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BOHR International Journal of Operations Management Research and Practices
2022, Vol. 1, No. 1, pp. 83–86
https://doi.org/10.54646/bijomrp.010
www.bohrpub.com
Management of the Myanmar Spectrum Frequency
Allocation Plan
Jim Schnell
Ohio University’s Indo-China Analyst, New Albany, Ohio, United States
E-mail: james.schnell@fulbrightmail.org
Abstract. This report will describe the development of a spectrum frequency allocation plan for Myanmar. As such,
it includes a definition of what is meant by “frequency allocation plan,” a description of elements to be considered in
frequency allocation planning, and recognition of factors that influence frequency allocation planning (also known as
“spectrum planning”). Consideration of the unique circumstances of Myanmar, both technological and sociological,
is taken into account with the development of this plan. The change of government in 2021 has been a significant
factor.
Keywords: Management, Myanmar, radio, Myanmar radio & TV, spectrum frequency allocation plan.
INTRODUCTION
Myanmar is a country in transition, with modernization
initiatives well underway. It is a country with one foot in
the past, one foot in the present and arms reaching out
to a promising future. Part of this modernization process
will include developments in the mass media domain.
This is particularly relevant given that mass media venues
are means for the transmission of information interna-
tionally, nationally, regionally, within communities, and
among individuals. Frequency allocation plan (FAP) is one
consideration within this mass media landscape that is
particularly relevant to radio.
FAP affirms goals that can be used for establishing objec-
tives and the steps essential for meeting such objectives. It
provides a framework to be used and facilitates coherent
decision-making via basic themes. FAP should be flexible
and open to change in relation to realities that evolve over
time.
There are distinct elements that come together with the
FAP process. These elements include (1) policies, rules, and
regulations; (2) organizational structuring of systems and
services; (3) a “national table of frequency allocations” that
should be linked to the “International Table of Frequency
Allocations of the Radio Regulation”; (4) an inventory
of spectrum entities regarding the number of spectrum
users, radio station characteristics, and a geographical
listing of radio stations; and (5) Contextual matters having
to do with political/cultural circumstances that provide
constraints, concerns, and boundaries of operation. Recog-
nition of these elements should consider major spectrum
shifts, emerging technologies, and new services that have
no current allocations and projected crowding in specific
bands.
Furthermore, there are four categories of factors that
influence spectrum planning: (1) Policy and legal factors
having to do with laws and governmental requirements,
etc.; (2) Economic factors such as market forces, spectrum
fees, and so on; (3) Sociological/Ecological factors such as
changes in demand, radio frequency interference, and so
on; and (4) as well as technical factors relating to signal
processing and coding/modulation techniques.
The aforementioned FAP definition, elements, and fac-
tors of influence will be used to explain the Myanmar FAP.
In doing so, consideration will be given to unique aspects
of Myanmar culture, political frameworks, technological
capabilities, and ongoing concerns. The result will be an
understanding of how the Myanmar FAP accurately por-
trays present day frequency allocation as a foundation that
can be modified to meet the needs of an evolving Myanmar
in a timely manner.
Myanmar Radio & Television (MRTV) is located in a
very rural area, about one hour’s drive from the Myanmar
capital of Nay Pyi Taw. It has basically been carved out
of an isolated jungle area. The closest village of any size
is Tetkon, which is about a 15-minute drive from MRTV.
83
84 Jim Schnell
The MRTV headquarters sits on a flat piece of land and
is composed of the personnel and equipment needed to
address radio and television concerns for the country. All
MRTV personnel live on the MRTV compound. The res-
idential area sits on a nearby hillside that is within easy
walking distance from the MRTV headquarters. The people
who populate the MRTV employee positions also serve as
neighbors to one another.
This type of arrangement, an isolated MRTV headquar-
ters with corresponding residential living accommoda-
tions, provides a secure means to protect MRTV functions
from unauthorized interference. It provides context for
comprehensive control of variables due to the emphasis
on a singular base of operations within which primary
functions and secondary functions occur in a uniform
manner. The current MRTV headquarters were moved
to their present location in 2008. It had previously been
located in Yangon, the most populated city in Myanmar.
