Hooman Toyota Coming Soon To Willow - Long Beach Business Journal April 29 - May 12 2014

April 29-May 12, 2014 lbbusinessjournal.com
HealthWise
What To DoWith All ThosePill Bottles OnThe CounterSee Page 18
The College
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Administration
At CSULB
Operations And
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Program • Pg 4
Sares-Regis Submits
Plans For Three More
Buildings North Of Airport
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PERMIT NO. 254
Hooman Toyota Coming Soon To Willow
And Redondo; 70 New Jobs To Be Created
The Hooman Toyota dealership currently located at the Long Beach Traffic Circle is moving soon to its new home at the north-
west corner of Willow Street and Redondo Avenue in Long Beach. (Rendering by Dennis J. Flynn Architects, Inc., of Orange,
California, provided by Hooman Toyota)
I By TIFFANY L. RIDER
Editor
If you run a business or are
employed in a field where you
work with computers, chances are
you’ve downloaded, uploaded and
stored data. Perhaps one such
experience involved a painstak-
ingly slow upload of a video, and
another a fuzzy connection during
a live video meeting with an inter-
national client.
As the World Wide Web grows
wider and more devices connect
to the Internet, demand for more
data storage and faster data trans-
fer is growing exponentially.
“We are in the midst of this big
broadband era that’s been driven
by more Internet connected
devices, more video streaming,
more mobile applications,” Jarryd
Gonzales, spokesperson for
Verizon, told the Business Journal.
What’s needed to serve that
ever-growing demand is a robust
network and vast bandwidth, both
of which are available through the
use of fiber optic cables.
How It Works
Fiber optic cables are strands of
glass fibers inside an insulated
casing, designed for long distance
and very high bandwidth network
communication. While expensive,
these types of cables are replacing
traditional copper cables because
the fiber ones offer more capacity
and are less susceptible to electri-
cal interference.
Renovation Begins Mid-May
Editor
A plan five years in the
making to construct a
brand new dealership for Hooman
Toyota of Long Beach is coming
to fruition this year, bringing 70
new jobs to Long Beach.
Hooman Nissani, president of
Hooman Automotive Group, told
the Business Journal that five
years ago he set plans to build a
significantly larger dealership for
his Toyota franchise. The franchise
acquired the former Boulevard
Cadillac location at the corner of
Willow Street and Redondo
Avenue a little more than three
years ago, and renovations of that
facility should begin in May.
“It’s going to go through a
pretty intensive renovation,”
Nissani told the Business Journal,
noting the existing dealership
near the traffic circle will close a
few months after the renovation
project breaks ground. “This is
going to be huge for us. We cur-
rently operate out of six different
facilities. Now we will service
and sell [vehicles to] our clients
all out of one space,” he said,
adding that he hopes the entire
project would be finished by the
beginning of September.
Hooman Toyota currently
employs about 140 people. “We’ll
probably go just north of 210,”
Nissani said, noting that the com-
pany needs to add about 70 new
employees in the next few
months. The total investment for
this renovation project is roughly
$8.5 million. “The location is
very accessible from the freeway
and very close to our existing sig-
nage,” he said. “The fact that
there was a dealership there
already made it a lot easier.”
Once completed, the newly
designed dealership will offer all
of the same services and amenities
as the existing Hooman Toyota
dealership, plus more. The facility
will have 180 loaner vehicles, two
car washes, six different waiting
areas, a Subway sandwiches shop
and more. “It will be far superior
to our current location,” Nissani
said. “It will likely be a top 10
location for the Toyota brand.” I
I By GEORGE ECONOMIDES
Publisher
Sares-Regis Group (SRG) of
Irvine has submitted plans
for the construction of three
buildings totaling nearly 500,000
square feet of space in the
Douglas Aircraft Planned
Development District. The project
is called Pacific Pointe East and
follows on the heels of SRG’s
successful Pacific Pointe at
Douglas Park project.
This Thursday, May 1, the Long
Beach Planning Commission is
holding a study session about the
project. A draft environmental
impact report has also been pre-
pared and is available for public
review through May 29.
According to a memo from
Amy Bodek, the director of the
Long Beach Development
Services Department, the pro-
posed buildings are “intended
for light industrial, light manu-
facturing, warehouse, office
and/or research and develop-
ment land uses.” The buildings
measure 144,000 square feet
with 221 parking spaces,
118,000 square feet with 156
parking spaces and 232,000
square feet with 345 parking
spaces on a 25-acre property.
The project is located at the
southeast corner of Conant Street
and Lakewood Boulevard, where
a parking lot is currently situated.
On the north side of Conant is
Mercedes-Benz USA, which
signed a 15-year lease with SRG
in 2013 for two aircraft hangars
totaling 1.1 million square feet of
space on 52 acres. To the south is
Skylinks Golf Course.
SRG broke ground on Pacific
Pointe at Douglas Park in early
2012. The seven-building,
677,142-square-foot develop-
ment – located on the west side of
Lakewood Boulevard – immedi-
ately proved popular as all build-
ings were delivered and sold in a
12-month period.
“We knew that premium build-
ings would be in great demand in
the South Bay market,” said Larry
Lukanish, senior vice president of
SRG’s Commercial Investments
Division, in a January press
release. “Nevertheless, we are
gratified by the strong market
response. This project exceeded
our expectations.” I
(Staff Writer Samantha Mehlinger
contributed to this article.)
Future Proofing Innovation
With Fiber Optic Cable
(Please Continue To Page 12)
Victoria Bryan, pictured above at a
new art installation downtown, has
been named executive director of the
Arts Council for Long Beach. See In
The News, Page 16.
Port Reorganizes
Engineering
Bureau; Adding
35 New Positions
I By SAMANTHA MEHLINGER
Staff Writer
As a $4.5 billion capital
improvement program is
underway at the Port of Long
Beach, the port’s engineering
1_LBBJ_Apirl 29_SectionA_LBBJ MASTER LAYOUT 4/27/14 5:54 PM Page 1

INSIDE THIS ISSUE
2 Long Beach Business Journal April 29-May 12, 2014
3 Newswatch
• Update On Long Beach Medical Marijuana Ordinance
• Locals Celebrate Chittick Field Grand Opening
• Long Beach City Hall News In Brief
• Airport Manager Rodriguez Leaving For Indianapolis
• Vehicle-To-Vehicle Incidents Costly To Long Beach
• Leases And Transactions
12 Technology
• Fiber Optic Cable, continued from Page 1
• Local Film Company Finalist In Global Competition
• Wonder Women Hacks At Convention Center In May
• Innovation Winners To Develop Noninvasive Medical Tool
16 In The News
18 Perspective
Realty Views How Will World Turbulence Impact Housing?
By Terry Ross
Effective Leadership Got The Blues? Do The Opposite Of
What You Feel. By Mick Ukleja
HealthWise What To Do With All Those Pill Bottles On
The Counter By Robert Tindula, PharmD.
Third Sector Report The Dollars And Sense Needed To
Raise Money By Jeffrey Wilcox
A Better Way To Fly When Fodor’s And Yahoo Talk, The
World Listens By Mario Rodriguez
Section B
Focus On International Trade
20-Page Section on the San Pedro Bay Ports
Staff Changes At The Business Journal
In the last edition, we announced that Business Journal Editor Tiffany Rider was
leaving for another position outside of Long Beach. Her last day was April 25, but her
articles do appear throughout this issue of the publication. Rider joined the Business
Journal as a staff writer in September 2009, soon after graduating from California
State University, Long Beach. The Business Journal is also bidding farewell to
another long-time employee. Martha Rangel, who has been serving as vice president
of sales and marketing, joined the staff nearly 10 years ago, a few months after grad-
uating from the University of San Francisco. Her final day is May 12. She is moving
to Sacramento to be near her family, with plans to return to Southern California in the
near future. “Martha and Tiffany have been so very valuable to the success of the
Business Journal,” said Publisher George Economides. “They will certainly be
missed. They’ve been good ambassadors for the Business Journal. I was constantly
receiving compliments from clients and members of the community about their work,
their positive attitude and overall professionalism – and their willingness to help oth-
ers even if it had nothing to do with their job.”
On May 1, the Business Journal is welcoming three new employees: Michael
Watkins joins the staff as a sales and marketing executive, and Brandon Ferguson and
Cindy Santos come on board as staff writers. Michael has worked at the Daily Breeze
and Press-Telegram since 2008. Brandon, a Cal State Fullerton graduate, has four
years of daily and weekly newspaper experience, including with the Whittier Daily
News and OC Weekly. Cindy’s previous experience includes the Salinas Californian
and The Press Enterprise. She is a graduate of USC. I
OOPS! The PoliticalWire column of the April 15 edition of the Business Journal indi-
cated the Long Beach General Municipal Election is June 10. It’s June 3, and it coincides
with the Statewide Direct Primary Election. The city election includes runoffs between
the following candidates: Damon Dunn and Robert Garcia for mayor; James Johnson and
Charles Parkin for city attorney; Lena Gonzalez and Misi Tagaloa for 1st Council
District; and Carl Kemp and Stacy Mungo for 5th Council District.
Saluting Bob Foster
On His 8 Years As
Mayor Of Long Beach
A Very Special All-Glossy Publication
By The Long Beach Business Journal
Here’s an excerpt from the publication:
When asked if he saw relevance in Tom Brokaw’s notion of
“the greatest generation” and the values of his own parents,
Foster agreed. “I think Brokaw is right, it is the greatest gen-
eration because in a lot of ways they were very selfless.
They were extraordinarily future oriented,” Foster said. “We
are much more creatures of the present,” he said, noting that
“one of the reasons I bemoan the loss of redevelopment was
it was the one thing in public life that forced politicians to
think long term. You see very little of that now. . . . Yeah, it
was a different generation, motivated by different things . . .
in some sense, the success of their efforts has bred our
myopia; it’s just the way human beings are.
Advertising Space Deadline: May 5
Publication Date: May 13
Call Martha or Heather: 562/988-1222

