The Christmas is fast approaching, and shoppers are thronging stores to finish the last minute purchases. The festivities meant one thing as children, we all gave parents the inkling of what we desire to see under the tree. The Christmas countdown was one of the exciting things of childhood. Fast-forward to the present, being a marketer and business owner is a whole new challenge. The joy of holiday season for marketers are when email campaigns shore up the reputation, capture new leads and reactivate old customers.