The transition from urban Yangon to today’s extremely
rural location occurred abruptly and with little advance
notice.
LITERATURE REVIEW
The following elements outline how the FAP is instituted
and maintained. They provide guidance for how the var-
ious systems are to be managed and governed. Each of
the elements is developed in such a way as to allow for
amendment and modification.
Policies, Rules, and Regulations
The policies, rules, and regulations for the Myanmar FAP
are described and delineated in three primary domains:
(1) the “Broadcasting Law” document that was adopted
in 2015; (2) the “Amendment Law for the Broadcasting
Law” that was adopted in 2018; and (3) the “Bylaws for
the Broadcasting Law” that was adopted in 2018.
Organizational Structuring of Systems and Services
A division of Myanmar’s Ministry of Information is
responsible for MRTV. The Ministry of Information exists
to provide the public with information, education, and
entertainment. The percentage breakdown among these
three purposes is 45% entertainment programming, 20%
educational programming, and 35% informational pro-
gramming. The Ministry of Information is composed of
the following ministries: News & Periodical Enterprise,
Film Corporation, MRTV (Myanmar Radio & Television),
Information & Public Relations, and Printing & Publishing
Ministries.
A Director General oversees MRTV. Two Deputy
Generals support the Director General. One of these
Deputy Generals handles content/programming and the
other Deputy General is in charge of finance/administra-
tion. Within MRTV, there are seven functions that are sup-
ported: finance, engineering, radio, international issues,
music, television, and administration. These seven func-
tions are managed with varying degrees of prioritization.
National Table of Frequency Allocation
The National Table of Frequency Allocation should be in
concert with the International Table of Frequency Allo-
cations and Radio Regulations. The Policies, Rules, and
Regulations section of this report notes the “Bylaws for the
Broadcasting Law” that were adopted in 2018. Technical
standardization is dealt with in Chapter Eight of these
bylaws. Within Chapter Eight is a section that covers DVB-
T2 transmitter specifications. Within this DVB-T2 trans-
mitter specifications section are the assigned frequencies
for the stations of 16 coded domains within the Myanmar
system.
Chapter Eight is composed of appendices that cover
various issues related to technical standardization. Each
appendix addresses a relevant function. These issues
include encoder technical specifications, multiplexer tech-
nical data and specifications, DVB-S2 receiver information,
medium wave transmitter specification, digital radio Mon-
diale (DRM) transmitter and receiver information, channel
allocation data, digital audio broadcasting (DAB) trans-
mitter and receiver specification, and related/supporting
information. The organization of the appendices is laid out
in a sequential manner.
Inventory of Spectrum Entities
This inventory includes the number of spectrum users,
radio station characteristics, and a geographical listing of
the radio stations. The categorization scheme described
in the previous section addresses this inventory function.
It lists 258 stations with regard to names, coordinates, and
type of station. This inventory is continually subject to
modification. It is a living document and intended to reflect
current realities. As such, it provides useful data that can be
used in decision-making.
METHODOLOGY
Contextual Matters (Political/Cultural Circumstances)
The information conveyed thus far in this report provides
details having to do with the development of the Myan-
mar’s FAP. This FAP is part of Myanmar’s larger social
order. The rest of this report will focus on contextual mat-
ters that serve to create the Myanmar social landscape. The
FAP impacts that social order and is, in turn, impacted by
it. The evolution associated with the new communication
technologies is part of that framework.
“Communication and information services in the devel-
oping world have experienced explosive growth. Between
Management of the Myanmar Spectrum Frequency Allocation Plan 85
1980 and 2005 the number of phones (fixed and mobile)
multiplied 30-fold” [12, p. 3]. This expansion has affected
every part of the planet in different ways.