NEWSWATCH
April 29-May 12, 2014 Long Beach Business Journal 3
Ordinance Could Return To The
Planning Commission By May 15
Editor
While city staff continues to research best
practices for implementing a conditional use
permit- (CUP) based ordinance for regulat-
ing medical marijuana in Long Beach, the
city attorney’s office, representatives of the
Long Beach Collective Association (LBCA)
and business leaders will work together over
the next month to hammer out the details of
an ordinance on which they can agree.
That was the request from the Long Beach
Planning Commission on April 17 after the
city’s Development Director Amy Bodek,
Assistant City Attorney Mike Mais and
Deputy City Attorney Kendra Carney pre-
sented a revised draft of the proposed medical
marijuana regulations. Those regulations
would, if ultimately approved by the city
council, allow medical marijuana collectives
to operate and cultivate within city limits. As
part of the request, the planning commission
asked city staff to submit a list of the elements
within the draft ordinance on which LBCA
and the city attorney’s office disagree.
LBCA Attorney Jina Nam told the
Business Journal that the collective associa-
tion takes issue with some key elements of
the ordinance, such as potentially restricting
collectives to industrial zones. However,
during the April 17 meeting, planning com-
missioners asked staff to explore certain
commercial zones that could accommodate
medical marijuana collectives without
being too close to schools or residences.
The second issue, Nam said, is the fact
that priority for vetted operators has not yet
been established. “Back in December when
the city council directed this [ordinance] to
the planning commission, they [asked staff]
to come up with a prioritizing scheme for
the previously vetted operators,” Nam said,
referring to the operators who were estab-
lished under the ordinance that was in effect
before the February 2012 ban on medical
marijuana. “The city attorney’s office has
no method of prioritization. That goes
against the directive of the city council.”
As of April 23, Nam said she and the city
attorney’s office had not yet set a time to work
out these issues together. “I’m hoping the dia-
logue with the city attorney is to find a legal
way and not avoid [medical marijuana]
because they want to avoid lawsuits,” she said.
On the planning side of the ordinance, city
staff continues to work on determining best
practices for conditional use permits (CUP)
for medical marijuana shops. Under the new
City Staff Hammering Out Details Of
New Medical Marijuana Ordinance

NEWSWATCH
ordinance, which would be structured as
a zoning ordinance, medical cannabis
collectives would need to be issued a
CUP as well as a business license to
operate in the city.
The concern with applying for a CUP,
Bodek explained at the April 17 meeting,
is that CUPs are typically issued to a
property, and medical marijuana collec-
tives are more likely to rent space than to
buy. Because CUPs tend to “run with the
land,” according to Mais, assigning a
CUP to a business could put the city in a
legally unfavorable position. “When
challenged, cities usually lose when tying
a CUP to a specific owner,” he said.
Medical marijuana collectives that
have a storefront and a separate property
for growing cannabis is also of concern,
as it creates the dilemma of determining
whether to assign the operator one or
two CUPs.
Commissioners also discussed outreach
to the business community, of which med-
ical marijuana collectives would be a part
pending passage of the draft ordinance.
Rod Wilson, president of the East
Anaheim Street Business Alliance, sub-
mitted a letter to the planning commission
on April 18 expressing his concern over
once again allowing medical marijuana
operations in Long Beach.
“We had a very bad experience with
the marijuana dispensaries,” Wilson told
the Business Journal. “We at one time
had four [dispensaries] at the district and
it was a nightmare. [The dispensary] had
armed people strapped with guns at their
sides. Schools and neighborhoods sur-
round this area. We have done so much
to get that out of the community.”
The Belmont Shore Business
Association has not yet discussed the
draft medical marijuana ordinance,
according to Executive Director Dede
Rossi. The Downtown Long Beach
Associates have not yet taken a position
on the topic.
In response to Wilson’s concerns,
Nam told the Business Journal that
LBCA has been meeting with different
businesses, business leaders, landlords
and others before and during the ordi-
nance’s development.
“I’m a little surprised to hear there is
resistance,” she said. “The consensus so
far has been pretty good in terms of sup-
port for medical marijuana. We defi-
nitely want to build consensus. This is,
after all, something that will affect the
public. We want to work with everyone
and be on the same page with everyone
as much as possible to address issues
with businesses.” I
Locals Celebrate
Grand Opening Of
Chittick Field
Staff Writer
Local residents, school children and
government representatives celebrated
the opening of the Chittick Field sports
complex in Long Beach’s 6th Council
District on April 23.
Located near Pacific Coast Highway
and Walnut Avenue, the 19-acre Los
Angeles County site is used as a storm
water management facility, but has
also functioned as a park for the past
60 years. Recreational upgrades
include a football field, an all-weather
track and other track and field facili-
Operations And
Supply Chain
Management Program
An all-star team of outside executives has been
assembled to work with the College of Business
Administration’s (CBA) Operations and Supply
Chain Management
(OSCM) team. Leaders
from prominent organiza-
tions including Toyota,
UPS, Port of Long Beach,
Port of Los Angeles,
global forwarder CEVA
Logistics, The Boeing
Company, regional logis-
tics services providers and
international consultants
meet formally four times
each year to move the pro-
gram forward. It’s a perfect storm of collabora-
tion that benefits students, faculty and industry.
CSULB students realize benefits when advi-
sory board members address classes, provide
internships, offer job shadowing, award scholar-
ships, make hires and conduct tours of major
local area facilities. The OSCM program is
growing rapidly with 156 students currently
declaring an Operations/Supply Chain major.
An increasing number of grads are finding a
wide range of exciting, well paying careers in the
operations and supply chain industry.
OSCM faculty and administration ensure rele-
vance by embracing input from industry
resources. The OSCM team actively exchange
thoughts on curriculum and program design.
Analytics have become a huge factor in industry.
CBA’s faculty has created structured course work
that readies students for the rigors of this disci-
pline. Faculty make good use of the advisory
group as a sounding board, thereby enabling real
world success for CBA graduates.
Industry board members enjoy the experience
of being involved with an important university
and the satisfaction of making a contribution.
Altruism is a draw, but there are strong prag-
matic reasons to be involved with the OSCM
program. The operations and supply chain indus-
try in Southern California continues to grow rap-
idly. Advisory board members share a vested
interest in having capable and well educated tal-
ent readily available. Members of the advisory
board are pleased with their hiring of OSCM
graduates. Industry peers say that OSCM grads
are ready to be immediate assets for their
employers
The OSCM program was recently honored by
Boeing as part of their nationwide focus on col-
leges offering supply chain degrees. CSULB’s
CBA OSCM program is the only university in
California selected to be part of the Boeing ini-
tiative. This speaks volumes about what has
been accomplished by OSCM and how much
upside can be achieved. OSCM and its advisory
board are hard at work to take the program to
the next level.
(The College of Business Administration at
Cal State Long Beach is an AACSB accredited
business school that provides undergraduates
and MBAs with the knowledge and skills neces-
sary to be successful in their careers and to pro-
pel the economic development of our region.) I
Marijuana Ordinance
(Continued From Page 3)
By Phil Ramsdale,
President
Transport Solutions
(CSULB Class of 1979)
Locals celebrate the grand opening of Chittick Field’s new recreational facilities. Pictured in the background, from left, are: Long Beach Director of
Public Works Ara Maloyan; City Manager Patrick West; President and General Manager of Oxy Long Beach, Inc. Frank Komin; Occidental
Petroleum Corporation Vice President Todd Stevens; Mayor Bob Foster; Director of Parks, Recreation and Marine George Chapjian; Los Angeles
County Supervisor Don Knabe; and former National Football League and Poly High School football player Willie McGinest. Team members from
the Willie McGinest Long Beach Browns Youth Football Team play in the foreground. (Photograph courtesy of the City of Long Beach)
Business Journal Publisher Critical Of City Council
Vote On Labor Negotiations Involving Hospital, Nurses
On April 15, the city council adopted a resolution to support a contract for reg-
istered nurses at Community Hospital Long Beach similar to contracts of nurses
at Long Beach Memorial Medical Center. Third District Councilmember Gary
DeLong was the lone dissenting vote, with Vice Mayor Robert Garcia and 5th
District Councilmember Gerrie Schipske absent. The California Nurses
Association has been in labor negotiations since March with MemorialCare, which
runs Community Hospital.
Business Journal Publisher George Economides criticized the action saying,
“Councilmembers were not elected to get involved in private sector labor issues.
MemorialCare and its hospitals do a heck of a lot to support Long Beach and pay the
city a bundle of money in fees and taxes.This is a slap in the face to a major employer
which is facing huge challenges within the unpredictable health care industry.
“Councilmembers need to remember that if it were not for MemorialCare stepping
in and taking over Community Hospital, that hospital would have closed and there
would be no jobs there. This is precisely what happens with a city council full of
individuals who have never had to meet a payroll and have no clue when it comes to
understanding how to operate a business. Several of them don’t even have a job!” I

