Zambaleeta is a one of a kind infotainment mobile application in the middle east, that delivers a lovely endless entertaining arabic content to the consumer in a simple easy way.

1. By: Hossam El-Gamal
zambaleeta
the entertainment platform
MOVIES
Music
Videos
News
APP
store
Thursday, August 21, 14

2. By: Hossam El-Gamal
2
about us
“Innovation distinguishes
between a leader and a
follower” Steve Jobs
ALZWAD Mobile Services an Egyptian company
specialized in delivering innovative mobile services
and content, ALZWAD developed “ZAMBALEETA”
platform that enables app. developers, content and
game publishers publish with us , it is one of the first
infotainment applications targeting the arabic
speaking in MENA and the rest of the world
Thursday, August 21, 14

3. By: Hossam El-Gamal
3
ZAMBALEETA
OVER VIEW
Thursday, August 21, 14

4. By: Hossam El-Gamal
4
ZAMBALEETA
A N N U A L
REPORT
More
Movies
Videos
music Videos
Thursday, August 21, 14

5. By: Hossam El-Gamal
5
ZAMBALEETA
A N N U A L
REPORT
More
Movies
Videos
news movies
Thursday, August 21, 14

6. By: Hossam El-Gamal
6
ZAMBALEETA
A N N U A L
REPORT
More
Movies
Videos
appstore
Thursday, August 21, 14

7. By: Hossam El-Gamal
7
musiccontent
ALZWAD is offering to it’s customers
more than 10+k track for all the favorite singers, where he can listen ,
download or have the ring tone
Thursday, August 21, 14

8. By: Hossam El-Gamal
8
videocontent
ALZWAD is uploading more than 10+k video
yearly that covers comedy , drama, action
technology, sports, talk-shows ..etc. for the most
famous / wanted celebrities & presenters.
Thursday, August 21, 14

9. By: Hossam El-Gamal
9
moviescontent
ALZWAD is uploading more than 200 movies
weekly that covers comedy , drama, action, sports, talk-shows ..etc. for the most
famous / wanted actors & actresses.
Thursday, August 21, 14

10. By: Hossam El-Gamal
10
newscontent
ALZWAD is sourcing the news from almost
the whole news sources available in the market
to satisfy all the tastes and cover all points of views .
Thursday, August 21, 14

11. By: Hossam El-Gamal
11
workingplatform
Thursday, August 21, 14

12. By: Hossam El-Gamal
12
ZAMBALEETA currentSTATUS
zambaleeta usage
consumer side
reached 4 k daily downloads.
reached 77 k unique user.
reached 210 k average hits daily
437 k download across platforms
The numbers showing out Zambaleeta
performance since it was launched on
January 2014 until the time being.
Thursday, August 21, 14

13. By: Hossam El-Gamal
13
ZAMBALEETAUsers preferences
news music videos movies
Thursday, August 21, 14

14. By: Hossam El-Gamal
14
%
80
usersprofile
ofourconsumer
Youth
seeking
entertainmentdynamic
Thursday, August 21, 14

15. 15
Zambaleetasocialperformance
• Introducing Zambaleeta app as a game changer in the market
• Targeting Smartphone users and make them aware about the
availability of Zambaleeta
• Increasing the brand’s engagement & create a Buzz on Social
Media
• Continues enhancing top-of-the-mind recall amongst Music,
movies and news fans
•Building Zambaleeta Ultras
our approach
87k
view
173k
fan
168
follower
Thursday, August 21, 14

16. 16
Guerrilla MKT-Salespromotionactivities
Direct sales team In-store promoters Field force
Activation roadshow Roadshow stage-truckActivation team
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17. 17
monetization
Paymentmethods
in-app
RC
purchase
Thursday, August 21, 14

18. By: Hossam El-Gamal
18
ZAMBALEETA
offering
Thursday, August 21, 14

19. By: Hossam El-Gamal
19
ZMABALEETA
contentbranding
brandedapplet
section sponsor ship
in content branding
( ie,logos , slogans)
customized application
to be distributed in
zambaleeta store.
Tailored content
ZAMBALEETA add-ins
Whitelabel
your brand in a fully
fledged portal
Customized
content
Thursday, August 21, 14

20. By: Hossam El-Gamal
20
Thank you
Thursday, August 21, 14