“Within the last five years, Myanmar’s media land-
scape has undergone significant changes. Prior to 2013,
prepublication censorship and the existence of very few
independent media made access to reliable information
difficult and for the main part people had to rely on
state propaganda” [7, p. 5]. These changes represent a
step in Myanmar’s direction of universal service. Universal
service is “a policy to ensure that all people have access and
are able to use telecommunications services...in particular
for people living in rural and remote parts of the country
and poorer households” [14, p. 37].
“Today approximately 34 percent of the Myanmar popu-
lation has access to the Internet (up from 26 percent in 2017)
and are active social media users” [16]. Facebook figures
prominent in this equation. “Facebook is by far the most
popular social media in Myanmar – and for many Face-
book is the Internet” (“A War of Words,” 2017). Similar dis-
tinctive characteristics may be found across Myanmar. “In
the midst of rapid socio-political transition, Myanmar is
building its telecommunications infrastructure by opening
its market to international mobile companies and engaging
in national regulatory reform. With one of the lowest inter-
net and mobile subscriber rates in the world, Myanmar
faces multiple challenges in building connectivity from
both an infrastructural and a policy perspective” [4, p. 1].
The wider political range in Myanmar frames this tech-
nical advancement. “Since the 2015 election of the gov-
ernment led by Aung San Suu Kyi, a Nobel laureate
whose international reputation has suffered irreparable
damage over her failure to speak out over the military’s
ethnic cleansing of the beleaguered Rohingya minority,
the international press remains under attack. A Reuters
investigation into a Rohingya mass grave led to the jailing
of two of their local reporters in late 2017” [8, p. 11].
The Rohingya situation in Rahkine is still in the public eye
on a worldwide scale. “The conflict in Rakhine has further
highlighted the lack of knowledge of people’s media habits
and their ability to critically reflect on digital content, with
large amounts of disinformation and hate speech domi-
nating Facebook feeds and spilling into the mainstream
media’s narratives” [6, p. 6]. The change of Myanmar
government in 2021 has further altered the context.
Concerns about technological progress affect other
aspects of life in Myanmar. For instance, “Myanmar is one
of the few states worldwide that has not yet signed the
major human rights treaties, but is still obligated under
international customary law to follow such standards” [11,
p. 3]. Therefore, it cannot be presumed that human rights
are relevant in Myanmar. “Democracy requires an inde-
pendent media to enable the free flow of information and
ideas to the public so that individuals can make better
decisions that affect their own lives, and the authorities can
be held to account” [11, p. 2].
FINDINGS
Today’s Myanmar is seen as lacking in support for
free expression. “Quantitative studies on media habits
in Myanmar produce inconclusive results due to partici-
pants being unwilling or hesitant to provide opinions” [1].
The function that journalists are expected to play in society
is a consideration here. “If people living in Myanmar –
including those affected by conflict – do not understand
the role of independent media and are afraid to speak
to journalists, their voices and stories will not be heard
and they will not be empowered to participate in the
peace process. Journalists must work to break down these
barriers” [9, pp. 15–16].
There is a vivid stress given to ethical standards within
the “Broadcasting Law” regulations at MRTV. The Code
of Conduct area gives emphasis to stipulations that focus
on morals and ethics, the importance of being impartial,
protecting children, promoting boundaries regarding taste
and dealing with religious issues, ethnic minorities, and
disadvantaged people.
The “Broadcasting Code of Ethics” regulations are aug-
mented by the MRTV “Broadcasting Law” manual. It deals
with all areas of the broadcasting process that exist at
MRTV. This manual covers issues such as politics, accuracy,
religion, children, discrimination, privacy, elections, legal
issues, and advertising. The manual addresses all of these
domains in a thorough manner.
Focus on politics addresses attention to the avoidance
of broadcasting reports that can needlessly destabilize the
country or impact safety in negative terms. Accuracy seeks
to ensure balanced reporting that is impartial and avoids
being deceptive. Discrimination addresses policies having
to do with minorities, age, gender, physical condition,
and race. Religion stresses caution with faith-based beliefs,
especially circumstances related to nationality. Children’s
matters have to do with classifying programs, subliminal
images, and emphasis on parental rights regarding what
children see and hear. Privacy matters are inherent within
these “Broadcasting Code of Ethics” areas.