NEWSWATCH
ties, three soccer fields, restrooms,
bleachers, sports lighting, landscaping
and parking. “Chittick Field has been
revitalized as a state-of-the-art facility
and will enhance the entire community
by providing so many wonderful oppor-
tunities for recreation, team sports and a
healthy active lifestyle,” Mayor Bob
Foster said in a statement.
Los Angeles County made its first ever
99-year lease with the City of Long Beach
to facilitate Chittick Field’s recreational
development. “We’ve had great coopera-
tion from the City of Long Beach in our
ongoing efforts to protect our communities
from flood risk, while creating a beautiful
recreational area. This project is a great
example of two government agencies
working together to not only improve the
aesthetics of the area, but enrich the quality
of life for local residents,” Los Angeles
County Supervisor Don Knabe stated.
The Los Angeles County Park and Open
Space District, City of Long Beach infra-
structure funds, open space bonds and a
$1 million donation from Occidental
Petroleum Corporation funded the project,
which cost $9.9 million. “Oxy is proud to
be a part of the Long Beach community,”
Frank Komin, president and general man-
ager of Oxy Long Beach, Inc., said in a
statement. “The revitalization of Chittick
Field is the result of a successful
public/private partnership with the City of
Long Beach and the Los Angeles County
Department of Parks and Recreation and
reflects our strong commitment to our
neighbors,” he remarked.
Renovations to support storm water man-
agement at Chittick Field included adding a
low-flow drainage system, pump station
and other storm water treatment devices. I
Long Beach City Hall
News In Brief
Staff Writer
Alamitos Bay Marina Project Update
– At the April 15 city council meeting,
Long Beach City Manager Patrick West
and Director of Financial Management
John Gross presented options for funding
the Alamitos Bay Marina improvement
project. At that time, improvements to four
basins within the marina had been com-
pleted, but funding for the remaining four
basins had not been identified. West told
the council that city staff discovered that
$10.9 million had been transferred from
the Marina Fund to the Tidelands Fund in
the 1990s, and that this money may now be
paid back to the Marina Fund to pay for the
Alamitos Bay Marina project. Gross
explained that it may take until June or July
for the State Lands Commission to approve
a transfer of the money from the Tidelands
Fund, at which time further work on Basin
2 may progress. In the meantime, the city
council voted to extend the contract with
Bellingham Marine Industries, Inc. to
upgrade electrical systems in Basins 2 and
3. The cost for this work is about $1.9 mil-
lion, for which the city does have funds.
Gross suggested funding the remainder of
the project with city-authorized bonds,
higher slip fees and other measures to be
executed some time in 2015. The total cost
of the remaining work is about $60 million.
FTA Review Of Long Beach Transit –
The Federal Transit Administration’s trien-
nial review of Long Beach Transit, agen-
dized for review at last night’s (April 28)
LBT Board of Directors meeting, found
several deficiencies with LBT operations.
In two cases, LBT did not meet the FTA’s
Buy America certification standards.
“During the examination of procurement
files it was found that LBT had not
obtained a Buy America certification for
the sole source award for the upgrade of its
fare box coin validators,” the report stated.
LBT also did not complete proper Buy
America certification “for pre-award and
post-delivery for a piggyback procurement
of rolling stock . . . for the purchase of 33
CNG [compressed natural gas] buses.” The
report noted that LBT did not follow FTA
procedure when it awarded a contract for
10 zero-emission buses to Chinese-based
manufacturer Build Your Dreams, which
had not submitted a required
Disadvantaged Business Enterprise certifi-
cation to the FTA. Another issue addressed
by the FTA was that while LBT provides
Americans With Disabilities Act (ADA)
compliant curb-to-curb service, meaning
that persons with disabilities are assisted
on and off vehicles, no assistance is pro-
vided beyond the curbside for those who
might need it. The FTA report provided
corrective actions and a schedule for LBT
to implement them.

NEWSWATCH
Long Beach Selected For Earthquake
Warning System Test – The California
Institute of Technology and the United
States Geological Survey selected the City
of Long Beach as a beta testing site for an
earthquake early warning system. The sys-
tem uses seismic networks to quickly
detect moderate to large magnitude earth-
quakes and to send an early warning to
areas outside of the epicenter. City depart-
ments are going to test the system and pro-
vide feedback to help its developers refine
it. There is no cost to the city for participat-
ing as a beta site. “We are always looking
for ways to better prepare for a disaster,
and even a few seconds of warning before
the force of an earthquake reaches us can
save lives and protect property,” Mayor
Bob Foster said in a statement.
Grand PrixAssociation Of Long Beach
Extension – At the April 22 meeting, the
Long Beach City Council approved a three-
year extension to a contract allowing the
Grand Prix Association of Long Beach to
conduct Grand Prix races in the city. The
contract has been extended until June 2018
with two options for one-year extensions.
The following additions were made to the
contract: the Grand Prix Association is
required to hold an annual Motor Sports
Walk of Fame event before the race, and the
association must provide a $1 million letter
of credit and liquidated damages clause to
the city effective 180 days before the race
and expiring immediately thereafter, from
which the city may draw if the association
fails to hold a Grand Prix race.
$3 Million For Property Buy-Back,
Remediation – City councilmembers
authorized the purchase and remediation of
a 5.31-acre portion of a former public serv-
ice yard for $3 million at the April 15 meet-
ing. The formerly city-owned property,
which is part of a 12.471-acre lot, was
swapped in 2010 for a portion of the Los
Cerritos Wetlands. Its new owner, LCW
Partners, LLC, then sold it to another com-
pany, Alere Property Group, LLC, which
planned to develop the land for industrial
use. However, it was recently discovered
that earthquake fill beneath the 5.31-acre
northern portion of the property is contami-
nated with lead paint debris. The city and
Alere have developed a plan to localize the
contaminated soil in the northern part of the
property, which the city is now buying back.
Youth/Student Work And Internship
Opportunities – At the April 15 city coun-
cil meeting, councilmembers voted to
receive $441,000 from the County of Los
Angeles to operate a summer work program
for 300 youth, ages 14 to 21. The program,
which is run by the Pacific Gateway
Workforce Investment Network, provides
youth with 100 to 120 hours of paid work
www.longbeach.gov/purchasing
www.longbeach.gov/pw/towing/auction.asp
HUD Section 3 Program
The City of Long Beach Section 3 Program provides economic and employment
opportunities to low-income residents and businesses. More information is located
on the City’s Purchasing website.
Bidder Registration
Register with the City of Long Beach at www.longbeach.gov/purchasing to
receive notifications of bid opportunities. Additional details on upcoming
bids and how to register can be found on the website.
Small Business Enterprise Program
Take advantage of the City of Long Beach Small Business Enterprise (SBE)
Program. To learn more about becoming a part of the SBE Program and
certification process, visit the City’s Purchasing website.
Custodial Services (Citywide) ITB LB 14-065 5/22/14
Websense Upgrade RFP TS 14-042 5/20/14
NSP 3 Rehabilitation Program 1-3 ITB DV 14-053 5/15/14
Historic Preservation Consulting RFP DV 14-035 5/14/14
Purchase & Remove Scrap WD 13-14 5/07/14
Helicopter Part & Service ITB FS 14-080 5/07/14
Riser & Fittings ITB GO 14-071 5/07/14
Inmate Visitation System RFP PD14-029 4/30/14
Furnish & Deliver (1) New Vacuum WD 19-14 4/29/14
Rehab of Wells Commission WD 32-13 4/29/14
City Hall News

