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INN Days 2018: Keynote, Kinsey Wilson

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Keynote Presentation at INN Days 2018 by Kinsey Wilson, President of WordPress

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INN Days 2018: Keynote, Kinsey Wilson

  1. 1. Kinsey Wilson President, WordPress.com
  2. 2. "No one except the Wall Street Journal, The New York Times and now probably the Washington Post has come up with a digital product that really in any significant way will replace the revenue that is being lost as print newspapers lose both circulation and advertising ... It is very difficult to see — with a lack of success in terms of important dollars rising from digital — it’s difficult to see how the print product survives over time.” Warren Buffet, May 5, 2018 Berkshire Hathaway annual meeting
  3. 3. “Dead, more or less. But curiously profitable. “In fact, it’s stranger than that… The fact that newspapers are still (highly) profitable is one of the signs of this death.” Jay Rosen, March 25, 2005
  4. 4. • Maintaining the size of the newsroom • Shrewd financial management
  5. 5. • Doubling digital revenue by 2020 • Subscription first
  6. 6. 1. Business intelligence 2. Niche content 3. Premium content 4. Bundled content
  7. 7. 1. Essential daily habit 2. Emotional attachment 3. Down payment
  8. 8. Thank you! Kinsey Wilson

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