There are unique values and boundaries related to the
circumstances in Myanmar. Thus, there are corresponding
constraints having to do with the portrayal of violence,
sexual conduct, antisocial actions, and usage of abusive
language. Reporting of legal developments is monitored
insofar as it is not to interfere with trial proceedings
and is to stress that a suspect is innocent until guilt is
proven. Matters having to do with elections are to be
treated objectively, with each candidate being covered in
a fair manner, and there should be appropriate respect for
electoral procedures.
The large variety of topics covered by general ethical
requirements pertains to all major facets of broadcast-
ing. These regulations emphasize that archival documents
must be kept for a minimum of three months. There won’t
be any plagiarism, and there won’t be any reporting that
86 Jim Schnell
encourages immorality, vulgarity, false defamation, inde-
cency, or false assertions.
Broadcast rectification is stressed in all matters. This
includes a requirement that any serious factual errors
be rectified within 24 hours. The aforementioned topics
include a variety of broadcast procedures and express the
organization’s overall ethical philosophy.
CONCLUSION
In conclusion, this report is intended to describe the details
associated with the development of the FAP in Myanmar.
As such, it is recognized that an understanding of the larger
Myanmar social order is helpful in fully grasping the inter-
play of these FAP details. That is, the FAP does not exist
in a vacuum. It functions within a moving constellation
of variables, of which the FAP is but one variable. Hence,
a well-grounded FAP can enhance the functioning of the
larger Myanmar social order.
FUNDING
Funding for this report was provided by the Fulbright
Scholar program.
REFERENCES
[1] BBC Media Action, “Strengthening accountability through media
in Myanmar.” Published in June, 2017, data portal bbcmediaaction.o
rg/site/assets/uploads/2016/07/Myanmar-Country-Report-2017
.pdf
[2] Brown, M.E. and L.K. Trevino, “Socialized charismatic leadership,
values congruence, and deviance in work groups,” Journal of Applied
Psychology, vol. 91, no. 4, pp. 954–962, July 2006.
[3] Brown, M.E., L.K. Trevino, and D.A. Harrision, “Ethical leadership:
A social learning perspective for construct development and test-
ing,” Organizational Behavior and Human Decision Processes, vol. 97,
no. 2, pp. 117–134, July 2005.
[4] Calderaro, A. Digitalizing Myanmar: Connectivity Developments in
Political Transitions. Philadelphia: University of Pennsylvania, 2015.
[5] “Facebook is by far the most popular social media in Myanmar –
and for many Facebook is the Internet.” Washington Post (December
6, 2017), p. 6.
[6] “Fake news on Facebook fans the flames of hate against the Rohingya
in Burma,” Washington Post (December 8, 2017), p. 4.
[7] Lehman-Jacobsen, E. Myanmar’s Media From An Audience Perspective.
Yangon, Myanmar: International Media Support, 2018.
[8] Long, K. Myanmar – Media Landscape. London: European Journalism
Centre, 2018.
[9] McElhone, J. M. The Role of Media in Peace-Building in Myanmar.
New York: UNESCO, 2017.
[10] Muenjohn, N. “Evaluating the structural validity of the multifactor
leadership questionnaire (MLQ), capturing the leadership factors
of transformational-transactional leadership,” Contemporary Manage-
ment Research, vol. 04, no. 1, pp. 3–14, March 2008.
[11] Myanmar Broadcasting Law. London: Free Word Centre, 2015.
[12] Neto, I. and B. Wellenius. Managing the Radio Spectrum: Framework for
Reform in Developing Countries. New York: The World Bank, 2008.
[13] Shao, P. “Ethics-based leadership and employee ethical behavior:
Examining the mediating role of ethical regulatory focus,” PhD.
dissertation, Drexel University, PA, 2010.
[14] Swe, M. Digital Development in Myanmar. Nay Pyi Taw, Myanmar:
Ministry of Transport & Communications, 2018.
