The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

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This presentation analyses the carmakers' group platform strategy/policy to reduce cost and time to market:
- Platform concept – design and process.
- Standardisation to reduce cost – concept, scaling process, parts and tools standardisation.
- Do we need a platform concept to reach these objectives ? Analysis based on VW – Platform policy, production data, by segment and model family, with a forecast until 2017.
- Advantages and dangers of a modular construction.
- Conclusion.
- Appendix: European carmakers platforms policies.

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The Modular Design of Automotive Platforms - Carmaker's Strategies in Europe

  1. 1. info@inovev.com http://www.inovev.com Modular Design of Automotive Platforms An innovative approach to reduce cost, and time to market Carmakers’ Strategies (Production in Europe) Jamel Taganza Vice-President Jamel.taganza@inovev.com Michel Costes President michel.costes@inovev.com Jean-Michel Prillieux Market director 11/04/2013 Bernard Thibault
  2. 2. Content April 11, 2014 2 Introduction of INOVEV Objectives of the current presentation Slide n°3 Slide n°8 Platform concept Slide n°11 Standardisation to reduce cost Slide n°16 Do we need a platform concept to reach these objectives? Analysis based on VW Slide n°25 Advantages and dangers of a platform modular approach Slide n°37 Conclusion Slide n°39 Appendix: European Carmakers platforms policies Slide n°41
  3. 3. Introduction of INOVEV April 11, 2014 3
  4. 4. INOVEV: THE AUTOMOTIVE KNOWLEDGE PLATFORM April 11, 2014 4
  5. 5. Inovev is a worldwide automotive analysis company giving professionals access to continuously updated information and analyses. Economic data Technical data PRODUCTION AND REGISTRATIONS DATA Quantities of cars Produced and registered in the world country by country, carmaker by carmaker, plant by plant, model by model, year by year. Period: 2005-2018 (achieved, current and forecast) DAILY ANALYSIS OF THE AUTOMOTIVE MARKET Analysis of the automotive market put into perspective with production and registrations data compiled by Inovev TECHNICAL ANALYSIS Analysis of products and processes innovations by technical communities (powertrain, materials, fasteners, bodies-in-white...) TECHNICAL FILES Main elements to support your analysis: technical studies, photos, scan files, sections, detailed material analysis, detailed product/process analysis INOVEV: THE AUTOMOTIVE KNOWLEDGE PLATFORM April 11, 2014 5
  6. 6. Inovev’s expertise in automotive technologies The INOVEV Team has managed the analysis of around 100 automotive bodies, according to methodologies and specifications built par carmakers and their suppliers. April 11, 2014 6
  7. 7. Automotive Information Currently Available on Inovev Quantities of cars Produced and registered in the world Analyses and data can be purchased on-line Online private “Auto Data Centres” For customers and partners Daily analysis of the automotive market Full and coherent database Pivot tables pre-configured Infographic with search engine April 11, 2014 7
  8. 8. Objectives of the current presentation April 11, 2014 8
  9. 9. Objectives (1/2) The competition is very fierce in the automotive industry. Many factors contribute to the success or failures of carmakers’ strategies. Control of technologies is a key component of carmakers’ strategies. It contributes strongly to:  The design and engineering of vehicles responding better to the demand.  The reduction of cost. A vehicle is composed of many components grouped together in different manners. In the recent decade a new word has been put on the front of the communication : the platform. Many carmakers communicate today about its new platforms, much more efficient than the previous ones. However several questions arise  What is really a platform?  Do the carmakers really reduce the number of their platforms?  Do some carmakers control the design and engineering of platforms better than other ones? And will this control give them significant strategic advantages versus competitors?  Or is it mainly communication? April 11, 2014 9
