Kowrk.com believes that the coworking industry will be shaped by the vision and views of Founders of coworking spaces. This is a synopsis of current & future trends in coworking industry, based on the survey of the founders of shared spaces.

1. Kospace Founders Survey
Results
MAY 2016
KOWRK.COM
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2. Kowrk.com is enabling
The Future of Work™
by connecting users with
coworking spaces,
business centers and
other providers of shared offices

3. Foreword
Kowrk.com believes that the coworking industry will be shaped by the vision
and views of Founders of coworking spaces. Thus, to identify thoughts and
trends in this industry, we surveyed the Founders of such spaces in Q1 2016.
Thank you for participating in our research! With your valuable inputs, we
have been able to understand not only your overall experience as a
coworking space, but also what can be expected over the next 5 years in
this industry.
In the following slides, we have shared a synopsis of insights gained through
analysis of responses received from multiple coworking spaces spread over
ten cities across the globe. We hope this deck helps you gain a perspective
on what has been working for other coworking spaces and support you
chart your own journey forward!

4. Key Takeaways
High Growth Potential: Coworking will grow as more users are made
aware of the concept and benefits of coworking. In Asia, solopreneurs
& travelers are an untapped market, whereas in the Rest of the World,
digital nomads will continue to be a source of growth.
Peoples’ Power Matters: Founders and users are critical differentiating
factors driving the success of coworking spaces. Spaces with founders
who have strong professional networks and users who are serial
entrepreneurs will be at an advantage.
Continued Evolution: True to trends we are witnessing, coworking
spaces will evolve multifold. Specialized spaces that focus on specific
types of users and franchisee-based, large scale models will emerge.

5. Survey Results: Detailed Analysis

6. Inspiration to start a coworking
space
 Personal need for professionally
healthy atmosphere to nurture
and share ideas with like
minded people
 Access to investment
opportunities in latest
innovations and
startups
 Support and stimulate
entrepreneurial growth for
small businesses, non-profits
 Provide large spaces
within budget to
startups and small
businesses
 To get rid of ‘Cabin
Fever’ from working at
home alone
 Build local entrepreneurship
community by providing the
opportunity to network

7. Challenges while setting up the
space
 Education about the
concept and benefits
of coworking spaces
especially in tier 2 and
Asian cities
 Building customer base
to become a profitable
venture
 Demand higher than
planned capacity in
tier 1 cities
Demand Side Supply Side Nuts & Bolts
 Capital intensive
business
 Continuous investment
to add amenities in
pursuit of customer
delight
 Evading brokers/
brokerage cost to lease
spaces
 Managing logistics with
the building owners
 Automated day to day
operations management
e.g. integrated
attendance system
 Seamless e2e customer
experience e.g. direct
booking of meeting rooms
from the website

8. Strengths that enabled success
 Background in
media and PR
More than 70% of coworking space founders listed
their personal national and international networks
across various industries as the key to their success.
Other major enablers were:
 Access to Capital /
Funding
 Diverse skill sets
 Deep market and
cultural understanding

9. Differentiations that make you
stand out
Users
•Expat community
•Vibrant, serial
entrepreneurs
•Educationalists
Founders
•Strong personal
networks
•Partners in growth
•Community builders
People Space
•Professional, orderly,
global standards
•Innovation-oriented
•Eco friendly, heritage,
or thematic spaces
Environment
•Events to nurture
startups
•Investors-in-Residence
•Specialized shared
services
Place

10. Users of coworking spaces
Globally, professional freelancers and small companies are the
leading types of customers at coworking spaces. However, in Asia,
small companies and early stage startups form the majority.
1 2 3 4 5 6 7 8
67%
83%
50% 50%
17%
50%
33%
17%
60%
80%
40%
100%
40%
20% 20%
80%
%ofcoworkingspaces
Types of Customers at Coworking Spaces
Asia Global
1 Early Stage Startups 2 Small companies 3 Digital Nomads 4 Professional Freelancers
5 Tourists & Travelers 6 Working Executives 7 Companies needing workspace 8 Others
HIGHLIGHTS:
 In mature markets, coworking
spaces are able to attract a
diverse customer base, ranging
from non-profits to students to
solopreneurs
 However, qualities of the
aspirational customer base
remain similar across
geographies, for e.g. driven,
creative, digital, energetic
entrepreneurs who are keen to
develop themselves and their
community are preferred

11. Future of coworking spaces in the
next 5 years
Specialization
Coworking spaces will lean
towards creating
communities by specializing
in the startups they house,
e.g. fintech startups, fashion
related, maker-spaces etc.
Large franchises
Rather than small, local
hubs, coworking spaces will
become franchise chains,
providing a globally
consistent experience
Essential ideating hub
Coworking spaces will
continue to be home base
for startups providing
opportunities to ideate and
innovate with like minded
people

12.  Network Network Network
 Perfect your Elevator Pitch
 Be Passionate, Be Persistent, Be Pragmatic
 Pivot if needed
 Follow big ideas that can pay your bills now!
 Know when to use your exit strategy
 Be open to receive feedback & suggestions
Advice to aspiring entrepreneurs

13. Kowrk will be in touch!
Based on your inputs and our experience of working with multiple
coworking space owners, we will be sharing ideas, marketing materials
and other resources to help your venture be a success! Look out for:
 Networking events in Asian countries
 Blogs & articles based on our analysis of prices and other trends in
coworking across countries
 Reusable collaterals like infographics for you and your users
Connect with us to receive these and more !!!
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14. Thank You!!