turismospain stats

1. © 2018 Deep Social
Audience Data
99.60% 18.22%
Age and Gender Split 57.09% 42.91%
+27 rankings
@turismospain
June 04, 2018
5,322 144,226
Turismo España Barcelona
Engagements Followers Audience Credibility Notable Engagements
Female Male
4.96% 2.88%
13 — 17
20.43%
14.03%
18 — 24
16.61% 15.10%
25 — 34
8.12% 9.29%
35 — 44
3.20% 4.34%
45 — 64
Popular # and @
#Turismospain
@Turismospain #España
@Pol_grace #Spain
@Danielwellington #Cataluña
@Gregsideris #Catalunya
@Croatia_instagram
#Barcelona @Shareistria
#Madrid
@Croatia_photography #Barna
@Alaccou #Paisvasco
@Marinacomes
#Turismospainworld
Influencer Brand Affinity Audience Brand Affinity Location by Country
Patek Philippe
Daniel Wellington
Iberostar Hotels & …
Apple 10.44%
Travelgram 9.44%
Walt Disney 9.28%
Nikon 5.04%
Nike 4.52%
Spain 66.28%
United States of A… 4.39%
Italy 3.66%
Influencer Interests Audience Interests Location by City
Luxury Goods
Travel, Tourism & Aviation
Jewellery & Watches
Travel, Tourism & A… 57.90%
Camera & Photogra… 47.86%
Restaurants, Food … 43.50%
Friends, Family & R… 43.02%
Clothes, Shoes, Han…35.67%
Barcelona 7.06%
Madrid 6.42%
Valencia 2.36%
Seville 1.36%
Zaragoza 1.10%
TOP
OVERALL
23
Spain

2. Rankings
Top 23 Influencer
with account size:
and largest audience:
Top 97 Influencer
with account size:
and largest audience:
Overall
Spain
Electronics & Computers
Overall
Spain
Art & Design
Total number of rankings: 28
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 1
TOP TOP
OVERALL
23
SPAIN
OVERALL
97
SPAIN

3. GENDER, AGE AND ETHNICITY
Gender split
Ethnicity
Age split
Gender Percent Followers Engagements
Male 42.91% 61,890 2,284
Female 57.09% 82,336 3,038
Group Percent Followers Engagements
White / Caucasian 85.47% 123,277 4,549
Hispanic American 9.39% 13,539 500
Asian 3.74% 5,389 199
African Descent 1.4% 2,021 75
Age Percent Followers Engagements
13-17 7.84% 11,312 417
18-24 34.45% 49,692 1,834
25-34 31.7% 45,726 1,687
35-44 17.41% 25,110 927
45-64 7.54% 10,876 401
65+ 1.05% 1,510 56
Female Age Split
Male Age Split
Age Percent Followers Engagements
13-17 4.96% 7,157 264
18-24 20.43% 29,462 1,087
25-34 16.61% 23,954 884
35-44 8.12% 11,706 432
45-64 3.2% 4,615 170
65+ 0.4% 582 21
Age Percent Followers Engagements
13-17 2.88% 4,155 153
18-24 14.03% 20,230 746
25-34 15.1% 21,772 803
35-44 9.29% 13,405 495
45-64 4.34% 6,261 231
65+ 0.64% 928 34
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 2

4. INFLUENCERS POPULAR #HASHTAGS AND @MENTIONS
Top recent #Hashtags
Top recent @Mentions
Hashtag Percent
#turismospain 94.59%
#españa 87.84%
#spain 87.16%
#cataluña 30.41%
#catalunya 30.41%
#barcelona 26.35%
#madrid 20.27%
#barna 13.51%
#paisvasco 11.49%
#turismospainworld 11.49%
Mention Percent
@turismospain 8.72%
@pol_grace 3.36%
@danielwellington 2.68%
@gregsideris 2.68%
@croatia_instagram 2.68%
@shareistria 2.68%
@croatia_photography 2.68%
@alaccou 2.68%
@marinacomes 2.68%
@croatiafulloflife 2.68%
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 3

