4. Media consumptions habits
differ in Ramadan and MSN
Ramadan channel will capture
this by serving as a guide &
reference to the user
The MSN Ramadan channel
delivers an opportunity for
deep integration with quality
content across trusted
platforms
Know more, do more, uniquely
5. “I want to be able to consume fresh
content during office hours and post iftar hours
during Iftar in my markets”
“I want to know my timetable, Iftar time, Countdown to Ramadan, TV guide “
“I want tips on how to stay “I want tips of how to decorate my home”
healthy during Ramadan”
“I want to understand the health benefits of fasting”
“I want to catch up
on the top Ramadan series”
Media Consumption habits
“I want to learn
how to be the
perfect hostess”
6. Media Consumption habits
GlobalWebIndex, Q4 2014
“I want to connect with my family and friends during Ramadan”
“I want to be entertained and stimulated
whilst I wait for meal times”
“I want to be able to connect with my
religion during Ramadan”
“I want to be able to connect with my culture”
“I need information that will help me plan for Eid”
“I want to find all my Ramadan information in
one place”
8. They’re food influencers
Our Outlook audience in KSA is 49 times
more likely to be asked their opinion on
food compared to the online average
They love to cook
51% of the Outlook audience in KSA, are
interested in cooking and food – higher
than Facebook, Google and Yahoo
They’re discussing food
Our MSN audience are 10% and Skype
audience 11% more likely to discuss food
online compared to the online average
INDEX 149, higher than
Facebook, Google and Yahoo
INDEX 123 and 133, higher than
Facebook, Google
Global Web Index October 2014
INDEX 115 and , higher than
Facebook, Google and Yahoo
MSN audience are real foodies
Source : Global Web Index - Q4 2014 –KSA
9. MSN audiences loves to entertain
They’re interest in TV series
and movies
17% of the MSN audience KSA , and 17 %
of the Skype and outlook audience are
talk about TV series and Films on line –
higher than Facebook, Google, and Yahoo
They’re big TV shows fans
39% of the MSN audience in KSA , 46% of
the Outlook audience and 42% of the
Skype audience are interested in TV shows
and TV series– higher than Facebook and
Google
They’re love to know more
Our MSN KSA audience are 24% and
Skype audience 23% more likely to Look
for information related to what they
watching
MORE THAN
Facebook, Google and Yahoo
MORE THAN
Facebook, Google and Yahoo
MORE THAN
Facebook and Google
Source : Global Web Index - Q4 2014 –KSA
11. TIMING
7th June – 17th July
(6 weeks)
LOCALIZED
MSN Arabia- KSA
EDITORIAL
PILLARS
6 Bespoke &
relevant content
areas
12. Food & Drink content
• Quick and delicious meals
• Traditional meals
• Healthy meals
• Content Type: Article, Video, galleries and
Structured data
• Approximately 60 content pieces per Arabic
site
14. • Synopsis/Catch up on Ramadan Series
Interviews with Celebrities
• Celebrity News
• TV Guide
• Content type: Articles, slideshows, Videos 150
(per Arabic site)
Entertainment content * Arabic only
18. Layalina MBC
Masrawy Al-Tebbi
Arabia France 24
FilFan Reuters
DW 7 days
CNN Arabic The national
Al-Masry Al-Youm Ahlan live
Bayraq Gulf News
3a2elati Cover Media
Elcinema POP sugar
Hia Sayedaty
Ra2ej WebTeb
List of partners include the following:
19. Promotion: MSN Sponsorship Promotional Placements
The following are
samples of promotional
placements that may be
used to drive traffic to
sponsorships and are not
guaranteed placements
for the advertiser.
Availability on every
vertical and/or market
will vary – this is
dependent on previous
campaign commitments.
MSN.com HP Skyline:
Editorial Promotion
Vertical Pages:
Editorial Promotion
via articles, image
galleries and videos
MSN.com HP
Vertical Stripe:
Editorial Promotion
and Navigation link
– to Hub Page
20. Promotion: MSN Sponsorship Promotional Placements
Vertical Landing Page: L1 Nav
Vertical Department Page: L2 Nav
Vertical Landing Page or Department Pages:
Slot in Editorial Cluster with Nav and Editorial
Vertical Header: MegaMenu Links
Vertical Footer: Nav and Editorial Links
21. Promotion: MSN Sponsorship Promotional Placements
Sponsorship Title link
back to Hub page from
all sponsorship pages
Social Networks: Editorial Posts/ Newsletter
/ House Ads
23. MSN Ramadan Sponsorship offers advertisers exclusive opportunities to reach
quality audiences through deep brand integration this Ramadan
Deep
Integration
Advertiser
Exclusivity
Simple
Execution
100% SOV of
specific pages
for a month
Features and
add-ons to address
advertiser needs
24. MSN Ramadan Sponsorship offers advertisers the opportunity to either integrate their
own content into the fabric of MSN or utilize content from our premium Editorial Content
Partners to position their brand in a relevant environment
26. z
Aside
• Supports links to more content
• Supports Text Poll
• Supports Facebook or Twitter
• May contain upsell module
• Variable height
End of Article Block
• Links to more related content
728x90
Sponsorship Bar
300x250
300x250
Content Area
Aside
End of Article Block
