FitnessandWellnessStartupLandscapeGlobal_251_25-Oct-2016.pdf

Fitness & Wellness Report – October 2016
Tracxn
World’s Largest Startup Research Platform
2

3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 10
Who is Investing 18
Exit Outlook - IPO, Acquisitions 22
Sub Sector Analysis 25
Interesting Companies 34
Useful Links 41
Company List 43
Team 211

4
Sector Overview
Scope of report
The report includes companies which offer solutions to the consumers for maintaining their physical and mental well-being. The
report also includes companies which offer solutions to the providers of fitness services to manage their operations.
B2B Solutions include SaaS platforms which either assist the coaches in managing and engaging their clients, or help them in
facility management.
B2C Solutions includes devices, apps, and web-based platforms designed to promote fitness & wellness including:
• To monitor and track daily activities including running, exercise, diet, sleep and other activities
• To engage consumers to more actively take up fitness activities through gamification
• To track fitness through phone-based sensors, book fitness coaches, fitness centers, or get membership pass for various
fitness centers
• Providing social platforms to users in order to find workout partners or gain motivation by creating challenges and events
• Providing e-commerce solutions in fitness-related products
The report excludes the following:
• Companies which offer healthcare products and services
• Manufacturers of fitness products
• Chain of fitness clubs or their franchise
The scope of this report includes equity, debt as well as post IPO rounds of funding received by the companies.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

67
99
141
195
252
326
61
0
70
140
210
280
350
2010 2011 2012 2013 2014 2015 2016
Number
of
Companies
6
YoY – Number of companies founded
eGym Codoon Peloton Cycle Huami Keep KFit Curefit
Headspace ClassPass Athos PICOOC 51Yund Laipao8 Skyfit

7
Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
115 Feb-2014 32
Physical Health > Delivery Channel >
Offline > Fitness Center > Marketplace
$146M
Zenrez
2014, San Francisco
85 Aug-2013 23
Offline > Coaches > Marketplace
$45M
Fitmob
2013, San Francisco
88 Feb-2013 38 Physical Health > Social Platform $124M
Fiteeza
2011, Vienna
109 Jan-2013 44
Physical Health > Monitoring >
Software > Apps > Tracker
$81M
51Yund
2014, Shenzhen
101 Aug-2012 28
Online > Video-based
$27M
Fitnet
2013, Blacksburg
79 Jan-2012 20
Physical Health > Tools for Fitness
Centers
$65M
Gymtrack
2014, Ontario
53 Nov-2010 26
Hardware > Devices
$242M
Peloton Cycle
2012, New York City
185 Aug-2010 96
Hardware > Wearables
$1.7B
Huami
2013, Beijing

8
Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Tracxn Picks
10 Jan-2014 4
Software > Apps > Activity Finder
$659K
Playpass
2014, San Francisco
41 Aug-2013 16
Online > Video-based > Live
$17M
Yogaia
2013, Espoo
37 Jul-2012 18 Mental health > Stress Management $84M
Headspace
2010, Los Angeles
19 Apr-2012 8
Hardware > Wearables > Footwear
$11M
Sensoria
2010, Redmond
48 Sep-2011 11
Online > Video-based > Recorded
$9M
Skyfit
2013, New York City
22 Apr-2010 10
Hardware > Wearables > Apparel
$85M
Athos
2012, Redwood City

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9

10
YoY – Number of Rounds and Total Funding
Note: The funding includes debt and post IPO rounds also.
$91M $89M
$44M
$304M
$206M
$352M
$642M
$832M
$495M
13
24
19
61
71
112
165
165
86
0
36
72
108
144
180
0
180
360
540
720
900
2008 2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Rounds
Funding
Amount
(in
Millions)
Funding Amount Number of Rounds

11
YoY – Number of Rounds by Stage
43 46
78
89 91
39
13
14
26
56 51
29
3
6
5
7
7
6
0
32
64
96
128
160
2011 2012 2013 2014 2015 2016
Number
of
Rounds
Seed Early Late

12
YoY – Funding by Stage
$65M
$20M $43M $44M $51M
$20M
$170M
$46M
$133M
$280M
$293M
$153M
$68M
$126M
$82M
$303M
$174M
$307M
0
140
280
420
560
700
2011 2012 2013 2014 2015 2016
Total
Funding
Amount
(in
Millions)
Seed Early Late

13
Average Ticket Size – Early Stage
$0.5M $0.6M
$0.8M $0.6M $1.0M $0.8M
$4.3M
$4.0M
$6.3M
$4.8M
$6.2M
$9.1M
$24.1M
$4.6M
$8.4M
$18.0M
$13.6M
$8.3M
0.0
6.0
12.0
18.0
24.0
30.0
2011 2012 2013 2014 2015 2016
Funding
Amount
(in
Millions)
Seed Series A Series B

14
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
jawbone.com
Jawbone
(San Francisco, 1999)
$165M Series D Jan-2016 Kuwait Investment Authority
pelotoncycle.com
Peloton Cycle
(New York City, 2012)
$75M Series D Dec-2015 Catterton
codoon.com
Codoon
(Chengdu, 2011)
$50M Series C May-2016 FountainVest Partners, Focus Media
egym.com
eGym
(Munich, 2010)
$45M Series C Feb-2016 HPE Growth Capital, Highland Europe
liveathos.com
Athos
(Redwood City, 2012)
$36M Series C Nov-2015
Social Capital, MAS Holdings, Lightspeed Venture Partners, Felix Capital, DMC USA LTD,
True Ventures
headspace.com
Headspace
(Los Angeles, 2010)
$34M Series A Mar-2016
Advancit Capital, Allen & Company, Breyer Capital, Broadway Video, Deerfield, WME
Entertainment
gotokeep.com
Keep
(Beijing, 2014)
$32M Series C May-2016 Bertelsmann Asia Investment Fund, GGV Capital, Morningside Ventures
classpass.com
ClassPass
(New York City, 2011)
$30M Series C Nov-2015 GV, General Catalyst Partners, Thrive Capital

15
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
bragi.com
Bragi
(Munich, 2013)
$22M Series A Nov-2015
thejoyrun.com
JoyRun
(Guangzhou, 2014)
$18M Series B Nov-2015 The Arena Capital
life-beam.com
LifeBEAM
Technologies
(Tel Aviv, 2010)
$16M Series A Mar-2016 Square Peg Capital, wellbornvc.com, Cerca Partners, atomic14.ventures, Triventures
51yund.com
51Yund
(Shenzhen, 2014)
$16M Series A Nov-2015 Co-energy Wealth
qcrlapp.com
Quancheng Relian
(Beijing, 2014)
$16M Series B Dec-2015 Legend Capital, Matrix Partners China
curefit.com
Curefit
(Bangalore, 2016)
$15M Series A Jul-2016 Accel Partners, IDG Ventures India, Kalaari
goqii.com
GOQii
(Mumbai, 2014)
$13M Series A Nov-2015 NEA, Cheetah Mobile, DSG Consumer Partners
netpulse.com
Netpulse
$13M Series E Jun-2016
August Capital, Javelin Venture Partners, Nokia Growth Partners, Frontier Venture
Capital

16
Funnel view of Sector
47
24
48
146
461
1310
0 280 560 840 1120 1400
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
17

18
Most Active Investors in Sector
18
17
12
11
10
8
7 7 7 7
0
4
8
12
16
20
Techstars 500 Startups Khosla Ventures Plug and Play
Tech
Rock Health Enterprise
Partners
DCM Ventures Founder
Collective
Sierra Ventures True Ventures
Total
Number
of
Rounds
ClassPass KFit Jawbone Kurbo Kurbo Expresso Jawbone Happify Expresso Peloton Cycle
CoachUp Gymtrack Misfit Wearables Sensoria Caeden Interactive Fitness Athos CoachUp Interactive Fitness Fitbit

19
Where are Top Investors investing
Techstars
500
Startups
Khosla
Ventures
Plug and Play
Tech Center
Rock
Health
Enterprise
Partners
Venture Capital
DCM
Ventures
Founder
Collective
Sierra
Ventures
True
Ventures
Physical
Health
ClassPass,
CoachUp,
Every Move
Fit
KFit,
Gymtrack,
Fifth Corner
Inc
Jawbone,
Misfit
Wearables,
Grokker
Kurbo,
Sensoria,
Tangram Factory
Kurbo,
Caeden,
wello
Expresso
Interactive Fitness
Jawbone,
Athos,
Basis
CoachUp,
FitStar,
MoveWith
Expresso
Interactive
Fitness
Peloton Cycle,
Fitbit,
Athos
Mental
Health
10% Happier
Omvana,
Pacifica
Learning2Sleep
Feel
Spire,
Neumitra
Happify,
10% Happier
Suite
Solutions

