2. Grey Group can provide the following services to ADVANT
within a complete marketing effort, through 3 of its entities:
Grey Worldwide: ATL/BTL
GCI: Public Relations
MediaCom: Media Planning and Buying
3. The current task:
Based on your research that resulted in the name change to
ADVANT, regrouping various Orascom services in one entity, and
based on your brief,
We have come up with 6 alternative concepts, each developing one
of the new essential solutions of this new entity.
These concepts will define the future Identity of ADVANT.
4. Objectives:
VISION OF THE FUTURE:
The services provided by ADVANT are for those who want to
achieve efficient performances and better bottom line results.
Our objective is to communicate with decision makers, local or
regional, achievers and businessmen with a bolder vision of the
future.
We will talk their language, share with them their visions and help
them reach their objectives.
5. ADVANT provides the following services:
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and
maintenance, Towers and shelters manufacturing, Satellite services,
Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad
debt collection, Investigation, Call Center services, Packaging and
inventory management, CD burning, Door to door.
6. Creative definition:
ADVANT is your extended services office,
outside your office.
for
Efficiency
Performance
Growth
and Profit.
7. A) Creative platform: Global
All major multinational companies have started on their home turf
and then expanded regionally.
Some went as far as becoming multinational global companies.
Proof that when you are successful in what you do at home,
you can successfully do it elsewhere.
ADVANT… From local to global.
8. ADVANT… From local to global.
From Egypt to the rest of the world.
Join our world of versatile services:
Efficiency, Performance, Growth and Profit.
ADVANT is your extended services office, outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and
shelters manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection,
Investigation, Call Center services, Packaging and inventory management, CD burning,
Door to door.
9.
10. C) Creative Platform: Gold
World class performance requires speed, quality, agility and endurance.
In a highly competitive race for world market domination,
there are no silver or bronze medals.
You win or you lose.
This degree of performance doesn’t simply happen.
It requires years of commitment, conditioning and a vision of a gold medal.
ADVANT….. Where leaders are made.
11. ADVANT… Where leaders are made.
Aim for the gold.
We can take you from bronze or silver to gold. Would you aim for less?
ADVANT is your extended services office outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and
shelters manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection,
Investigation, Call Center services, Packaging and inventory management, CD burning,
Door to door.
12.
13.
14. D) Creative platform: Unity
High performers push the envelope.
They transform industries.
They outperform their competitors.
They aim high, through organized unity..
Our diversified experience shows you how.
ADVANT…..Strength in Unity
15. ADVANT...Strength in Unity.
Our diversified experience shows you how.
We can provide a range of services that will help you achieve your
annual goals and improve your bottom line.
ADVANT is your extended services office outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and shelters
manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection, Investigation, Call
Center services, Packaging and inventory management, CD burning, Door to door.
16.
17. E) Creative Platform: Results
We are a consulting firm servicing various sectors in the economy.
We understand that your business situation is unique.
We customize our sources and capabilities to meet your specific
requirements in an innovative scheme.
We help government, commercial clients and big corporation
Solve their toughest problems with services in strategy, operation,
organization, changes and information technology.
We are committed to delivering results that endure,
ADVANT….Relationships that endure.
18. ADVANT… Relationships that endure.
Day after day.
Join the local, regional and multinational rostrum of companies
that fully appreciate our services.
ADVANT is your extended services office, outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and
shelters manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection,
Investigation, Call Center services, Packaging and inventory management, CD burning,
Door to door.
19.
20.
21. F) Creative Platform: Change
The world is changing rapidly
Challenges rise every minute
The information rush prevails.
In a world of a changing spirit
You need a giant corporation that understands
The nature of growth and can address challenges and provide genuine
solutions.
ADVANT… change your world. Now.
22. ADVANT… Change your world. Now.
Your challenges, our genuine solutions.
ADVANT knows the nature of growth and can address challenges and
provide genuine solutions.
ADVANT is your extended services office outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and shelters
manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection, Investigation, Call
Center services, Packaging and inventory management, CD burning, Door to door.
23.
24.
25. G) Creative Platform: Growth
Whatever your field of expertise
or the nature of your business
You have no choice but to grow.
You need an efficient partner that understands
the mechanics of growth
and provides you with genuine solutions.
ADVANT… Your official guide to growth
26. ADVANT… The official guide to growth.
Your challenges, our genuine solutions.
ADVANT knows the nature of growth and can address challenges and
provide genuine solutions.
ADVANT is your extended services office outside your office.
Engineering Services:
Telecom infrastructure, Telecom engineering, Operation and maintenance, Towers and shelters
manufacturing, Satellite services, Civil constructions, Facility management.
Business services:
Printing and enveloping, Delivery, Cash collection, Fresh collection, Bad debt collection, Investigation, Call
Center services, Packaging and inventory management, CD burning, Door to door.