  10. 10. Objectives (2/2) Automotive industry is a very competitive one. Competition has still increased over the last 10 years with an enhanced globalisation. In order to face this competition, carmakers:  Develop their offer by: • Adding versions to their range of models (e.g. SUV, crossovers, …) • Adapting the design of the cars to the specific demand of the different countries where they sell their products.  Decrease the cost of their products by: • De-contenting them every time that the de-contented products are sufficient for the targeted customers • Decreasing the price of the products: - By using a systemic approach. - Standardise as much as possible to produce mass volume parts at low cost. Platform is at the core of the know-how of the carmaker. Designing sets of efficient platforms at an optimised cost provides those of carmakers which control technologies with very significant advantages versus competition. Many efforts are deployed to develop and engineer optimised platform The concept of platform varies from one carmaker to the other one. In all cases the platform is an ensemble composed of:  The underbody (which is the structure of the platform).  The systems that are attached to this underbody and that contribute to the mechanical properties of the car, as the suspensions and the powertrain. Considered systems are not the same from one carmaker to another April 11, 2014 10
  11. 11. Platform concept April 11, 2014 11
  12. 12. Platform and underbody: design Platform (concept, not existing physically) Body shell (existing physically) April 11, 2014 12
  13. 13. Platform concept April 11, 2014 13
  14. 14. Platform and underbody: process April 11, 2014 14
  15. 15. Platform and underbody: process April 11, 2014 15
  16. 16. Standardisation to reduce cost April 11, 2014 16
  17. 17. The design of a platform needs a systemic approach. The car must comply with a lot of constraints:  Design • Static (torsion, bending, acoustic) • Dynamic (front, rear and side crash, small shock, pedestrian safety) • Mass • Roominess  Process • Installed tooling: flexibility  Minimum cost For cost reduction reasons, it is necessary:  to use a maximum of common parts over a wide range of models and derivatives. Generally, some basis systems of the car are designed, and then adapted to comply with the specification of a maximum of models.  To standardise the attachments of the modules so that more flexibility is enabled. Platform concept April 11, 2014 17
  18. 18. Standardisation of general design April 11, 2014 18 Source: Fiat-Chrysler (FCA)
  19. 19. Underbody A Underbody C Underbody B Attachment points • Important design approach • Standardisation of attachments of modules • Standardisation of parts • Assembly flexibility on a same line by using adequate pilot processes Standardisation of parts and attachments April 11, 2014 19
  20. 20. Scaling Process Build models with different models on the basis of the same platform  Not multiply all the dimensions  But keep identical or similar the maximum of parts and keep identical the maximum of fixations (in particular holes used for assemblies)  Change the dimensions of a minimum of parts Use the same toolings  Stamping tooling to produce parts on demand Example: central floor  Welding and assembly lines April 11, 2014 20
  21. 21. Standardisation of parts Underbody: around 100 parts from several grams to 10 kg (including around 30 parts> 1kg) April 11, 2014 21
  22. 22. Standardisation of position and attachments of modules April 11, 2014 22 Uniform length Unified engine position Standardised attachment for rear axles
  23. 23. Standardisation of tooling Flexible factory January 27, 2014 23
  24. 24. Standardisation of tooling Tooling carry over January 27, 2014 24 Source:
  25. 25. Do we need a platform concept to reach these objectives? Analysis based on VW April 11, 2014 25
  26. 26. Do we need a platform concept to reach these objectives? The options of vehicle design  Option 1 • Each new car is designed separately, without interaction with other cars of the carmaker’s range. It is a very old approach, abandoned by traditional carmakers decades ago. Currently only some Chinese-Chinese carmakers are still in this scheme. April 11, 2014 26
  27. 27. Option 2 : standardisation into a same segment:  Inside each brand  Across the brands Option 3: standardisation across segments but using a different code name of platform for each segment. Option 4: standardisation across segments but using a same code name for the different segments Do we need a platform concept to reach these objectives? April 11, 2014 27 The question is: Is the difference between option 3 and 4 only “Marketing”?