NEWSWATCH
experience. Also at the April 15 meeting,
the city council approved a three-year
agreement with the trustees of California
State University (CSU) to facilitate intern-
ships for CSU Dominguez Hills (CSUDH)
students at the Long Beach Senior Center.
CSUDH is funding this program.
Phone Line Resolution Withdrawn –
As reported in the last edition of the
Business Journal, on April 15 the city
council was set to vote to direct the city
attorney to draft a resolution asking
Verizon Telecommunications to adhere to
certain standards when swapping out wired
phone lines with wireless lines in parts of
Long Beach. That item was withdrawn
from the council agenda.
Belmont Plaza Pool Demolition – City
councilmembers voted to proceed with the
design and bidding phase for the Belmont
Plaza Pool Demolition Project on April 15.
The city’s building official recommended
that the seismically unsafe pool facility be
demolished as soon as possible. The
California Coastal Commission must now
approve the demolition. $1.8 million from
the Tidelands Operations Fund is budgeted
for a demolition contract.
Additional $1.1 Million For Chittick
Field – The city council approved a contract
increase of $1,111,934 for improvements to
Chittick Field on April 22. Contractor C.S.
Legacy Construction Inc.’s work to improve
a portion of the recreational field was
impacted when the County of Los Angeles
required a low-flow pump station to be left
in place, altering the contractor’s plans. The
total contract amount is now $6,898,026. I
Mario Rodriguez
Leaving Long Beach
Airport For Top Job At
Indianapolis Airport
Staff Writer
Long Beach Airport Director Mario
Rodriguez is resigning from his position to
take on the role of executive director of the
Indianapolis Airport Authority, he
announced last week.
Rodriguez has served as Long Beach air-
port director since February 2009. Under his
watch, several large-scale projects have been
completed at the airport, including a $57
million new parking garage and the $45 mil-
lion modernization of the airport terminal, a
project that has since won several awards for
its design and local vendor offerings.
“Managing the Long Beach Airport and
being a part of the Long Beach team has
been an incredible experience, one that I will
forever treasure,” Rodriguez said in a state-
ment. “I can’t say enough about the profes-
sionalism of the airport staff, the wonderful
partnerships with the airport stakeholders,
and the amazing Long Beach community
who embraced me and helped create the suc-
cess we enjoy at the airport. I am looking for-
ward to this next challenge in my career and
wish Long Beach the very best,” he stated.
Prior to his tenure at the Long Beach
Airport, Rodriguez served as deputy direc-
tor of the Louis Armstrong New Orleans
International Airport, which he helped
helm during Hurricane Katrina. He has
also held airport positions in Miami, Fort
Lauderdale and Palm Beach.
“Mario has been such an asset to Long
Beach, and I can’t say enough about his
expertise, professionalism, and what he
and his team have accomplished over the
past five years working hand in hand with
the mayor and city council, the community
and our city departments,” City Manager
Patrick West said in a statement. “We wish
him all the best as he explores new profes-
sional challenges and brings a little part of
Long Beach’s success with him to another
community,” he added.
Following Rodriguez’s departure on May
23, the city plans to conduct a nationwide
search for a new airport director, “consid-
ering both internal and external candi-
dates,” according to a city press release. An
interim director will be appointed by the
city manager in the meantime. I
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NEWSWATCH
Part One In A Series Investigating
Insurance Claims And Lawsuits
Paid By The City Of Long Beach
Editor
It happens nearly every day – a public
works employee driving a large truck acci-
dentally knocks a side mirror off a parked
vehicle. Or, a gas department employee
backs a truck into another department vehi-
cle in the parking lot.
Incidents like this happen frequently, and
they cost the city money. So what is the city
doing to help reduce those incidents and
their related costs?
As part one in a series of articles investi-
gating insurance claims and lawsuits paid
out by the City of Long Beach, the
Business Journal examines a regularly
occurring incident: the auto accident.
Vehicle-to-vehicle incidents on city
record are those involving city-owned vehi-
cles. According to Long Beach City
Attorney Charles Parkin, the city owns the
vehicles, which are loaned to departments
and maintained by the city’s fleet service.
City officials investigate every incident
involving a city-owned vehicle to deter-
mine the cause, Parkin explained. A city
vehicle involved in an accident is towed to
the city’s impound lot, where a private
insurance appraiser determines the extent
of the vehicle’s damage.
When a non-city vehicle is at fault in a
city-related incident, the city initially pays
out money to cover the damages and then
works through the non-city vehicle owner’s
insurance company to get reimbursement,
Parkin said. If the non-city vehicle owner
does not have insurance, the damages may
be recovered through litigation.
In terms of costs, insurance claims vary
based on how significant the vehicular
damage is and, more importantly, if it’s an
injury accident. Based on the data, city
vehicle-to-vehicle incident claims are typi-
cally under $10,000. However, “A signifi-
cant injury can push the claim to the
moon,” Parkin said.
The data exemplifies this, showing that the
police department saw a sharp spike in the
amount of insurance claims paid from 2011
to 2012 even though the number of incidents
dropped by one. That spike is mainly attrib-
uted to an incident involving Alvaro Garza, a
57-year old retired U.S. Marine.
According to Parkin, the case began
February 6, 2010, with an early morning
car accident on the northbound I-405.
Garza was driving his 2002 Jeep Liberty to
work when, at about 4:15 a.m., he lost con-
trol of the SUV due to heavy rain and wet
road conditions. His vehicle hydroplaned
and stopped near the center divider.
Garza, who was not wearing a seat belt,
waited in his car for a tow truck to arrive.
At that time, Long Beach Police
Commander Richard Rocchi was driving
an unmarked police vehicle along the I-405
northbound. He was headed to Long Beach
to handle a police emergency when his
vehicle also began to hydroplane, follow-
ing almost the same path as Garza’s SUV.
Rocchi’s vehicle struck the passenger side
of Garza’s Jeep, which caused Garza to
sustain several injuries. In a pre-trial settle-
ment, the city paid Garza $100,000.
Saving Lives And Taxpayer Dollars
The City of Long Beach strictly enforces
its vehicle accident reduction policy, which
requires departments to follow certain pro-
cedures after a city vehicle-to-vehicle inci-
dent, regardless of how minor the incident
may be, according to Mike Alio, who
serves as the city’s manager of risk and
occupational health services.
“Any employee who drives a city vehicle
has to complete defensive driver training,”
Alio explained, adding, “And anytime
they’re involved in an accident where they
are at fault, they have to take remedial
training.” The city investigates each
reported case not only to determine cause
but also to support best practices that help
reduce future incidents. For instance, city
officials may determine that a vehicle has
certain blind spots that could cause a driver
to get in an accident. Or, perhaps a police
squad car’s computer could be positioned
differently to be less distracting to the offi-
cer in the driver’s seat.
All incident data are collected, analyzed
and presented to each department monthly.
The reports include recommendations based
City Of Long Beach Insurance Claims Paid On
Vehicle-To-Vehicle Incidents 2013-2011
2013 2012 2011 Total Three Years
Department Incidents Amount Paid Incidents Amount Paid Incidents Amount Paid Incidents Amount Paid
Police 23 $113,146.09 21 $172,724.38 22 $58,429.86 66 $344,300.33
Public Works 18 $37,415.53 26 $68,986.30 17 $27,834.12 61 134,235.95
Water 0 0 5 $32,633.24 5 $17,348.32 10 49,981.56
Fire 4 $15,624.43 5 $9,240.28 1 $2,289.81 10 27,154.42
Gas & Oil 2 $1,504.66 4 $14,842.24 3 $4,012.31 9 20,359.21
Parks, Rec & Marine 3 $7,374.80 1 $2,600.00 2 $3,667.49 6 13,642.29
Development Services 2 $3,720.78 1 $2,507.88 1 $1,825.00 4 8,053.66
Technology Services 1 $11,700.00 0 0 0 0 1 11,700.00
Health & Human Svcs 0 0 0 0 1 $2,059.51 1 2,059.51
Totals 53 $190,426.29 63 $303,534.32 52 $117,466.42 168 $611,487.03
Source: City of Long Beach
More Than $600,000 Paid In Insurance Claims
On City-Involved Vehicle-To-Vehicle Incidents
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NEWSWATCH
on trends seen with a certain vehicle or
driver. “The department heads get the num-
ber of accidents reported, whether the driver
was at fault or not at fault,” Alio said. “They
are aware of employee driving performance.”
According to Parkin, a city attorney
meets and reports quarterly to the police
department on outstanding cases and
trends. If the police department has had a
rise in squad cars rear ending other vehi-
cles, for instance, the city safety officer will
advise police officers to avoid certain activ-
ities while driving, like looking at computer
screens or using the phone for non-urgent
matters. These recommendations are part of
ongoing training to make command staff
more aware of the likelihood of vehicle-to-
vehicle incidents, Parkin said.
Based on those recommendations and
identified patterns of behavior, the Long
Beach Police Department provides
employee-specific training, according to Lt.
Kris Klein, who works in the department’s
traffic section. “We closely monitor all of
those incidents,” he explained. Regardless
of an employee’s driving record, all officers
are required to participate in driver training
over a two-year cycle, he added.
When the department seeks to upgrade
vehicle equipment, the new equipment is
strategically installed to reduce the likeli-
hood of an accident, Klein said. Moreover,
the department also works with the city’s
traffic engineer if the department believes
something mechanical caused an accident,
such as the timing of traffic lights. “We all
work toward the same goal,” Klein said.
Commercial vehicle drivers are more
heavily scrutinized due to vehicle weight and
federal regulation compliance,Alio said.The
city works directly with the California
Department of Motor Vehicles (DMV) to
ensure that the city is notified when a city-
employed commercial truck driver receives a
point against his or her record – regardless of
whether that employee was driving a per-
sonal or city vehicle. The DMV also pro-
vides information on driver history, includ-
ing license revocations.
Under federal law, commercial vehicle
drivers are drug tested and receive com-
prehensive physicals every one or two
years based on physician recommenda-
tions. If a driver has high blood pressure,
sleep apnea, loses a thumb, or is diag-
nosed with anything that may inhibit driv-
ing ability, the city receives that data.
“That’s another portion of our policy to
keep everybody safe,” Alio said.
The state legislature started to consider
firefighters as commercial truck drivers
about two years ago, Alio said, so when fire-
fighters are at fault in an accident the city
requires mandatory drug testing as part of
the Long Beach Firefighters Association’s
contract, called a Memorandum of
Understanding (MOU). “Firefighters are
exempt from having commercial licenses so
it was something the city negotiated because
we feel they are still technically [driving]
commercial vehicles,” Alio said.
Discipline of both standard and commer-
cial city vehicle drivers does happen and
happens often,Alio pointed out.The process
goes through civil services, where discipli-
nary action can be upheld or dismissed.
“Our departments are pretty diligent,” he
said. “There have been employees termi-
nated, but it’s all on a case-by-case basis.” I
Civic Center RFP
Addenda Include
Additional Direction
On Design, Financing
Edits have been made to the proposed
civic center request for proposals (RFP)
documents to reflect the city’s design and
construction needs, as well as to add
updated specifications for the financial
procurement process.
The Business Journal obtained five
addenda to the RFP numbered 4 through 8,
all of which had been issued between April 4
and April 23. Addendum 5, issued April 15,
includes redline edits to various RFP sec-
tions including land use considerations, the
risk matrix, procurement schedule and more.
According to Addendum 5, the negotiat-
ing period for the RFP changed from 365
calendar days to 20 months. The city added
definitions to the RFP as well, including
cost of construction, which is “The total
cost of construction including direct costs
(materials and installation), contractor indi-
rect costs, contractor overhead and profit,
soft costs and contingency costs,” and port
payment, which is “The amount paid by the
Port for use of the new Port facilities.”
The addendum also includes a new sec-
tion called “Community Outreach” that
requires bidders to provide plans for
community engagement with their proposals.
Addendum 8, the most recently issued,
includes financing requirements for the
proposed civic center’s responsible bidder.
Those requirements are as follows:
• “Equity (or equity substitute) must be
responsible for the performance of any
work under the Agreements;
• “The City must have remedies to
enforce the contract directly with the spe-
cial purpose entity formed for delivery of
the requirements of the RFP, including the
right to withhold/reduce payment and ter-
mination; and
• “There can be no increase in payment
by the City beyond the indexation out-
lined in this RFP unless otherwise stated
in the RFP.” I
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NEWSWATCH
bureau is being restructured and adding
more than 35 positions to ensure it has both
the capability and best practices in place to
oversee the improvement program.
In 2012, the national consulting firm
PMA Consultants LLC was hired by the
Long Beach Board of Harbor
Commissioners to determine if the engi-
neering bureau had sufficient capacity
and controls in place to handle the port’s
unprecedented capital spending. Last fall,
representatives from PMA presented sug-
gestions to the board. Two of PMA’s key
findings were that the engineering bureau
needed to be restructured for efficiency
and that 30 to 35 new positions needed to
be added to support the capital improve-
ment program.
“The general story is that the board of
harbor commissioners agreed with the
findings of the PMA study and in our fis-
cal 2014-year budget there are a number
of positions added to the engineering
bureau to help us deliver our capital pro-
gram,” said Douglas Thiessen, managing
director of engineering.
The Long Beach City Council
approved the port’s salary resolution,
which created and budgeted for these
positions, in March. “There are posi-
tions in all levels of the bureau, includ-
ing entry level to mid managers to direc-
tors,” Thiessen explained. “We have
been in the process of hiring staff to fill
those various positions.”
In addition to the new positions,
Thiessen said that recently there have
been several staff retirements, which
necessitates additional hiring. “It’s kind
of a challenge. We have a lot of baby
boomer types who were born after World
War II who are retiring,” he said, adding
that when factoring in retirements, the
engineering bureau is hiring for about 45
new positions. Currently, about 200
employees work within the port’s engi-
neering division, which includes “engi-
neers, inspectors, surveyors and mainte-
nance workers,” Thiessen said.
“We’re also adding new positions in
areas where we have been weak,”
Thiessen said, explaining that PMA
Consultants identified several areas that
the engineering bureau needed to
improve upon and that these new posi-
tions help accomplish that. For example,
the bureau has relied heavily on consult-
ing groups – in fact, according to the
PMA study, “Currently almost all design
for the capital program is being per-
formed by consultants.” The solution
was to create positions to do more of that
work in-house. “PMA felt that . . . we
should reduce the use of consultants and
use more internal staff,” Thiessen
explained.
In March, the harbor commission
approved a new engineering bureau struc-
ture suggested by PMA and the bureau.
The new structure included major
changes, such as creating an independent
claims group in charge of reviewing
change orders. “That was one of the
requests of the harbor commission,”
Thiessen said of this new division within
the bureau.
Another change incorporates the port’s
maintenance staff into the engineering
bureau. “There was a recognition that our
engineers are building new facilities and
our maintenance employees were repair-
ing and maintaining them, and there
needed to be better integration between
the two groups so that we could look at the
entire life of the asset,” Thiessen said. “In
other words, if you build a road and then
you maintain the road, you want to be sure
that money is well spent through the entire
life [of the road].” By moving the mainte-
nance team into engineering, this is more
easily accomplished.
Procurement, the process by which the
engineering bureau secures outside ven-
dors for services, was also consolidated
and moved into the finance division.
PMA’s study indicated that before this
shift, the bureau’s procurement practices
were “decentralized” so that each division
within engineering handled procurements.
Thiessen called the change a “best prac-
tice” for a government agency. PMA’s
study said that the shift ensures “that pro-
curement contracts are dealt with in the
same manner and that they comply with
all laws and regulations.”
Other new groups within the engineering
bureau include one for alternate project
delivery, which is currently tasked with
overseeing the Gerald Desmond Bridge
Replacement Project and would take on
other large projects in the future, and the
project controls division, which “creates
centralized estimating, budgeting and
scheduling tools for the entire bureau,”
Thiessen explained.
“I think it’s a step in the right direction,”
Thiessen said of the changes within his
bureau. “We think by adding some of these
additional staff, reorganizing and focusing
on key areas we can implement best prac-
tices, deliver our program efficiently and at
a low cost and have long-term benefits.”
In addition to hiring within engineering,
POLB is hiring for a number of other posi-
tions ranging from entry-level to executive-
level. Thiessen encouraged interested par-
ties to visit the POLB’s employment web-
site at www.polb.com/contact/employment
to view openings and apply. Lee Peterson,
POLB spokesperson, told the Business
Journal that from October of 2013 to date,
the port has hired 34 new employees in
total across all departments, and plans to
hire 34 more by the end of the 2013-2014
fiscal year, which ends September 30. I
Long Beach Business Journal
Coming Attractions
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Port Engineering Jobs
“We think by adding some of these additional staff, reorganizing and
focusing on key areas we can implement best practices, deliver our
program efficiently and at a low cost and have long-term benefits.”
Douglas Thiessen, Managing Director of Engineering, Port of Long Beach

