3. SUNRISE REPUBLIC
2015LOOKBOOK
OUR STORY
Yes we love traveling,
we already saw much things, mountains, rivers, ocean,
roads, peoples, places, and sunrise.We believe peoples are need
goods that they’re always carry on they’re journey.
so, in 2015 we decide to built a republic, and we named Sunrise Republic.
Because we believe that Sunrise Republic can give a product
with a simplicity concept combined with a classical rustic material
that people would take Sunrise Republic on their journey.
4. SUNRISE IS
Sunrise or Sun Up is the instant at which the upper edge
of the Sun appears over the eastern horizon in the morning.
The term can also refer to the entire process of the Sun crossing
the horizon and its accompanying atmospheric effects.
Sunrise occurs before the Sun actually reaches the horizon
because the Sun’s image is refracted by the Earth’s atmosphere.
At the horizon, the average amount of refraction is 34 arcminutes,
though this amount varies based on atmospheric conditions.
Also, unlike most other solar measurements, sunrise occurs when
the Sun’s upper limb, rather than its center, appears to cross the horizon.
The apparent radius of the Sun at the horizon is 16 arcminutes.
These two angles combine to define sunrise to occur when the Sun’s
center is 50 arcminutes below the horizon, or 90,83° from the zenith.
SUNRISE REPUBLIC
2015LOOKBOOK
5. WHY SUNRISE?
Because sunrise means a new day, new life, new story
and a new experience for people who choose to use our product.
A new experience that we love to share with.
OUR WARRANTY
Every piece of Sunrise Republic is built for lifetimes of satisfaction.
we believe in our craftsmen, our material and our design.
The leather is aging nicely with wrinkles, sagging and marks.
“The buckles still bucks, the chain still chain, and the rivet still riveted”
It’s the last item you’ll ever need.
It’s going to turn heads wherever you take it
and your family will fight over it when you’re dead.
SUNRISE REPUBLIC
2015LOOKBOOK
6. OUR LOGO
Here it is again - our logo. Our logo is the
most visible element of our identity
a universal signature across all
Sunrise Republic communications.
It’s a guarantee of quality that unites
our product and services.
We use the same version in print, on screen,
and on our wayfinding system. It’s simple.
Easy to understand. No drop shadows, no
glossy reflections, no flashy graphic effects.
Our logo is a bold, simple, graphic statement.
It represent the ray of light of sunrise.
The icon of Sunrise Republic.
The logo is made up of two elements:
the symbol and the logotype.
While it is a simple logo, we must treat
it nicely.
Symbol
Logo
Logotype
SUNRISE REPUBLIC
2015LOOKBOOK
8. OUR PRODUCTS
WALLETS
Four designs of wallets we made.
Less leather means less bulk, so we’ve taken out what you don’t need.
Our wallets offer you more from less, and we call this Slim-plicity.
We design our wallets to help you organize better, and be a delight to use.
Find what you’re looking for quickly and rest easy that what you need is to hand.
An easy way to start is to think about how you store your bills.
Flat bills or folded bills? You choose it.
SUNRISE REPUBLIC
2015LOOKBOOK
9. SMARTPHONECASE
Simplicity for your complexity gadget,
a touch of classic materials on your modern smartphone.
SUNRISE REPUBLIC
2015LOOKBOOK