5. LOCATION BY COUNTRY
Category Criteria Percent Followers Engagements
Location: by Country Spain 66.28% 95,591 3,527
Location: by Country United States of America 4.39% 6,337 234
Location: by Country Italy 3.66% 5,281 195
Location: by Country Brazil 2.5% 3,601 133
Location: by Country Argentina 2.4% 3,457 128
Location: by Country Mexico 2.3% 3,313 122
Location: by Country United Kingdom 1.4% 2,016 74
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 4

6. LOCATION BY US STATE
Category Criteria Percent Followers Engagements
Location: by United States of America state California 0.8% 1,152 43
Location: by United States of America state New York 0.77% 1,104 41
Location: by United States of America state Florida 0.73% 1,056 39
Location: by United States of America state Texas 0.27% 384 14
Location: by United States of America state Georgia 0.17% 240 9
Location: by United States of America state Puerto Rico 0.17% 240 9
Location: by United States of America state Michigan 0.1% 144 5
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 5

7. LOCATION BY CITY
Category Criteria Percent Followers Engagements
Location: by City Barcelona 7.06% 10,178 376
Location: by City Madrid 6.42% 9,266 342
Location: by City Valencia 2.36% 3,409 126
Location: by City Seville 1.36% 1,968 73
Location: by City Zaragoza 1.1% 1,584 58
Location: by City Málaga 1% 1,440 53
Location: by City Palma 0.97% 1,392 51
Location: by City Bilbao 0.9% 1,296 48
Location: by City London 0.8% 1,152 43
Location: by City Granada 0.8% 1,152 43
Location: by City San Sebastián 0.77% 1,104 41
Location: by City New York City 0.73% 1,056 39
Location: by City Mexico City 0.67% 960 35
Location: by City Córdoba 0.63% 912 34
Location: by City Oviedo 0.63% 912 34
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 6

8. LOCATION BY CITY
Category Criteria Percent Followers Engagements
Location: by City Vigo 0.57% 816 30
Location: by City A Coruña 0.57% 816 30
Location: by City Alicante 0.57% 816 30
Location: by City Buenos Aires 0.53% 768 28
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 7

9. LANGUAGES OF AUDIENCE
Category Criteria Percent Followers Engagements
Native language Spanish 75.97% 109,575 4,043
Native language English 7.48% 10,788 398
Native language Portuguese 4.35% 6,276 232
Native language Russian 2.63% 3,792 140
Native language Italian 2.63% 3,792 140
Native language Japanese 1.27% 1,831 68
Native language Catalan 1.18% 1,700 63
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 8

10. INFLUENCER BRAND AFFINITY
Category Criteria
Brands:Jewellery & Watches; Luxury Goods Patek Philippe
Brands:Jewellery & Watches Daniel Wellington
Brands:Travel, Tourism & Aviation Iberostar Hotels & Resorts
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 9

11. AUDIENCE INTERESTS
Category Criteria Percent Followers Engagements
Interest Travel, Tourism & Aviation 57.9% 83,502 3,081
Interest Camera & Photography 47.86% 69,028 2,547
Interest Restaurants, Food & Grocery 43.5% 62,742 2,315
Interest Friends, Family & Relationships 43.02% 62,050 2,290
Interest Clothes, Shoes, Handbags & Ac… 35.67% 51,439 1,898
Interest Art & Design 32.55% 46,941 1,732
Interest Sports 31.31% 45,154 1,666
Interest Pets 31.27% 45,096 1,664
Interest Toys, Children & Baby 28.11% 40,540 1,496
Interest Cars & Motorbikes 27.51% 39,675 1,464
Interest Television & Film 26.99% 38,925 1,436
Interest Music 25.67% 37,022 1,366
Interest Electronics & Computers 25.67% 37,022 1,366
Interest Coffee, Tea & Beverages 24.19% 34,889 1,287
Interest Beer, Wine & Spirits 22.51% 32,467 1,198
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 10

