Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Market  Segmentation “ Market segmentation is a  natural result  of the  vast differences  among people.”   Donald Norman
<ul><li>The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset that are  &quo...
Successful  Segmentation   <ul><li>Homogeneity  within the segment. </li></ul><ul><li>Heterogeneity  between segments. </l...
S A D A M <ul><li>S  Substantial: the segment has to be large and profitable enough  </li></ul><ul><li>A  Accessible: it m...
Segmentation  Variables Region Country Climate   Age  Gender  Income Education Occupation   Personality Lifestyle  Value A...
EGYPT <ul><li>Demographics of Egypt </li></ul>Egypt is the most populous country in the Arab world and the second-most pop...
70,000,000 Egyptian  Segmentation
Today’s  Variables <ul><li>Name of Segment  </li></ul><ul><li>Percentage of it’s Population </li></ul><ul><li>Annual Incom...
An Overall Glance…
The Moon Walkers   <ul><li>Name:   The Moon Walkers </li></ul><ul><li>Population:   2% </li></ul><ul><li>Income: </li></ul...
The Weekenders   <ul><li>Name:   The Weekenders </li></ul><ul><li>Population:   8% </li></ul><ul><li>Income:  2,000,000 </...
The Rising Stars   <ul><li>Name:   The Rising Stars </li></ul><ul><li>Population:   30% </li></ul><ul><li>Income:  80   to...
<ul><li>Name:   The Hunters </li></ul><ul><li>Population:   20% </li></ul><ul><li>Income:  30   to   40,000 </li></ul><ul>...
<ul><li>Name:   The Masrawys </li></ul><ul><li>Population:   40% </li></ul><ul><li>Income:  10   to   15,000 </li></ul><ul...
Conclusion   <ul><li>Egypt has  high potentiality  in Market Segmentation. </li></ul><ul><li>This country has  differentia...
THANK YOU!!
Upcoming SlideShare
Loading in …5
×

Egyptian Market Segmentation

14,561 views

Published on

Published in: Economy & Finance, Business

Egyptian Market Segmentation

  1. 1. Market Segmentation “ Market segmentation is a natural result of the vast differences among people.” Donald Norman
  2. 2. <ul><li>The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset that are &quot;most likely&quot; to purchase your offering. </li></ul><ul><li>This will help to insure the highest return for your marketing and sales expenditures. </li></ul>Why Market Segmentation?
  3. 3. Successful Segmentation <ul><li>Homogeneity within the segment. </li></ul><ul><li>Heterogeneity between segments. </li></ul><ul><li>Segments are measurable and identifiable . </li></ul><ul><li>Segments are accessible and actionable . </li></ul><ul><li>Segment is large enough to be profitable . </li></ul>
  4. 4. S A D A M <ul><li>S Substantial: the segment has to be large and profitable enough </li></ul><ul><li>A Accessible: it must be possible to reach it efficiently. </li></ul><ul><li>D Differential: it must respond differently to a different marketing mix. </li></ul><ul><li>A Actionable: you must have a product for this segment. </li></ul><ul><li>M Measurable: size and purchasing power can be measured. </li></ul>
  5. 5. Segmentation Variables Region Country Climate Age Gender Income Education Occupation Personality Lifestyle Value Attitude Benefit Sought Brand Loyalty Usage Rate Decision Making Geographic Demographic Psychographic Behavioral
  6. 6. EGYPT <ul><li>Demographics of Egypt </li></ul>Egypt is the most populous country in the Arab world and the second-most populous on the African Continent. Population: 70,000,000 (1/1/2005 est ) Age structure: 
 0-14 years: 35% 
 15-64 years: 61% 65 years and over: 4% (2000 est.) Population growth rate: 1.72% (2000 est.) Death rate: 7.83 deaths/1,000 population (2000 est.) Ethnic groups: Eastern Hamitic stock (Egyptians, Bedouins, and Berbers) 99 %, Greek, Nubians, Armenian, other European (primarily Italian and French) 1 % Literacy: 
 Total population: 51.4%
  7. 7. 70,000,000 Egyptian Segmentation
  8. 8. Today’s Variables <ul><li>Name of Segment </li></ul><ul><li>Percentage of it’s Population </li></ul><ul><li>Annual Income </li></ul><ul><li>Lifestyle Pattern </li></ul><ul><li>Targeted Product </li></ul>
  9. 9. An Overall Glance…
  10. 10. The Moon Walkers <ul><li>Name: The Moon Walkers </li></ul><ul><li>Population: 2% </li></ul><ul><li>Income: </li></ul><ul><li>Lifestyle: Ultra Luxurious </li></ul><ul><li>“ Enjoying the Money” </li></ul><ul><li>Products Offered: </li></ul><ul><li>Man-Made Islands </li></ul><ul><li>Moon Walk </li></ul><ul><li>Personal Jet Planes </li></ul>20,000,000 20,000,500 20,001,000 20,001,500 20,002,000 20,002,500
  11. 11. The Weekenders <ul><li>Name: The Weekenders </li></ul><ul><li>Population: 8% </li></ul><ul><li>Income: 2,000,000 </li></ul><ul><li>Lifestyle: Reaping the fruit of the Hard Work. Holiday loving people & Innovators. </li></ul><ul><li>Products Offered: </li></ul><ul><li>Personal Yachts/Jet Skis/Beach Buggies </li></ul><ul><li>Real Estate - Compounds </li></ul>
  12. 12. The Rising Stars <ul><li>Name: The Rising Stars </li></ul><ul><li>Population: 30% </li></ul><ul><li>Income: 80 to 150,000 </li></ul><ul><li>Lifestyle: Well educated & striving for growth. Capitalist mentality. </li></ul><ul><li>Products Offered: </li></ul><ul><li>Insurance </li></ul><ul><li>Pockets PC’s/Laptops/4X4’s </li></ul><ul><li>Trainings/International Schools </li></ul>
  13. 13. <ul><li>Name: The Hunters </li></ul><ul><li>Population: 20% </li></ul><ul><li>Income: 30 to 40,000 </li></ul><ul><li>Lifestyle: Ambitious but only covering basic and social needs. Earning for children’s better future. </li></ul><ul><li>Products Offered: </li></ul><ul><li>Bank Loans / Language School </li></ul><ul><li>Subsidized Holiday Package </li></ul>The Hunters
  14. 14. <ul><li>Name: The Masrawys </li></ul><ul><li>Population: 40% </li></ul><ul><li>Income: 10 to 15,000 </li></ul><ul><li>Lifestyle: Focused on life necessities. No priority for Education but Earning oriented. </li></ul><ul><li>Products Offered: </li></ul><ul><li>Forged Brand Products ex. Adidabas </li></ul><ul><li>Forged Medications </li></ul>The Masrawys
  15. 15. Conclusion <ul><li>Egypt has high potentiality in Market Segmentation. </li></ul><ul><li>This country has differentiating variables to focus on while marketing like Social Class, Age, Income & Lifestyle. </li></ul><ul><li>Marketers in Egypt should ‘avoid’ the mistake of standardizing the product for all markets. </li></ul><ul><li>Egypt does insure high returns if the product is marketed to it’s potential consumers. </li></ul>DO REMEMBER!!
  16. 16. THANK YOU!!

×