Market Segmentation Presentation with Example

1. ICFAI UNIVERSITY, JAIPUR
ASSIGNMENT
SUBJECT – MARKETING MANAGEMENT
TOPIC – MARKET SEGMENTATION
SUBMITTED TO SUBMITTED BY
DR. VIDHU MATHUR HRISHIKESH HIMESH
MBA 1ST SEM
SECTION - B

2. INRODUCTION
Coca-Cola is well known big drinks manufacturer with over hundred years.
The company has a vast portfolio of drinks , beverages , waters , juice, teas,
coffees, energy and sports drink.
The report aims to analyse the market segmentation for the world strongest
brand Coca-Cola and talks about the different market segmentation variables.
Furthermore the report discuss the targeting and positioning of Coca-Cola.

3. MARKETSEGMENT
Market segment help the company to improve their product and
services , knowing what their customer need and innovate in
new sector. To know what their uses the consumer
segmentation criteria and market into different groups:
behavioural, psychographic and profile.

4. MarketsegmentationofCoca-Cola
GEOGRAPHIC SEGMENT
- Eurasia and Africa
- Europe
- Latin America
- North America
- Asia Pacific
DEMOGRAPHIC SEGMENT
- Age
Teenager (11-19)
Youth Adult (20-29)
Adult (30-39)
- Family
Different bottle size
PSYCHOGRAPHIC SEGMENT
- Diet coke people want healthier lifestyle
- consumer who need energy and interested in sports

5. Product/Brandname:Dietcoke
Drinktype:Softdrink
Segmentationstrategies:DietersSegment
Coca-Cola “dieters segment appeals to
those who are concerned about their diets
and weight.
Diet coke particularly targets women
groups.

6. Product/Brandname:Coca–Cola Zero
Drinktype:Softdrink
Segmentationstrategies:Zerocalories
Coca-Cola Zero offers Coca-Cola Taste with zero
calories.
This drink target men allowed men to purchase low
calorie drinks.

7. THANK YOU