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International Public
Relations
Anthony Burchell
10/28/10
Comm 2330
• The goal of establishing good relations from a
company, institution or government to
multiple nations.
What is Internati...
• In 2008 Edelman won the Best International
Campaign at the Korea Public Relations
Association Awards.
• The campaigns pu...
• Language Barriers
• Culture differences
• Laws
Problems Faced With
International
Communication
• A British Exactutive staying at a hotel was
embarrassed because he asked the front desk
for a ‘rubber’ which is an erase...
Stratigies of International
Public Relations
• "What common values, principles,
procedures and behaviors must we
create so that we can achieve our
mission?" In practic...
• Print
• Web
• Television
2. Identify available
communication tools
• Determine how you can reach the masses in
a common way to achieve the goal keeping in
mind the different cultures you ar...
• Research the different cultures and possible
problems in communicating.
• Laws
• Culture
4. Compare Contrast
Different C...
• That may mean we will need to help 
people develop the skills needed to 
fulfil these new expectations. For 
example, a ...
• Know what you need to 
communicate, and how you are 
going to do it
6. Plan For
Implementation 
7. Launch
• Keep watch that media tools are effective
• Plan potential changes to media plan based
on tools that may become availabl...
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International public relations

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International public relations

  1. 1. International Public Relations Anthony Burchell 10/28/10 Comm 2330
  2. 2. • The goal of establishing good relations from a company, institution or government to multiple nations. What is International PR?
  3. 3. • In 2008 Edelman won the Best International Campaign at the Korea Public Relations Association Awards. • The campaigns push was to bring Kia into the modern age of the blogosphere in a way that reached the masses world wide. Example of an International PR Campaign
  4. 4. • Language Barriers • Culture differences • Laws Problems Faced With International Communication
  5. 5. • A British Exactutive staying at a hotel was embarrassed because he asked the front desk for a ‘rubber’ which is an eraser in England. • ‘Got milk?’ translates to “Are you lactating?” in Spanish Language and Culture Differences
  6. 6. Stratigies of International Public Relations
  7. 7. • "What common values, principles, procedures and behaviors must we create so that we can achieve our mission?" In practical terms, this step can result in a set of goals. 1. Identify the common culture needed/wanted
  8. 8. • Print • Web • Television 2. Identify available communication tools
  9. 9. • Determine how you can reach the masses in a common way to achieve the goal keeping in mind the different cultures you are targeting. 3. Determine tools suited to goals 
  10. 10. • Research the different cultures and possible problems in communicating. • Laws • Culture 4. Compare Contrast Different Cultures
  11. 11. • That may mean we will need to help  people develop the skills needed to  fulfil these new expectations. For  example, a manager might need to  learn how to rephrase memos, or  conduct cooperative performance  appraisals so they are consistent  with the desired culture.   5. Plan for Changing Behavior
  12. 12. • Know what you need to  communicate, and how you are  going to do it 6. Plan For Implementation 
  13. 13. 7. Launch
  14. 14. • Keep watch that media tools are effective • Plan potential changes to media plan based on tools that may become available 8. Monitor and Revise 

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