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DAIRY FARMING IN CENTRAL
REGION MALAWI: NAVIGATING
BETWEEN SCYLLA AND CHARYBDIS
Dr Rob Lubberink
Wageningen University
OUTLINE
• Short introduction about OSMARE
• Practice theoretical lens
• Individual & collective responses to
adversity
• Navigating social and market pressures
• Q&A
OSMARE AIMS TO UNDERSTAND AND
INFORM ON HOW:
The organizational structure of the business model
partnership stimulate smallholder resilience to
adversity
Entrepreneurial
Practices
Value
Chain
Community
Hjorth (2005)
WHAT AND
WHERE?
13 different ‘business
models’, e.g. related to:
• Certified seeds
• Goat Value Chain
• Dairy
THE CONSORTIUM
5
LUANAR Zimbabwe Super Seeds Vuna
World Agroforestry Wageningen University
ENTREPRENEURING IN DAIRY FARMING
PRACTICE THEORY
 Studying the recurring practices of dairy farmers
 Practices: bodily doings and sayings in local arrangements
 Structures (e.g. informal institutions) are enacted
 Practice theory provides theoretical and methodological input
WHAT DID WE DO?
 Go-along interviews (Kusenbach 2003)
 “static” interviews in situ
 Interviews “out of place”
 Focus groups
 Fly on the wall
 Participatory observation
 Workshops in systems thinking (causal loop diagrams)
DATA
 Video: 25+ hours
 Audio: 25+ hours
 Pictures: 1300+
 Double-entry & triple-entry field notes
 Causal loop maps: 10 zones + MBG
PRELIMINARY FINDINGS
MAGOMERO
Dealing with witchcraft in
between Scylla and
Charybdis
practices of navigating
through social and
market pressures
THE CASE
Farming as a business/Agripreneurship
Market pressures act as local manifestations of “a world that
expects entrepreneurship from almost all and everyone” (Hjorth & Reay,
2018)
In emerging economies
Socio-cultural represent dominant, informal institutional
arrangements (Garud et al. 2007) that are particularly powerful in liminal
communities of rural Africa (Anderson & Obeng 2017; Anderson & Ronteau, 2017;
Shantz et. al., 2018).
INSIGHTS GAINED
Navigating
dairy
farmer
The MBG
Witchcraft
&
spiritualism
The community
SPIRITUALISM & WITCHCRAFT
What
dairy
farmers
do
Governance
mechanism
Traditional
remedies
“rational”
approaches
How
they do
Keeping it
quiet
Showing
humility
How
they talk
about it
Christianity Trainings Silence
CONCLUSION
 Market pressures stimulating to accumulate and invest resources
 Social pressures constraining this and stimulating sharing and redistributing resources
 Witchcraft is a dominant mechanism that governs the latter
 Farmers are navigating between Scylla (market pressures) and Charybdis (social pressures)
MCHINJI
BUA Milk Bulking Group
• Entrepreneurial responses
to adversity
• Lack of
resources
• Kudelela
Heifer phasing
out
• dysfunctional
generator
• Power
blackouts
Sour milk • New generator
• Milk truck
accident
• Rainy season3 months
Market crisis
• Vending
accepted
• Finding new
buyer
Response
• No sanctions
• Low supply
• Lack of MBG
incomeVending
• Poultry
farm?
• Maize mill?
• Butchery?
• Bakery?
Response?
Conclusion:
• Individual entrepreneurial response to adversity can be(come) a
challenge
• Individual & collective entrepreneurial responses can conflict
DISCUSSION
 How to deal with witchcraft? Go against informal institutions or work with them?
 What to take into account when novel structures (like an MBG) are placed in
already present social structures with institutions (e.g. witchcraft).
 The importance to explain the inexplicable, but how?
 Why is that important? What if resilience does not depend on you, but on god
or witches?

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Dairy farming in central region Malawi

  • 1. DAIRY FARMING IN CENTRAL REGION MALAWI: NAVIGATING BETWEEN SCYLLA AND CHARYBDIS Dr Rob Lubberink Wageningen University
  • 2. OUTLINE • Short introduction about OSMARE • Practice theoretical lens • Individual & collective responses to adversity • Navigating social and market pressures • Q&A
  • 3. OSMARE AIMS TO UNDERSTAND AND INFORM ON HOW: The organizational structure of the business model partnership stimulate smallholder resilience to adversity Entrepreneurial Practices Value Chain Community Hjorth (2005)
  • 4. WHAT AND WHERE? 13 different ‘business models’, e.g. related to: • Certified seeds • Goat Value Chain • Dairy
  • 5. THE CONSORTIUM 5 LUANAR Zimbabwe Super Seeds Vuna World Agroforestry Wageningen University
  • 7. PRACTICE THEORY  Studying the recurring practices of dairy farmers  Practices: bodily doings and sayings in local arrangements  Structures (e.g. informal institutions) are enacted  Practice theory provides theoretical and methodological input
  • 8. WHAT DID WE DO?  Go-along interviews (Kusenbach 2003)  “static” interviews in situ  Interviews “out of place”  Focus groups  Fly on the wall  Participatory observation  Workshops in systems thinking (causal loop diagrams)
  • 9. DATA  Video: 25+ hours  Audio: 25+ hours  Pictures: 1300+  Double-entry & triple-entry field notes  Causal loop maps: 10 zones + MBG
  • 11. MAGOMERO Dealing with witchcraft in between Scylla and Charybdis practices of navigating through social and market pressures
  • 12. THE CASE Farming as a business/Agripreneurship Market pressures act as local manifestations of “a world that expects entrepreneurship from almost all and everyone” (Hjorth & Reay, 2018) In emerging economies Socio-cultural represent dominant, informal institutional arrangements (Garud et al. 2007) that are particularly powerful in liminal communities of rural Africa (Anderson & Obeng 2017; Anderson & Ronteau, 2017; Shantz et. al., 2018).
  • 14. SPIRITUALISM & WITCHCRAFT What dairy farmers do Governance mechanism Traditional remedies “rational” approaches How they do Keeping it quiet Showing humility How they talk about it Christianity Trainings Silence
  • 15. CONCLUSION  Market pressures stimulating to accumulate and invest resources  Social pressures constraining this and stimulating sharing and redistributing resources  Witchcraft is a dominant mechanism that governs the latter  Farmers are navigating between Scylla (market pressures) and Charybdis (social pressures)
  • 16. MCHINJI BUA Milk Bulking Group • Entrepreneurial responses to adversity
  • 17.
  • 18.
  • 19. • Lack of resources • Kudelela Heifer phasing out • dysfunctional generator • Power blackouts Sour milk • New generator • Milk truck accident • Rainy season3 months Market crisis • Vending accepted • Finding new buyer Response • No sanctions • Low supply • Lack of MBG incomeVending • Poultry farm? • Maize mill? • Butchery? • Bakery? Response? Conclusion: • Individual entrepreneurial response to adversity can be(come) a challenge • Individual & collective entrepreneurial responses can conflict
  • 20. DISCUSSION  How to deal with witchcraft? Go against informal institutions or work with them?  What to take into account when novel structures (like an MBG) are placed in already present social structures with institutions (e.g. witchcraft).  The importance to explain the inexplicable, but how?  Why is that important? What if resilience does not depend on you, but on god or witches?