12. AUDIENCE INTERESTS
Category Criteria Percent Followers Engagements
Interest Fitness & Yoga 18.99% 27,392 1,011
Interest Beauty & Cosmetics 17.67% 25,489 941
Interest Healthy Lifestyle 15.15% 21,856 806
Interest Shopping & Retail 13.55% 19,549 721
Interest Luxury Goods 12.28% 17,704 653
Interest Home Decor, Furniture & Garden 11.8% 17,012 628
Interest Activewear 10.84% 15,628 577
Interest Wedding 10.72% 15,455 570
Interest Jewellery & Watches 10.6% 15,282 564
Interest Gaming 7.4% 10,668 394
Interest Business & Careers 5.28% 7,612 281
Interest Healthcare & Medicine 2.64% 3,806 140
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 11

13. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Music; Electronics & Computers Apple 10.44% 15,051 555
Brands:Travel, Tourism & Aviation; Camera &…Travelgram 9.44% 13,609 502
Brands:Friends, Family and Relationships; To… Walt Disney 9.28% 13,379 494
Brands:Camera & Photography Nikon 5.04% 7,266 268
Brands:Activewear; Clothes, Shoes, Handba… Nike 4.52% 6,516 240
Brands:Television & Film Star Wars 4.48% 6,459 238
Brands:Camera & Photography; Electronics … Canon 4.48% 6,459 238
Brands:Camera & Photography GoPro 4.4% 6,343 234
Brands:Toys, Children & Baby; Clothes, Shoe… Zara 4.24% 6,113 226
Brands:Television & Film HBO 4% 5,767 213
Brands:Coffee, Tea & Beverages Starbucks 4% 5,767 213
Brands:Activewear Adidas 3.8% 5,478 202
Brands:Television & Film Harry Potter 3.52% 5,075 187
Brands:Television & Film DC Entertainment 3.48% 5,017 185
Brands:Coffee, Tea & Beverages Coca-Cola 3.04% 4,383 162
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 12

14. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Television & Film National Geographic 2.6% 3,748 138
Brands:Restaurants, Food & Grocery Nutella 2.6% 3,748 138
Brands:Jewellery & Watches; Luxury Goods Patek Philippe 2.36% 3,402 126
Brands:Cars; Cars & Motorbikes Volkswagen 2.12% 3,056 113
Brands:Clothes, Shoes, Handbags & Accesso… Vans 2.04% 2,941 109
Brands:Electronics & Computers Samsung Group 1.96% 2,826 104
Brands:Camera & Photography A Game of Tones 1.92% 2,768 102
Brands:Television & Film Netflix 1.84% 2,653 98
Brands:Cars; Cars & Motorbikes Ferrari 1.8% 2,595 96
Brands:Clothes, Shoes, Handbags & Accesso… Ray-Ban 1.76% 2,537 94
Brands:Cars; Cars & Motorbikes BMW 1.76% 2,537 94
Brands:Cars; Cars & Motorbikes Mercedes-Benz 1.72% 2,480 92
Brands:Travel, Tourism & Aviation; Electronic… Google 1.64% 2,364 87
Brands:Activewear; Clothes, Shoes, Handba… Converse 1.6% 2,307 85
Brands:Electronics & Computers Sony 1.56% 2,249 83
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 13

15. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Clothes, Shoes, Handbags & Accesso… Primark 1.52% 2,191 81
Brands:Toys, Children & Baby Lego 1.52% 2,191 81
Brands:Television & Film Marvel 1.48% 2,134 79
Brands:Television & Film Marvel Entertainment 1.48% 2,134 79
Brands:Cars; Cars & Motorbikes Lamborghini 1.4% 2,018 74
Brands:Shopping & Retail El Corte Ingles 1.4% 2,018 74
Brands:Beer, Wine & Spirits Guinness 1.4% 2,018 74
Brands:Beer, Wine & Spirits Heineken 1.4% 2,018 74
Brands:Cars; Cars & Motorbikes Honda 1.36% 1,961 72
Brands:Cars; Cars & Motorbikes Audi 1.36% 1,961 72
Brands:Healthy Lifestyle VidaSana 1.36% 1,961 72
Brands:Home Decor, Furniture & Garden; Sh… IKEA 1.32% 1,903 70
Brands:Electronics & Computers musical.ly 1.24% 1,788 66
Brands:Electronics & Computers Amazon 1.24% 1,788 66
Brands:Cars; Cars & Motorbikes Porsche 1.24% 1,788 66
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 14

16. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Gaming; Toys, Children & Baby; Tele… Pokemon 1.16% 1,672 62
Brands:Travel, Tourism & Aviation Ryanair 1.12% 1,615 60
Brands:Coffee, Tea & Beverages Cafecito 1.12% 1,615 60
Brands:Beauty & Cosmetics MAC Cosmetics 1.12% 1,615 60
Brands:Toys, Children & Baby PLAYMOBIL 1.08% 1,557 57
Brands:Jewellery & Watches; Luxury Goods Montblanc 1.08% 1,557 57
Brands:Luxury Apparel; Luxury Goods; Cloth… Gucci 1.08% 1,557 57
Brands:Cars; Cars & Motorbikes Chrysler 1.04% 1,499 55
Brands:Restaurants, Food & Grocery OREO 1.04% 1,499 55
Brands:Clothes, Shoes, Handbags & Accesso… Levi's 1% 1,442 53
Brands:Cars; Cars & Motorbikes Fiat 1% 1,442 53
Brands:Cars; Cars & Motorbikes Toyota 1% 1,442 53
Brands:Clothes, Shoes, Handbags & Accesso… Vogue 0.96% 1,384 51
Brands:Clothes, Shoes, Handbags & Accesso… Stradivarius 0.96% 1,384 51
Brands:Cars; Cars & Motorbikes Ford 0.96% 1,384 51
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 15

17. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Travel, Tourism & Aviation TripAdvisor 0.96% 1,384 51
Brands:Restaurants, Food & Grocery Ferrero 0.96% 1,384 51
Brands:Cars; Cars & Motorbikes Renault 0.92% 1,326 49
Brands:Camera & Photography Polaroid 0.88% 1,269 47
Brands:Cars & Motorbikes Yamaha 0.88% 1,269 47
Brands:Travel, Tourism & Aviation Bellagio 0.88% 1,269 47
Brands:Jewellery & Watches Pandora 0.88% 1,269 47
Brands:Beauty & Cosmetics Garnier 0.88% 1,269 47
Brands:Television & Film Universal 0.84% 1,211 45
Brands:Clothes, Shoes, Handbags & Accesso… Pull&Bear 0.84% 1,211 45
Brands:Cars; Cars & Motorbikes Tesla Motors 0.84% 1,211 45
Brands:Cars; Cars & Motorbikes Citroën 0.84% 1,211 45
Brands:Travel, Tourism & Aviation Iberia 0.84% 1,211 45
Brands:Gaming Activision Blizzard 0.84% 1,211 45
Brands:Luxury Apparel; Luxury Goods; Cloth… Prada 0.84% 1,211 45
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 16

18. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Electronics & Computers Huawei 0.8% 1,153 43
Brands:Coffee, Tea & Beverages Red Bull 0.8% 1,153 43
Brands:Sports; Gaming NBA 0.8% 1,153 43
Brands:Camera & Photography; Electronics … Snapseed 0.76% 1,096 40
Brands:Travel, Tourism & Aviation Iberostar Hotels & Resorts 0.76% 1,096 40
Brands:Jewellery & Watches; Luxury Goods Tiffany & Co 0.76% 1,096 40
Brands:Shopping & Retail; Electronics & Co… Carrefour 0.76% 1,096 40
Brands:Shopping & Retail; Clothes, Shoes, H… ASOS 0.76% 1,096 40
Brands:Restaurants, Food & Grocery McDonald's 0.76% 1,096 40
Brands:Gaming PlayStation 0.76% 1,096 40
Brands:Beer, Wine & Spirits Amstel 0.76% 1,096 40
Brands:Luxury Apparel; Beauty & Cosmetics… Chanel 0.76% 1,096 40
Brands:Business & Careers Mapfre 0.76% 1,096 40
Brands:Electronics & Computers Xiaomi 0.72% 1,038 38
Brands:Electronics & Computers Beats Electronics 0.72% 1,038 38
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 17

19. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Camera & Photography Fujifilm 0.72% 1,038 38
Brands:Music Spotify Music 0.72% 1,038 38
Brands:Television & Film Summit Entertainment 0.68% 980 36
Brands:Television & Film BBC 0.68% 980 36
Brands:Cars; Cars & Motorbikes Jaguar 0.68% 980 36
Brands:Travel, Tourism & Aviation Airbnb 0.68% 980 36
Brands:Activewear ASICS 0.68% 980 36
Brands:Restaurants, Food & Grocery; Shoppi… Delicius 0.68% 980 36
Brands:Gaming Pokemon Go 0.68% 980 36
Brands:Sports; Gaming FIFA 0.68% 980 36
Brands:Friends, Family & Relationships InstaMeet 0.68% 980 36
Brands:Cars; Cars & Motorbikes Suzuki 0.64% 923 34
Brands:Music Tomorrowland 0.64% 923 34
Brands:Jewellery & Watches SWAROVSKI 0.64% 923 34
Brands:Shopping & Retail Harrods 0.64% 923 34
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 18

20. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Gaming; Electronics & Computers Nintendo 0.64% 923 34
Brands:Sports The Olympic Games 0.64% 923 34
Brands:Art & Design; Electronics & Computers Adobe 0.64% 923 34
Brands:Motorbikes; Cars & Motorbikes Harley-Davidson 0.64% 923 34
Brands:Television & Film AMC 0.6% 865 32
Brands:Clothes, Shoes, Handbags & Accesso… Bershka 0.6% 865 32
Brands:Travel, Tourism & Aviation Geocaching 0.6% 865 32
Brands:Beauty & Cosmetics Lush 0.6% 865 32
Brands:Beer, Wine & Spirits Aperol 0.6% 865 32
Brands:Art & Design Pantone Inc 0.6% 865 32
Brands:Cars; Cars & Motorbikes Nissan 0.56% 807 30
Brands:Activewear Puma 0.56% 807 30
Brands:Beauty & Cosmetics L'Oréal Paris 0.56% 807 30
Brands:Beauty & Cosmetics Suavecito 0.56% 807 30
Brands:Sports NFL 0.56% 807 30
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 19

21. AUDIENCE BRAND AFFINITY
Category Criteria Percent Followers Engagements
Brands:Television & Film Warner Bros 0.52% 750 28
Brands:Clothes, Shoes, Handbags & Accesso… Guess 0.52% 750 28
Brands:Cars; Cars & Motorbikes Volvo 0.52% 750 28
Brands:Cars; Cars & Motorbikes Chevrolet 0.52% 750 28
Brands:Cars; Cars & Motorbikes Peugeot 0.52% 750 28
Brands:Coffee, Tea & Beverages Pepsi 0.52% 750 28
Brands:Jewellery & Watches; Clothes, Shoes,…TOUS 0.52% 750 28
Brands:Shopping & Retail Fnac 0.52% 750 28
Brands:Beauty & Cosmetics NYX Cosmetics 0.52% 750 28
Brands:Luxury Apparel; Luxury Goods; Cloth… Louis Vuitton 0.52% 750 28
Brands:Luxury Apparel; Beauty & Cosmetics… Christian Dior 0.52% 750 28
Brands:Business & Careers Vodafone 0.52% 750 28
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 20

22. POPULAR POSTS
¿Conocéis el parque del retiro? ¡Así lo ven
las aves! #Madrid #España #Spain
●Fotografía tomada en Madrid. ●Fotografía
realizada por @fedegut ●TAG:
#TurismoSpain ¡GRACIAS!by @turismospain
…
Likes
10,368
Comments
167
Date (UTC)
30 November 2017 08:28
¡FELIZ 2018 A TODOS! #Madrid #España
#Spain ●Fotografía tomada en Madrid.
●Fotografía realizada por @fedegut ●TAG:
#TurismoSpain ¡GRACIAS!
by @turismospain
Likes
7,851
Comments
101
Date (UTC)
02 January 2018 08:54
[ #SORTEO ] ¿Quieres irte de viaje gratís a
una ciudad europea con un(a) amig@?
(HOTEL + VUELOS)Participar es muy fácil
solo tienes que seguir dos pasos: 1°
SEGUIR a @turismospain y @flykube_es . -
2° COMENTAR esta foto mencionado a 3
amigos (cuantas más veces comentes
mencionando a amigos diferentes, tendrás
más probabilidades de ganar). - 3°
OPCIONAL: Si subes a STORIES una captura
de esta foto etiquetándome
(@turismospain) tendrás el doble de
opciones de ganar. Podéis participar hasta el
Martes [20/03/2018] a las 23:59 y el
Miércoles [21/03/2018] anunciaremos el
ganador. ¡El viaje es un viaje sorpresa
@flykube_es podeís consultar en su pagína
en que consiste!
by @turismospain
…
Likes
7,721
Comments
7,629
Date (UTC)
13 March 2018 02:02
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 21

