2. About
Wishwoof aims to unite all the pet parents to solutions to
their pet worries! If you are heading out of town for a
weekend or more, or you just want to find a pawfect day care
centre for your purrfect pooch! Whether you are looking for a
grooming centre for your spoiled brat or a dog walker, we
help you meet them all. Our aim is to celebrate dog parents
and their bond with adorable poochies. We aim to delight
our paw-buddies in every way possible!
In the core of our heart lies a wagging tale and playful belly!
3. Target Group
Pet Parents
Pet service
staff
Couples or singles staying in Mumbai, Delhi
and Bangalore, who cannot live without
their baby pooch. The only villain in their
pawfect lives is their job and busy day
schedule. They often find themselves in
tricky situations where they need some
trusted source to take care of their babies
while they toil hard to provide their dogs a
life of luxury, love and happiness!
• Dog Groomers
• Dog hostels
• Dog sitters
• Dog walkers
• Dog hotels
• Dog day care centers
• Dog adoptions and events
• Dog trainers
• Everything (related to) dog
6. Path to purchase
Dog Parents:
• Need recognition: Need for dog related
services such as pet sitters.
• Information search: Either look online for
ads or go for referrals and word of mouth.
• Evaluation of alternatives: Look for
reviews and trustworthiness since it
requires taking care of dog which they
adore.
• Purchase: Contact the service provider
directly and enquire about terms and
conditions.
• Post evaluation: On the basis of
promptness and efficiency of service and
of course the behavior of dog after taking
the purchase becomes the most
important factor to evaluate the service.
Pet service providers :
• Need recognition: Need for extra pocket
money or freelance opportunity in pet
grooming and care business.
• Information search: Look online or
contact pet grooming centers and pet
shops.
• Evaluation of alternatives: Based on
clients, payment, dog breeds to cater to,
distance, time flexibility etc.
• Purchase: Contact the client to negotiate
the terms and conditions, reviews on
internet, WOM
• Post evaluation: On the basis of comfort
level shared with the pet, promptness in
payment, convenience, options etc.
Marketing strategy to bring about
attitudinal change in the mind of target
group, at this stage.
7. Radar
Aggregator/
collaborator
Pet services
offered
•Heads Up For Tails
•Dogspot
•Barkloot
Scoopyscrub
•The Paws Pack
•Time for pet
Waggle.com
Wishwoof
Self owned
business/franchise
Pet products
offered
Wishwoof is an aggregator which aims to bring
all dog parents and professional dog service
providers at one place. Majority of the
competitors are either into merchandise selling
or very niche service!
8. Brand key
Well connected network of professional dog
service providers and dog parents to facilitate
convenience.
Pet Service
aggregators-
waggle.com, dogspot
Pet Parents and
professional dog
service providers
. Having a pet is like raising a kid
which needs utmost care.
Ease of finding a trusted and reliable
professional dog service provider from
an array of options for your pooch
needs.
Only wishwoof provides a platform
where Dog parents and Dog service
providers can connect.
Dog parents have a wide network of
professionals and range of service
options to choose from.
It is easy to use, convenient, trusted (all
service providers will have a
background check) and second only to
your love for your dog.
Personality: Loving ,caring and
trustworthy
Value: Reliable, honest and simplistic.
Essence
Celebrate
the
relationsh
ip
between
man and
his best
friend!
9. Marketing Objective
To raise awareness about this new product in the minds
of both the target group (with stress on dog parent in
this presentation)
Positioning
We aim to celebrate the pure bond between man and
his best friend by creating a network to fuel convenience
and provide quality service .
Role of communication
To generate awareness about wishwoof
Proposition
No more wo(of)rries, cause Wishwoof is here!
10. Target Group:
Dog Parents who are crazy about their dogs but are busy and often find themselves guilty of not properly caring for their dogs. They have
jobs and are always on a constant lookout of trusted and reliable people who can take care of their dogs while they are gone.
CONCEPT
NAME
PRODUCT IDEA INSIGHT FUNCTIONAL
BENEFIT
EMOTIONAL
BENEFIT
REASON TO
BELIEVE
‘No more
wo(of)rries,
wishwoof is
here!’
Online
aggregator for
professional
dog service
providers.
Insight:
Having a pet is like having a
baby which needs utmost care.
Adopting a dog comes with a
number of responsibilities
which is difficult handle
because of busy lifestyles.
DISCRIMINATOR:Only wishwoof provides a platform where Dog
parents and Dog service providers can connect
A ‘one stop shop’ of
professional dog
service providers. We
got all your pooch
needs covered while
you are away!
Peace of mind which
comes when you
know that your dog
is in safe hands.
•wide network of
registered pet
service providers
with proper
background
check.
11. Final Concept Statement
Dogs have been known to be our best friends
since ages unknown. Everyone knows about the
compassion, love and loyalty which a hound has
for its owners!
Raising a dog is just like raising a kid. It needs
utmost care and dedication.
Introducing wishwoof.com, that connects you to
various Professional dog service providers!
Whether you need a sitter when you are away or
a groomer for your quality Sunday, we got all
covered!
Wishwoof: We aim to connect you to people
whose services are second only to your love!
12. Visualizing Concept
No more wo(of)rries cause Wishwoof is here!
With expansive network of Professional dog
service providers, you get the freedom to choose
what is best for your pooch!
We aim to offer service only second to your love,
because your dog deserves nothing but ‘awww’!
13. Brief: Poster
Why are we advertising?
The pet service provider market is limited to a few individuals, self-owned businesses and franchises, the providers
of these services are highly scattered and there is not much done to connect them to pet owners who need these
services. Wishwoof.com is one of the very few aggregators in the market The task for communication is
generate awareness among pet owners about our brand and the services provided
Who are we talking to and what do we know about them?
Dog Parents who are crazy about their dogs but are busy and often find themselves guilty of not properly caring
for their dogs. They have jobs and are always on a constant lookout of trusted and reliable people who can take
care of their dogs while they are gone.
What is the core brand insight?
Having a pet is like having a baby who needs utmost care. Adopting a dog comes with a number of
responsibilities which is difficult handle because of busy lifestyles.
What does the target audience think and do now?
Think: someone else may not be willing to take care of my pet as well as I do
Do: rely on their friends and relatives to take care of their pets when they are gone
14. What do we want them to think and do as a response to advertising?
We want them to think that they can now rely on wishwoof.com as an aggregator to help them provide the best
service for their pets
What is most likely to achieve this change?
Wishwoof.com has a wide and extensive network of service providers ranging from pet walker to groomers. For
every need there is a wide range of professionals available after due background check.
Why should the consumer believe it?
The only aggregator which provides an exhaustive network of Professional dog service providers and help them
connect with Dog parents, to facilitate ease and convenience. One stop shop for all your doggy service needs.
Desired tone and manner of advertising?
Lighthearted, informative and minimalistic
What executional considerations are there?
Language: English
Use of logo
Brief
