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Hitendra Solanki
Hitendra Solanki
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Consumer Behavior: A Framework John C. Mowen Michael S. Minor Chapter 8: Persuasive Communications
Communication . . . ,[object Object],[object Object]
A Communications Model . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Characteristics ,[object Object],[object Object]
Source Credibility . . . ,[object Object],[object Object],[object Object]
Effects of Credible Sources ,[object Object],[object Object],[object Object],[object Object]
The Physical Attractiveness of the Source ,[object Object],[object Object],[object Object]
Physical attractiveness—cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Likeability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Meaningfulness ,[object Object],[object Object]
Message Characteristics ,[object Object],[object Object],[object Object]
Developing Message Content . . . ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drawing Conclusions ,[object Object],[object Object],[object Object],[object Object]
Comparative Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
1 Vs. 2-sided Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fear Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Humor in Messages ,[object Object],[object Object],[object Object],[object Object]
Lectures Versus Dramas ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Message structure . . . ,[object Object],[object Object]
Primacy and Recency Effects ,[object Object],[object Object],[object Object]
Repetition effects . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Powerpoint chapter 8

  • 1. Consumer Behavior: A Framework John C. Mowen Michael S. Minor Chapter 8: Persuasive Communications
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