With the ability to reach a wider audience, generate greater ROI, and deliver data-driven insights, hybrid events supersede their physical and virtual counterparts Hybrid events provide an opportunity for event planners to capitalize on the need to connect by building stronger attendee communities.
Read at: https://floor.bz/blog/7-reasons-why-you-need-a-hybrid-event-platform-in-2022/
3. CONNECT THE CHANNELS
Virtual options to add more
longevity and depth to your
event offering.
ONLINE
In-person is a irreplaceable.
Host it for those able to
make it to the event.
OFFLINE
YOU CAN CLUB ONLINE AND OFFLINE IN MULTIPLE WAYS
4. Engage participation post
registration/ signup
DIGITAL ACTIVATION
GO HYBRID IN MULTIPLE WAYS
Before the grand event, host shorter
format webinars / roadshows
PRE-EVENT
Improve conversion rate, increase
opportunities
EXTENDED EVENT
Host virtual in parallel to your in-
person event with limits
PARALLEL EVENT
Enable live community for your
members
COMMUNITY
5 WAYS TO ADD VIRTUAL COMPONENT TO YOUR IN-PERSON
EVENT
5. BUT WHY DO IT AT ALL?
Users need to reach a large &
relevant audience
MORE REACH
More online activity, helps drive
quality on-site
QUALIFYING
Engagement online helps drive
conversion to onsite
ENGAGING
Dont depend solely on physical,
open new avenues
MONETIZATION
Before main event, get insights
& feedback
LEARNING
Event is about community and
ongoing touch-point
BUILDING
01
04
02
05
03
06
HIGHER ROI | MINIMAL INCREASE IN COST
7. Always LIVE
When a user shows interest in your event, send
them to a live FLOOR page:
- LIVE Feed - a custom social wall
- LIVE Booths - Enable users to engage with
exhibitors (virtual booths & live stream)
- LIVE Stream - Product sneak peaks to
drive user interest (show exhibitor
videos/products)
- LIVE Chat - networking open or planned
- LIVE Meetings - Enable meeting
scheduling for buyers to drive
conversation
Convert
Digital Marketing
to Digital Activation
9. Go borderless!
Use pre-event as monetization option or engagement
to get higher conversion during the final event
Why this is a game changer:
- Create reusable content & format
- Drive visitor commitment by engaging early
- Don't limit reach, access niche locations
- Creating data intelligence
11. BE MORE ACCESSIBLE
More reach = more impact
More reach = more meetings
More reach = more eyeball
SPEAKERS
EXHIBITORS
SPONSORS
More reach = more networking
VISITORS
The world has changed. Lets look at the bright side.
With your parallel event strategy, you can unlock virtual option to be more accessible
13. DELIVER MORE!
Create a virtual booth for ALL exhibitor. Make it go
live post your in-person event.
1. Opportunity for visitors who did not visit & who
missed some of the stalls during their visit.
2. Opportunity for exhibitors to do more product
demo/exchange of visiting cards/brochures
3. More scheduled meetings and a tool for lead
follow-up for both buyers & sellers
4. Channel for more sponsorship selling
5. Track analytics and post event report (an
opportunity to Engage stakeholders for next event)
15. AUTOMATE
USER
ENGAGEMENT
Meeting Solution for Members
Live Directory of Members
24/7 User Social Wall
Share Content & Reports
FLOOR PLATFORM COMES WITH INBUILT
COMMUNITY MODE
(private & encrypted solution to build community)