20
Top Investor by Stage of Entry
DCM Ventures 3
Horizons Ventures 2
JD.Com 2
Mayfield 2
Norwest Venture Partners 2
O'Reilly AlphaTech Ventures 2
SIG China 2
TransLink Capital 2
DCM Ventures 3
Horizons Ventures 2
True Ventures 3
Enterprise Partners Venture
Capital
2
GGV Capital 2
Khosla Ventures 2
Norwest Venture Partners 2
Physic Ventures 2
Sequoia Capital 2
Sierra Ventures 2
True Ventures 3
Enterprise Partners Venture
Capital
2
Seed Series A Series B Later Stage
Accel Partners 3
Khosla Ventures 3
Matrix Partners China 3
BCBSVP 2
Banyan Capital 2
Bessemer Venture Partners 2
CIT 2
Cherubic Ventures 2
DCM Ventures 2
Felicis Ventures 2
Techstars 10
Rock Health 9
500 Startups 8
Founder Collective 5
HAX 5
Kima Ventures 5
Y Combinator 5
Start-Up Chile 4
Khosla Ventures 3
Lifeline Ventures 3

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
21

22
Top IPOs in last three years
IPO Date Company Overview
Pre IPO
Funding
Market Cap
Jun-2015 fitbit.com
Fitbit
Wireless wearable sensors to track person's activities.
Qualcomm Ventures, Foundry Group, Felicis Ventures, True Ventures, SoftBank,
SoftTech VC, Sapphire Ventures, 2020 Ventures, Darwin Ventures, Sapphire Ventures
$64.98M $3.26B
Jun-2015 mindbodyonline.co
m
Mindbody
(San Luis Obispo, 2001)
Marketplace booking and business management SaaS for wellness centres
Bessemer Venture Partners, Lead Edge Capital, Institutional Venture Partners, W
Capital Partners, Tech Coast Angels, Pasadena Angels, Catalyst Investors, Frontera
Capital, Montreux Equity Partners, Wavemaker Partners
$102.97M $790M

23
Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Jun-2016 oyefit.com
OyoFit
(Bangalore, 2015)
Gympik Undisclosed
Mobile app to book fitness classes
Undisclosed
May-2016 myblife.com
bLife
(Santa Monica, 2010)
Canary
Health
Undisclosed
Stress management and mental wellness programs
$1.25M
Apr-2016 withings.com
Withings
(Moulineaux, 2008)
Nokia $191M
Developer of an array of connected products
Bpifrance, 360 Capital Partners, Idinvest Partners, Ventech
$33.83M
Feb-2016 orobind.com
Orobind
(Bangalore, 2014)
HouseJoy Undisclosed
Mobile App for Discovery & Booking of Personal Fitness Coach
Powai Lake Ventures
$216.6k
Feb-2016 runkeeper.com
Runkeeper
(Boston, 2008)
Asics $85M
App based personal fitness program
O'Reilly AlphaTech Ventures, Spark Capital, Revolution, Boston Seed,
LaunchCapital
$11.51M
Feb-2016 rise.us
Rise
One
Medical
$20M
Mobile app for personalized weightloss & nutrition coaching
Greylock Partners, Google Ventures, Cowboy Ventures, Floodgate,
Lightbank, Great Oaks Venture Capital, Lerer Hippeau Ventures
$4.1M
Dec-2015 misfit.com
Misfit Wearables
(Redwood City, 2011)
Fossil Group $260M
Wearable and smart home devices
O'Reilly AlphaTech, Khosla Ventures, Norwest Venture, JD.Com,
Founders Fund, GGV Capital, Horizons Ventures, TransLink Capital,
Formation 8, TenOneTen, Shunwei, Inctank Ventures, Xiaomi, Horizen
Ventures
$63M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
24

25
October 2016
Tracxn BlueBox : Fitness and Wellness
Cumulative funding in the sector
1300+ companies in the sector, 340+ funded in last 5 years, $1.3B invested in 2015/16
Most Active Investors: 500startups, Techstars, Plug and Play Tech Center, RockHealth
MENTAL HEALTH SUITE SOLUTIONS
Sleep Monitoring
Sleep Number (1987, IPO)
Stress Management
Headspace (2010, $39M)
MindBody (2001, IPO)
$162M
$181M
PHYSICAL HEALTH $2.6B
DELIVERY CHANNEL - OFFLINE
Coaches
Fitmob (2013, $15M)
Fitness Center
ClassPass (2013, $84M)
MONITORING - HARDWARE
Wearables
Fitbit (2007, IPO)
Devices
Peloton Cycle (2012, $119M)
DELIVERY CHANNEL - ONLINE
Video based - Live
Yogaia (2013, $4M)
Video based - Recorded
Skyfit (2016, $1.5M)
MONITORING - SOFTWARE
Apps
Noom (2006, $26M)
INFORMATION PORTAL
HealthiNation (2005, $12M)
SOCIAL PLATFORM
Network
Strava (2009, $35M)
Communtiy
Keep (2014, $37M)
TOOLS FOR FITNESS CENTERS
Facility Management
Netpulse (2009, $44M)
Coach Assistance
Glofox (2014, $541k)

26
Top Business Models by Funding
$2.7B
$182M $163M
0
500
1000
1500
2000
2500
3000
Physical Health Mental health Suite Solutions
Total
Funding
Amount
(in
Millions)
# Cos. 1241 63 6
Avg. Age May-12 May-11 Jun-06
Jawbone Headspace Mindbody
Peloton Cycle Hello eGym

27
Physical Health – Business Model Description
Solutions for physical health and fitness including apps, devices and software platforms
Delivery Channel Monitoring Social Platform Tools for Fitness Centers Information Portal
Helps user monitor &
manage their own
fitness through apps,
wearables etc.
Online platform
connecting people on
the topic of fitness.
Platform for fitness
coaches/ fitness centers
to manage their clients
& facilities.
Ongoing trends, tips and
information on health
and fitness.
Helps user find
fitness/wellness
coaching through online
platform, which can be
taken either online or
offline.

28
Physical Health – Entrepreneur Activity and
Investment Trend
$91M
$28M $30M
$279M $178M
$332M
$555M
$772M
$413M
13
19 16
55
66
105
151 150
85
0
32
64
96
128
160
0
180
360
540
720
900
2008 2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Rounds
Funding
Amount
(in
Millions)
YoY – Total Funding and No. of Rounds
$2.1B
$317M
$121M
$65M $37M $4M
0
500
1000
1500
2000
2500
Monitoring Delivery
Channel
Social
Platform
Tools for
Fitness Centers
Information
Portal
App studio
Funding
Amount
(in
Millions)
BM wise Investment
30
44 57
97
132
185
240
316
59
0
70
140
210
280
350
2008 2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Companies
Founded
YoY – No. of Companies Founded
555
160
120
61 60
33 25 23
0
120
240
360
480
600
US India UK Canada China Australia Germany Singapore
Number
of
Companies
Distribution of Companies across Countries