[15] Trevino, L.K., Brown, M. and L.P. Hartman, “A Qualitative Investi-
gation of Perceived Executive Ethical Leadership: Perceptions From
Inside and Outside of the Executive Suite,” Human Relations, Vol. 56,
No. 1, pp. 5–37, Jan. 2003.
[16] “We Are Social,” Digital Yearbook 2018, published January 29, 2018 on
www.wearesocial.com/blog/2018/01/globl-digital-report-2018.

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Management of the Myanmar Spectrum Frequency Allocation Plan

  • 1. BOHR International Journal of Operations Management Research and Practices 2022, Vol. 1, No. 1, pp. 83–86 https://doi.org/10.54646/bijomrp.010 www.bohrpub.com Management of the Myanmar Spectrum Frequency Allocation Plan Jim Schnell Ohio University’s Indo-China Analyst, New Albany, Ohio, United States E-mail: james.schnell@fulbrightmail.org Abstract. This report will describe the development of a spectrum frequency allocation plan for Myanmar. As such, it includes a definition of what is meant by “frequency allocation plan,” a description of elements to be considered in frequency allocation planning, and recognition of factors that influence frequency allocation planning (also known as “spectrum planning”). Consideration of the unique circumstances of Myanmar, both technological and sociological, is taken into account with the development of this plan. The change of government in 2021 has been a significant factor. Keywords: Management, Myanmar, radio, Myanmar radio & TV, spectrum frequency allocation plan. INTRODUCTION Myanmar is a country in transition, with modernization initiatives well underway. It is a country with one foot in the past, one foot in the present and arms reaching out to a promising future. Part of this modernization process will include developments in the mass media domain. This is particularly relevant given that mass media venues are means for the transmission of information interna- tionally, nationally, regionally, within communities, and among individuals. Frequency allocation plan (FAP) is one consideration within this mass media landscape that is particularly relevant to radio. FAP affirms goals that can be used for establishing objec- tives and the steps essential for meeting such objectives. It provides a framework to be used and facilitates coherent decision-making via basic themes. FAP should be flexible and open to change in relation to realities that evolve over time. There are distinct elements that come together with the FAP process. These elements include (1) policies, rules, and regulations; (2) organizational structuring of systems and services; (3) a “national table of frequency allocations” that should be linked to the “International Table of Frequency Allocations of the Radio Regulation”; (4) an inventory of spectrum entities regarding the number of spectrum users, radio station characteristics, and a geographical listing of radio stations; and (5) Contextual matters having to do with political/cultural circumstances that provide constraints, concerns, and boundaries of operation. Recog- nition of these elements should consider major spectrum shifts, emerging technologies, and new services that have no current allocations and projected crowding in specific bands. Furthermore, there are four categories of factors that influence spectrum planning: (1) Policy and legal factors having to do with laws and governmental requirements, etc.; (2) Economic factors such as market forces, spectrum fees, and so on; (3) Sociological/Ecological factors such as changes in demand, radio frequency interference, and so on; and (4) as well as technical factors relating to signal processing and coding/modulation techniques. The aforementioned FAP definition, elements, and fac- tors of influence will be used to explain the Myanmar FAP. In doing so, consideration will be given to unique aspects of Myanmar culture, political frameworks, technological capabilities, and ongoing concerns. The result will be an understanding of how the Myanmar FAP accurately por- trays present day frequency allocation as a foundation that can be modified to meet the needs of an evolving Myanmar in a timely manner. Myanmar Radio & Television (MRTV) is located in a very rural area, about one hour’s drive from the Myanmar capital of Nay Pyi Taw. It has basically been carved out of an isolated jungle area. The closest village of any size is Tetkon, which is about a 15-minute drive from MRTV. 83
