$ XX million by 2030; it is
expected to grow at a CAGR of XX% during the forecast
period
 The market for the tele-consulting segment is estimated to
be worth US$ XX million by 2030 and is expected to grow
at a CAGR of 20.3% during the forecast period
5.1 Market Segmentation: By Therapeutics
Indian Home Healthcare Market Share by Therapeutics 2022 Key Insights

In 2020, the tele-hospital segment held the largest share of
the market, by type. However, the demand for telehome is
also expected to grow at the fastest rate during the coming
years.
The Home Healthcare market for the tele-hospital segment
was worth US$ XX million in 2020 and is projected to reach
US$ XX million by 2030; it is expected to grow at a CAGR of
XX% during the forecast period
The market for the tele-home segment is estimated to be
worth US$ XX million by 2030 and is expected to grow at a
CAGR of 20.1% during the forecast period
5.2 Market Segmentation: By Diagnostic Homecare
Indian Home Healthcare Market Share by Diagnostic Homecare
2022
Key Insights

5.3 Market Segmentation: By Mobility Assist
Key Assumptions
Wheel Chair
Home Medical
Furniture
Walking Assist
Devices
Wheel Chair Home Medical Furniture Walking Assist Devices
 In Indian Home Healthcare market, the topical segment
held a large share of the market owing to the rise in the
demand for topical Home Healthcare drugs such as anti-
inflammatory agents, anti-infective, local anesthetics,
cleansers, and emollients to treat acne.
Indian Home Healthcare Market Share by Mobility Assist 2022

Home Healthcare Service Market Share

Top Brands in Home Healthcare Market
6.1 Major Home Healthcare Products Market Share
Key Insights
Indian Home Healthcare Major Products
Market Share
Brand 1 Brand 2 Brand3 Brand 4

Competitive Landscape

7.1 Major Players Revenue (Current and Forecast)
2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F
Portea Medical XX - - - - - - - -
Apollo Homecare XX - - - - - - - -
Nightingales Home
Health Services
XX - - - - - - - -
Healthcare at HOME XX - - - - - - - -
Revenue of Home Healthcare Market Players ($Bn)

Key Players by Revenue Growth and Market Share
Portea Medical
Apollo Homecare
Nightingales Home Health Services
Healthcare at HOME
Home Healthcare Key Players ($Bn)
Revenue Market Share Growth

8. Key Company Profiles

8.1 Portea Medical
Company Profile
Company Name: Portea Medical
Year of Establishment: 2013
Headquarter: Bengaluru, India
Revenue: US $ xx Bn
Website: https://www.portea.com/
Sample

Portea Medical (continued)
Breakdown of net revenue by segment, 2022
Key Developments
 Portea Medical announced the unveiling of the Brand Mascot ‘Chiron’ the healthcare Angel, an angel who assures
keeping all the health woes at bay for the users. Alongside the launch of Chiron, the first mascot of its kind in the
country, they have also revamped the company logo.
Revenues ($Bn), 2022-2030
XX
XX
1 2 3 4

Website: https://www.apollohomecare.com/
Sample
Headquarter: Chennai, India
Revenue: $xx Bn
Company Profile
8.2 Apollo Homecare
Company Name: Apollo Homecare

Apollo Homecare (continued)
XX
XX
1 2 3 4
Analysis
Key Developments
 Apollo Homecare has been recognized as the Innovative solution of the year 2018 for home care at the Times Healthcare Achievers 2018
 Apollo Hospitals invests Rs 1,400 crore for expansion.
 Home Partnership Programs are devised to facilitate long-term care for patients.

Sample
Company Name: Nightingales Home
Health Services
Headquarter: Bangalore, India
Revenue: US$xx Bn
Website: :
Company Profile
8.3 Nightingales Home Health Services
https://www.nightingales.in/

Nightingales Home Health Services (continued)
Analysis
Revenues ($Bn), 2022-2030)
XX
XX
1 2 3 4
Key Developments
• Medwell Ventures, founded by Mr Vishal Bali and Dr Ferzaan Engineer, acquired Nightingales Home Health Services in 2014.
• The acquisition brought in the scale, organization structure, systems, processes and expanded the business to other geographies like
Mumbai, Hyderabad and Chennai.
• Nightingales is a holistic home healthcare partner for more than 5 Lakh families.

8.4 Healthcare at HOME
Company Profile
Company Name: Healthcare at HOME
Headquarter: Noida, India
Revenue: $xxBn
Website: https://hcah.in/
Sample

Healthcare at HOME (continued)
Analysis
XX
XX
1 2 3 4
Key Developments
 Health Care At Home, a leading provider of technology-driven home-based medical services, is a joint venture between the Burman
family, the promoters of fast moving consumer goods (FMCG) company Dabur, and founders of Health Care At Home of Britain.
 The company provides a multitude of services ranging from routine procedures like injection administration to home chemotherapy, home
ICU services, and even maternity services. HCAH, which has presence in 70 cities across the country, provides physical rehabilitation and
recovery through its service such as home ICU (intensive care unit), elderly care services including long term nursing, palliative and
attendant care services and chronic disease management services.

9. Healthcare Policy and Regulatory Landscape

9.1 Regulatory Framework of Indian Home Healthcare Market
Home-healthcare is growing fast, but remains fragmented
and unorganized — outside the purview of the regulatory
structure of the healthcare sector, which includes hospitals,
clinics, and primary healthcare centers. To support this
fledgling segment’s growth, there is a need to recognize it
through proper regulation. This will also help it deal with
challenges that need policy-level intervention.
Private home healthcare appears to be gaining ground in
India, but this critical segment is surprisingly outside the
purview of a proper regulatory framework. Even the recently-
announced National Health Policy, 2017, seems to have
completely missed this segment, industry leaders have said.

Regulatory Framework of Indian Home Healthcare Market
• The widely popular NABH (National Accreditation Board for Hospitals & Healthcare
Providers) has also not framed any healthcare regulatory framework for the private
home healthcare segment
• The entire market of Home Healthcare is worth above Rs 12,000 crore and so far not
even one per cent of the market has been captured by all the players combined
• The National Health Policy, 2017, which was approved by the Union Cabinet on
March 15, envisages the setting up of a National Digital Health Authority (NDHA) to
regulate, develop and deploy digital health across the continuum of care.

10. Future Driving Growth

Future Opportunities
.
Being the second most populated
country in the world, the requirement
for medical attention and services will
keep growing in India.
Keeping aspects like queue-free hospitals in
mind it is safe to say that the need for home
healthcare will increase in the coming years.
It has been seen that the number of senior
citizens will increase three times in the next
thirty years.
Also, the increasing number of
people suffering from chronic
diseases including cancer, kidney
failure, Alzheimer’s disease and
others will be benefitted immensely
from this module of healthcare
service and lead a more self-reliant,
independent and dignified life.
Future
Opportunities

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Indian Home Healthcare Market

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