29
Physical Health – Most Funded Companies
Company Overview Business Model
Funding
Amount
jawbone.com
Jawbone
(1999, San Francisco)
Fitness wrist-band with algorithm for activity and sleep tracking
Andreessen Horowitz, Sequoia Capital, Khosla Ventures, Mayfield, Atomico, KPCB,
Wells Fargo, J.P. Morgan, GSV Capital, BlackRock, Silver Lake, DCM Ventures,
Fortress Investment Group, Rizvi Traverse, Spring Capital Partners, Wing Venture
Capital, Finaventures, Burch Creative Capital, Doublerock, Kuwait Investment
Authority, SevenVentures, Deutsche Telekom, Telekom Capital
Hardware > Wearables >
Wristbands
$1B
pelotoncycle.com
Peloton Cycle
(2012, New York City)
Online and App based on demand streaming of live bike fitness classes
Tugboat Ventures, Tiger Global Management, True Ventures, Grace Beauty, Brand
Foundry Ventures, Catterton
Hardware > Devices
$118.93M
codoon.com
Codoon
(2011, Chengdu)
Smart Wearables and fitness social network for users
Shenzhen Capital Group, SIG China, SBCVC, CITIC Capital, Focus Media, FountainVest
Partners, Shanda Group
Wristbands
$89.76M
classpass.com
ClassPass
Unlimited access to fitness programs in different gyms and studios.
SV Angel, Mayfield, Charles River Ventures, General Catalyst Partners, Thrive
Capital, GV, Romulus Capital, Techstars, Recruit Strategic Partners, Miroma
Ventures, BAM Ventures, BoxGroup, Arena Ventures, Corigin Ventures
Physical Health > Delivery
Channel > Offline > Fitness
Center > Marketplace >
Membership Pass
$84M
fitbit.com
Fitbit
Qualcomm Ventures, Foundry Group, Felicis Ventures, True Ventures, SoftBank,
SoftTech VC, Sapphire Ventures, 2020 Ventures, Darwin Ventures, Sapphire Ventures
Wristbands
$64.98M
misfit.com
Misfit Wearables
(2011, Redwood City)
Wearable and smart home devices
O'Reilly AlphaTech Ventures, Khosla Ventures, Norwest Venture Partners, JD.Com,
Founders Fund, GGV Capital, Horizons Ventures, TransLink Capital, Formation 8,
TenOneTen, Shunwei, Inctank Ventures, Xiaomi, Horizen Ventures
Wristbands
$63M

30
Mental health – Business Model Description
Solution for mental and social well-being of a person
Stress Management Sleep Monitoring
Online platform offering stress management solutions which
includes guided meditation sessions, mindfulness training etc.
Helps user monitor & manage their sleep by using devices and apps.

31
Mental health – Entrepreneur Activity and
Investment Trend
$55M
$3M
$16M
$3M
$20M $22M
$58M
$40M
4
2
5
4
7
12 13
5
0
3
6
8
11
14
0
14
28
42
56
70
2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Rounds
Funding
Amount
(in
Millions)
YoY – Total Funding and No. of Rounds
$96M
$84M
78
82
86
90
94
98
Sleep Monitoring Stress Management
Funding
Amount
(in
Millions)
BM wise Investment
2
3
9
2
8
10
12
9
1
0
3
6
8
11
14
2008 2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Companies
Founded
YoY – No. of Companies Founded
38
7
3 3 2 2 2 1
0
8
16
24
32
40
US UK Canada France China Finland India Australia
Number
of
Companies
Distribution of Companies across Countries

32
Mental health – Most Funded Companies
Funding
Amount
headspace.com
Headspace
(2010, Los Angeles)
Guided meditation sessions and mindfulness training
Allen & Company, WME Entertainment, Advancit Capital, Broadway Video, Deerfield, Breyer
Capital
Mental health > Stress
Management
$39.31M
hello.is
Hello
Sleep behaviour tracking
Temasek, Forward Partners
Mental health > Sleep
Monitoring
$31.6M
myzeo.com
Zeo
(2003, Newton)
Sleep State Sensitive Alarm
Trident Capital, JJDC, iD Ventures America
Monitoring
$20.64M
choosemuse.com
Interaxon
(2009, Toronto)
Brain computer interface technology
Felicis Ventures, ff Venture Capital, Horizons Ventures, A-Grade Investments, OMERS
Ventures, Build Ventures, Mindfull Investors, Flextronics Lab IX
Management
$17.2M
bamlabs.com
BAM Labs
(2006, California)
Sleep health monitor Mental health > Sleep
Monitoring
$16.2M
happify.com
Happify
Platform for improved mental & emotional health through gamification
Founder Collective, b-to-v Partners, Mangrove Capital Partners, Bridge Builders Collaborative
Management
$13.8M
mysleepace.com
Sleepace
(2012, Shenzhen)
Sleep tracking device with mobile app
Gobi Partners, JD.Com, Luolai, AV Capital
Monitoring
$10.36M
mazlo.me
Mazlo
(2013, Seattle)
Online coaching program for building habits
Polaris Partners
Management
$10M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
33

34
Interesting Seed Companies
Total
Funding
vimofit.com
VimoFit
(2013, Mountain View)
App for automatic tracking a wide range of exercises Physical Health > Monitoring >
Software > Apps > Tracker
$1M
getampy.com
Ampy
(2013, Evanston)
Battery pack that's charged by movement
Clean Energy Trust, G2T3V, Newgen Venture Partners
$875K
portuspine.com
Portuspine
(2015, Bangalore)
A wearable device to improve normal posture of human beings
Start-Up Chile
$33K
kokoon.io
Kokoon Technology
(2013, London)
Sleep monitoring headphones
HAX, SOSV
Mental health > Sleep Monitoring Undisclosed
Curated list of companies by the sector analyst are defined as Interesting

35
Interesting Series A Companies
Total
Funding
headspace.com
Headspace
(2010, Los Angeles)
Guided meditation sessions and mindfulness training
Allen & Company, WME Entertainment, Advancit Capital, Broadway Video,
Deerfield, Breyer Capital
Management
$39.31M
bragi.com
Bragi
(2013, Munich)
Smart Wireless Headphones with performance tracking Physical Health > Monitoring >
$22M
curefit.com
Curefit
(2016, Bangalore)
Stealth mode health and fitness startup focussing on preventive healthcare
Accel Partners, Kalaari, IDG Ventures India
Channel
$15M
goqii.com
GOQii
(2014, Mumbai)
Wearable wristband integrated with personalized coaching
Edelweiss Financial Services, NEA, DSG Consumer Partners, Cheetah Mobile
Wristbands
$13.4M
coachup.com
CoachUp
(2011, Boston)
Coach marketplace for private sports & fitness coaches
Founder Collective, General Catalyst Partners, Point Judith Capital, Techstars,
Data Point Capital, Breakaway, Suffolk Equity Partners, 10x Venture Partners
Channel > Offline > Coaches >
Marketplace
$9.4M
everymove.org
EveryMove
(2011, Seattle)
Monitoring and social network app for fitness
Techstars, Alliance of Angels, Founders' Co-op, Sandbox Industries, BCBSVP,
Summit Capital, Social Starts
Software > Apps > Tracker >
Wearables Sync
$6.12M
healthifyme.com
HealthifyMe
(2012, Bangalore)
Online fitness tracker and marketplace for fitness coaches
Micromax Informatics, Inventus Capital Partners, IDG Ventures India, Blume
Ventures
Channel > Online
$6M

36
Interesting Series B Companies
Total
Funding
huami.com
Huami
(2013, Beijing)
Wearable tech product
Sequoia Capital, Morningside Ventures, Shunwei, Xiaomi, Banyan Capital
$35M
hello.is
Hello
Sleep behaviour tracking
Temasek, Forward Partners
Monitoring
$31.6M
happify.com
Happify
Platform for improved mental & emotional health through gamification
Founder Collective, b-to-v Partners, Mangrove Capital Partners, Bridge Builders
Collaborative
Management
$13.8M

37
Interesting Late Stage Companies
Total
Funding
jawbone.com
Jawbone
Fitness wrist-band with algorithm for activity and sleep tracking
Andreessen Horowitz, Sequoia Capital, Khosla Ventures, Mayfield, Atomico, KPCB, Wells
Fargo, J.P. Morgan, GSV Capital, BlackRock, Silver Lake, DCM Ventures, Fortress Investment
Group, Rizvi Traverse, Spring Capital Partners, Wing Venture Capital, Finaventures, Burch
Creative Capital, Doublerock, Kuwait Investment Authority, SevenVentures, Deutsche
Telekom, Telekom Capital
Physical Health > Monitoring
> Hardware > Wearables >
Wristbands
$1B
pelotoncycle.com
Peloton Cycle
Online and App based on demand streaming of live bike fitness classes
Tugboat Ventures, Tiger Global Management, True Ventures, Grace Beauty, Brand Foundry
Ventures, Catterton
> Hardware > Devices
$118.93M
codoon.com
Codoon
(2011, Chengdu)
Smart Wearables and fitness social network for users
Shenzhen Capital Group, SIG China, SBCVC, CITIC Capital, Focus Media, FountainVest
Partners, Shanda Group
Wristbands
$89.76M
classpass.com
ClassPass
SV Angel, Mayfield, Charles River Ventures, General Catalyst Partners, Thrive Capital, GV,
Romulus Capital, Techstars, Recruit Strategic Partners, Miroma Ventures, BAM Ventures,
BoxGroup, Arena Ventures, Corigin Ventures
Channel > Offline > Fitness
Center > Marketplace >
Membership Pass
$84M
fitbit.com
Fitbit
Qualcomm Ventures, Foundry Group, Felicis Ventures, True Ventures, SoftBank, SoftTech VC,
Sapphire Ventures, 2020 Ventures, Darwin Ventures, Sapphire Ventures
Wristbands
$64.98M
egym.com
eGym
(2010, Munich)
App for fitness tracking and self-management
High-Tech Grunderfonds, Bayern Kapital, HPE Growth Capital, Highland Europe
Suite Solutions $60M
netpulse.com
Netpulse
SaaS platform for fitness clubs
Javelin Venture Partners, Nokia Growth Partners, August Capital, Bally Fitness, DOCOMO
Innovations, Javelin Venture Partners, Frontier Venture Capital
Physical Health > Tools for
Fitness Centers > Facility
Management
$51.7M