  • 2. 84 Jim Schnell The MRTV headquarters sits on a flat piece of land and is composed of the personnel and equipment needed to address radio and television concerns for the country. All MRTV personnel live on the MRTV compound. The res- idential area sits on a nearby hillside that is within easy walking distance from the MRTV headquarters. The people who populate the MRTV employee positions also serve as neighbors to one another. This type of arrangement, an isolated MRTV headquar- ters with corresponding residential living accommoda- tions, provides a secure means to protect MRTV functions from unauthorized interference. It provides context for comprehensive control of variables due to the emphasis on a singular base of operations within which primary functions and secondary functions occur in a uniform manner. The current MRTV headquarters were moved to their present location in 2008. It had previously been located in Yangon, the most populated city in Myanmar. The transition from urban Yangon to today’s extremely rural location occurred abruptly and with little advance notice. LITERATURE REVIEW The following elements outline how the FAP is instituted and maintained. They provide guidance for how the var- ious systems are to be managed and governed. Each of the elements is developed in such a way as to allow for amendment and modification. Policies, Rules, and Regulations The policies, rules, and regulations for the Myanmar FAP are described and delineated in three primary domains: (1) the “Broadcasting Law” document that was adopted in 2015; (2) the “Amendment Law for the Broadcasting Law” that was adopted in 2018; and (3) the “Bylaws for the Broadcasting Law” that was adopted in 2018. Organizational Structuring of Systems and Services A division of Myanmar’s Ministry of Information is responsible for MRTV. The Ministry of Information exists to provide the public with information, education, and entertainment. The percentage breakdown among these three purposes is 45% entertainment programming, 20% educational programming, and 35% informational pro- gramming. The Ministry of Information is composed of the following ministries: News & Periodical Enterprise, Film Corporation, MRTV (Myanmar Radio & Television), Information & Public Relations, and Printing & Publishing Ministries. A Director General oversees MRTV. Two Deputy Generals support the Director General. One of these Deputy Generals handles content/programming and the other Deputy General is in charge of finance/administra- tion. Within MRTV, there are seven functions that are sup- ported: finance, engineering, radio, international issues, music, television, and administration. These seven func- tions are managed with varying degrees of prioritization. National Table of Frequency Allocation The National Table of Frequency Allocation should be in concert with the International Table of Frequency Allo- cations and Radio Regulations. The Policies, Rules, and Regulations section of this report notes the “Bylaws for the Broadcasting Law” that were adopted in 2018. Technical standardization is dealt with in Chapter Eight of these bylaws. Within Chapter Eight is a section that covers DVB- T2 transmitter specifications. Within this DVB-T2 trans- mitter specifications section are the assigned frequencies for the stations of 16 coded domains within the Myanmar system. Chapter Eight is composed of appendices that cover various issues related to technical standardization. Each appendix addresses a relevant function. These issues include encoder technical specifications, multiplexer tech- nical data and specifications, DVB-S2 receiver information, medium wave transmitter specification, digital radio Mon- diale (DRM) transmitter and receiver information, channel allocation data, digital audio broadcasting (DAB) trans- mitter and receiver specification, and related/supporting information. The organization of the appendices is laid out in a sequential manner. Inventory of Spectrum Entities This inventory includes the number of spectrum users, radio station characteristics, and a geographical listing of the radio stations. The categorization scheme described in the previous section addresses this inventory function. It lists 258 stations with regard to names, coordinates, and type of station. This inventory is continually subject to modification. It is a living document and intended to reflect current realities. As such, it provides useful data that can be used in decision-making. METHODOLOGY Contextual Matters (Political/Cultural Circumstances) The information conveyed thus far in this report provides details having to do with the development of the Myan- mar’s FAP. This FAP is part of Myanmar’s larger social order. The rest of this report will focus on contextual mat- ters that serve to create the Myanmar social landscape. The FAP impacts that social order and is, in turn, impacted by it. The evolution associated with the new communication technologies is part of that framework. “Communication and information services in the devel- oping world have experienced explosive growth. Between