NEWSWATCH
Leases And
Transactions
Shimadzu Precision Instruments of
Torrance has acquired 3.7 acres of land at
Douglas Park to build its 53,000-square-
foot U.S. corporate headquarters and man-
ufacturing facility. The location is at the
southwest corner of Conant Avenue and
Lakewood Boulevard. The firm is a
wholly-owned subsidiary of Shimadzu
Corporation of Japan. It provides sales and
service in the U.S. representing Shimadzu’s
aircraft equipment, medical equipment and
industrial equipment business units; semi-
conductor division, fluidics department
and device department. Shimadzu
Precision Instruments was represented by
The Klabin Company’s todd Taugner,
Frank Schulz and David Prior, while Brian
DeRevere of CBRE represented the seller,
Sares-Regis Group. Occupancy is expected
during the first half of 2015. The transac-
tion was valued at $3.8 million.
Coldwell Banker Commercial BLAIR
WESTMAC announced the following
transactions:
• The 2000 Nancy L. Downs Revocable
Trust purchased a 6,270-square-foot retail
property at 8545 Rosecrans Ave. in
Paramount for $655,000 from Rose
Mortuary. Blair’s John Eddy, Marc Bonando
and Tyler Rollema handled the transaction.
• Antoine Macoule purchased a 7,504-
square-foot retail property at 437 E. 5th St.
in Long Beach for $325,000 from Fletcher
Family Trust. CBC’s Becky Blair and Sheva
Hosseinzadeh handled the transaction.
• Bradley S. Taufer purchased a 2,557-
square-foot mixed use space at 702 Cedar
Ave. in Long Beach for $450,000 from
Cleveland Family Trust. CBC’s Cameron
Jacques, George Bustamante and Steve
Warshauer handled the transaction.
• ACT-Lab LLC signed a five-year lease
for 12,000 square feet of industrial space at
3280 E. 59th St. in Long Beach. The trans-
action, valued at $318,420, was handled by
CBC’s Eddy, Bonando and Rollema.
• KRDC, Inc., dba/Krisda Trucking,
leased 37,200 square feet of industrial
space at 1661 E. 32nd St. in Long Beach.
CBC’s Bonando and Eddy had the listing.
Lee &Associates announced the follow-
ing transactions:
• Western Shipping America leased a
20,700 square feet of industrial space at
1515 W. Wardlow Rd. in Long Beach for
65 months. The million dollar transaction
was handled by Lee’s Brandon Carillo, Jeff
Coburn, Greg Gill and Craig Poroput.
• Olas Pacific Group leased 6,268 square
feet of office space in the 400 block of 4th
Street in Long Beach. The transaction is val-
ued at $1,725,000 and was handled by Lee’s
Shaun McCullough and Coburn and by
Toliver Morris from WM Commercial.
• NovaWurks, Inc. leased 5,750 square
feet of office/industrial space at 10751
Noel St. in Los Alamitos. Lee’s
McCullough represented the owner, Jack
Markovitz Family Trust. I
562/498-3395
Lease Rate: $1.85-$2.25 PSF
By: Debra Orth
dorth@incocommercial.com
Recently Reduced Purchase Price: $110,000
By: Mark Beat and Doug Shea
By: Eric J. Christopher
(562) 296-1327
echristopher@incocommercial.com
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(562) 296-1327
echristopher@incocommercial.com
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TECHNOLOGY
“You can think of it as two flashlights at
each end of the glass [fibers],” Jon
DeLuca, president and CEO of fiber optic
and data center infrastructure company
Wilcon, told the Business Journal.
“[Unrestricted], the data is transmitted at
the speed of light, which is the fastest
[speed]. It’s future proof.”
Original fiber optic technology came
into the private sector after usage in high
capacity cameras and other equipment by
the National Science Foundation and
NASA (National Aeronautics and Space
Administration), Dave Daigle, senior vice
president of corporate development for
Wilcon, explained. Daigle, who has more
than 20 years experience in the telecommu-
nications industry, said that private sector
industry was enthralled by fiber optics,
seeing the technology as a great way to
enhance capacity. “It took both sides, gov-
ernment and private industry, to collaborate
for fiber optics to really take root,” he said,
noting fiber optics got a jumpstart with the
1996 Telecom Act.
Wilcon, a fiber optic and data center
infrastructure company, was founded in
1998 and initially focused on building out
fiber optic infrastructure in Downtown Los
Angeles, specifically in the Wilshire
Building, which is considered the commu-
nications hub of the Western United States.
“We’ve since expanded through our
[acquisition of] Dave’s company, Freedom
Dark Fiber Networks,” DeLuca said. The
acquisition was announced last October,
when Daigle’s company was renamed
Freedom Telecommunications. Both com-
panies serve Southern California.
“When you look at greater Southern
California – the five-county area – that
equates to the 13th largest world economy,”
Daigle said. “That’s an immense thing if
you think about it. Long Beach is a micro-
cosm of this [geographic epicenter].”
Fiber Optic Infrastructure
Sanford “Sandy” Taylor, infrastructure
bureau manager in the City of Long
Beach’s technology services depart-
ment, said communications
providers often approach the city
seeking dark fiber, or fiber optic
cables that have been installed but
are not in use.
“When [our fiber optic cable net-
work] was first built out, some of
the technical folks didn’t have the
wherewithal to put in more than 40
fibers,” Taylor explained. “It’s
worth it to [install] double the
amount you need.”
According to the city’s website,
Long Beach is expanding its fiber
optic cable network, which currently
connects from city hall to the emer-
gency operations and communica-
tions center, as well as from gas, water
and harbor department administrative
facilities to the fiber network.
While the city is using its fiber net-
work to connect city facilities, it
would consider using it as a utility to
bring in other communications
providers. “For [a communications
provider] to have to pull fiber through
the city will be expensive and they’ll
look at ROI (return on investment),”
Taylor said. “That’s where the city’s
fiber can play a role. We can use that
as a utility. It will cost them, but we
can help them . . . so they can provide
services to other businesses.”
Some major telecommunications compa-
nies have the capital and the foresight to
make the investment themselves, including
Verizon.
Verizon deployed FIOS, its brand of
fiber optic cable network communication,
in Texas in 2005. The service first became
available in California the following year.
According to Gonzales, 1.1 million exist-
ing Verizon customers upgraded to FIOS
Quantum, its fastest Internet service avail-
able, in 2013. FIOS Quantum reaches
Internet speeds of up to 500 million bits
per second (Mbps).
Telecommunications companies typi-
cally sell Internet service packages that
offer a range of speeds up to a peak speed.
Basic packages can cost $30 per month for
up to 3 Mbps. Verizon’s FIOS Internet
packages can start at $70 per month for up
to 15 Mbps. FIOS Quantum starts at $130
a month for 150 Mbps. “It’s the difference
between a download taking minutes versus
hours,” Gonzales explained. “It’s very crit-
ical for businesses.”
Also last year, Verizon invested $514
million in California alone. “Long Beach is
one of the recipients of that investment,”
Gonzales said. FIOS is accessible to most
of Long Beach, but Verizon is still building
out for small businesses. It has increased
its network for households, he noted, so the
company is now focusing on penetration.
“We have built it out and are working on
recouping the capital expenditure on the
consumer side,” Gonzales said.
“Our fiber optic [network] is the largest
and fastest as it goes to the home,” he
explained. “We have competitors who have
fiber but it’s split to go to the home.”
Splitting fiber optic cables is done through
This scale shows the data speed capacity of different types of telecommunication connections, ranging from 50,000 bits per second (or 50 Kbps) to the max-
imum bitrate, which is above 500,000,000 bits per second (or 500 Mbps). Dial-up connections are made through landlines. DSL is a digital subscriber line
or separate landline for connecting to the Internet. T-Carrier is a dedicate phone line consisting of 24 individual channels. Cable modem is a network bridge
that provides data communication over radio frequency. Fiber optic cable, connected to the premise, provides the largest data speed capacity compared to
other telecommunication networks. (Image courtesy of CTC Technology & Energy)
Jason Raine, a Verizon FIOS business pre-fielder techni-
cian, installs FIOS fiber optic cable at a business office
managed by Precision Shotcrete Innovations in Los
Alamitos. (Photograph by the Business Journal’s Thomas
McConville)
Fiber Optic Cable