38
Interesting Late Stage Companies
Total
Funding
liveathos.com
Athos
(2012, Redwood City)
Fitness apparel connected through app
Lightspeed Venture Partners, True Ventures, S23P, DCM Ventures, DMC USA LTD,
MAS Holdings, Felix Capital, Social Capital
Physical Health >
Monitoring > Hardware >
Wearables > Apparel
$51.2M
strava.com
Strava
Personalized coaching platform for athletes
Sequoia Capital, Sigma Partners, Jackson Square Ventures
Physical Health > Social
Platform > Network
$34.6M
mybasis.com
Basis
Wrist-based health tracker and online personal dashboard
Stanford University, Mayfield, Norwest Venture Partners, Intel Capital, DCM
Ventures, Inovia Capital, High-Tech Grunderfonds, Peninsula Ventures, Dolby Family
Ventures
Physical Health >
Monitoring > Hardware >
Wearables > Wristbands
$32.3M
retrofitme.com
Retrofit
(2011, Chicago)
An online weight management program
Draper Fisher Jurvetson, Correlation Ventures, Pritzker Group, Hyde Park Angels,
Chicago Ventures, I2A, FireStarter Fund, Cambia Health Solutions, Social Leverage
Physical Health >
Monitoring
$17.63M

39
Top Funded Deadpooled Companies
Total
Funding
myzeo.com
Zeo
(2003, Newton)
Sleep State Sensitive Alarm
Trident Capital, JJDC, iD Ventures America
Mental health > Sleep Monitoring $20.64M
diettv.com
DietTV
Provides diet guide for weight loss
MentorTech Ventures
Physical Health > Information Portal $2M
fitfu.com
FitFu
(2010, London)
App based fitness tracking & social fitness network
Y Combinator
Software > Apps
$400K
ir4c.com
Make YES! Happen
(2011, Lakeland)
Virtual races for athletes and fitness enthusiasts Physical Health > Social Platform >
Network
$400K
healthrally.com
HealthRally
Social platform for motivating peers to take up healthy habits via
incentivization
Rock Health
Physical Health > Social Platform >
Network
$400K
sweatdrops.com
Sweatdrops, LLC
Mobile Fitness Social Community Physical Health > Social Platform >
Community
$300K
caktus.me
Caktus
Solution for optimizing personal hydration
Kima Ventures, TechLaunch
Hardware > Devices
$225K
iexerci.se
iexercise
(2009, Newcastle Upon Tyne)
Community for health & fitness
Business Link
Physical Health > Social Platform >
Community
$200K

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
40

41
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Top investments in last one year Investment Trend Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Physical Health – Most Funded Companies Sub Sector Understand Link
Mental Health – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
42

43
Fitness & Wellness – Company List
Physical Health Mental health Suite Solutions
461 FUNDED COMPANIES AND 849 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

44
Physical Health (1/157)
Company Overview Business Model Total Funding
Azumio
(2011, Palo Alto)
Developer of mobile applications for healthcare
Accel Partners, Founders Fund, Felicis Ventures, Western Technology
Investment
App studio $3.42M
Red Rock Apps
(2013, Henderson)
App developing company focused on providing fitness & health apps
App studio $265k
Focus Motion
(2012, Los Angeles)
Wearables first motion technology and application for health, wellness
and fitness
Kima Ventures, Scrum Ventures, Daring Journey Ventures, Social Starts,
Valence Ventures, Dodgers Accelerator
App studio $170k
FitApp24
(2012, Bielefeld)
Marketing solution for the gym
App studio
Equivital
(2008, Cambridge)
Mobile human monitoring and physiological data management
solutions App studio
GymFu
(2009, Ringwood)
Exercise apps and mini games for Fitness
App studio
Fitivity
(2011, Worcester)
400+ training apps for fitness and sports
App studio
Runloop
(2009, Southampton)
Fitness apps development company
App studio
Go to BM List >> Mental health

45
famjam
(2012, Los Angeles)
Fitness gamification app development
App studio
Evolv
(2015, Dallas)
Helps in building and launching fitness apps
App studio
Bodystreams
(2012, San Jose)
Web/ Mobile App for increasing sales for fitness studios
App studio
lolo
(2010, Salt Lake City)
Fitness mobile apps development
App studio
Fitness22
(2011, Tel Aviv)
Fitness app development company
App studio
Thuzio
Book Experiences with Pro Athletes
Prudence Holdings, RSE Ventures, Vanterra Delivery Channel $21.22M
Curefit
(2016, Bangalore)
Stealth mode health and fitness startup focussing on preventive
healthcare
Accel Partners, Kalaari, IDG Ventures India
Delivery Channel $15M
FitStar
App based marketplace for digital fitness video classes
MESA Ventures, Founder Collective, Trinity Ventures, Google Ventures,
Floodgate, Advancit Capital
Delivery Channel $5M

46
Jianzhishidai (Weight Loss Era)
(2014, Beijing)
Weight loss management, nutrition information provider and a social
network mobile app
Shenzhen Oriental Fortune Capital Management
Delivery Channel $3.8M
Virtuagym
(2009, Amsterdam)
Online workout and nutrition plan + management tool for coaches
Saffelberg, SanomaVentures Delivery Channel $3.2M
Adventure to Fitness
Fitness program + exercise videos for kids
SportSetter
(2012, Helsinki)
iOS app-based marketplace for fitness activities
Reaktor, Reaktor Ventures Delivery Channel $2M
Nexercise
(2010, Silver Spring)
Mobile fitness app with simple exercises that can be done anywhere,
anytime
University of Maryland, Techstars, Maryland TEDCO, Militello Capital
Daily Burn
Online fitness videos and nutrition plan
Founders Fund, Techstars Delivery Channel $540k
Skyfit
On-Demand workout classes
Pejman Mar Ventures Delivery Channel $500K
At Peak
Decreasing youth sports injury through online workout training
Delivery Channel $140k

47
Sessions
Suite of personalized fitness programs for behavioral change
SV Angel, Rock Health, Collaborative Fund, Blackbird Ventures Delivery Channel $20k
FitSprint
(2014, London)
Platform to find fitness classes, events, retreats, gyms or studios
Results United
(2013, Dubai)
Personal Fitness Lifestyle Platform
ReachFit
(2015, Palo Alto)
Connects user with group fitness classes
Delivery Channel
Look&Fit
(2014, Vigo)
Online information portal on exercises
Delivery Channel
KudosHealth
(2014, Sligo)
Online health engagement solution
Delivery Channel
WatchFit
(2011, London)
Online platform to get diet & workout plans
Delivery Channel
Fitclub app
(2016, Bakersfield)
Helps fitness professional engage people achieve fitness goals
Delivery Channel

48
2Fit
(2012, Sao Paulo)
App connecting fitness coaches to customers
Delivery Channel
FitBenefit
(2015, Miami)
Online discovery platform for fitness centres and coaches
Delivery Channel
Forme
(2015, Delhi)
Mobile app for subscription based hyperlocal fitness marketplace
Delivery Channel
Discovery Learning
(2006, London)
Online gym instructor and personal trainer courses
Delivery Channel
Gravity App
Buy, follow and share workout programs on mobile device
Delivery Channel
Broga Yoga
(2009, Boston)
Yoga based fitness workout
Delivery Channel
GymBuzz
(2010, Chelmsford)
Gym and personal trainer review site
Delivery Channel
Share It Fitness
(2010, San Diego)
On-demand virtual fitness classes
Delivery Channel