  • 3. Management of the Myanmar Spectrum Frequency Allocation Plan 85 1980 and 2005 the number of phones (fixed and mobile) multiplied 30-fold” [12, p. 3]. This expansion has affected every part of the planet in different ways. “Within the last five years, Myanmar’s media land- scape has undergone significant changes. Prior to 2013, prepublication censorship and the existence of very few independent media made access to reliable information difficult and for the main part people had to rely on state propaganda” [7, p. 5]. These changes represent a step in Myanmar’s direction of universal service. Universal service is “a policy to ensure that all people have access and are able to use telecommunications services...in particular for people living in rural and remote parts of the country and poorer households” [14, p. 37]. “Today approximately 34 percent of the Myanmar popu- lation has access to the Internet (up from 26 percent in 2017) and are active social media users” [16]. Facebook figures prominent in this equation. “Facebook is by far the most popular social media in Myanmar – and for many Face- book is the Internet” (“A War of Words,” 2017). Similar dis- tinctive characteristics may be found across Myanmar. “In the midst of rapid socio-political transition, Myanmar is building its telecommunications infrastructure by opening its market to international mobile companies and engaging in national regulatory reform. With one of the lowest inter- net and mobile subscriber rates in the world, Myanmar faces multiple challenges in building connectivity from both an infrastructural and a policy perspective” [4, p. 1]. The wider political range in Myanmar frames this tech- nical advancement. “Since the 2015 election of the gov- ernment led by Aung San Suu Kyi, a Nobel laureate whose international reputation has suffered irreparable damage over her failure to speak out over the military’s ethnic cleansing of the beleaguered Rohingya minority, the international press remains under attack. A Reuters investigation into a Rohingya mass grave led to the jailing of two of their local reporters in late 2017” [8, p. 11]. The Rohingya situation in Rahkine is still in the public eye on a worldwide scale. “The conflict in Rakhine has further highlighted the lack of knowledge of people’s media habits and their ability to critically reflect on digital content, with large amounts of disinformation and hate speech domi- nating Facebook feeds and spilling into the mainstream media’s narratives” [6, p. 6]. The change of Myanmar government in 2021 has further altered the context. Concerns about technological progress affect other aspects of life in Myanmar. For instance, “Myanmar is one of the few states worldwide that has not yet signed the major human rights treaties, but is still obligated under international customary law to follow such standards” [11, p. 3]. Therefore, it cannot be presumed that human rights are relevant in Myanmar. “Democracy requires an inde- pendent media to enable the free flow of information and ideas to the public so that individuals can make better decisions that affect their own lives, and the authorities can be held to account” [11, p. 2]. FINDINGS Today’s Myanmar is seen as lacking in support for free expression. “Quantitative studies on media habits in Myanmar produce inconclusive results due to partici- pants being unwilling or hesitant to provide opinions” [1]. The function that journalists are expected to play in society is a consideration here. “If people living in Myanmar – including those affected by conflict – do not understand the role of independent media and are afraid to speak to journalists, their voices and stories will not be heard and they will not be empowered to participate in the peace process. Journalists must work to break down these barriers” [9, pp. 15–16]. There is a vivid stress given to ethical standards within the “Broadcasting Law” regulations at MRTV. The Code of Conduct area gives emphasis to stipulations that focus on morals and ethics, the importance of being impartial, protecting children, promoting boundaries regarding taste and dealing with religious issues, ethnic minorities, and disadvantaged people. The “Broadcasting Code of Ethics” regulations are aug- mented by the MRTV “Broadcasting Law” manual. It deals with all areas of the broadcasting process that exist at MRTV. This manual covers issues such as politics, accuracy, religion, children, discrimination, privacy, elections, legal issues, and advertising. The manual addresses all of these domains in a thorough manner. Focus on politics addresses attention to the avoidance of broadcasting reports that can needlessly destabilize the country or impact safety in negative terms. Accuracy seeks to ensure balanced