  28. 28. Platforms to be build for a large number of vehicles Volkswagen Group: several brands – many vehicles in each brand April 11, 2014 28
  29. 29. VW Platform policy MQB (transversal engine) MLB (longitudinal l engine) Production in Europe PQ35 PQ25 April 11, 2014 29 Data available in Premium 1 or Premium 2 access
  30. 30. 2005 : platforms by segment vehicles which will be produced from MQB platform in 2017 MQB: Modularer QuerBaukasten – Modular Transverse Matrix (Construction Box) VW Platform policy April 11, 2014 30 Data available in Premium 1 or Premium 2 access
  31. 31. • 2013 : Transition - Introduction of the MQB and decrease of others platforms VW Platform policy April 11, 2014 31 Data available in Premium 1 or Premium 2 access
  32. 32. • 2017 :– MQB platform – More segments VW Platform policy April 11, 2014 32 Data available in Premium 1 or Premium 2 access
  33. 33. Comparison of Volkswagen PQ 35/PQ36 and PQ 46 Some standardisation is effective across 2 different platforms….. Do we need a platform concept to reach these objectives? April 11, 2014 33 Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access
  34. 34. Comparison of Volkswagen PQ 35/PQ36 and PQ 46 Some standardisation is effective across 2 different platforms….. Do we need a platform concept to reach these objectives? 6 of 8 positioning holes are at same position 2 rear holes have different positions April 11, 2014 34 Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access Complete view of the underbody available in Premium 1 or Premium 2 access X Y Z
  35. 35. Comparison of Volkswagen PQ 35/PQ36 and PQ 46 ….But standardisation still remains low Do we need a platform concept to reach these objectives? Golf 6 Passat 6 Front floor No common parts between Golf 6 and Passat 6 April 11, 2014 35 Complete view of the parts available in Premium 1 or Premium 2 access Complete view of the parts available in Premium 1 or Premium 2 access
  36. 36. Do we need a platform concept to reach these objectives? Comparison of 2 vehicles based on platforms with 2 different names:  Golf 6 (SOP: 2003 – EOP: 2012 – Segment C – Platform PQ36)  Passat 6 (SOP: 2005 – EOP: Scheduled in 2014 – Segment D – Platform P46) See following slides Comparison of platforms PQ35 and PQ45 on one side, and MQB on another side April 11, 2014 36 Data available in Premium 1 or Premium 2 access
  37. 37. Advantages and dangers of a platform modular approach April 11, 2014 37
  38. 38. Advantages and dangers of a platform modular approach Advantages  Reduce • Part cost • The cost of the tooling is spread over a larger number parts • Development cost  Decrease • Time to market for new vehicles and/or new versions  Focus R&D on • Less projects with more means Dangers  MQB platform can be by default over-designed and over-engineered for some basic segment models (A or B).  Cost of adapting the MQB base to specific projects. It may be more costly to adapt the MQB platform to a new project than to redesign a new platform  First investment and replacement cost of the toolings to adapt them to the new concept  Quality problems due a non-optimised design (due to the MQB platform constraints)  Not being able to take advantage of new developments and technologies coming to the market April 11, 2014 38
  39. 39. Conclusion April 11, 2014 39
  40. 40. Conclusion The platform modular approach is really a way to reduce cost, providing however that it is pushed only to a reasonable extent. April 11, 2014 40 Attempting to use a too low number of platforms can lead to “acrobatic” adaptations leading to an increase of cost rather than a decrease in cost. It is difficult to analyse from the production number data by platform the strategic advantage of a carmaker which would result from a better control of modular approach. Actually information released by carmakers is much based on marketing.