49
Virtual Fit
(2011, Atlanta)
Connecting users to fitness coaches
Delivery Channel
Health n me
(2015, Scottsdale)
Fitness and Nutrition consulting app
Delivery Channel
WellCause
(2014, Atlanta)
On-Demand Wellness marketplace
Delivery Channel
Fitme
(2015, Houston)
Web platform to find and book fitness coaches
Delivery Channel > Offline >
Coaches
BodyAddicts
Functional fitness to different locations
Coaches
Fytns
Personal trainer finder - Mobile app
Coaches
Motivade
(2012, Helsinki)
Online platform for personal trainers & users to communicate
Coaches
Vitalize Pilates
(2014, Singapore)
Pay as you go Private, Duet and Group Pilates classes
Coaches

50
NextFit, Inc.
(2001, Provo)
Service to offer go-anywhere personal fitness coaching.
Coaches
Handstand
(2015, Los Angeles)
On demand fitness trainers
Science
Coaches
BeInspired Fitness
(2013, London)
Social platform allows users to find personal trainer
Coaches
Ezfit
(2005, Singapore)
Booking platform for personal fitness trainers at home
Coaches
Ralli
(2014, Princeton)
SaaS platform for group of athletes to track their performance
Coaches
Vitogo
App-based fitness coach finder
Coaches
ObiNo
(2012, Delhi)
Mobile app guide for weight-loss advice
HealthStart, RoundGlass Partners
Coaches
FreeTrainer
(2015, Sao Paulo)
FreeTrainer | Encontre um personal trainer próximo a você a qualquer
hora e lugar.
Coaches

51
UFIT Singapore
(1999, Singapore)
Personal fitness training and nutrition plans
Coaches
NamaStay
(2015, Washington D.C.)
On demand in-home fitness instructors
Coaches
FitHo
(2010, Delhi)
Web-based Weight Management Program
Coaches
BeneFitness
(2015, Johannesburg)
App and online based platform to book trainers
Coaches
Babilama
(2014, Beijing)
O2O platform for fitness coach booking
Coaches
GibFit
(2015, England)
Mobile personal training service
Coaches
Fitabolix
(2014, Gurgaon)
Online portal to find fitness trainers, physios and dietitians
Coaches
Absolute Wellbeing
(2013, Abuja)
Online personalized fitness plan
Coaches

52
Summit Yard
(2014, New Orleans)
Outdoor fitness coaching
Coaches
PT Network
(2012, London)
Deadpooled: Online search engine to find fitness professionals.
Coaches
Omza
(2013, Santa Barbara)
Online portal to find yoga coaches
Coaches > Listing
Pummel
(2016, Gold Coast)
App to find fitness and health coaches.
Coaches > Listing
instruktor.io
(2015, Montreal)
Platform for local mentorship initiatives
Coaches > Listing
Trainy
Listing platform for fitness and sports trainer
Coaches > Listing
FHMatch
(2014, Toronto)
Social networking platform connecting professionals with consumers
Coaches > Listing
Coopals
(2016, Fort Worth)
Online platform to find fitness and sports trainer
Coaches > Listing

53
fitmob
App to find and book local fitness trainers
Mayfield, GrowX Ventures, Silicon Valley Bank, Expansion Venture
Capital, Venture 51, Recruit Strategic Partners, Vast Ventures, Structure
Capital, Pi Capital, BAM Ventures, rocketship.vc, QueensBridge Venture
Partners, NFX Guild, Arena Ventures
Coaches > Marketplace
$14.76M
CoachUp
(2011, Boston)
Coach marketplace for private sports & fitness coaches
Founder Collective, General Catalyst Partners, Point Judith Capital,
Techstars, Data Point Capital, Breakaway, Suffolk Equity Partners, 10x
Venture Partners
$9.4M
HealthifyMe
(2012, Bangalore)
Online fitness tracker and marketplace for fitness coaches
Micromax Informatics, Inventus Capital Partners, IDG Ventures India,
Blume Ventures
Delivery Channel > Online $6M
Ledong100
(2014, Beijing)
Mobile app based platform for fitness & sports enthusiasts looking for
trainers
Legend Capital, Legend Star, Legend Star, The Arena Capital
$4.8M
Coach.me
App based Marketplace for fitness activity consultation
SV Angel, Spark Capital, RRE Ventures, Obvious Ventures
$3.6M
upmysport
(2011, London)
Online marketplace for booking fitness trainers
Angel CoFund
$1.5M
Find Your Trainer
Online Marketplace for booking personal trainers
Three Fish Capital
$1.5M

54
Fitocracy
Online fitness coaching marketplace
500 Startups, Eniac Ventures, Romulus Capital, SocialStarts, Expansion
Venture Capital, Great Oaks Venture Capital, OCA Ventures, Eniac
Ventures, Social Starts
$500K
Podify
(2014, California)
Online market place for wellness professionals
$300k
RenewU
(2013, Pacific Palisades)
Marketplace connecting users and fitness professionals
$250K
Entrenar.me
(2013, Valencia)
on demand personal training
Plug and Play Accelerator, Seedsyndicates, www.ivf.gva.es
$234k
Orobind
(2014, Bangalore)
Mobile App for Discovery & Booking of Personal Fitness Coach
Powai Lake Ventures
$216.6k
Fitso
(2015, Gurgaon)
Mobile app for finding and connecting with fitness activities and
training partners
$200k
Gympik
(2012, Bangalore)
Online platform connecting personal health trainers and prospective
clients
HealthStart, RoundGlass Partners
$135k
BodBot
App and online based personal trainer, nutritionist and coach
$61k

55
KiwiSweat
Online marketplace of fitness coaches
$50k
PeerAce
(2015, Hamburg)
Community-based fitness and wellness services app
Axel Springer Plug and Play Accelerator
$28K
Jump Suite
(2015, Abu Dhabi)
Marketplace for fitness and nutrition programs
Flat6labs
$15K
Gearfitte
(2016, Bangalore)
Book one to one online fitness training
Abigail
(2016, Cork)
Discover holistic, alternative & wellness treatments nearby
Jiaolianx
(2014, Beijing)
O2O platform for booking sports coaches
Banyan Capital
FitNited
Closed marketplace for fitness training sessions
LivFit
(2016, Las Vegas)
Marketplace for personal trainers

56
FitSweep
(2011, Pflugerville)
Online platform for fitness training services.
Trainr
(2008, Riverwood)
Online marketplace of personal trainers
FitBird
(2013, Copenhagen)
Marketplace for online fitness trainers
InstaHealth
(2014, Bangalore)
On-demand Personal Health Counselling
Glowing Potential
(2014, Halifax)
Online Nutrition Consulting by Dietitians
TrainerTree
(2014, Delhi)
Online trainer discovery platform
Disrupt Fitness
(2014, Denver)
Platform that offers users a way to search for, manage, and engage
trainers
Fitnessant
(2014, Riga)
Online marketplace to find & book coach

57
YourGuru
Marketplace & Social platform for fitness
renewu
(2013, Los Angeles)
On demand app based fitness trainers
Taviti
Marketplace to discover and book yoga sessions with coaches
Fitterep
Marketplace to find and book fitness trainers
Sleekr
(2015, London)
Mobile based personal training
Fitometer
(2015, Pune)
Subscription-based online platform to track food consumption & fitness
activities
Attitude Fitness
(2015, Lisburn)
Personal and group training sessions
Bendy
(2016, Chicago)
Web/Moblie application for booking yoga class with coaches

58
Yogi2Me
(2016, London)
Mobile app-based on demand yoga classes
PTLync
(2015, Sydney)
troupefit
On Demand iOS app for fitness trainer at home
Mobile Fitness
(2010, Johannesburg)
Subscription based in-home personal trainer service
Trainersvault
(2011, Los Angeles)
Online marketplace for booking a personal trainer
LokaTrain
Fithudl
(2015, Chicago)
App connecting users to trainers
Revive
Marketplace for Group Fitness Classes
Runway.is

