Social Media for Researchers - SPHPM Presentation
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Presentation given 3 June to the Monash University School of Public Health and Preventative Medicine about how social media can be used in research environments, particularly within health.
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Social Media for Researchers - SPHPM Presentation
- 1. #SPHPM 3-Jun-14 HughStephens Social media for researchers SPHPM seminar, 3 Jun 2014 #SPHPM
- 2. #SPHPM 3-Jun-14 • Introduction to social media • Where are researchers? • What are the opportunities? • What are the risks? • How people use it 2 Agenda
- 3. #SPHPM 3-Jun-14 Introduction to social media 1 3
- 4. #SPHPM 3-Jun-14 Social media is any tool that uses the internet to facilitate conversation. It is the shift from a broadcast model of communication to a many-to-many model of communication. (adapted from Solis, 2010)
- 5. #SPHPM 3-Jun-14 Use Between Researchers Use with media, “the public” Personal Use Blogs Google+ Facebook Flickr Tumblr Facebook Profiles Reddit DeviantArt Non-research blogs Pinterest Research outcome blogs Facebook Pages Closed Facebook Groups LinkedIn Sector blogs Twitter YouTube CEO blogs Sector-specific ?? Internal networks e.g. Yammer Journal platforms e.g. BMJ forums Academia.edu
- 6. #SPHPM 3-Jun-14 0% 20% 40% 60% 80% 100% 14-19 20-29 30-39 40-49 50-64 65+ %ofUsers Age Bracket Proportion who Access the Internet minor trend: as age Source: Yellow Social Media 2013
- 7. #SPHPM 3-Jun-14 Do not use social media Frequency of SNS use More than five times a day Everyday Most days A few times a week Once a Week Less than weekly Never
- 8. #SPHPM 3-Jun-14 0% 20% 40% 60% 80% 100% SNS platforms used Source: Yellow Social Media Jun-13
- 9. #SPHPM 3-Jun-14 Audience and activity 9 Think not just of where they are, but where they engage Audience Activity ? ?
- 10. #SPHPM 3-Jun-14 2 10 Where are researchers online?
- 11. #SPHPM 3-Jun-14 Researchers online • General – #phdchat on Twitter • UK: 1930-2030 GMT Wed Nights • AU: 1st Wednesday monthly, 1900-2000 AEST – Blogs++++++ – Inger Mewburn (@thesiswhisperer) ANU academic • Sector specific – …anywhere and everywhere – Look @ your key stakeholders/influencers 11
- 15. #SPHPM 3-Jun-14 • “Learn stuff” & access experts • Motivation (e.g. getting the damn thesis written) • Disseminate research findings • Build collaborations locally/globally • Become well-known in a sector (?future career) • Social opportunities / meet people with similar interests 15 Opportunities activity Opportunities abound, but you need to choose your poison
- 17. #SPHPM 3-Jun-14 Be careful when talking about results & data • Publications – is it already in the “public domain”? –Little evidence to date about publications vetoing papers as they have had bits Tweeted • Data privacy/confidentiality breach (!) • Citations / re-use by others • Time sink / stuck in the rabbit hole 17 Not everything is sunshine & roses
- 18. #SPHPM 3-Jun-14 5 18 How is it used?
- 19. #SPHPM 3-Jun-14 • John Weiner – AllergyNet Australia http://www.allergynet.com.au/ – Consultant physician allergy/clinical immunology, current PhD candidate studying clinical excellence in social media, AllergyNet Australia blog since 1998 (@AllergyNet) • Tilahun Haregu – Publication 2 Application blog http://publication2application.org – @Pub_App 19 Some examples