DESI-1217 Narrative & Sequence

1. DESI-1217 Narrative &
Sequence
Inna Halasyova

2. Project Jeans
and water
pollution
The fashion industry is
the second most polluting
industry in the world after the
Petroleum industry
It takes around 7,000 liters of
water to produce one single pair
of jeans

3. Clothing production has doubled since 2000,
yet 40% of the clothes we buy are rarely or
never worn

4. pic credit : https://waterfootprint.org/en/water-footprint/personal-water-footprint/
85 percent – The percentage of water used in textile processing that goes into dying the fabrics,
which, in many cases, leads to run off, thereby polluting nearby water sources. (Cotton, Inc.)
3250 liters – How much water it takes to produce the cotton needed for one t-shirt – that is
almost three years’ worth of drinking water. (WWF).
8183 liters – The gallons of water to grow enough cotton to produce just one pair jeans. (Tree
Hugger).
• 2.5% of the water on Earth is
fresh, drinkable water. Of
this 2.5% two thirds is frozen
as snow and ice (and it
better stay that way) and
more than one third is found
as groundwater. That leaves
us with 0.3% fresh water
available in rivers and lakes..

5. POLLUTION
• Vibrant colours, prints and fabric finishes are
appealing features of fashion garments, but
many of these are achieved with toxic
chemicals. Textile dyeing is the second
largest polluter of clean water globally, after
agriculture.
• In India and Bangladesh, dye wastewater is
discharged, often untreated, into nearby
rivers eventually spreading into the sea.
• The toxic chemical use in agriculture for
growing cotton have devastating effects.

6. A recent study by the Ellen McArthur
Foundation found that one garbage
truck of textiles is wasted every
second. And the Copenhagen Fashion
Summit reported that fashion is
responsible for 92 million tons of solid
waste dumped in landfills each year
credit
pic credit : https://future.fashion/fashion-revolution-day-germany/fashion-pollutes-water-should-
we-really-care
– even by insiders.

8. Each year, textile companies discharge
millions of gallons of chemically infected
water into our waterways. It’s estimated
that a single mill can use 200 tons of
fresh water per ton of dyed fabric. So not
only does this consume water, but the
chemicals pollute the water causing both
environmental damage and diseases
throughout developing communities.

9. • In India and Bangladesh, dye wastewater
is discharged, often untreated, into nearby
rivers eventually spreading into the sea.
Reports show a dramatic rise of diseases
in these regions due to the use of highly
toxic chrome.

11. Sources:
http://www.thefashionlaw.com/home/how-many-gallons-of-water-does-it-take-to-make-a-single-pair-of-jeans
https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-
Report.pdf
http://globalfashionagenda.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf
http://www.wrap.org.uk/sites/files/wrap/VoC%20FINAL%20online%202012%2007%2011.pdf
https://www.lenzing.com/index.php?type=88245&tx_filedownloads_file%5bfileName%5d=fileadmin/content/PD
F/07_Finanzen/Geschaeftsberichte/EN/GB_2016_EN.pdf
https://www.refinery29.com/en-us/water-consumption-fashion-industry
https://file.scirp.org/pdf/NS20120100003_72866800.pdf
https://www.fashionrevolution.org/wp-content/uploads/2015/11/FashRev_Haulternatives_2018.pdf
http://www.europarl.europa.eu/RegData/etudes/BRIE/2019/633143/EPRS_BRI(2019)633143_EN.pdf
http://www.greenpeace.org/international/polluting-
paradise/?__utma=1.429738975.1359080014.1359689264.1366812087.3&__utmb=1.3.10.1366812087&__utm
c=1&__utmx=-
&__utmz=1.1359080014.1.1.utmcsr=facebook.com|utmccn=(referral)|utmcmd=referral|utmcct=/&__utmv=-
&__utmk=7751218
https://economicsofwater.weebly.com/water-usage-and-the-textile-industry.html
https://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics
https://data.worldbank.org/indicator/er.h2o.fwtl.k3
https://www.researchgate.net/profile/Rainer_Stamminger/publication/225802892_Electricity_and_water_consu
mption_for_laundry_washing_by_washing_machine_worldwide/links/546b42d00cf2397f7831b8eb.pdf
https://bkaccelerator.com/10-fashion-industry-water-facts-to-know-for-world-day-to-combat-d
https://goodonyou.eco/fashion-and-water-the-thirsty-industry/
https://bamigo.com/en/blog/en-seeking-eco-friendly-alternatives-to-cotton-clothing/
http://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-
graphics https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-
Economy_Full-Report.pdf
https://www.treehugger.com/clean-technology/how-many-gallons-of-water-does-it-take-to-make.html
https://www.worldwildlife.org/stories/the-impact-of-a-cotton-t-shirt
https://earthobservatory.nasa.gov/features/Water/page2.php
https://future.fashion/fashion-revolution-day-germany/fashion-pollutes-water-should-we-really-care
http://www.greenstrategy.se/water-challenges-in-fashion-industry

12. Links for animatic and video
https://youtu.be/VrgO8r5rDt8
Animatic:
https://youtu.be/i2wHh71olqY