  41. 41. Appendix: European Carmakers platforms policies April 11, 2014 41
  42. 42. Main platforms in Europe Platforms by carmakers relating to production in Europe Ranking by number of cars per platform in average April 11, 2014 42 Data available in Premium 1 or Premium 2 access
  43. 43. Main platforms in Europe Platforms by carmakers relating to production in Europe Ranking by number of cars per platform in average April 11, 2014 43 Data available in Premium 1 or Premium 2 access
  44. 44. Main platforms in Europe Ranking by number of vehicles per platform April 11, 2014 44 Data available in Premium 1 or Premium 2 access
  45. 45. RENAULT-NISSAN Platform policy Production in Europe B CMF C B0 April 11, 2014 45 Production in Europe Data available in Premium 1 or Premium 2 access
  46. 46. 2005 – Platforms based on segments RENAULT-NISSAN Platform policy April 11, 2014 46 Data available in Premium 1 or Premium 2 access
  47. 47. • 2013 – More integration with NISSAN RENAULT-NISSAN Platform policy April 11, 2014 47 Data available in Premium 1 or Premium 2 access
  48. 48. • 2017 : More segments on the same platform RENAULT-NISSAN Platform policy April 11, 2014 48 Data available in Premium 1 or Premium 2 access
  49. 49. PSA Platform policy Production in Europe B000 PF1 EMP2 April 11, 2014 49 Production in Europe PF2PF3 PF3 Data available in Premium 1 or Premium 2 access
  50. 50. 2005 – Platforms based on segments PSA Platform policy April 11, 2014 50 Data available in Premium 1 or Premium 2 access
  51. 51. • 2013 – Introduction of the EMP2 for the C segment PSA Platform policy April 11, 2014 51 Data available in Premium 1 or Premium 2 access
  52. 52. • 2017 : More segments on the same platform PSA Platform policy April 11, 2014 52 Data available in Premium 1 or Premium 2 access
  53. 53. FIAT-Chrysler Platform policy U3 PF1 169 April 11, 2014 53 Production in Europe 199 178 Data available in Premium 1 or Premium 2 access
  54. 54. 2005 – Platforms based on vehicles FIAT-Chrysler Platform policy April 11, 2014 54 GROUP FIAT 2005 (Multiple Items) Sum of 2005 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total 169 A SEDAN PANDA FIAT 2003 2013 356 158 229400 178 B MICROVAN DOBLO FIAT 2000 2009 416 171 28225 MPV IDEA FIAT 2003 2011 393 170 42643 MUSA LANCIA 2004 2013 398 170 31748 SEDAN PALIO/SIENA/ALBEA FIAT 1996 2011 413 162 43121 PUNTO FIAT 1999 2007 384 166 205730 YPSILON LANCIA 1995 2005 378 170 72767 LUV LUV DOBLO FIAT 2000 2009 416 171 88570 186 C MPV MULTIPLA FIAT 1998 2010 409 187 29721 199 B SEDAN PUNTO FIAT 2005 2016 403 169 84853 A A SEDAN SEICENTO FIAT 1998 2010 332 151 55505 C/D C SEDAN STILO FIAT 2001 2007 425 176 69655 E1 E SEDAN 166 ALFA 1998 2007 472 182 2608 THESIS LANCIA 2001 2008 489 183 1127 EPSILON E SEDAN CROMA FIAT 2005 2010 476 177 25393 MASERATI SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 5694 PREMIUM D SEDAN 159 ALFA 2005 2011 466 183 17216 SPORT SPORT BRERA/SPIDER ALFA 2005 2011 441 183 1613 PSA E MPV PHEDRA LANCIA 2002 2010 473 185 5713 ULYSSE FIAT 2002 2010 473 185 8304 LUV LUV SCUDO FIAT 1995 2016 444 181 20680 PUNTO 1 SPORT SPORT BARCHETTA FIAT 1995 2005 392 164 242 TIPO 2 C SEDAN 147 ALFA 2000 2010 422 173 71117 D SEDAN 156 ALFA 1997 2006 443 175 21302 LYBRA LANCIA 1999 2005 447 174 4126 MAREA FIAT 1996 2007 439 174 1443 SPORT SPORT COUPE GT ALFA 2003 2010 449 176 18585 U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 101006 unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 5361 Grand Total 1293468 Data available in Premium 1 or Premium 2 access
