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McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
CHAPTER
International Trade
Theory
4
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Key Issues
• Why do nations trade with each-other?
• How do different theories explain trade flows?
• How does free trade raise the economic welfare of
all participating nations? Any disagreements?
• Can government actively influence a country’s
competitive advantage?
• Why is an understanding of trade theory important
for managers?
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
International Trade Theory
• What is international trade?
– Exchange of raw materials and manufactured goods
(and services) across national borders
• Classical trade theories:
– explain national economy conditions--country
advantages--that enable such exchange to happen
• New trade theories:
– explain links among natural country advantages,
government action, and industry characteristics that
enable such exchange to happen
Slide
4-1
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Classical Country-Based Theories
• Mercantilism (pre-16th century)
– Takes an us-versus-them view of trade; other
country’s gain is our country’s loss
– Neo-mercantilism views persist today
• Free Trade supporting theories
– Show that specialization of production and free
flow of goods grow all trading partners’ economies
– Absolute Advantage (Adam Smith, 1776)
– Comparative Advantage (David Ricardo, 1817)
• Free Trade refined
– Factor-proportions (Heckscher-Ohlin, 1919)
– International product life cycle (Ray Vernon, 1966)
Slide
4-2
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
The New Trade Theory
• In many industries, as output expands with
specialization, the ability to realize economies of
scale increases and unit costs should decrease
• Because of such scale economies, world demand
supports only a few firms in such industries (e.g.,
commercial aircraft, automobiles)
• Countries that had an early entrant to such an
industry have an advantage in such an industry:
– Fist-mover advantage
– Barrier to entry (Airbus overcame through government
subsidies?)
Slide
4-3
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
New Trade Theory
• Global Strategic Rivalry
– Firms gain competitive advantage trough:
intellectual property, R&D, economies of scale
and scope, experience
• National Competitive Advantage (Porter,
1990)
Slide
4-4
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Mercantilism/Neomercantilism
• Prevailed from 1500 to 1800
– Export more to “strangers” than we import to amass treasure,
expand kingdom
– Maximize exports and minimize imports: no advantage in
increased trade
• Government intervenes to achieve a surplus in exports
– King, exporters, domestic producers: happy
– Subjects: unhappy because domestic goods stay expensive and of
limited variety
• Today neo-mercantilists=protectionists: some segments of
society shielded short term
• Zero-sum vs positive-sum game view of trade
Slide
4-5
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Absolute Advantage
• Adam Smith: The Wealth of Nations, 1776
• Mercantilism weakens a country in the long run and
enriches only a few segments
• A country should specialize in and export products
for which it has absolute advantage; import others
• A country has absolute advantage when it is more
productive than another country in producing a
particular product
Rice
Cocoa
G
G'
K
K'
G: Ghana
K: S. Korea
Slide
4-6
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Comparative Advantage
• David Ricardo: Principals of Political Economy, 1817
• Country should specialize in the production of those goods
in which it is relatively more productive... even if it has
absolute advantage in all goods it produces
• Absolute advantage is really a special case of comparative
advantage
Rice
Cocoa
G
K
K' G'
G: Ghana
K: S. Korea
Slide
4-7
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Heckscher (1919)-Ohlin (1933) Theory
• The pattern of international trade depends on
differences in factor endowments not on
differences in productivity
• Absolute amounts of factor endowments matter
• Leontief paradox:
– US has relatively more abundant capital yet imports
goods more capital intensive than those it exports
– Explanation(?):
• US has special advantage on producing new products made
with innovative technologies
• These may be less capital intensive till they reach mass-
production state
Slide 4-8
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Theory of Relative Factor
Endowments (Heckscher-Ohlin)
• Factor endowments vary among countries
• Products differ according to the types of factors
that they need as inputs
• A country has a comparative advantage in
producing products that intensively use factors of
production (resources) it has in abundance
• Factors of production: labor, capital, land, human
resources, technology
Slide
4-9
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
International Product Life-Cycle (Vernon)
• Most new products initially conceived and produced in the
US in 20th century
• US firms kept production close to the market
• Aid decisions; minimize risk of new product introductions
• Demand not based on price yet; low production cost not an
issue
• Limited initial demand in other advanced countries
• Exports more attractive than production there initially
• With demand increase in advanced countries
• Production follows there.
• With demand expansion elsewhere
• Product becomes standardized
• production moves to low production cost areas
• Product now imported to US and to advanced countries
Slide
4-10
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Classic Theory Limitations
• Fundamentally: Free Trade expands the world “pie” for
goods/services
Theory Limitations
• Simple world (two countries, two products)
• no transportation costs
• no price differences in resources
• resources immobile across countries
• constant returns to scale
• each country has a fixed stock of resources and no
efficiency gains in resource use from trade
• full employment
Slide 4-11
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
New Trade Theories
• Increasing returns of specialization due to
economies of scale (unit costs of prod.
decrease)
• First mover advantages (economies of scale
such that barrier to entry crated for second or
third company)
• Luck... first mover may be simply lucky.
