2. Calculate the change in Unit Costs
between 2010-2011
2010 2011
Visitors in
Millions
1.18 1.16
Average
Revenue per
visitor
15.75 16.09
Total Costs in
Millions
18.06 17.66
Satisfied
Customers in
%
87 88
3. Calculate the change in Unit Costs
between 2009-2010
2009 2010
Visitors in
Millions
1.23 1.32
Average
Revenue per
visitor
15.75 16.09
Total Costs in
Millions
17.99 18.64
Satisfied
Customers in
%
87 88
7. Calculate the Unit Cost at different levels of output
Output Total Costs (£) Unit Costs (£)
100
200
300
400
500
600
700
800
12,000
20,000
26,000
30,000
33,000
35,000
38,000
40,000
8. • The Camp Nou has a Capacity of 98,772. Its
last home games attendance was 95,000.
What is the Capacity Utilisation?
• Emirates Stadium has a Capacity of 60,355.
It’s last home game was 52,543. What is the
Capacity Utilisation?
9. • A business achieved a net profit of £220,000.
Its sales were £900,000. What was its net
profit margin?
• A business achieved a net profit of £90,000.
The capital invested was £1.2 million. What
was the return on capital?
10. • What type of good is the following, and how
would you interpret the price elasticity of
demand ?
• Original Price (£) = 110
• Original Quantity = 75
• New Price (£) = 125
• New Quantity = 55
11. • Nadia’s Chocca bar was priced at £0.50. She
sold 8000 bars a year in Richmond College.
• Nadia wishes to increase the price to £0.75.
• As the price elasticity for this product is
estimated to be -2 what will be the impact on
her yearly income?
12. Measuring the effectiveness of the workforce:
Year 1 Year 2 Year 3 Year 4
Average Number of
Employees
42 41 42 43
Number of Leavers 3 6 2 2
Value of Output (£) 1,500,000 1,300,000 1,600,000 1,800,000
Total Labour Costs 948,600 951,200 948,600 962,400
Average numbers of staff
absent on one day
5 6 2 1