TECHNOLOGY
a multiplexor, a device that extends com-
munications services from one point to cre-
ate, say, 40 connections over two strands.
The reason why some companies choose to
split fiber in this way is because they don’t
have access to dark fiber.
Making The Switch
When a company or municipality
installs fiber optic cable, it’s typically
done with ROI in consideration.
Businesses or cities that deploy a new
system must pull, or string or hang fiber
optic cables on poles above ground or
bury the cables below ground, and there-
fore look to profit from their efforts.
“It’s extremely costly to build, consid-
ering the time and labor, not the actual
materials,” Joanne Hovis, president of
CTC Technology & Energy, told the
Business Journal. CTC is a communica-
tions and IT engineering firm based in
Maryland with public and nonprofit sec-
tor clients across the U.S.
To build a network that extends the length
of every street, driveway and road requires
a major up-front investment, Hovis
explained. “For private entities, it will take
a long time for these investments to be paid
back,” she said. “Many of these companies
must show quick results. That is the key
challenge for why we haven’t seen these
networks emerging at the level we’d like to.”
Adding to the financial challenge is
getting permits to complete construction,
Daigle noted. “It’s the permit timeline
that is probably the most critical or gating
factor in terms of developing things,” he
said. “If you look at existing copper infra-
structure, the demand for bandwidth
many times far surpasses what the copper
systems can handle.”
Daigle compared the process to replacing
100 years of telecommunications infrastruc-
ture. “It first happened in the long haul mar-
ket,” he explained. “It keeps spreading out to
create connections between regional areas.
Then within each regional market, the fiber
optic network keeps getting deployed.”
Future Proofing
Hovis described fiber optic infrastruc-
ture as “the holy grail of communications
network,” saying, “It’s the 21st Century
version of installing electrical lines across
the U.S. – a massive undertaking but neces-
sary for the future of innovation.”
What drove the build out of the electrical
grid was electric light, Hovis explained.
What emerged from electricity changed
lives forever as machines like washer and
dryers, vacuum cleaners, dishwashers,
modems, fax machines and personal com-
puters became commonplace. “The pres-
ence of the network made that happen and
supported the prosperity of our country for
over 100 years,” Hovis said.
“Communications networks are the same
thing for the 21st century.”
Once the fiber is in place, it attracts busi-
ness. Abundant fiber optic infrastructure
that provides high Internet speeds and vast
data storage is a foundation for creative
ingenuity. As Daigle put it, fiber optic cable
“is the future-proof, long-term solution” for
local collaboration and innovation. I

TECHNOLOGY
Staff Writer
At this year’s California Women’s
Conference, more than 500 female (and
male) coders and visionaries are pooling
their brainpower to create mobile applica-
tions and websites geared toward helping
women overcome challenges in the areas of
career, finance, health and wellness, com-
munity and social life. The event, called
Wonder Women Hacks (WWH), is part of
the conference at the Long Beach
Convention & Entertainment Center on
May 19 and 20.
“Wonder Women Hacks is a two-day
event celebrating women in technology
and highlighting women innovators,” said
the event’s founder, Lisa Mae Brunson,
CEO of EqualityTV, a global entertain-
ment network and social community that
is backing the “hackathon” event. “There
is a myth that women don’t want to par-
ticipate in hackathons or technology
events,” Brunson said. “I thought it was
incredibly important to offer an event
where we could dispel that myth and have
500-plus women come in and build inno-
vation,” she explained of the inspiration
behind the event.
A hackathon, like WWH, isn’t about the
traditional idea of hacking into databases,
but rather is a term for a technological
think-tank event “where you actually build
something” – in this case, websites and
mobile applications to provide solutions
for women in the areas of career, finance,
health and wellness, community and social
life, Brunson explained.
These five areas for which hackathon
participants are creating technology are
also the focuses of this year’s California
Women’s Conference, Brunson noted.
“We thought it would be a great idea to
piggyback on what’s happening within
the conference and engage the values of
the conference through technology.” The
California Women’s Conference is a two-
day forum designed to help women from
all walks of life. It attracts more than
100,000 attendees in person and online.
Local schools and organizations are par-
ticipating in Wonder Women Hacks, such
as California State University, Long Beach,
University of California, Los Angeles’
hackathon group LA Hacks and the local
organization Chicks Can Code.
“When we met Lisa Mae and members
of the Wonder Women Hacks team, we
knew right away that the hackathon
event was a perfect fit for Chicks Can
Code,” Kelsey O’Neill, co-founder of
Chicks Can Code, told the Business
Journal. “Our intention with Chicks Can
Code is to provide opportunities to learn
scalable, impactful skills for practical
application.”
Chicks Can Code is Long Beach’s first
nonprofit focused on providing com-
puter science and web development edu-
cation to women (and men) in the greater
Long Beach community. During the
California Women’s Conference
hackathon, the group intends to build a
website to support Long Beach’s urban
farmers.
Participation in Wonder Women Hacks
is free and includes access to the confer-
ence’s exhibitor hall. Megan Smith, vice
president of Google’s secretive think-tank
division, Google[x], is the event’s keynote
speaker. “Participants can jump online to
www.wonderwomenhacks.com and regis-
ter for free,” Brunson explained. She
pointed out that anyone, regardless of
coding experience level, may participate.
“They don’t have to have a coding back-
ground,” she clarified.
“The neat thing we are doing is we are
offering a free learning center . . . that will
teach people how to code in a variety of
languages,” Brunson said, so those who
want to participate but don’t know how to
code can learn on site at the hackathon.
Brunson hopes that Wonder Women
Hacks will become a regular component
of the California Women’s Conference.
To register or contribute to the event,
visit www.wonderwomenhacks.com. I
Wonder Women Hacks: Innovating Tech
At The California Women’s Conference
Two years into his venture, Andy Bell,
owner of Long Beach-based film produc-
tion company Sweatpants Media, is see-
ing the fruits of his labor. Sweatpants
Media’s web series, “On Pace with
Pastrana,” was announced as one of four
finalists for the 2014 Realscreen Award.
Formerly the Factual Entertainment
Awards, the Realscreen Awards is a global
competition to recognize outstanding con-
tent in non-fiction and factual video enter-
tainment. “On Pace with Pastrana” was
nominated in the category “Digital &
Branded Content – Brand Funded
Program.”The winner is being announced at
the Realscreen West conference on June 4.
The two-season series produced by
Sweatpants Media follows motocross leg-
end and NASCAR rookie Travis Pastrana
and his wife, Lyn-z Hawkins Pastrana, as
they work and play in the racing world.
The series is up against some heavy hit-
ters – Hulu’s “Raising the Bar,” TV One’s
“Verses and Flow,” and the Travel
Channel’s “World’s Best Bartender.”
The team is more than honored to have
“On Pace with Pastrana,” one of
Sweatpants Media’s first productions,
placed among the other finalists, accord-
ing to Bell. “We are so proud to be among
such iconic industry leaders and could
not be happier to see the hard work and
dedication that our team put into the
series be recognized by Realscreen West,”
Bell said in a statement. For more infor-
mation on Sweatpants Media, visit
www.sweatpantsmedia.com.
– Tiffany L. Rider, Editor
Local Film Production Company’s Web Series
Named Finalist In Global Competition

TECHNOLOGY
Innovation
Challenge Winners
To Develop
Noninvasive
Medical Tool
Staff Writer
Thanks to California State University,
Long Beach’s (CSULB) 2014 Innovation
Challenge sponsored by the Colleges of
Engineering and Business Administration,
two students have the opportunity to kick-
start their own business and develop a non-
invasive diagnostic tool for pulmonary
physicians. Shahab Taherian and his team-
mate, Jeremy Bonifacio, presented their
business plan, InFluidS, before a panel of
judges, winning $10,000 in seed money and
a set of services worth up to $40,000 to fund
their idea. The two competed against four
other teams. “At InFluidS, we bring clarity
and insight to pulmonary physicians’ most
complex diagnostic challenges through
easy, accurate and reliable computer simula-
tions,” Taherian said during his presentation.
“Due to the noninvasive nature of our soft-
ware, we see a great potential for fast adap-
tation in hospitals.” Learn more about
CSULB’s Innovation Challenge at
www.csulb.edu/innovationchallenge. I
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Above, pictured, from left: California State
University, Long Beach (CSULB) College of
Engineering Dean Forouzan Golshani; 2014
Innovation Challenge winners Shahab Taherian
and Jeremy Bonifacio; Innovation Challenge
Organizing Committee Chair Mike Baghramian;
and Associate Dean of CSULB College of
Engineering and InFluidS faculty mentor Hamid
Rahai. (Photograph provided by CSULB)
At right, InFluidS team leader Shahab Taherian
presents his business plan for a noninvasive
pulmonary diagnostic tool to a panel of judges
at the 2014 Innovation Challenge at CSULB’s
Walter Pyramid. (Photograph provided by
CSULB)