• Government intervention: strategic trade policy
Slide
4-12
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
National Competitive Advantage
(Porter, 1990)
• Factor endowments
• land, labor, capital, workforce, infrastructure
(some factors can be created...)
• Demand conditions
• large, sophisticated domestic consumer base: offers an
innovation friendly environment and a testing ground
• Related and supporting industries
• local suppliers cluster around producers and add to innovation
• Firm strategy, structure, rivalry
• competition good, national governments can create conditions
which facilitate and nurture such conditions
Slide
4-13
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
“So What” for business?
• First mover implications
– invest to be first, particularly in global industries or in
markets which can support a few firms
• Location Implication
– if countries have comparative advantages MNEs want
to locate appropriate activities in those countries…
• Foreign Investment Decisions
• Government Policy implications
– companies generate imports and exports. Thus can
influence government decisions on trade policy...
Slide
4-14

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International_Trade_Theory_v3.ppt

  • 1. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. CHAPTER International Trade Theory 4
  • 2. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Key Issues • Why do nations trade with each-other? • How do different theories explain trade flows? • How does free trade raise the economic welfare of all participating nations? Any disagreements? • Can government actively influence a country’s competitive advantage? • Why is an understanding of trade theory important for managers?
  • 3. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. International Trade Theory • What is international trade? – Exchange of raw materials and manufactured goods (and services) across national borders • Classical trade theories: – explain national economy conditions--country advantages--that enable such exchange to happen • New trade theories: – explain links among natural country advantages, government action, and industry characteristics that enable such exchange to happen Slide 4-1
  • 4. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Classical Country-Based Theories • Mercantilism (pre-16th century) – Takes an us-versus-them view of trade; other country’s gain is our country’s loss – Neo-mercantilism views persist today • Free Trade supporting theories – Show that specialization of production and free flow of goods grow all trading partners’ economies – Absolute Advantage (Adam Smith, 1776) – Comparative Advantage (David Ricardo, 1817) • Free Trade refined – Factor-proportions (Heckscher-Ohlin, 1919) – International product life cycle (Ray Vernon, 1966) Slide 4-2
  • 5. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. The New Trade Theory • In many industries, as output expands with specialization, the ability to realize economies of scale increases and unit costs should decrease • Because of such scale economies, world demand supports only a few firms in such industries (e.g., commercial aircraft, automobiles) • Countries that had an early entrant to such an industry have an advantage in such an industry: – Fist-mover advantage – Barrier to entry (Airbus overcame through government subsidies?) Slide 4-3
  • 6. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. New Trade Theory • Global Strategic Rivalry – Firms gain competitive advantage trough: intellectual property, R&D, economies of scale and scope, experience • National Competitive Advantage (Porter, 1990) Slide 4-4
  • 7. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Mercantilism/Neomercantilism • Prevailed from 1500 to 1800 – Export more to “strangers” than we import to amass treasure, expand kingdom – Maximize exports and minimize imports: no advantage in increased trade • Government intervenes to achieve a surplus in exports – King, exporters, domestic producers: happy – Subjects: unhappy because domestic goods stay expensive and of limited variety • Today neo-mercantilists=protectionists: some segments of society shielded short term • Zero-sum vs positive-sum game view of trade Slide 4-5
  • 8. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Absolute Advantage • Adam Smith: The Wealth of Nations, 1776 • Mercantilism weakens a country in the long run and enriches only a few segments • A country should specialize in and export products for which it has absolute advantage; import others • A country has absolute advantage when it is more productive than another country in producing a particular product Rice Cocoa G G' K K' G: Ghana K: S. Korea Slide 4-6
  • 9. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Comparative Advantage • David Ricardo: Principals of Political Economy, 1817 • Country should specialize in the production of those goods in which it is relatively more productive... even if it has absolute advantage in all goods it produces • Absolute advantage is really a special case of comparative advantage Rice Cocoa G K K' G' G: Ghana K: S. Korea Slide 4-7
  • 10. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Heckscher (1919)-Ohlin (1933) Theory • The pattern of international trade depends on differences in factor endowments not on differences in productivity • Absolute amounts of factor endowments matter • Leontief paradox: – US has relatively more abundant capital yet imports goods more capital intensive than those it exports – Explanation(?): • US has special advantage on producing new products made with innovative technologies • These may be less capital intensive till they reach mass- production state Slide 4-8
  • 11. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Theory of Relative Factor Endowments (Heckscher-Ohlin) • Factor endowments vary among countries • Products differ according to the types of factors that they need as inputs • A country has a comparative advantage in producing products that intensively use factors of production (resources) it has in abundance • Factors of production: labor, capital, land, human resources, technology Slide 4-9