  55. 55. • 2013 – Several platforms for same segments FIAT-Chrysler Platform policy April 11, 2014 55 GROUP (Multiple Items) 2013 (Multiple Items) Sum of 2013 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total 169 A SEDAN 500 FIAT 2007 2014 355 163 160561 PANDA FIAT 2003 2013 356 158 45145 2011 365 164 116887 B MPV 500L FIAT 2012 (blank) 415 178 67138 SEDAN YPSILON LANCIA 2011 384 168 60185 178 B MPV MUSA LANCIA 2004 2013 398 170 1904 199 B MICROVAN DOBLO FIAT 2010 (blank) 439 183 6790 FIORINO FIAT 2007 (blank) 386 172 12684 SEDAN LINEA FIAT 2007 (blank) 456 173 25740 MITO ALFA 2008 2014 406 172 19189 PUNTO FIAT 2005 2016 403 169 114552 LUV LUV DOBLO FIAT 2010 (blank) 439 183 73294 FIORINO FIAT 2007 (blank) 386 172 29772 C/D C SEDAN BRAVO FIAT 2007 2013 434 179 9177 DELTA LANCIA 2008 2015 452 180 9359 GIULIETTA ALFA 2010 2017 435 180 52788 MASERATI SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 7584 PSA LUV LUV SCUDO FIAT 1995 2016 444 181 15134 SUZUKI B SUV SEDICI FIAT 2006 2013 412 176 5611 U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 106530 unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 6170 Grand Total 946194 Data available in Premium 1 or Premium 2 access
  56. 56. • 2017 : More segments on the same platform FIAT-Chrysler Platform policy April 11, 2014 56 GROUP (Multiple Items) 2017 (Multiple Items) Sum of 2017 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total 169 B MPV 500L FIAT 2012 (blank) 415 178 80023 500L LIVING FIAT 2014 435 178 23833 SEDAN YPSILON LANCIA 2011 384 168 70615 SUV RENEGADE JEEP 2014 (blank) (blank) (blank) 120000 199 B MICROVAN DOBLO FIAT 2010 (blank) 439 183 15598 FIORINO FIAT 2007 (blank) 386 172 18394 SEDAN LINEA FIAT 2007 (blank) 456 173 45308 PUNTO FIAT 2017 (blank) (blank) (blank) 246875 LUV LUV DOBLO FIAT 2010 (blank) 439 183 95029 FIORINO FIAT 2007 (blank) 386 172 37202 (deleted) B SEDAN MITO ALFA 2015 (blank) (blank) 39721 C SUV SUV ALFA 2014 (blank) (blank) 18827 C/D C SEDAN GIULIETTA ALFA 2010 2017 435 180 64726 MASERATI D SEDAN GIULIA ALFA 2015 (blank) (blank) 29373 (blank) (blank) 14762 SPORT SPORT NON IDENTIFIED MASERATI N.R. (blank) (blank) (blank) 9531 U3 LUV LUV DUCATO FIAT 1994 (blank) 500 200 115041 unknown SPORT SPORT NON IDENTIFIED FERRARI N.R. (blank) (blank) 5944 YN B SUV 500X FIAT 2014 (blank) (blank) (blank) 81196 Grand Total 1131998 unknown Data available in Premium 1 or Premium 2 access
  57. 57. BMW Platform policy L3 L7 LU April 11, 2014 57 Production in Europe L6L1 L2 Data available in Premium 1 or Premium 2 access