IN THE NEWS
Long Beach Rotary Club
Donates Another
$38,000 In Books
Members of the Long Beach Rotary Club con-
tributed another $38,000 in books earlier
this month to students of the Long Beach
Unified School District. On April 17,
preschoolers at Twain Child Development
Center thanked Rotarians whose contribu-
tions are now more than $400,000 in books
to local students and school libraries since
1999. The service club’s Reading By 9 pro-
gram has surpassed 200,000 books
donated and this year is providing $6,000
in scholastic books for the school districts
child development center preschool pro-
gram, including a book for each of the more
than 1,000 preschool children in the pro-
gram. Pictured at right reading to preschool-
ers at Twain is rotarian Paul Kennard.
(Photograph courtesy of Caught In The
Moment photography)
Arts Council For Long Beach Selects New Executive Director
Victoria Bryan, the new executive director of the Arts Council for Long Beach, climbs
inside a new art installation called “Unboundedness” by Rob Neilson at the corner of
4th Street and Elm Avenue. Bryan has been teaching at California State University, Long
Beach’s School of Art, Department of Theatre Arts and College of Education since 2003.
She began her duties for the Arts Council on April 21. Bryan holds a Ph.D. from The
Drucker School of Management, studied at the Royal Academy of Dramatic Art’s techni-
cal theater program in London, is a former head of the Abbey Theatre’s prop department
in Dublin, Ireland and has six years of experience in educational television production
in Tehran, Iran. The London native has lived in Long Beach since 1985. Bryan said she
is honored to have the position and that she looks forward to collaborating with artists
and audiences in the local community. She said in a statement, “Together, we can advo-
cate for arts and culture as the creative heart of our city and [as] central to its great
future.” (Photograph by the Business Journal’s Thomas McConville)
Former Ambassador To Hungary Named Chair Of New
State Council On International Trade, Investment
As part of California’s ongoing efforts to bolster international business
opportunities for companies across the state, Gov. Jerry Brown estab-
lished the California International Trade and Investment Advisory
Council earlier this year. He appointed the former U.S. Ambassador to
Hungary, Eleni Kounalakis, as the council’s chair. “As the economy
recovers, California is well-positioned to expand its reach into foreign
markets,” Governor Brown said in a statement. “Under the leadership of
Ambassador Kounalakis, this council will help the state do just that.”
International trade and investment greatly benefits the California econ-
omy, as shown by the record number of exports in 2013 which totaled
more than $168 billion in goods. According to the Governor’s Office of
Business and Economic Development (GO-Biz), foreign-owned companies provide 590,100
jobs for Californians and investment from foreign countries accounts for nearly 5 percent of the
state’s overall private industry employment. The advisory council is tasked with guiding GO-Biz
in identifying foreign markets for export expansion and creating specific export tactics for those
markets – including the state’s top export markets, Canada, Mexico and China, along with
emerging markets such as Brazil and India. “California’s businesses are uniquely positioned to
take advantage of the global economy and the state can be a strong partner in their success,”
Kounalakis said in a statement. Kounalakis, a businesswoman and philanthropist based in San
Francisco, served as the U.S. Ambassador to Hungary from January 2010 to July 2013.
CSULB Museum Director Scoates Selected For Getty
Leadership Institute’s Executive Education Program
Christopher Scoates, director of the University Art Museum at California State University, Long
Beach, is among those chosen to participate in the Getty Leadership Institute at Claremont
Graduate University. He is one of 39 museum leaders from the United States and eight countries
selected to participate in the 2014 Executive Education Program for Museum Leaders. “I'm hon-
ored to be part of such an esteemed group of leaders from the museum world, and to be given
the rare and exciting opportunity to work alongside them. I look forward to participating in a
rigorous and engaged dialogue as we begin to address many of the pressing issues facing
museums in the 21st century,” Scoates said in a statement. The program, according to the state-
ment, “features a comprehensive and intensive curriculum aimed at deepening participants’
leadership skills in order to manage change and forge success in the global museum field. . .
. Participants are primarily museum directors, but also include those who lead museum curato-
rial, education, exhibitions, collections, research, development and public programming initia-
tives. Senior level managers from leadership education programs and botanical gardens fill out
the class to ensure a diversity of perspectives and experiences for group discussions.”
Courtney Higuchi Joins LBS Financial Credit Union Team
Courtney Higuchi has joined the management team at LBS Financial
Credit Union and is serving as vice president and branch manager of the
Newport-Mesa office. “Courtney’s previous management experience and
over 15 years in credit union operations will be a great asset to LBS
Financial,” said Jeffrey A. Napper, president and CEO of LBS Financial.
Higuchi most recently served as the branch manager at USC Credit Union
in Los Angeles. She earned a bachelor’s degree from California State
University, Long Beach and is enrolled in the Executive Masters of
Leadership program at USC. LBS Financial was founded in 1935 as the
Long Beach Unified School District Employees Federal Credit Union.

IN THE NEWS
New York Live Awards $10,000 Grant To Long Beach Library Foundation
During an April 22 check presentation at the Dana Branch Library, New York Life executives gave the Long Beach
Library Foundation a $10,000 Community Impact Grant to support the foundation’s Family Learning Centers pro-
gram. The program provides homework assistance and access to computers and printing for students and their fam-
ilies throughout Long Beach, according to a statement from the foundation. Since 2010, New York Life has provided
more than $46,000 to the libraries. “We are grateful for New York Life’s investment in this program, which will have
a lasting effect on the entire community,” said Sara Myers, executive director of the Long Beach Public Library
Foundation. “New York Life’s commitment has helped us serve thousands of families in Long Beach.” Pictured:
Managing Partner Mark McCollough (center) of New York Life’s Long Beach Sales Office, along with NYL Agents
(left to right): Kenny Taing, Rick Alsagoff and Christopher Hicks presenting the check to (far left to right): Jennifer
Songster, Nancy Young, Sara Myers, Susan Redfield, Glenda Williams and Nicole Negron of the Long Beach Public
Library and Library Foundation in support of the Family Learning Center program. A new sign at Dana Library was
revealed with New York Life as sponsor. (Photograph by Isaiah Ryan)
Tykes On Trikes Race Against Doctors
At the Tykes on Trikes Race Against Doctors on April 16, professional cyclist and U.S. Olympian Tony Cruz raced doctors and patients from Miller Children’s Hospital Long Beach’s Jonathan
Jaques Children’s Cancer Center – with all competitors riding tricycles. Family, friends and even Long Beach Mayor Bob Foster cheered the participants as they raced. The event was a
precursor to Wells Fargo’s Tour of Long Beach, a bicycle fundraising event for the Jonathan Jaques Children’s Cancer Center on May 10. That event includes a five-mile Family Fun Ride,
a 30-mile course on the streets of Long Beach, a 62-mile ride through Long Beach to Huntington Beach and a 100-mile bike ride down the Southern California coast. For more information,
Miller Children’s Hospital Long Beach patient Jacob Delacruz, who is
three years old, crosses the finish line at the hospital’s Tykes on Trikes
Race. He is followed closely by U.S. Olympian Tony Cruz (left) and
Ben Alvarado, president of Wells Fargo Orange Coastal Community
Bank and advisory boardmember for Miller Children’s. (Photograph
by the Business Journal’s Thomas McConville)
Yanzi Camacho, a six-year-old patient of Miller Children’s Hospital Long Beach, crosses the finish line at the Tykes
on Trikes Event on April 16, which is a kickoff event to Wells Fargo’s Tour of Long Beach fundraiser for the hospital.
(Photograph by the Business Journal’s Thomas McConville)
California State University,
Dominguez Hills To Celebrate
Inauguration Of Dr. Willie J. Hagan
Dr. Willie J. Hagan is being installed as the 10th pres-
ident of California State University, Dominguez Hills
(CSUDH) during an investiture ceremony this Friday,
May 2, from 2 to 3:30 p.m. on the North Lawn cam-
pus. According to a statement from CSUDH,
“Stepped in academic traditions and pomp and cir-
cumstance, the investure ceremony features a formal
procession of visiting delegates from higher education
institutions from across the state and country, CSU Board of Trustee
members, along with CSU Dominguez Hills emerti presidents, adminis-
tration, faculty, staff, students, alumni and friends of the university.
Hagan is to be formally installed by CSU Chancellor Timothy P. White.
Recently retired U.S. Department of Education Under Secretary Martha
Kanter is giving the keynote address, followed by Hagan’s presidential
address. Hagan was first appointed interim president in June 2012.
White announced Hagan’s permanent appointment in May 2013.
Colby Communications Celebrates 20th
Colby Communications, a full-service international public relations and
advertising firm, is celebrating its 20th Anniversary. The company,
founded in 1994 by Colby Haines, specializes in maritime and trans-
portation and represents a diversity of clientele in industries covering
software technologies, media, data research, stevedoring, terminal
operations, port authorities, retail and nonprofit ogranizations. “We
would like to acknowledge the loyalty of our valued clients that con-
tributed to the company’s success,” President Colby Haines said in a
statement. “We are honored to have served and worked in partnership
with them and look forward to continuing to provide quality public rela-
tions, advertising and branding-related services with the honesty and
integrity for which we have become known.”
Wells Fargo Gives $75,000 To Long Beach
Nonprofit For “Urban Forest” Project
Wells Fargo is giving Century Villages at Cabrillo in West Long
Beach a $75,000 UrbanLIFT grant for its urban forest project. The
gated residential community established to break the cycle of home-
lessness provides transitional and permanent housing to the home-
less and those at risk of becoming homeless, with more than half of
the community population being U.S. armed forces veterans. The
urban forest, according to a statement, will consist of a 300-tree bar-
rier intended to capture 2.6 tons of carbon dioxide and airborne pol-
lution each year. In addition to a rich palette of plants, shrubs and
trees, the forest will feature a walking path, fitness zones, recre-
ational opportunities, seating nodes and educational signage.