59
Eat Mentor
Personal weight loss app that puts real dietitians in your pocket
Fleetfit
(2014, Seattle)
On demand fitness trainers
P Fitness Trainer
(2014, Vancouver)
Online platform to book personal trainer
Yuejiaolian
(2014, Beijing)
O2O platform for booking fitness coaches
FitPatrol
(2015, Chicago)
On demamd app based personal trainers
Wellintra
(2014, Mumbai)
Mobile application to discover and book personal fitness trainers
The Silver Lining
(2015, Delhi)
Web based platform for on demand wellness services.
BookIn
(2016, Hong Kong)
Online marketplace connecting users to wellness trainers on-demand

60
fitli
(2015, Castle Rock)
Marketplace for fitness services
Hello Workout
Marketplace matching people with fitness trainers
Get Fitter
(2015, Melbourne)
Connects users with local sporting teams, personal trainers, gyms and
other fitness businesses
Mentorum
(2014, Montreal)
Online Platform that connects consumers with wellness profesionals
TheCaddy
(2015, Bangalore)
Mobile platform to discover and book personal trainers
Squats
(2014, Pune)
Platform to book fitness & nutrition consultants
Carbon
On-demand personal trainers
Workin Fitness
Closed Marketplace for fitness instructors

61
Coachling
(2015, Berlin)
Marketplace for personal coaches
CoachOasis
(2012, Montreal)
Social marketplace for fitness
TruBe
(2014, London)
IOS app to book fitness sessions in London
UpForIt SA
(2015, )
Personalized fitness & nutrition coaching
Fitspot
(2014, Los Angeles)
On demand trainers and workout sessions
Traner
(2016, Toronto)
Online Marketplace to find personal coaches
HeHa
(2015, Bangalore)
On demand fitness activities and classes
Neighborhood Trainer
Online Marketplace for fitness classes/trainers

62
FitBlink
(2014, Bangalore)
Smartphone app for connecting with fitness experts
truTrainer
(2012, )
App based on demand fitness trainers
HeyWorkout
(2015, London)
Platform for live fitness classes
YogaTrail
(2011, Chiang Mai)
Online network connecting users and yoga teachers
500 Startups
Fitplan
(2011, Vancouver)
Web/App for on-demand fitness training and diet solutions
Shvitz
(2016, Sydney)
Mobile marketplace for personal trainers
Drona
(2015, Toronto)
Online platform to connect users with coaches
TimiTraining
(2016, London)
Listing and Booking platform for fitness coaches

63
zuke
(2014, Austin)
Online marketplace to find and book fitness trainers
Fitness&Coach
(2013, Madrid)
Platform for finding a coach for multiple training programs
FitOrbit
(2009, Jacksonville)
Fitness match-up site featuring individual personal trainers
SV Angel
trainfour
Marketplace for Health&Fitness Specialists
GrowFit
(2015, Bangalore)
Online platform to connect to healthcare experts and buy healthy food
BetterTrainers
(2014, Los Angeles)
Find a Personal Trainer
MoveWith
Marketplace to discover and book fitness classes
Founder Collective, LaunchCapital, Forerunner Ventures, Blade,
Accomplice
Fitness Center
$4.22M
GymRealm
(2013, Sofia)
Gym and fitness center finder in your local
Eleven Accelerator Venture Fund
Fitness Center
$185k

64
FITiST
Fitness centres marketplace
Fitness Center
$115k
PlayEnable
(2012, London)
Fitness Classes Marketplace and booking software
Seedrs
Fitness Center
$39.7k
Evercise
(2013, London)
Online based marketplace for Gym and fitness classes
Fitness Center
SweatGuru
Book Fitness Classes Online
Fitness Center
fitogram
(2012, Cologne)
Marketplace for fitness activities
Fitness Center
GoRecess
Marketplace for fitness centres
Techstars
Fitness Center
Unplug Wellness
(2015, Boston)
Floatation therapy and studio workouts
Fitness Center
Stacktive
(2014, Saint Petersburg)
Membership to book last minute fitness classes
Fitness Center

65
FitnessMonkee
(2015, Delhi)
Marketplace for gyms and fitness center and online store for
supplements and fitness products
Fitness Center
MeezyFit
Web-based platform connecting users to fitness services
Fitness Center
CityFit
(2013, Calgary)
Fitness Centers and Health Clubs
Fitness Center
Dance Studio Connect
(2010, Port Saint Lucie)
Platform connecting fitness/dance studios
Fitness Center
Gymhopper
(2014, St. Gallen)
App-based platform to book fitness classes
Fitness Center
Workout Spots
Gym and fitness centres marketplace
Fitness Center
Fit Daypass
Day passes for fitness activites
Fitness Center
ClassCruiser
(2015, Hong Kong)
app and online based marketplace for fitness classes in hongkong
Fitness Center

66
Fitness First Singapore
(2003, Singapore)
Fitness centers offering various workouts
Fitness Center
FitFinder
(2015, Kansas City)
Mobile marketplace to discover fitness studios
Fitness Center
GymHit
Online marketplace for health clubs and wellness professionals
Fitness Center
Fitpal
(2015, Bogotá)
Membership based unlimited fitness classes
Fitness Center
Greco Fitness
(2015, Ottawa)
Fitness studio chain
Integrity Square
Fitness Center
GymSnap
(2015, Boston)
Online application connecting students to their university's gym
Fitness Center
GymLion
Marketplace for fitness activities
Fitness Center
Sportpass
(2013, Brno)
Pass for sports clubs
Fitness Center

67
Open Sweat
(2014, Arizona City)
App based marketplace for fitness centers/classes
Fitness Center
FitUsIn
(2012, Sydney)
Membership based unlimited fitness sessions
Fitness Center
Gymsurfing
Marketplace for booking on the go fitness centers/classes
Fitness Center
Fitness Factory
(2005, Singapore)
Customized one-on-one fitness program in the gym
Fitness Center
Spindle Fitness
(2014, Chicago)
Personalized workout training
Fitness Center
Fittius
(2012, London)
Online platform for users to find workouts and gyms
Fitness Center
GymSnoop
(2012, Chester Heights)
Online platform to find gyms & their membership prices
Fitness Center
Buzvil
(2015, Brisbane)
On-demand fitness classes
Fitness Center

68
GymPoints
(2013, Denver)
App-based platform to find & book gyms
Fitness Center
Pound
(2011, Los Angeles)
Cardio jam sessions inspired by the drumming
Fitness Center
BurnAlong
(2016, Baltimore)
Online platform for fitness coaching
Fitness Center
Fitraq
(2013, Delhi)
Web platform to discover gyms and health centers
Fitness Center > Listing
$150k
Monazen
(2008, Barcelona)
Listing platform of spa, yoga centers, fitness center, practitioners
SeedRocket
$145k
TapFit
(2013, Chicago)
Search for and discover fitness options nearby
$100k
Fitness Finda
(2010, Melbourne)
Australian fitness directory
FitYo
(2013, Torquay)
App which helps people find their nearest fitness class, gym, sports club

69
Afitgo
(2015, Gurgaon)
Online platform to discover fitness centres
Thumbbell
(2014, Delhi)
Online Listings Platform for Fitness Centers
Fitocrats
(2015, Pune)
Online fitness center listings platform
Zeevive
(2015, Mumbai)
Yet-to-launch online wellness discovery platform
KlubKonnect
(2015, Bangalore)
Online fitness center listings
Useowl
(2015, Gurgaon)
Online platform to discover fitness centers
Zeamo
Online gym price comparison and booking platform
FitMount
(2015, Gurgaon)
Online platform to discover fitness centers

70
FitnessFundoo
(2015, Mumbai)
Online listing platform for gyms and fitness studios
Fitness In You
(2015, Mumbai)
Online listing platform for fitness centres
Gympp
(2014, Pune)
Online gym discovery and review portal
YogaKaro
(2015, Delhi)
Online platform to discover yoga services
Gymnu
(2015, Bangalore)
Online portal to find and search for gyms and fitness centres
Go and Sweat
(2016, London)
Online platform to find sport and fitness service
ConnectPedia
(2013, Bangalore)
Online listings of gyms
Gyms
(2014, Dubai)
Listing platform for fitness centers

71
Fitpazz
(2015, Hyderabad)
Nearby fitness centers listings
FitGang
(2015, Delhi)
App-only platform to view nearby fitness centers
Membi
(2015, London)
Listing platform for sports and fitness clubs
My WOD Connection
(2015, Edmonton)
Online platform for listing of CrossFit gyms and competitions
Xmetic
(2015, Noida)
Online beauty and fitness centers discovery platform
TheCityWorkOut
(2014, Mumbai)
Online listing platform for gyms and fitness centers
BeMeFit
(2014, Kolkata)
Online fitness related listings platform