reporting that is impartial and avoids being deceptive. Discrimination addresses policies having to do with minorities, age, gender, physical condition, and race. Religion stresses caution with faith-based beliefs, especially circumstances related to nationality. Children’s matters have to do with classifying programs, subliminal images, and emphasis on parental rights regarding what children see and hear. Privacy matters are inherent within these “Broadcasting Code of Ethics” areas. There are unique values and boundaries related to the circumstances in Myanmar. Thus, there are corresponding constraints having to do with the portrayal of violence, sexual conduct, antisocial actions, and usage of abusive language. Reporting of legal developments is monitored insofar as it is not to interfere with trial proceedings and is to stress that a suspect is innocent until guilt is proven. Matters having to do with elections are to be treated objectively, with each candidate being covered in a fair manner, and there should be appropriate respect for electoral procedures. The large variety of topics covered by general ethical requirements pertains to all major facets of broadcast- ing. These regulations emphasize that archival documents must be kept for a minimum of three months. There won’t be any plagiarism, and there won’t be any reporting that
  • 4. 86 Jim Schnell encourages immorality, vulgarity, false defamation, inde- cency, or false assertions. Broadcast rectification is stressed in all matters. This includes a requirement that any serious factual errors be rectified within 24 hours. The aforementioned topics include a variety of broadcast procedures and express the organization’s overall ethical philosophy. CONCLUSION In conclusion, this report is intended to describe the details associated with the development of the FAP in Myanmar. As such, it is recognized that an understanding of the larger Myanmar social order is helpful in fully grasping the inter- play of these FAP details. That is, the FAP does not exist in a vacuum. It functions within a moving constellation of variables, of which the FAP is but one variable. Hence, a well-grounded FAP can enhance the functioning of the larger Myanmar social order. FUNDING Funding for this report was provided by the Fulbright Scholar program. REFERENCES [1] BBC Media Action, “Strengthening accountability through media in Myanmar.” Published in June, 2017, data portal bbcmediaaction.o rg/site/assets/uploads/2016/07/Myanmar-Country-Report-2017 .pdf [2] Brown, M.E. and L.K. Trevino, “Socialized charismatic leadership, values congruence, and deviance in work groups,” Journal of Applied Psychology, vol. 91, no. 4, pp. 954–962, July 2006. [3] Brown, M.E., L.K. Trevino, and D.A. Harrision, “Ethical leadership: A social learning perspective for construct development and test- ing,” Organizational Behavior and Human Decision Processes, vol. 97, no. 2, pp. 117–134, July 2005. [4] Calderaro, A. Digitalizing Myanmar: Connectivity Developments in Political Transitions. Philadelphia: University of Pennsylvania, 2015. [5] “Facebook is by far the most popular social media in Myanmar – and for many Facebook is the Internet.” Washington Post (December 6, 2017), p. 6. [6] “Fake news on Facebook fans the flames of hate against the Rohingya in Burma,” Washington Post (December 8, 2017), p. 4. [7] Lehman-Jacobsen, E. Myanmar’s Media From An Audience Perspective. Yangon, Myanmar: International Media Support, 2018. [8] Long, K. Myanmar – Media Landscape. London: European Journalism Centre, 2018. [9] McElhone, J. M. The Role of Media in Peace-Building in Myanmar. New York: UNESCO, 2017. [10] Muenjohn, N. “Evaluating the structural validity of the multifactor leadership questionnaire (MLQ), capturing the leadership factors of transformational-transactional leadership,” Contemporary Manage- ment Research, vol. 04, no. 1, pp. 3–14, March 2008. [11] Myanmar Broadcasting Law. London: Free Word Centre, 2015. [12] Neto, I. and B. Wellenius. Managing the Radio Spectrum: Framework for Reform in Developing Countries. New York: The World Bank, 2008. [13] Shao, P. “Ethics-based leadership and employee ethical behavior: Examining the mediating role of ethical regulatory focus,” PhD. dissertation, Drexel University, PA, 2010. [14] Swe, M. Digital Development in Myanmar. Nay Pyi Taw, Myanmar: Ministry of Transport & Communications, 2018. [15] Trevino, L.K., Brown, M. and L.P. Hartman, “A Qualitative Investi- gation of Perceived Executive Ethical Leadership: Perceptions From Inside and Outside of the Executive Suite,” Human Relations, Vol. 56, No. 1, pp. 5–37, Jan. 2003. [16] “We Are Social,” Digital Yearbook 2018, published January 29, 2018 on www.wearesocial.com/blog/2018/01/globl-digital-report-2018.