23. POPULAR POSTS
"Piensa por ti mismo y deja a otros que
también disfruten de ese privilegio." -
Voltaire. #Barcelona #Cataluña #Catalunya
#España #Spain . • Fotografía tomada en
Barcelona . • Fotografía tomada por
@amos.chapple . • Via @designwanted . •
TAG: #TurismoSpain o #TurismoSpainWorld
¡GRÁCIAS!
by @turismospain
…
Likes
7,721
Comments
116
Date (UTC)
29 June 2016 01:19
¿Sabias que Bilbao ha sido elegida: Mejor
Ciudad Europea 2018? #Guggenheim
#Bilbao #Bizkaia #Vizcaya #PaisVasco
#BasqueCountry #España #Spain .
●Fotografía tomada en Bilbao. ●Fotografía
realizada por @bertraveler . ●TAG:
#TurismoSpain ¡GRACIAS!
by @turismospain
…
Likes
7,300
Comments
90
Date (UTC)
20 November 2017 08:39
"Un largo camina comienza con un solo
paso." #Tibidabo #Barcelona #Barna
#Catalunya #Cataluña #España . •
Fotografía tomada en la montaña del
Tibidabo (Barcelona) - Cataluña . •
Fotografía tomada por @onthere . • TAG:
#TurismoSpain ¡GRÁCIAS!
by @turismospain
…
Likes
7,137
Comments
71
Date (UTC)
23 December 2016 07:54
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 22

24. POPULAR POSTS
“No cuentes los días, haz que los días
cuenten” - Muhammad Ali #Madrid #Spain
#España . ●Fotografía tomada en Madrid.
●Fotografía realizada por @manuelo_bo .
●TAG: #TurismoSpain ¡GRACIAS!by @turismospain
…
Likes
6,954
Comments
59
Date (UTC)
12 October 2016 06:45
La primera piedra de la #SagradaFamilia se
puso el 19 de marzo de 1882, por lo que si
es finalizada en 2026, como se espera, se
habrá tardado en construir 144 años, casi
siglo y medio. #Gaudi #Barcelona
#Catalunya #Cataluña #España #Spain .
●Fotografía tomada en Barcelona - Cataluña
●Fotografía realizada por @marcvilas ●TAG:
#TurismoSpain ¡GRACIAS!
by @turismospain
…
Likes
6,925
Comments
67
Date (UTC)
08 February 2017 07:33
"Una de las cosas más bellas de la vida es el
trabajar a gusto." - Antoni Gaudi #Gaudi
#Barcelona #Catalunya #Cataluña #España
#Spain . ●Fotografía tomada en Barcelona -
Cataluña ●Fotografía realizada por
@mindz.eye ●TAG: #TurismoSpain
¡GRACIAS!
by @turismospain
…
Likes
6,833
Comments
69
Date (UTC)
05 April 2017 06:45
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 23