PERSPECTIVE
The collection of plastic containers
has gathered in the corner of the
kitchen counter, some are white, many
are orange and others are green. Your
eyes scan the yellow highlighted labels;
there are many instructions such as,
“Drink plenty of water,” “Take two pills,
three times a day,” “Do not operate
heavy machinery,” “Take with food.”
Even though you’ve been on your
medications for days, you still double
check your labels every morning. You
still stop as the questions begin to run
through your head . . . When was the
last time I took my medication? Is this pill daily or as
needed? Have I eaten?
This is a common situation many people find themselves
in. The reality is as people get prescribed more and more
medications it gets more and more confusing to follow each
medication’s guidelines and regimens.
There are no age or gender biases with medicine manage-
ment; anyone can be affected. For this reason, patients need
to know their medications, understand the instructions and
more importantly feel comfortable enough with their health
care providers to ask questions.
Before leaving the pharmacy it’s important to have a clear
understanding of a medication’s instructions. Patients should
be counseled on every newly prescribed drug. Some phar-
macies offer direct phone lines for patients to contact a phar-
macist if they ever have any questions, concerns or issues.
Tips To Knowing Your Medications:
• Be knowledgeable of what symptoms or condition the
medication is for
• Understand the instructions for taking the medication
• Know the side effects that can result from taking the med-
ication
• Keep in mind the strength of your prescription (i.e., 10 mg)
• Make sure the medicine is the same if it is a refill
• Properly dispose of medications that are expired or that
you no longer take
Tips For Managing Multiple Medication Prescriptions:
• One of the most important things that you can do is keep
a current list of all your prescriptions, over-the-counter med-
ications and any herbal supplements. Laminate it and carry a
wallet size list with you in case of an emergency and for your
doctor appointments; this way there is less risk for drug inter-
actions. When developing your list be sure to include:
o The name of the medication
o When it was prescribed
o How often you take it
o What dosage has been prescribed (the dose is better than
the number of tablets)
o Why you take that particular medication
• If you have trouble remembering when or if you have
taken your pills, a 7-day medication organizer can help.
• Medication charts can help you take your meds on time
throughout the day.
o Some physicians have electronic medical records that
you can access as well, to see the medications you are on
and so your physician can know what you’re prescribed. It’s
always important to ask your physician if they have elec-
tronic medical records.
Never ignore your confusion with your medications. If you
don’t understand your medications, feel effects from taking
your medications or have any concerns contact your medical
provider or pharmacist, or if it’s serious call 911.
Disposing Your Medications:
Properly disposing your expired medications is extremely
important. Medicines that are not properly disposed of can be
easily used by youth and teens and can be harmful to waterways.
To help the community properly dispose of expired or unused
medications, the Drug EnforcementAdministration hosts “phar-
macy take back” events biannually. To find out more informa-
tion on events and safe drug disposal, visit the DEA’s Office of
Diversion Control website or call your local Police Department.
(Robert Tindula, PharmD, is the director of inpatient
pharmacy services at Long Beach Memorial.)
The study of happiness goes back thou-
sands of years. So much of it deals
with the human brain. The experts – neu-
rologists – remind us that the brain is still a
mystery. Yet it is helpful at a layman’s level
to understand some basic things about the
way our brains function in relationship to
happiness.
For the past few years Positive
Psychology has helped. This discipline
studies healthy minds as opposed to sick
minds to get insights on the best way to live
and be happy – thus the word “positive.”
To summarize some of the discoveries:
• The multiple choices we have in life
often stress us out and hurt our happiness.
• Good looking people aren’t happier
than us less fortunate ones. They simply
look better unhappy.
• After our basic needs are met, having
more money doesn’t make us happier.
• Old people are happier than the young.
• Happiness is an inside job more than
we ever thought – meaning that happiness
leads to success more than success leads to
happiness. This is revolutionary in itself.
One thing that rings true over and over
again is that the things we think will make
us happy usually do not deliver. So in the
advice of Jerry Seinfeld to George
Costanza, “Just do the opposite.”
Now the flipside of that is also true.
When our mood is down – whether we are
just blue or even depressed, the things that
we feel will help overcome that emotional
state will not deliver. They usually make
things worst.
Let me give you six things to avoid.
They are really action steps in reverse.
When you feel like doing these things, then
do the opposite. Trust the research on this
or you will fall prey to their harmful
results.
1. Letting your motor stay in neutral.
This could be as simple as pulling the cov-
ers over your head and avoiding the reali-
ties of the day. You feel powerless, lethar-
gic, a lack of direction, or just defeated.
Lying there and not overcoming inertia will
simply make you feel worse. One of the
best things you can do is get up, make your
bed, get dressed for the day. You will feel
more prepared for whatever the day brings.
2. Staying isolated from others. This is
not about being an extrovert or introvert.
We all need down time, but connecting
with other people will boost your mood.
We often feel the opposite when we are
down or depressed. Isolation makes it
worse. Start connecting.
3. Indulging in comfort activities.
Comfort “treats” can be in the form of the
things we eat, drink or smoke. It can come
in the form of shopping with the subliminal
message – this will make me feel better.
Often it’s the mind-numbing activity of los-
ing ourselves in television, Facebook or
some other “time stands still” event. We
usually end up feeling worse.
4. Easing your personal accountabil-
ity. “I think I’ll skip that workout today.”
Two problems result from this. First, when
I stick to a personal commitment, my self-
control is strengthened, right along with my
self-esteem. Second, exercise boosts my
level of happiness. So doing the opposite of
what I feel can turn a blue day into a better
day. If nothing else happens, at least I feel
better about what I accomplished – going
to the gym, finishing that term paper, writ-
ing that dreaded report (or finishing this
article).
5. Expressing my anxious thoughts.
Knowing what is causing my anxiety and
anger is a good thing. Expressing it in
unhealthy ways (the catharsis hypothesis),
might seem to relieve those blue feelings,
but studies show that it aggravates the anx-
iety and anger we are trying to overcome.
If anger is a deeper issue, then get help.
But by and large being a none anxious pres-
ence – expressing yourself in a calm way –
will help you feel less anxious or angry,
and will encourage a better response from
others.
6. Feeling before acting. This is at the
CORE of all the above. The truth? It’s eas-
ier to act your way into a feeling than it is
to feel your way into an action. Research
shows that initiating motion before emo-
tion can actually change the way we feel. It
is the key to better health and happiness.
To do the opposite of these six common
strategies is counter-intuitive.
Excuse me, now, while I go make my
bed. :)
(Mick Ukleja is the author of several
books, a coach, keynote speaker and presi-
dent of LeadershipTraq, a leadership con-
sulting firm. Check his weekly blog at
www.leadershiptraq.com.)
I EFFECTIVE LEADERSHIP
By Mick Ukleja
Got The Blues? Do The
Opposite Of What You Feel
What To Do
With All Those
Pill Bottles On
The Counter
Our city is a great city and as such
deserves a great gateway. One that not
only serves your travel and business needs
but does it in a world class way. Your gate-
way was recognized on the top
ten list of terminals and air-
ports on Fodor's Travel Guide
and Yahoo Travel. Other air-
ports include Heathrow
International in London and
Queen Alia International in
Amman. We can all be proud to live in a city
that boasts a world-class municipal airport.
At LGB, the classic and the contemporary
not only coexist, but also complement each
other, honoring the city’s great aviation his-
tory.
Your airport continuously works to tackle
typical problems of the average business
and leisure travelers in order to deliver a
seamless experience. Your airport wins over
fliers with a rather simple recipe, consisting
of tasty local dining options, the ease of
check-in and security, and the welcoming
attitude indicative of what the City of Long
Beach has to offer. The work is paying off
with praise from surprised travelers and
awesome reviews from near and far.
The steady trickle of positive feedback
about the open-air concourse that opened in
2012, has reached an international audi-
ence. Some reviews, like soaring anthems
have reached places as far as New York,
New Zealand and Mumbai.
For example, out of nearly 1,000 reviews
on Yelp, LGB maintains a 4.5 star rating
(half star away from a perfect score).
Obviously, most of the reviews on Yelp
have been extremely complimentary:
“Most amazing airport ever. Never wait
for security, flights always on time…,” said
Tiffany S.
“So many improvements make this once
little and eclectic airport a true gem! The
civility is amazing! So many haunts located
inside the airport, to relax, read a magazine
or have a glass, or a bottle for that matter,
of nice wines,” gushed James M.
“I've got to say this is by far my favorite
airport to fly in and out of within the U.S.
The new remodel is excellent! The ease of
getting in and out, zero security lines,
friendly staff, and a good food selection are
all a benefit to this airport,” said Dale G.
Long Beach Airport is also #1 on a list of
attractions to visit in Long Beach according
to TripAdvisor. The reviews on the online
site are similar:
“Best little airport ever!” said Mary
Louise H.
“A nice place to start your journey,” com-
mented Articus Blue.
MichaelBush6417 said, “Clean – to the
point – Get on board.”
While we couldn’t be more proud of the
reviews, this means that your airport must
work to keep up the reputation. Travelers
coming to Long Beach Airport
for the first time who have
heard the reviews are primed
for a daydream travel experi-
ence and we don’t want to dis-
appoint. We’ve learned that
when people talk, the world
listens. Long Beach Airport’s reputation is
reliant on your opinion. Our commitment to
customer service will not become indiffer-
ent. There is always room for improvement
and where it is needed, we will comply.
Long Beach Airport, where the going is
easy.
(Mario Rodriguez is director of the Long
Beach Airport. He has more than 25 years
of experience in the aviation industry and
has overseen airports from Kuwait to New
Orleans. Questions about this column may
be directed to public affairs at the Long
Beach Airport 562-570-2678.)
When Fodor’s And
Yahoo Talk, The World Listens
I HEALTHWISE
By Robert
Tindula, PharmD.
I A BETTER
WAY TO FLY
Mario
Rodriguez
Long Beach Airport
A Better Way to Fly

Hooman Toyota Coming Soon To Willow - Long Beach Business Journal April 29 - May 12 2014

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