72
Scaano
(2015, Mumbai)
Listing platform for fitness centers and monthly membership pass to
access multiple fitness clubs
Gymantra
(2015, Gurgaon)
Online discovery platform for gyms and fitness centers
Fit+
(2015, Recife)
Mobile app for finding gyms and fitness centres
Lovefiness
(2014, Lagos)
Online platform to find and review a gym
TheMakeoverz
(2014, Gurgaon)
Online listings platform for fitness and beauty centers
Mad About Wellness
(2013, Delhi)
Online information portal for Wellness and Spas
Labhle
(2014, Gurgaon)
Online listing platform of fitness centers
GymTrekker
(2014, Mumbai)
Online platform to discover gyms
Talwalkars

73
Zenrez
Last-minute booking platform at fitness studio
ARTIS Ventures
Fitness Center > Marketplace
$3M
Fitternity
(2013, Mumbai)
Web portal for gym booking, fitness related articles and discussion
community
Exfinity Venture Partners, Saha Fund
$1M
Gymbirds
(2014, Montreal)
Marketplace for fitness classes
Real Ventures, FounderFuel
$50K
Swing
(2016, Mexico City)
Membership-based fitness classes
PaynGym
(2015, Pune)
Discovery platform for gym and fitness center with pay per session
option
Oats
(2016, Noida)
Upcoming mobile app connecting fitness centers and users
Froyo
(2015, Indore)
Mobile app for booking gyms and fitness studios
Yoga Panda
(2015, Seattle)
Mobile app to book yoga classes

74
Active Nation
(2008, Camberley)
Online platform to find and book sports and fitness activities
Seek Retreat
(2012, Venice)
Marketplace to find and book yoga retreats
Gymer
(2015, Bangalore)
Mobile application to book fitness centers on a hourly basis
Fitnomical
(2015, Mumbai)
Marketplace for on demand fitness activities
Phyzo
(2015, Gurgaon)
Online marketplace to discover and book gyms
FITCO
(2015, Chennai)
Application to discover fitness studios
GymChalo
(2014, Bangalore)
Discovery and booking platform for fitness centers
Fitnessngyms
(2014, Pune)
Online marketplace for fitness professionals

75
FitArrow
(2015, Gurgaon)
Online marketplace for fitness services
Lilypad Fitness
Marketplace for fitness studios
LimeHoney
(2015, Mumbai)
Online marketplace to discover and fitness centers
BYG
(2015, Bangalore)
Mobile-first marketplace to discover and book fitness centers
Fitgolz
(2015, Bangalore)
Fitness service provider on hourly basis
CrankOut
(2015, Mumbai)
Mobile app to book fitness centres and order healthy food
Fettle
(2015, Delhi)
Online fitness center discovery and booking platform
FitNBliss
(2015, Bangalore)
Online marketplace for fitness centers and experts
FasterCapital

76
Disfit
(2015, Pune)
Online discovery platform for fitness centers.
Healthmonk
(2016, Bangalore)
Online platform to discover and book fitness activities
GymHub
(2014, Bangalore)
Online gym membership and at-home personal trainer provider
OyoFit
(2015, Bangalore)
Mobile app to book fitness classes
FitnessPapa
(2015, Bangalore)
Online Marketplace for Fitness and Wellness Services
Fitzpah
(2015, Mumbai)
Online platform to book gym sessions on pay as you go model
ClassPass
SV Angel, Mayfield, Charles River Ventures, General Catalyst Partners,
Thrive Capital, GV, Romulus Capital, Techstars, Recruit Strategic
Partners, Miroma Ventures, BAM Ventures, BoxGroup, Arena Ventures,
Corigin Ventures
> Membership Pass
$84M

77
Quancheng Relian
(2014, Beijing)
O2O mobile app for booking of gyms and fitness centers with
subscription passes
Legend Capital, Matrix Partners China
> Membership Pass
$17.2M
KFit
(2015, Kuala Lumpur)
Monthly membership to various gyms and fitness studios
Sequoia Capital, 500 Startups, SIG, Mavcap, Asia Venture Group, SXE
Ventures, InnoVen Capital, SEGNEL Ventures, Intres, Venturra Capital
> Membership Pass
$15.25M
Burning Fitness App
(2014, Shanghai)
Application for fitness and gym membership
BlueRun Ventures
> Membership Pass
$15M
payasUgym
(2009, London)
Online and app based marketplace for Gym and sports
MMC Ventures, Albion Ventures, envestors.myedash.com
> Membership Pass
$5.5M
SunPig
(2015, Beijing)
Online membership pass for gyms Delivery Channel > Offline >
> Membership Pass
$1.8M
Peerfit
(2011, Tampa)
One pass to various fitness studios
Healthbox, Florida Institute For The Commercialization of Public
Research, PAR, Ark Applications
> Membership Pass
$1.16M
Passport Asia
(2014, Singapore)
Membership based access to multiple fitness centers Delivery Channel > Offline >
> Membership Pass
$220k
Roam Fitness
(2015, Bend)
Membership passes for fitness centers at airports Delivery Channel > Offline >
> Membership Pass
$200k

78
Clickypass
(2015, Cordoba)
Single membership pass for different fitness activities
500 Startups
> Membership Pass
$125K
StudioHop
(2015, Dallas)
Subscription based membership pass to access connected fitness
studio
> Membership Pass
$105k
FitMeIn
(2015, Delhi)
Subscription based service providing access to partnering gyms and
fitness centers
GHV Accelerator
> Membership Pass
$100k
EntrenaYa
(2012, Buenos Aires)
Online platform to book fitness centre
Start-Up Chile, 500 Startups
> Membership Pass
$40K
Tredml
(2015, Brooklyn)
Membership pass to access various gyms Delivery Channel > Offline >
> Membership Pass
GymFly
(2016, Norman)
Membership pass for various fitness centers Delivery Channel > Offline >
> Membership Pass
Flex
(2015, Orange County)
Pass for a fitness class Delivery Channel > Offline >
> Membership Pass
Fitrr
(2015, Mumbai)
Membership pass for fitness studios Delivery Channel > Offline >
> Membership Pass

79
GymPolis
(2015, Bangalore)
Online booking platform for gyms and fitness studios Delivery Channel > Offline >
> Membership Pass
Gymphoria
(2013, Chicago)
Online marketplace for fitness classes based on membership Delivery Channel > Offline >
> Membership Pass
Classhopper
(2014, )
Access hundreds of classes and studios from Aerobics to Zumba in a
single membership!
> Membership Pass
BeFit Social
(2015, Mumbai)
Mobile app providing subscription based access to partnering gyms and
fitness centers
> Membership Pass
Somuchmore
(2014, Berlin)
One pass for multiple fitness classes
Holtzbrinck Ventures, Rocket Ventures, Rocket Internet
> Membership Pass
Lets Go Fitness
(1999, Lausanne)
Membership pass for fitness centres in switzerland Delivery Channel > Offline >
> Membership Pass
Pixpol
Monthly pass for fitness activities Delivery Channel > Offline >
> Membership Pass
VarioFitness
(2015, Ahmedabad)
Monthly membership card to access multiple fitness centres Delivery Channel > Offline >
> Membership Pass

80
ClassVenue
(2016, Delhi)
Upcoming online platform to offer fitness pass valid across multiple
fitness studios
> Membership Pass
Fitpass
(2013, Mumbai)
Fitness class discovery and booking with subscription passes Delivery Channel > Offline >
> Membership Pass
SimpliPass
(2015, Bangalore)
Membership pass based fitness company Delivery Channel > Offline >
> Membership Pass
GymKey
(2013, Los Angeles)
Pass to the gyms/fitness centers Delivery Channel > Offline >
> Membership Pass
Hobbyix
(2015, Hyderabad)
Membership card to access multiple fitness centres/Allows pay on the
go bookings
> Membership Pass
Yo! Fit Pass
(2015, Singapore)
One pass for wellness activities Delivery Channel > Offline >
> Membership Pass
Bruce pass
(2015, Stockholm)
Online membership pass for various fitness classes Delivery Channel > Offline >
> Membership Pass
FitKey
(2015, Cape Town)
Multiple fitness classes through one pass Delivery Channel > Offline >
> Membership Pass

