Presentation about Fiat. Visit http://www.prnewswire.com/news-releases/fiat-brand-north-america-announces-72andsunny-as-lead-digital-agency-of-record-124415093.html for complete profile.

1. FIAT
News Releases
http://www.prnewswire.com/news-releases/fiat-brand-north-america-announces-
72andsunny-as-lead-digital-agency-of-record-124415093.html

2. "Just as the FIAT brand's products have been adapted to
meet market needs while keeping their Italian style and
functionality, our websites will also offer a tailored yet
consistent experience for consumers,“
Said Laura Soave, Head of Fiat Brand North America.
"For a global brand like FIAT, it's in our nature to explore
new ways of doing business. It's also essential that the
marketing and advertising campaigns reflect the same
individual sense of expression that the Fiat 500 will deliver
to consumers. This unique partnership of two agencies
will allow us to respond to market needs and capture
synergies."

3. MARKETING/ADS PARTNER -
72andSunny
• The FIAT Brand North America has named
72andSunny as their lead digital agency of record.
• The agency will develop and manage the FIAT
brand's website and will be responsible for the
brand's digital marketing efforts.
• 72andSunny will work with the FIAT brand to develop
a comprehensive digital marketing strategy that will
help to increase awareness and consumer reach as
the brand continues its reintroduction to North
America.

4. MARKETING/ADS PARTNER - IMPATTO
• A Southfield, Michigan based company, named as
Lead Agency of Record for Fiat.
• IMPATTO is responsible for establishing the creative
direction for the introduction of the FIAT brand and
models for the North American market.
• IMPATTO is a brand experience company known for
building innovative brand solutions that transform
consumer expectations and dynamically grow
business.

5. ABOUT THE FIAT BRAND
The FIAT brand stands for discovery through
passionate self-expression. It encourages people to be
in charge of their lives, live confidently and celebrate
the smallest of things with infectious excitement. That
philosophy is embodied by the North American
introduction of the iconic Fiat 500 or Cinquecento- a
small car that lives big. Italian at heart and rooted in a
rich heritage, the 500 is synonymous with modern
simple design blending form, function and a pride of
ownership that is genuine.

6. Reminiscent of the original Cinquecento, the 2012 Fiat
500 and Fiat 500c (Cabrio) build on the vehicle's global
popularity. Since its initial launch in 2007, more than
500,000 Fiat 500 vehicles have been sold in more than
80 countries around the world. The model's
unquestionable popularity is the result of the Fiat 500's
great ability to deliver unmatched personalization
options with advanced solutions in terms of quality,
engine and passenger comfort. In addition to success
on the sales front, the Fiat 500 has earned more than 60
international awards, including being named the 2008
European Car of the Year, 2009 World Car Design of the
Year and Best New Engine of 2010 (FIAT MultiAir®
Turbo).

7. More information about the news can be read on:
http://www.prnewswire.com/news-releases/fiat-brand-
north-america-announces-72andsunny-as-lead-digital-
agency-of-record-124415093.html

8. Impatto
23235 Telephgraph Road
Southfield, Michigan, 48033
(248) 415-5000 | (248) 415-5003 F
www.impatto.com