Social media ROI by Dayo Adefila (HotSauce)

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I made this presentation on Social Media ROI in between tips and tricks by world class magicians Rob & Emiel who were lead presenters at a Seminar organized by Market Things.

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Social media ROI by Dayo Adefila (HotSauce)

  1. 1. Social Media ROIPresented by Dayo Adefila HotSauce 26th May, 2012 at Interactive Seminar“What you see is NOT always what you get” with Rob & Emiel Mobile + Online + Social Media
  2. 2. Mobile + Online + Social Media
  3. 3. “Marketing today is more of a conversation than a lecture.” –Damian Ryan & Calvin Jones Understanding Digital Marketing Mobile + Online + Social Media
  4. 4. “Informal conversation is probably the oldest mechanism by whichopinions on products and brands are developed,expressed and spread.” – Johan Arndt Mobile + Online + Social Media
  5. 5. 2 key trends in brand building todayCreating entertaining brands Mobile + Online + Social Media
  6. 6. 2 key trends in brand building todaySocializing business Conversations Interactions Feedback Conviction Purchase WOM Mobile + Online + Social Media
  7. 7. What are theysaying? Doing?Guess?Marketingchallenge andsocial media’sopportunity Mobile + Online + Social Media
  8. 8. The importance of digital consumers - from airlines to hairlines, and from Canada to India“Digital consumers matter. Not just because there’s increasing numbers of themaround the world. Not just because digital behaviour now impacts virtually every single product But also because digital consumers havecategory.stronger relationships with brands.” http://www.wpp.com/NR/rdonlyres/2F3D6F99-FB68-4EDB-B747-80F9678A6302/0/Digital_FromAirlinestoHairlines.pdf Mobile + Online + Social Media
  9. 9. Social media ROI or Business ROI? Mobile + Online + Social Media
  10. 10. Social media a fad (Video) Mobile + Online + Social Media
  11. 11. 1st things first • Digital marketing is not a silver bullet • It is not an add-on • It performs optimally when integrated within overall marketing plans • It is diverse and more than an online ad..its about relevant and inspiring ENGAGEMENT via digital platforms Mobile + Online + Social Media
  12. 12. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  13. 13. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  14. 14. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  15. 15. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  16. 16. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  17. 17. Source: InMobi Nigeria Mobile Consumption Trend April 2012 Mobile + Online + Social Media
  18. 18. Social media -Monitoring or Listening? Mobile + Online + Social Media
  19. 19. Why does listening to your Have you identified yourcustomers sound like a Web priorities and determined your2.0 idea? parameters?It should be a business 1.0 Hitler’s take on Socialnecessity” media and ROI – Video - Jeff Jarvis http://www.youtube.com/watch?v=04 RX-AKuO34 Cool video, courtesy of the guys at http://AttentionEra.com Mobile + Online + Social Media
  20. 20. Sales?What form should your Social Engagement? media ROI take? Customer Retention?Financial and non-financial Clicks? Downloads? Brand mention? SEO? Think and agree Outcomes Mobile + Online + Social Media
  21. 21. Think Outcomes Design Experiences to encourage desired outcomes Consumer Action and Re-action Mobile + Online + Social Media
  22. 22. It’s a bird, no ascared dog, superhero dog or clearsighted hunting dog.How are you usingsocial media? Mobile + Online + Social Media
  23. 23. What should you know and do to determine your Social Media ROI? • What’s important to your business? • What is your business culture? • Are you ready to do this long term? • Can you structure your business to leverage social media truly? Sales team on board? Service delivery on Twitter? • Are there outcomes for HR? Mobile + Online + Social Media
  24. 24. Social Media BlackholeFolks without a plan who stumble on a quick promo idea, get their first500 fans within a week and suddenly become “a social media expert” Soon fall into Social media black hole Symbolic Videohttp://tinyurl.com/futureshorts-com-blackhole Mobile + Online + Social Media
  25. 25. What’s the role of content? • Differentiate • Brand affinity especially User Generated Content • Drive sales Mobile + Online + Social Media
  26. 26. Does ROI continue after Sales?• It can and should • Feedback form?• Think customer Acquisition • Follow up call? and Retention cycle • Helps to build WOM and bring in more customers Mobile + Online + Social Media
  27. 27. Samsung Mobile Nigeria Facebook Page Samsung’s Objective: Create a much talked about phone launch for the Chat 322 and increase Facebook fan to 10,000.Duration: 3 months. Approach: Online, mobile and social media advertising Achievement: 20,000 fans before 3rd month. Super sales of the phone. Mobile + Online + Social Media
  28. 28. Thank YouWe are cooking some new stuff, like brand tie ins withblockbusters movies…Contact us for more infoinfo@hotsauce.com.ngwww.hotsauce.com.ngYou can also check out Dayo on Twitter @travelwithdayo Mobile + Online + Social Media

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