25. GLOSSARY & FAQ
Deep Social is a freemium Instagram ranking, discovery and AI-driven analytics platform. Providing its 24,239 customers with in-
depth insights into demographic & psychographic data of 43,388,760 influencers and their audience.
Audience Data. Our data is based only on active engaged audience (likes) for the last 30 days from the date specified at the
bottom of this report. Engaged users are the ones who actively engage with the influencer content and are more likely to react to
promotions and take actions such as purchase. Hence, our data could be different from official Instagram audience insights as
Instagram user insights for audience-related metrics are based on historical followers, only available for business accounts and
only for lifetime timeframe. Moreover, according to our research of Instagram audience half of historical followers just passively
follow and either don't use Instagram anymore or use it under a different account. Please note that audience data for influencer
accounts is updated each month for free. Audience Data is also available via API in JSON format. Please refer to API
documentation at https://docs.deep.social/.
Influencers. Instagram accounts with more than 1,000 followers.
Engagements. The average sum of likes and comments on the last 30 posts.
Rankings. Currently Deep.Social ranks most influential Instagram accounts by the absolute size of their active engaged audience
for 5,276 different locations, gender and location-gender segments. Rankings are also split by account size like weight categories
in boxing ranging from 1k to >1m followers. According to our research of Instagram audience in April 2018 there are [459,000]
Instagram accounts that have ranked in top 100 in different categories. You can find out how your friends and favourite
Instagrammers rank by entering their Instagram @handle at https://ranking.deep.social/
Audience Credibility. To establish the audience credibility score for active engaged audience we take into account factors such as
account’s avatar and bio description, number of posts, number of accounts followed vs following ratio, number of likes received vs
number of likes given ratio. Please note that the audience credibility is based only on active engaged audience (likes) i.e. a high
credibility score does not necessarily indicate "real followers" - the account may still have bought fake followers, the engagement
rate could be very low but those few engagements are real and therefore the credibility score could still be high. Influencers with
genuine audience will attain scores of 80 or above.
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26. GLOSSARY & FAQ
Notable Engagements. Shows what percentage of engagements is from influencers. Notable Engagements for 0.99 quantile can
largely differ from 3% to 61%
Paid Post Performance. Shows how disclosed sponsored posts perform compared to organic posts in terms of average number of
engagements they receive. Paid Post Performance for 0.99 quantile can largely differ from 11% to 276% which means that
sometimes you can overpay 9 times for a post if you base your pricing on average engagements as, for example, instead of usual
average 10,000 engagements you might get just 1,100 on your sponsored post. Please note that we take into account disclosure
both by Instagram Paid Partnerships feature and by 38 sponsored posts including #ad, #sponsored, #paid and others.
Brand Affinity. We determine brand affinities by analyzing posts for caption texts, @mentions, #hashtags and location tags.
Interests. We determine brand affinities by analyzing posts for caption texts, @mentions, #hashtags and location tags.
Ethnicity. We determine engaged audience ethnicity by analyzing profile picture, text in profile description (bio) and selfies in the
recent posts. Only available for the audience as an aggregated percentage.
Age. We determine engaged audience age by analyzing profile picture, text in profile description (bio) and selfies in the recent
posts. Only available for the audience as an aggregated percentage.
Gender. We determine engaged audience gender by analyzing profile picture, name, text in profile description (bio) and selfies in
the recent posts.
Location. We determine engaged audience location (country, state, city) by analyzing location tags, language and caption of the
recent posts and text in profile description (bio).
Language. We determine engaged audience language by analyzing caption of the recent posts
Popular #hashtags. Most frequently used #hashtags on the last 30 posts.
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 25

27. GLOSSARY & FAQ
Popular @mentions. Most frequently used @mentions on the last 30 posts.
Sponsored Posts. Posts disclosed either by Instagram Paid Partnerships feature or by 38 sponsored posts’ hashtags including
#ad, #sponsored, #paid and others.
Popular Posts. Most popular posts by the absolute number of engagements they received.
Influencer contact details. Access to influencer contact information including email, phone, WhatsApp, Skype, Snapchat,
Facebook, Twitter, YouTube, Viber, BBM, Telegram, WeChat, Kik Messenger, LINE and such. Feature is only available through API
to those subscribed to 1,000 accounts or more. Please note that contact details might be not available for some influencers as we
display only public information that can be found on Instagram profile.
Have any further questions? Please refer to our FAQ section at https://help.deep.social/.
© 2018 Deep Social June 04, 2018 — @turismospain — Estimated Data - Not Actual data 26