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SWARNABHOOMI
Sowing Prosperity: Boosting
agricultural productivity
SwarnaBhoomiIIT
IIT-Madras
Summary
• Business model suggestions
– Small Scale farm based products
– Co-operative societies for Agriculture
• Infrastructure suggestions
– Cold Storage Facilities
– General Storage Facilities
• Knowledge suggestions
– Schools for Agriculture
SwarnaBhoomiIIT
Small Scale farm based products
• Why:
– Farmers have less active work/day/year
– Raw products give less profit
– Longer shelf life for finished products
– Lack of knowledge on possible finished products
– Lack of skill to create finished products
• How:
– District level identification of products from local produce
– Identify skills and required training personnel
– Employ training personnel in schools and give free training
– Aim to have all farmers capable of two jobs – farming and finished products
• Examples
– Tomato to jam/ketchup conversion
– Rice, potato to Packed foods preparation meeting market standards
– Bamboo to paper conversion
SwarnaBhoomiIIT
Co-operative societies for Agriculture
• Why:
– Middlemen reap profit while farmers sell at loss
– Many small employers lead to unguaranteed employment
for farming labor
• How:
– Form District level Co-operative society with participation
from each village
– Each Co-operative society has direct access to urban
markets
– Salaried employment for farm labor employed by Co-
operative and leased to the farmers
– Soil management and other agro guidance
SwarnaBhoomiIIT
Cold Storage Facilities
• Why:
– Short shelf-life forces selling at low price
– Vegetables like tomato can be prolonged in cold
storage
• How:
– District level storage built with Govt + local Private
fund, due to cost intensive nature
– Rent goes to local investor as alternate business
model
– Govt provides loan for farmers to pay rent
SwarnaBhoomiIIT
General Storage Facilities
• Why:
– Loss of vegetables, grains to rain/sun force immediate low
price sale
– Most producers/farmers lack infrastructure for basic
livelihood hence cannot store produces
• How:
– Rich locals build storage facilities and rent to farmers
– Panchayat-level motivation and guidance to build
– Provide incentives to build and maintain such
infrastructure for renting, certify and manage rent rates
– Protects goods from rodents, rain and sun till farmers sell
at their choice of price
SwarnaBhoomiIIT
Schools for Agriculture
• Why:
– Lack of information about government schemes
– Reduced productivity due to simple mistakes
– Lack of locality specific common knowledgebase
– Availability of schools
– Availability of free time with farmers
• How:
– School staff can be trained easily on agricultural issues
– Regular training to all farmers on all aspects of farming and
animal maintenance
– Schools can create and distribute locality specific common
knowledgebase
– Small scale product identification and skill training
SwarnaBhoomiIIT

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SwarnaBhoomiIIT

  • 1. SWARNABHOOMI Sowing Prosperity: Boosting agricultural productivity SwarnaBhoomiIIT IIT-Madras
  • 2. Summary • Business model suggestions – Small Scale farm based products – Co-operative societies for Agriculture • Infrastructure suggestions – Cold Storage Facilities – General Storage Facilities • Knowledge suggestions – Schools for Agriculture SwarnaBhoomiIIT
  • 3. Small Scale farm based products • Why: – Farmers have less active work/day/year – Raw products give less profit – Longer shelf life for finished products – Lack of knowledge on possible finished products – Lack of skill to create finished products • How: – District level identification of products from local produce – Identify skills and required training personnel – Employ training personnel in schools and give free training – Aim to have all farmers capable of two jobs – farming and finished products • Examples – Tomato to jam/ketchup conversion – Rice, potato to Packed foods preparation meeting market standards – Bamboo to paper conversion SwarnaBhoomiIIT
  • 4. Co-operative societies for Agriculture • Why: – Middlemen reap profit while farmers sell at loss – Many small employers lead to unguaranteed employment for farming labor • How: – Form District level Co-operative society with participation from each village – Each Co-operative society has direct access to urban markets – Salaried employment for farm labor employed by Co- operative and leased to the farmers – Soil management and other agro guidance SwarnaBhoomiIIT
  • 5. Cold Storage Facilities • Why: – Short shelf-life forces selling at low price – Vegetables like tomato can be prolonged in cold storage • How: – District level storage built with Govt + local Private fund, due to cost intensive nature – Rent goes to local investor as alternate business model – Govt provides loan for farmers to pay rent SwarnaBhoomiIIT
  • 6. General Storage Facilities • Why: – Loss of vegetables, grains to rain/sun force immediate low price sale – Most producers/farmers lack infrastructure for basic livelihood hence cannot store produces • How: – Rich locals build storage facilities and rent to farmers – Panchayat-level motivation and guidance to build – Provide incentives to build and maintain such infrastructure for renting, certify and manage rent rates – Protects goods from rodents, rain and sun till farmers sell at their choice of price SwarnaBhoomiIIT
  • 7. Schools for Agriculture • Why: – Lack of information about government schemes – Reduced productivity due to simple mistakes – Lack of locality specific common knowledgebase – Availability of schools – Availability of free time with farmers • How: – School staff can be trained easily on agricultural issues – Regular training to all farmers on all aspects of farming and animal maintenance – Schools can create and distribute locality specific common knowledgebase – Small scale product identification and skill training SwarnaBhoomiIIT