- Kasturbhai Lalbhai was an extremely prominent businessman in India who started Raipur Mills and formed the Y Group, which today operates brands like Arrow, Excalibur, and Lee. - Neha Dhupia backed an e-commerce portal called HerStyle.com that sells lingerie and other items. - Robert Noyce co-founded Intel.

2. Vyapaar
The Business Quiz
Kaushik Subramanian

3. Q1
Identify the advertiser.

4. A1
Durex

5. Q2
X Y was an extremely prominent businessman in India, a
recipient of the Padmabhushan. He started off with Raipur
Mills, moved on to form the Y Group which today is one of
the leaders in its business category. Currently, the company
operates several brands such as Arrow, Excalibur, and Lee
amongst others.
Who?

6. A2
Kasturbhai Lalbhai

7. Q3
Identify the plant and its use
Clue: Its legal and it makes you happy 

8. A3
Blue Agave - Tequila

9. Q4
HerStyle.com is one of the many new e-
commerce portals launched in India. This
one, however sells lingerie amongst
other stuff and is backed by a Bollywood
celebrity. Who?

10. A4
Neha Dhupia

11. *Q5
What occasion and what company?

12. *A5
Robert Noyce - Intel

13. *Q6
• Q1. A was a hotel chain in 1934, incorporated as MRMA Ltd. It
slowly diversified from hotels to brewing, amongst other things.
Some of their famous buy outs were Burger King, Wimpy’s and the
Pillsbury Company.
• B is one of the best (in my opinion) brands of beer, famous for its
draught beer, originally Irish. It is also immortalized by its ads such
as “B is good for you”. A famous marketing story, this brand hit in to
the big league by a very innovative marketing strategy
• A and B merged to form C , which is the worlds largest producer of
spirits.
– A : 1 point
– B : 1 point
– C : 1 point
– All 3 : 4 points

14. A6

15. Q7
The name of which popular product
translates to ‘something which
soothes one’s soul’ in Urdu?

16. A7
Rooh Afza

17. *Q8
AFK Sistema is a Russian company that has a
variety of business interests such as oil, telecom,
retail etc. They have entered India in one sector
about three years back in collaboration with the
Shyam Group. Currently, they have over 10
million customers in over 40 cities in India and
operate under a particular brand name. What is
the brand I am talking about?

18. Q8

19. Q9
Which Chinese internet brand is named after an
old poem about the search for a retreating beauty
amid chaotic glamour with the search for one's
dream while confronted by life's many obstacles?

20. A9
Baidu

21. Q10
Headed by Rahul Bhatia, this company is present
in many sectors including luxury, IT etc. They also
own one of India’s leading airlines, amongst other
companies. They are the exclusive vendors for
Galileo in India through a company called Galileo
India. They also operate the Accor hotels in India.
What’s the company called? 1Point
What’s the airline called? 1 Point

22. A10
InterGlobe Enterprises - Indigo

23. Q11
Identify

24. A11
Saint Gobain

25. Q12
“_________ _____________ is the only place
where people ride in a Rolls Royce to get advice
from people who ride on the subway. “
Fill in the blanks.

26. A12
Wall Street

27. Q13
Kanti, Ojas Somya – Soaps
Dant Kanti Toothpaste
Tejas Beauty Cream.
Name the founder/company

28. A13
Baba Ramdev/Patanjali Ayurved

29. Q14
Started off as a pulp mill in Finland, merged with
a rubber company. They have dabbled in a variety
of industries including footwear,
telecommunications etc. One of their first
products was called ‘Cityman’.
Identify.

30. A14

31. Q15
This coin, minted by Sher Shah Suri, is the first
noted instance of usage of this everyday term.
What is the term?

32. Rupee/Rupiah
A15

33. Q16
What is ‘viagratising’ a brand?

34. Pumping money into an ageing brand
A16

35. Q17
This cigarette brand was targeted at Women, and
was marketed with the slogan “Mild as May”. Its
USP was that it had a red band around the
cigarette to prevent lip colour stains, calling it
“Ivory tips to protect from your lips”
Identify.

36. A17

37. Q18
Cyrus Mistry was the second. Who was the first?

38. A18
Novrosji Saklatvala

39. *Q19
Founded in 2003 as Relude, this is also
headquartered in Finland in a place called Espoo.
The first game that they developed was called
King of the Cabbage, and was sold to another
company. Their second game was a game for the
mobile interface, and is now etched in the pages
of History.
Identify the company and the game.

40. A19

41. *Q20
This company has been making tyres for the last
two decades or so. Suddenly, this company
decided to make fans just because the market
was good.
These two brands have similar names, well at
least in the other way. Identify the two brands
(Half Point for each)

42. A20