3. COMPETITOR ANALYSIS
Competitor analysis is the method of exploring the
seller who is selling same product on Amazon
which we want to sell.
Who can be our Competitor?
We choose our competitor who is generating high
revenue with low reviews in our selected market.
4. How can we choose our Competitor? Which things we
consider while choosing our competitor?
After product research our next step is to choose a competitor so
while choosing a competitor we consider few things that are:
BSR and Reviews
With the help of tools when we run H10 or JS Ext
First step is to sort the column of BSR in ascending order.
After sorting the BSR column then the second step is to see
the reviews. You have to check the reviews one by one. If any
seller have reviews 100 or less than 100. no matter that he is
on which serial number.
Note 3 to 4 such sellers that are falling at above criteria
After shortlist the one competitor then your next step is to
analyze the competitor product.
5. Analysis of Competitor
1.Product Title(main keyword)
2.Product features (variations, material)
3.Bullet points
4.Product Information
5.Product Description
6.Images (check the product is A+ content or not)
7.Check the product reviews(Good and Bad Reviews), few
things while reading reviews are>Quality, Problems.
8.Main things which is analysis of keywords targeted by
competitor. Use H10 for deep checking of Highly search volume
keywords which your competitor have targeted.
9.Check the listed prizes and new prize also check BSR
consistency.
10.Also make a plan to give value addition to the product so you
can compete your competitor. Catch some points form reviews
to improve the things in products which are lacking in your
competitor product.
11.Check the product design is patent or not. You can hire a
patent checker from Fiverr.com
