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Indie Week 2018 Info Deck
- 1. MUSIC FESTIVAL + CONFERENCE
- 2. REMEMBER YOUR FIRST FAVOURITE BAND?
- 3. 300+ BANDS • 6 NIGHTS • 25+ VENUES
- 4. INDIE WEEK A multi-venue emerging artist festival with industry/tech conferencing and VIP events.
- 5. KEY POINTS 3rd largest Canadian emerging artist festival Established in 2003 600+ Industry delegates attending 300+ Bands 25+ Venues 6 Nights of Showcases
- 6. PARTNERS
- 7. SPECIAL EVENTSMedia Launch Party Award Show indie101 Conference International Showcases D.I.Y. Hubs
- 9. International & Sponsored Showcases
- 10. AWARDSIn 2017 Indie Week introduced the first inaugural Indie Week industry awards. Voting was done by over 600 VIPS and members of the music industry.
- 11. Best of the festTopactsofthefestivalperforminfrontofleading musicindustryjudges. Hosting awards creates great photo opportunities with brands and bands. Indie Week Top Act 2017 - ETNO (Brazil)
- 12. M U S I C + T E C H C O N F E R E N C E P R E S E N T E D B Y I N D I E W E E K
- 13. 4 DAYS • 100+ DELEGATES • 3+ VENUES CONFERENCE
- 14. indie 1014 Days, 100+ Delegates, Industry Panels, 1-on-1’s, Speed Meetings, Demo Listening, Mentorships, D.I.Y. Hubs, Tech Day, Health & Wellness Day, Industry Mixers , Classroom Sessions, Q and A’s,
- 16. health & Wellness Day Indie 101 partnered with Unison Benevolent Fund and Over The Bridge to hold our first Health & Wellness Day at Nest. Participants included: • Chuck Randall (Tour Manager The Cult) • Martin Atkins (Nine Inch Nails) • Jeremy Widerman (Monster Truck Guitarist) • Rian Clark Malloch (Sound of Music Festival) • Chris Cunnane (Musician-Starboy) • Jennifer Hall (Mobius Artist MGMT/ Mobius Recordings) • Amanda Power (Unison Fund), • Ace Piva (Over the Bridge) • And More!
- 17. Numbers 150+ Media Participants Industry Participants 650+ Participating Canadian Entrepreneurs 615 Total Performances (International + Canadian Artists) 1065 320 Total Artists Total Attendance 10,000+ Numbers from Indie Week Canada 2017
- 18. INTERNATIONAL Artist Breakdown Canadian Artists 273 International Artists 47 • Canada (275) • USA (31) • UK (6) • Brazil (5) • Ireland (2) • South Africa (1) • Australia (1) • Iceland (1) Indie Week Canada 2017 hosted acts from:
- 19. Indie Week Canada 2017 hosted acts from: National Artist Breakdown Canadian Artists 273 Canadian Provinces Represented 11 • Ontario (229) • Quebec (16) • British Columbia (8) • Alberta (5) • Manitoba (5) • Saskatchewan (3) • Nova Scotia (2) • P.E.I. (2) • New Brunswick (1) • Newfoundland (1) • Nunavut (1)
- 20. Genre Breakdown
- 21. Demographics 1000-2000 EXPECTED ATTENDANCE ATTENDEES’PROFILE ATTENDEE GENDER ATTENDEES’AGE 18-25 Years old 25-34 Years old 35-44 Years old 45+
- 22. social media Total Reach 41,031 Newsletter Reach 8,109 Total Impressions (2017) 12,227,665 Emails Sent 74,000+
- 23. PaiD Social
- 24. Users Stayed on our landing pages over 1 minute on average GOOGLE ADS The website digital display campaign had a click through rate of 0.13% which is 3 times higher than the industry standard of 0.04%. #beINDIE Campaign Analytics 235,821 24,993 JAN - NOV AVERAGE MONTHLY
- 25. Online advertising Impressions 85,324 Canada.indieweek.com 120,026 Indieweek.com 26,169 indie101.com 241,948 Total Impressions
- 26. Street Posters Program Ad Magazine Ads Ad on tickets Wristband Logos ADVERTISING PRINT
- 27. BRANDING OPTIONS • Ad in program • Logo on wristbands • Pull up banners (partner provides) • Drop / Stage banners (partner provides) • Paid social advertising - Facebook / Instagram - Google Ads • Social mentions • Logo on volunteer Shirts • Website branding 12 months • Newsletter banner ads / Logos • Custom brand activations available!