Twitter is a great platform to drive traffic and generate leads for your business purpose. If you are serious about Twitter, you should include promoted tweets to your digital marketing campaign. Here is a how to infographic about promoted tweets. Created by: www.infographicsdesignspro.com

1. What To Promote
Twitter allows you to promote Twitter
profile and Tweets. Take a decision.
What do you want to promote?
Twitter profile or Tweets?
STEP 1
STEP 3
STEP 5
STEP 6
https://support.twitter.com/articles/142101-what-are-promoted-tweets
STEP 2
Primary Target
Target twitter audience by interest,
followers and keywords. Create list of
followers or target audience by specific
keywords. Activate “Expand Your Reach”
to include highly searched relevant terms.
You can select twitter audience
sources in two ways. Select website
visitors /email list or Twitter IDs as
audience source. You can use these
options either for brand publicity or to
target specific audience.
Audience Source
You can target your audience by
location. You can set target audience
of a specific location or audience in
all available locations.
Target Location
STEP 4
STEP 7
Select Gender
You can even target audience according
to Gender. You can promote your tweets
specifically for female audience, for male
audience or for both.
Select Tweets
Now it is time to select types of
tweets. You can either compose
a new tweet or you can use any
existing tweet as promoted tweet.
STEP 8
STEP 9
Delivery Option
There are two different options to deliver
promoted tweets. You can select “standard”
option for your tweets to appear immediately
or “promote only” option to promote tweets
via twitter ad campaigns.
Sources:
http://blog.hubspot.com/marketing/how-to-set-up-twitter-ads-campaigns
http://www.socialmediaexaminer.com/twitter-advertising/
https://business.twitter.com/solutions/promoted-tweets
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Select Platform
Promoted tweets allow you to select
preferable mobile platforms. You can
target andriod users or iOS users for
your promoted tweets.
Select Device
You can make your tweets appear
on any specific devices such as
Desktops, Laptops, Blackberry and
any others smart devices.
How To Setup
Promoted Tweets
Promoted Tweets are just like ordinary tweets purchased
by advertisers. The difference is you can set the target of
your tweets based on user interest, keywords,
location, mobile platform and devices.