  • 12. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. International Product Life-Cycle (Vernon) • Most new products initially conceived and produced in the US in 20th century • US firms kept production close to the market • Aid decisions; minimize risk of new product introductions • Demand not based on price yet; low production cost not an issue • Limited initial demand in other advanced countries • Exports more attractive than production there initially • With demand increase in advanced countries • Production follows there. • With demand expansion elsewhere • Product becomes standardized • production moves to low production cost areas • Product now imported to US and to advanced countries Slide 4-10
  • 13. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Classic Theory Limitations • Fundamentally: Free Trade expands the world “pie” for goods/services Theory Limitations • Simple world (two countries, two products) • no transportation costs • no price differences in resources • resources immobile across countries • constant returns to scale • each country has a fixed stock of resources and no efficiency gains in resource use from trade • full employment Slide 4-11
  • 14. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. New Trade Theories • Increasing returns of specialization due to economies of scale (unit costs of prod. decrease) • First mover advantages (economies of scale such that barrier to entry crated for second or third company) • Luck... first mover may be simply lucky. • Government intervention: strategic trade policy Slide 4-12
  • 15. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. National Competitive Advantage (Porter, 1990) • Factor endowments • land, labor, capital, workforce, infrastructure (some factors can be created...) • Demand conditions • large, sophisticated domestic consumer base: offers an innovation friendly environment and a testing ground • Related and supporting industries • local suppliers cluster around producers and add to innovation • Firm strategy, structure, rivalry • competition good, national governments can create conditions which facilitate and nurture such conditions Slide 4-13
  • 16. McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. “So What” for business? • First mover implications – invest to be first, particularly in global industries or in markets which can support a few firms • Location Implication – if countries have comparative advantages MNEs want to locate appropriate activities in those countries… • Foreign Investment Decisions • Government Policy implications – companies generate imports and exports. Thus can influence government decisions on trade policy... Slide 4-14

Editor's Notes

  1. Example: Medical Specialist is also the best medical secretary. Should this doctor spend any time on the secretarial part of the business? No? Why? Lets continue with SL and the USA... This time the terms have changed to give the USA the absolute adv. in both tea and wheat...
  2. Real world: many countries and many goods Transportation costs may decline with specialization Prices in different countries can be (are) effected by exchange rates. Wheat and Tea are not necessarily a one-to-one swap resources can move from country to country: labor (Mexico to US), capital (constant returns to scale: specialization does not effect the amount of resources required to produce one ton of wheat or tea) both diminishing and increasing returns to specialization exist assumed fixed stock of resources in each country. Trade can change the efficiency with which the resources are used and the stock of resources may change too (more people, more natural resources, more efficient use due to technology) Full employment implies use of resources at full efficiency...
  3. Commercial jet industry: studies show that 3 major manufacturers can survive. Boeing, McDonnell Douglas and Airbus already there... New entries discouraged... however, the largest potential customer is China and they want the capacity to produce... hence the battle Boeing is having with unions... either give China some of the value added activity to keep them out of mainline or lose out to Airbus or to a non-economic decision to start an industry. Luck: DeHaviland in 50s. Comet fell out of sky. 707 captured the market. (some say it was not only luck but resources. B. had produced 707 on the back of technology developed for US military--spillover effect?? what of our claim that Airbus was subsidized??)
  4. Factor Endowments: basic factors: natural resources, climate, location, demographics advanced factors: communications infrastructure, sophisticated and skilled labor, R&D, technological know-how advanced factors are most important: they are the result of investment by individuals, companies and government (education, general skill and knowledge stimulation, basic R&D support) Demand conditions: sophisticated home demand can create impetus for enhancing competitive advantage (Japanese consumer knowledgeable on cameras pushed J. industry to create advantage) Related and Supporting industries: internationally competitive suppliers. Creation of clusters of related industries. ex. German textile and apparel sector (high qual. cotton, wool, synthetic fibers, sewing machine needles, textile machinery) Firm Strategy, Structure, and Rivalry within a nation: Management ideologies: predominance of engineers in TMTs of Germ. and J. cos. helped improve manufacturing processes and product designs (Porter found top execs with finance backgrounds in US 70s. most CEOs of the 40 companies I studies were marketing specialists). Vigorous domestic rivalry creates persistent comp. advantage in and industry: impr. efficiency and leads to international competitiveness.
  5. Location: To produce laptop four stages: Basic research and development of product design (US, Japan: Apple, IBM, Motorola, TI, Toshiba, Sony) manufacture of standard electronic components (capital intensive, semi-skilled labor, high unit cost pressures: Sing., Taiwan, Malaysia) manuf. of advanced components (screens) (cap. intensive, high skilled labor, no cost pressure: Japan) final assembly (labor intensive, low skill, intense cost pressures: Mexico) First mover implications: high initial investment with years of losses... Japan LCD displays, US abandoned early tech. leadership in this technology. Policy: Apple and IBM lobbied against tariffs on LCD display imports: J. was the low cost producer, A. and IBM used these displays, the increase in import duty would reduce the world competitiveness of the A. and IBM products... Auto industry induced govt. to negotiate voluntary restraints in machine tools. result: limited competition from world-wide efficient suppliers caused the US companies to lose their WW competitive edge and lost its WW share since 85.