  58. 58. 2005 – Platforms based on vehicles BMW Platform policy April 11, 2014 58 GROUP BMW 2005 (Multiple Items) Sum of 2005 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total E36/46 D SUV X3 BMW 2003 2010 457 185 106165 E65 E SEDAN 7 SERIES BMW 2001 2008 484 185 11378 F SEDAN 7 SERIES BMW 2001 2008 503 190 37731 L1 E E 6 SERIES BMW 2003 2010 482 186 21873 SEDAN 5 SERIES BMW 2004 2010 484 185 203256 L2 C SEDAN 1 SERIES BMW 2004 2011 423 175 156724 D SEDAN 3 SERIES BMW 2005 2011 452 182 402020 L3 B SEDAN MINI MINI 2001 2006 363 169 200163 unknown F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 692 Grand Total 1140002 Data available in Premium 1 or Premium 2 access
  59. 59. • 2013 – L7 platform shared between C and D segments BMW Platform policy April 11, 2014 59 GROUP BMW 2013 (Multiple Items) Sum of 2013 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total L2 C SUV X1 BMW 2009 2016 445 185 99454 SPORT SPORT Z4 BMW 2008 424 179 11213 L3 B SEDAN MINI MINI 2007 2013 371 169 181137 SUV COUNTRYMAN/PACEMANMINI 2010 (blank) 411 179 74697 L6 E E 6 SERIES BMW 2011 (blank) 489 189 27687 SEDAN 5 SERIES BMW 2010 (blank) 490 186 159863 F SEDAN 7 SERIES BMW 2008 2015 507 190 32197 L7 C SEDAN 1 SERIES BMW 2011 (blank) 432 177 208155 D SEDAN 3 SERIES BMW 2012 463 182 281185 (blank) 463 182 11091 4 SERIES BMW 2013 (blank) 464 183 3872 unknown A SEDAN i3 BMW 2013 (blank) 400 178 3000 F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 2574 Grand Total 1096125 Data available in Premium 1 or Premium 2 access
  60. 60. • 2017 : More segments on the same platform BMW Platform policy April 11, 2014 60 GROUP BMW 2017 (Multiple Items) Sum of 2017 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total (deleted) SPORT SPORT Z2 BMW 2015 (blank) (blank) 24715 L2 SPORT SPORT Z4 BMW 2008 424 179 11592 L3 B SUV COUNTRYMAN/PACEMANMINI 2010 (blank) 411 179 98270 L6 E E 6 SERIES BMW 2011 (blank) 489 189 37592 SEDAN 5 SERIES BMW 2010 (blank) 490 186 129499 F SEDAN 7 SERIES BMW 2016 (blank) (blank) 1108 (blank) 60682 L7 C SEDAN 1 SERIES BMW 2011 (blank) 432 177 205366 2 SERIES BMW 2013 (blank) 443 177 50000 D SEDAN 3 SERIES BMW 2012 463 182 284251 (blank) 463 182 11211 4 SERIES BMW 2013 (blank) 464 183 70000 LU B SEDAN MINI MINI 2014 (blank) 207712 C MPV 2 SERIES ACTIVE TOURERBMW 2014 (blank) (blank) (blank) 80000 SUV X1 BMW 2017 112405 unknown A SEDAN i3 BMW 2013 (blank) 400 178 39523 F SEDAN NON IDENTIFIED ROLLS-ROYCEN.R. (blank) (blank) (blank) 3631 SPORT SPORT i8 BMW 2014 (blank) 469 188 2000 Grand Total 1429557 Data available in Premium 1 or Premium 2 access
  61. 61. Daimler Platform policy L3 MFA April 11, 2014 61 Production in Europe MRA T1 Data available in Premium 1 or Premium 2 access
  62. 62. 2005 – Platforms based on vehicles Daimler Platform policy April 11, 2014 62 GROUP DAIMLER 2005 (Multiple Items) Sum of 2005 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total MITSUBISHI B SEDAN FORFOUR SMART 2004 2006 375 168 46976 NCV2 E MPV V CLASS MERCEDES 2004 475 190 15827 SMART A SEDAN FORTWO SMART 1998 2006 250 152 77015 T0 LUV LUV VITO MERCEDES 2004 475 190 75181 T1 LUV LUV SPRINTER MERCEDES 1995 496 193 125754 W169 C MPV B CLASS MERCEDES 2005 2011 427 178 70253 SEDAN A CLASS MERCEDES 2004 2012 384 176 195201 W203 D SEDAN C CLASS MERCEDES 2001 2007 453 173 230750 SPORT SPORT CLK MERCEDES 2002 2009 464 174 55483 SLK MERCEDES 2004 2010 408 178 60553 W211 E E CLS MERCEDES 2004 2010 491 187 52732 SEDAN E CLASS MERCEDES 2002 2008 482 182 204548 SPORT SPORT SL MERCEDES 2001 2011 454 182 17357 W220 F SEDAN S/CL CLASS MERCEDES 1998 2005 504 186 27184 W221 F SEDAN 57/62 MAYBACH 2003 2012 573 198 302 S/CL CLASS MERCEDES 2005 2013 508 187 29894 W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 5046 Grand Total 1290056 Data available in Premium 1 or Premium 2 access
