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Vairis Strazds - Cannes Lions 2017. Vai atmaksājas būt labam?
- 3. Is the creative industry losing its ability to sell stuff?
- 4. Nomad Soul / Igor Lateci / Shutterstock / Katie Martin / The Atlantic
- 28. Agency Sterling Cooper Draper Pryce Creative Director Don Draper
Editor's Notes
- 100 % sajūsmas vērts pasākums un vieta, bet tas nebūtu interesanti. is whether Cannes is really celebrating creativity at all – and what that might mean for the future of the advertising industry. advertising has foregone the idea that what it is creating is for someone. 36 000 entries, 12 000 apmeklētāju. There is hope about winning creative awards, hope about new clients, hope about better careers, hope about fame, hope about more money and even hope that optimism will continue once the festival finishes. The grim reality of the traditional advertising industry – never discussed at Cannes – is that creative and media agencies are under enormous financial pressures, as clients cut fees and find lower-cost ways of creating and distributing ads throughout the highly fragmented media landscape.
- They are using their particular bully pulpit to moralize and sermonize and offer up, in the end that a better world can be achieved, because a better world can be bought.
- From Amazon to Apple, from Starbucks to upscale hotel chains, brands are making claims not just about what people should buy, but about what people should be. Of course advertising has the ability to drive social change but why should it?
- The right side of history can often double as the most lucrative side of history
- They are using their particular bully pulpit to moralize and sermonize and offer up, in the end that a better world can be achieved, because a better world can be bought.
- “In these times, actually, it’s becoming more important for brands to take a point of view.” Not just because brands have the power to effect change, but because people want them—expect them—to use it
- 2 Grand Prix
- Creative Data Grand Prix: Care Counts; Whirlpool
- 2 Grand Prix
- Design Grand Prix
- Design Grand Prix
- Inclusivity
- Ironija
- State Street Global Advisers Glass Grand Prix – Fearless Girl Outdoor Grand Prix – Fearless Girl PR Grand Prix – Fearless Girl Titanium Grand Prix – Fearless Girl
- State Street Global Advisers Glass Grand Prix – Fearless Girl Outdoor Grand Prix – Fearless Girl PR Grand Prix – Fearless Girl Titanium Grand Prix – Fearless Girl
- 2 Grand Prix Health & Wellness Grand Prix – Meet Graham Cyber Grand Prix – Meet Graham
- Coleman Sweeney
- The two most engaging powers of an author are to make new things familiar and familiar things new
- Arturo Di Modica 1987
- Arturo Di Modica 1987