3. To be the leading pet sitting service and the
supporter of pet loving community
Ou-Vision
3
4. Bring the best pet sitting experience to pet sitters and
pet owners through a reliable and an easy-to-use
service
Ou-Mission
4
5. Oupet Key Value
- your pet is our pet.
Caring - We care the quality of service and safety between
our pet sitter and customers.
Learning - Constantly learning from our customers
and aim to become a learning organization.
Trustworthy - Be loyal and faithful with our pet
sitters and customers.
5
6. Oupet Inspiration
6
Difficult to guarantee
The service quality from pet sitter is hard to measure
Difficult to select
It is hard to know which pet sitter is good or bad.
Difficult to find
Nearby available pet sitters are difficult to be found.
Difficult to pay
The way of paying and the payment method
are vary between pet sitters.
- your pet is our pet.
7. Oupet Solution
7
Multi-selection
Huge amount of pet sitters to be selected
Insured
Oupet makes sure the pet sitter and
customer are authenticate.
Instant messaging
Chat with pet sitter whenever
needed from Oupet app
Customer can use our pet sitting service whenever
they need
Customer can easily book a pet
sitter from Oupet app
Easy to book
Simple and clean UI
Intuitive UI
- your pet is our pet.
Anytime
8. Oupet Pet Sitter Service Highlights
Free
Free business presense from
Oupet webpage, phone apps.
Marketing
Oupet takes care of the
marketing part for all registered
pet sitters.
Maintainance
Oupet sends regular customer
analysis to registered pet sitters
and Oupet constantly update
webpage and apps base on
customer bahaviour
Beautiful UI
Oupet keep professional UI
design to present the best
present for the customers.
Regular Training
Oupet would offer regular online
and offline trainings for the pet
sitters and pet owners.
Pet Lover Community
Oupet tries to create a pet lover
community, the purpose is to let
people share pet experiences
with each other.
8
- your pet is our pet.
9. Oupet Customer Service Highlights
Nearby
Find nearby pet sitters
Trustworthy
Authenticated Pet sitters
Boarding
Pet stays over the day/night at
Pet sitter’s house
House sitting
A sitter will come to your house
over the day/night to take care
of the pet
Dog walking
The sitter will come to your
house to take your dog out for a
walk
9
- your pet is our pet.
10. Target market
Initial target market is Finland, where one third of households own
at least one pet. Most popular pets are dog and cat: 1.5 million
Finnish pet owners value trust. Their decision is tied by reviews,
price, location. Recommendation from their network affects greatly
their choice of service. *
*Oupet survey
10
11. Oupet Pet Sitter Location
11
And beginning, Oupet will start with 9
cities from Finland, there are Helsinki,
Espoo, Porvoo, Kuopio, Lahti, Oulu,
Tampere, Turku, Vantaa.
Oupet service will focus on
Finnish market and once the
model proved, Oupet service
would move to other nordic
countries.
- your pet is our pet.
13. Market size
TAM: ⋍ 1 million households with pet
SAM: ⋍ 200 thousands households with pet
Market share: 30% after 1 year of penetration
TAM: Total available market
SAM: Serviceable available market
TAM is estimated based on statistics of target market
SAM is estimated based on Oupet survey to pet owner (20% of
pet owners use pet sitting service)
Market share is estimated using MaRS method: top-down
forecasting for pre-revenue startup - Marketing effectiveness
and share of voice, with Muisti & Mirri partnership
14. Direct competitors(1/2)
14
Pawshake
● Service is not specifically designed
for Finnish market
● Lack marketing in Finland
● Poor review for mobile app
● High commision rate 19%
➢ Founded: 2013
19 countries
➢ Finland: June
2016
No. of pet sitters: 80
15. Direct competitors (2/2)
15
Care.com
● No mobile App
● Limited marketing in Finland
● Match making rather than functional
booking site
● Service rate is hour-based
● Membership-based for help seekers
Others
➢ Founded: 2007
18 countries
4 main services
➢ Finland: Oct 2015
Great Aupair
Petsie
4H
Trusted
housesitter
16. Oupet Webpage
Oupet’s webpage is responsive and fast, it works perfectly on mobile
browsers.
Responsive UI
Fast browsing
AWS + CDN ensures the fast speed of our webpage
Responsive UI
Responsive UI works on any mobile phone’s browser
Oupet offers 24/7 technical support
16
Oupet does software iterations base on customers’ feedbacks
Backend
PhP Laravel, MySQL
Frontend
Javacript, Bootstrip, CSS, HTML
24/7 Support
- your pet is our pet.
https://oupet.co
17. Mobile app will be Oupet focus in the future
Current functionalities from Oupet app.
• Signup&login
• Select Pet sitter from Map & List view
• Pet sitter booking process
• Chat with pet sitter and customer support
• View & Manage bookings
Oupet Mobile App
17
24/7 SupportCDNNative App
- your pet is our pet.
18. Pet sitter Service Additional service
8% 6%
Oupet Revenue Model
18
Oupet charges 8% service commission after each pet sitter
services to cover the business activities cost.
Oupet charges only 6% from the additional services.
• Training
• Pickup & Drop off
• Grooming
• Shower
- your pet is our pet.
19. Oupet Operational Plan 09-12
19
Product Launched on 30th of
August
200
2000
20
10k
10
200 authenticated signup sitters
Creativity
Web
Design
Infographic
2000 registered pet owners
20 cities from Finland
10k euros revenue
10 core team members
- your pet is our pet.
20. Oupet Operational Figure
20
200
9
7
200 signup pet sitters
Creativity
Web
Design
Infographic
150 registered pet owners
9 cities from Finland
7 core team members
- your pet is our pet.
150
22. Oupet Road Map
22
2016
Product Launch and
Idea validation
2018
Launch Oupet services
in all Nordic countries
2020
Launch services in
North American and
Asian
2019
Most popular pet sitter
platform in Europe
2017
Most popular pet sitter
platform in FInland
- your pet is our pet.
23. Oupet investment plan
Oupet believes that becoming the strategic
partner with you will boost our services.
Marketing
Nordic market expansion
Angel Investment
- your pet is our pet.
150,000 € - 250,000 €
15% Company Shares
1 Board member position
