2. I try to understand the methodology of advertising
and the true meaning behind some important terms
like “Homogenization”, “Globalization”, and “Market”.
My topic will concentrate on media filed only.
3. To discuss the debates about the meaning of
“Homogenization”
To discuss the advantages & disadvantage of
“Globalization”
To clarify the facts behind analyzing the
advertisements in local media from Islamic country
and see if it is influenced by “Homogenization” &
“Globalization”
To know the philosophy behind both terms.
4. I believe that It is very important to understand the
right meaning of both terms because they influence
our way of life and our culture especially when we
think as Muslims.
The westerns try to impose their culture to destroy
many of our own values.
The true clues for this fact can always be found
clearly in advertisements.