  63. 63. • 2013 – Introduction of the MFA platform Daimler Platform policy April 11, 2014 63 GROUP DAIMLER 2013 (Multiple Items) Sum of 2013 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total MFA C MPV B CLASS MERCEDES 2011 (blank) 439 179 174852 SEDAN A CLASS MERCEDES 2012 (blank) 429 178 172650 CLA MERCEDES 2012 (blank) 463 178 70556 NCV2 E MPV V CLASS MERCEDES 2004 475 190 15284 RENAULT LUV LUV CITAN MERCEDES 2013 421 182 15756 SMART II A SEDAN FORTWO SMART 2007 2013 270 156 97905 T0 LUV LUV VITO MERCEDES 2004 475 190 54488 T1 LUV LUV SPRINTER MERCEDES 1995 496 193 114434 W204 D SEDAN C CLASS MERCEDES 2007 2014 458 177 210846 SUV GLK MERCEDES 2007 2015 453 184 48974 SPORT SPORT SLK MERCEDES 2011 414 182 18277 W211 E E CLS MERCEDES 2011 491 187 4974 W212 E E CLS MERCEDES 2011 (blank) 494 188 36783 SEDAN E CLASS MERCEDES 2009 2015 487 185 229549 SPORT SPORT SL MERCEDES 2012 462 188 11074 SLS MERCEDES 2010 414 182 3093 W221 F SEDAN S/CL CLASS MERCEDES 2005 2013 508 187 35111 W222 F SEDAN S/CL CLASS MERCEDES 2013 525 190 9 (blank) 525 190 18210 W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 4726 Grand Total 1337551 Data available in Premium 1 or Premium 2 access
  64. 64. • 2017 : More segments on the same platform Daimler Platform policy April 11, 2014 64 GROUP DAIMLER 2017 (Multiple Items) Sum of 2017 PLATFORM SEGMENT 1 SEGMENT 2 MODEL FAMILY MAKE SOP EOP LENGHT WIDTH Total MFA C MPV B CLASS MERCEDES 2011 (blank) 439 179 151533 SEDAN A CLASS MERCEDES 2012 (blank) 429 178 208861 CLA MERCEDES 2012 (blank) 463 178 79431 SUV GLA MERCEDES 2014 (blank) (blank) 50000 MRA MIDE SIZE E SEDAN E CLASS MERCEDES 2016 (blank) 72577 (blank) 3974 (blank) 130881 MRA MID-SIZE D SEDAN C CLASS MERCEDES 2014 (blank) (blank) 6471 (blank) (blank) (blank) 240684 NCV2 E MPV V CLASS MERCEDES 2004 475 190 15654 RENAULT B SEDAN FORFOUR SMART 2015 (blank) (blank) 35308 LUV LUV CITAN MERCEDES 2013 421 182 30000 T0 LUV LUV VITO MERCEDES 2004 475 190 74788 T1 LUV LUV SPRINTER MERCEDES 1995 496 193 114750 W204 SPORT SPORT SLK MERCEDES 2011 414 182 21308 W205 D SUV GLK MERCEDES 2016 (blank) (blank) 85269 W211 E E CLS MERCEDES 2011 491 187 5713 W212 E E CLS MERCEDES 2011 (blank) 494 188 42244 SPORT SPORT SL MERCEDES 2012 462 188 12240 W222 F SEDAN S/CL CLASS MERCEDES 2013 525 190 40 (blank) 525 190 83817 W463 E SUV G CLASS MERCEDES 1979 (blank) 423 176 3000 Grand Total 1468543 Data available in Premium 1 or Premium 2 access
  65. 65. Postal address: 34 rue Camille Pelletan 92300 Levallois-Perret France Phone: + 33-952 96 06 68 Contacts:  Managing director Michel Costes michel.costes@inovev.com  Sales and marketing Jamel Taganza jamel.taganza@inovev.com

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