Finance leader is a co-pilot to the CEO in an organization. Finance leaders need to gear as a Business Planning Leader to support CEO to deal with increased speed and agility of business models to stay ahead of the game

1. CFO LEADERSHIP & STRATEGY
SUMMIT
STRATEGY PROJECT FRAMEWORK
Contribution by Humayun Habib
Finance Leader| Business Partner |
Manufacturing and Exports Business

2. HOW FINANCE CAN ADD TO VALUE
THROUGH BLUE OCEAN APPROACH

3. BUSINESS VALUE CHAIN EXISTS BECAUSE OF AND
TO CREATE VALUE FOR STAKEHOLDERS
FINANCE IS PART OF SECONDARY SUPPORT
ACTIVITIES IN BUSINESS CATERING TO THE NEEDS
OF INTERNAL AND EXTERNAL CUSTOMERS
HOW FINANCE CAN ADD TO VALUE THROUGH
BLUE OCEAN APPROACH ???
WHAT IS BLUE OCEAN STRATEGY FOR FINANCE
MOVE FROM COMPETING IN FUNCTIONAL ROLE TO CREATING NEW BUSINESS
OPPORTUNITIES

4. BUSINESS
FINANCIAL
ACCOUNTING
BLUE OCEAN SHIFT IS A SYSTEMATIC PROCESS TO MOVE FROM CUT THROAT MARKETS
WITH BLOODY COMPETITION (RED OCEANS FULL OF SHARKS) TO WIDE OPEN BLUE OCEAN,
NEW MARKETS DEVOID OF COMPETITION, IN A WAY THAT BRINGS PEOPLE ALONG

5. WAY FORWARD FOR
FINANCE
• CEOS DEAL WITH INCREASED SPEED AND AGILITY OF BUSINESS MODELS TO STAY
AHEAD OF THE GAME
• BE THE BUSINESS PLANNING LEADER TO PROVIDE FINANCIAL FORECASTS FOR ONE TO
TWO YEARS
– DEVELOP DASH BOARDS FOR BUSINESS LEADERSHIP TEAM
– DEVELOP FINANCIAL PROJECTIONS AND SENSITIVITY
– BUSINESS FORECASTING IS AGILE PROCESS – OPTIMIZE LEAD TIME OF DECISIONS
TO BE MADE
• DEAL WITH PERCEPTION PROBLEM HEAD ON AND ADD VALUE BY
– STABILIZING FINANCE CORE – ACCURATE RECORDING, REPORTING,
CONTROLLERSHIP
– AND ENHANCE FOCUS TOWARDS BUSINESS PARTNERING AND SEAMLESS
EXEUCTION

6. WAY FORWARD FOR FINANCE
• LEVERAGE DIGITAL SOLUTIONS – BUSINESS INTELLIGENCE TOOLS LIKE SAP HANAH FOR
SMART REPORTS AND DASH BOARDS FOR MANAGEMENT AND OPERATION TEAMS
• HUMANESS – IT IS CRITICAL COMPONENT IN BLUE OCEAN SHIFT
– HUMANISTIC PROCESS WHICH INSPIRES AND BUILDS PEOPLE’S CONFIDENC TO OWN
AND DRIVE THE PROCESS FOR EFFECTIVE EXECUTION
– RUN FULL FP&A PRPOCESS IN AN ENVIRONMENT OF TRUST, OPENESS AND
TRANSPARENCY.
– RESPECT THE FELLOW COLLEAGUES BY NOT JUDGING THEM
– SHIFT FOCUST FROM FORECAST ACCURACY TO FORECAST RELIABILITY. UNBIASED
NUMBERS, OPEN AND HONEST AND TRANSAPRENT NUMBERS. ALIGNMENT ACROSS
COMPANY – ONE VERSION OF TRUTH
• DEVELOP SOFT SKILLS
– ABILITY TO ARTICULARATE BUSINESS PERFORMANNCE IN FINANCIAL TERMS; STOREY
TELLING
– DEMONSTRATE APPLICATION OF BROAD DIVERSE COMMERICAL KNOWLEDGE WITH
UNDERSTANIND OF HOW ALL AREAS COME TOGETHER AND OPERATE AS INTEGRATED
BUSINESS

7. • ITS AN ON-GOING PROCESS
– SUPPORT BUSINESS TO FOCUS ON MOST CRITICAL RISKS AND OPPORTUNITIES
– IDENTIFY NEW METRICS TO DRIVE PERFORMANCE RELATIVE TO STRATEGIC
PRIORITIES
– WORK CLOSELY WITH PRODUCT MANAGEMENT LEAD TO ACTIVELY
PARTICIAPATE IN ALL PROJECTS WITH NEW PRODUCT DEVELOPMENT AND
PRODUCTIVITY IMPROVEMENT
– UNDERSTAND, TRANSLATE AND PROVIDE FINANCIAL INSIGHTS INTO BUSINESS
PERFORMANCE AGAINST COMPETITOR AND INDUSTRY TRENDS
• NURTURE THE PASSION AND EAGER TO LEARN NEW THINGS AND DRIVE
CHANGES
WAY FORWARD FOR FINANCE

8. STRATEGY CANVAS
Ambiance Price CSR Training Compensation Supplier Digital
Engagement
Starrbucks Industry

9. 4 ACTION FRAMWORK
NEW
VALUE
CURVE
RAISE
CUSTOMER
EXPERIENCE
CREATE
AFFORDABLE
LUXURY
CATEGORY
REDUCE
ELIMINATE

10. • RIASE CUSTOMER EXPREINCE
– EMPLOYEE TRANING
– AMBIENCE
– REVENUE PER CUSTOMER AND PER EMPLOYEE
• CREATE AFFORDABLE LUXURY FROM ENHANCED CUSTOMER EXPERIENCE
• REDUCE
• ELIMINATE

11. THANK YOU
AND GOOD LUCK

12. Three important concepts in BOS
1. Perception – vision and strategy
2. Tools – enabler / models
3. Humanness – People and team