81
Pass Dash
(2015, Los Angeles)
Monthly membership pass for fitness and sports Delivery Channel > Offline >
> Membership Pass
FitMonkey
(2015, Bangalore)
Subscription based membership pass providing access at multiple gyms Delivery Channel > Offline >
> Membership Pass
YourFitClass
(2014, Lisbon)
One pass for multiple fitness classes Delivery Channel > Offline >
> Membership Pass
Swerve Fitness
Pay-per-use indoor cycling classes Delivery Channel > Offline >
> Membership Pass
FitReserve
Online marketplace for membership based fitness center classes Delivery Channel > Offline >
> Membership Pass
Fiticket
(2015, Mumbai)
Monthly membership card to access multiple fitness centres
Sparknext
> Membership Pass
Xiao Xiong Kuai Pao
(Xxkuaipao)
(2015, Beijing)
Subscription pass for gym booking
Le Sports
> Membership Pass
Classverse
(2015, Delhi)
Monthly membership card to access multiple fitness centres Delivery Channel > Offline >
> Membership Pass

82
OKSystem
(2006, Szczecin)
Membership pass to access offline fitness centers and recreational
facilities
Satus
> Membership Pass
Fitted
(2014, Orange County)
Membership based fitness classes Delivery Channel > Offline >
> Membership Pass
FlexiPass
(2015, Delhi)
Membership based pass for fitness centers Delivery Channel > Offline >
> Membership Pass
ClassHop
(2015, Gurgaon)
Mobile app based membership pass for fitness studios Delivery Channel > Offline >
> Membership Pass
FitPass
(2014, Portland)
One pass for fitness activites Delivery Channel > Offline >
> Membership Pass
Gymadvisor
(2013, Barcelona)
Online marketplace for membership based fitness classes Delivery Channel > Offline >
> Membership Pass
GymDock
Membership program for gyms Delivery Channel > Offline >
> Membership Pass
Workoutwolves
(2015, Bangalore)
Membership pass for premium fitness centers Delivery Channel > Offline >
> Membership Pass

83
GuavaPass
(2015, Singapore)
Online marketplace for membership based fitness classes
SoGal Ventures
> Membership Pass
GymPass
(2012, Sao Paulo)
Daily passes for various gym at single platform
Atomico, Kaszek Ventures, Redpoint eVentures, Provence Capital
> Membership Pass
QlikPass
(2015, Mumbai)
Mobile app based membership pass for fitness centes Delivery Channel > Offline >
> Membership Pass
Fitkit
(2015, Bangalore)
Mobile-first platform for booking fitness activities at multiple centres
on a membership basis
> Membership Pass
GymAround
(2010, Amsterdam)
Gym and fitness centres marketplace Delivery Channel > Offline >
> Membership Pass
SearchGym.co.uk
(2013, Southampton)
Pass for fitness classes Delivery Channel > Offline >
> Membership Pass
Pop In Gym
Short term gym membership pass
Start Garden
> Membership Pass
DailyFitt
(2015, Mumbai)
Online marketplace of one-day membership pass from gyms Delivery Channel > Offline >
> Membership Pass

84
Actively
(2015, Bangalore)
Monthly membership pass to access fitness centers Delivery Channel > Offline >
> Membership Pass
Fit in Class
(2016, Istanbul)
Single Membership pass for accessing different fitness centres Delivery Channel > Offline >
> Membership Pass
Classfit.ru
(2014, Russia)
Membership pass for fitness classes
Kama Flow
> Membership Pass
ClassHopr
(2015, Mumbai)
Membership pass for fitness centers Delivery Channel > Offline >
> Membership Pass
fitboo
(2012, Palma De Mallorca)
Pay-per-class at Fitness Clubs Delivery Channel > Offline >
> Membership Pass
goAktive
(2015, Bangalore)
Membership based fitness classes/activities at venues across the city Delivery Channel > Offline >
> Membership Pass
Fitpass
(2015, Delhi)
Online membership pass for multiple fitness centres Delivery Channel > Offline >
> Membership Pass
Gymasyougo
(2014, Calgary)
One pass for fitness activites Delivery Channel > Offline >
> Membership Pass

85
Flabrun
(2015, Bangalore)
Subscription based membership pass to access fitness studios Delivery Channel > Offline >
> Membership Pass
Fitsplore
App based marketplace for booking fitness centers/classes. Delivery Channel > Offline >
> Membership Pass
Find My Workout
(2010, London)
Fitness class booking website for London Delivery Channel > Offline >
> Membership Pass
Fickle Gym
(2016, Portland)
Online platform to access fitness centers nearby Delivery Channel > Offline >
> Membership Pass
Gymly
(2015, Los Angeles)
App based marketplace for fitness centres Delivery Channel > Offline >
> Membership Pass
Zydness
(2015, Delhi)
Membership pass across multiple fitness studios Delivery Channel > Offline >
> Membership Pass
Fitset
(2014, Toronto)
Membership based unlimited classes Delivery Channel > Offline >
> Membership Pass
Reacher
(2015, Delhi)
Membership pass to access multiple fitness studios Delivery Channel > Offline >
> Membership Pass

86
Fitato
(2015, Pune)
Mobile app connecting consumers to health and fitness providers. Delivery Channel > Offline >
> Membership Pass
Plank
(2015, Gurgaon)
Subscription based membership pass to access various fitness centers
Advantedge Partners
> Membership Pass
FitMonk
(2015, Bangalore)
Membership pass for fitness centres Delivery Channel > Offline >
> Membership Pass
Fitpas
(2015, Liestal)
Monthly subscription pass to access the fitness clubs connected Delivery Channel > Offline >
> Membership Pass
Yaama
(2015, Canberra)
Unlimited access to fitness clubs, studios and leisure centres Delivery Channel > Offline >
> Membership Pass
Fitness Panda
(2015, Gurgaon)
Platform offering membership pass for fitness studios and content
related to fitness
> Membership Pass
EkToken
(2015, Gurgaon)
Membership based service providing access at partnering gyms Delivery Channel > Offline >
> Membership Pass
Pocimy
(2015, Mumbai)
Subscription based membership pass to access various fitness studios Delivery Channel > Offline >
> Membership Pass

87
Body Balance
(2015, Gurgaon)
Fitness activities availed through subscription Delivery Channel > Offline >
> Membership Pass
FitZop
(2015, Hyderabad)
Monthly membership based service providing access to partner gyms Delivery Channel > Offline >
> Membership Pass
FitPermit
(2015, Mumbai)
Flexi membership app for Fitness centers Delivery Channel > Offline >
> Membership Pass
Gymmy
(2015, Bangalore)
Subscription based service providing access to gyms across the world Delivery Channel > Offline >
> Membership Pass
Grokker
(2012, San Jose)
On-demand Videos for Cooking and Fitness Classes
First Round Capital, Khosla Ventures, Correlation Ventures, InterWest
Partners
Delivery Channel > Online $15.5M
Hotbody
(2014, Beijing)
Fitness community and an app to remotely consult professional
coaches
Hupu, Meridian Capital China, Greenwoods Investments, The Arena
Capital
Sportq
(2012, Shanghai)
Mobile app based platform for fitness enthusiasts to consult
professional coaches
SIG China, Small Ville Financial Advisor
Delivery Channel > Online $10M
Rise
Mobile app for personalized weightloss & nutrition coaching
Greylock Partners, Google Ventures, Cowboy Ventures, Floodgate,
Lightbank, Great Oaks Venture Capital, Lerer Hippeau Ventures

88
VirZOOM
(2015, Cambridge)
VR Bike controller and games using motion control technology
Change Collective
(2013, Boston)
Subscription-based online platform for courses on health & wellness
Founder Collective, Eniac Ventures, Next View Ventures, Eniac Ventures Delivery Channel > Online $1.4M
Wellbeats
(2008, Maple Grove)
Virtual group fitness classes
LFE Capital Delivery Channel > Online $1.32M
Selvera
Dietitian-led personalized weight management program
Stonehenge Growth Equity Delivery Channel > Online $1M
Race Yourself
(2013, London)
Fitness games leveraging AR and Wearable technology
Beacon Capital Delivery Channel > Online $333k
Cody
(2012, Seattle)
App and web based on demand fitness classes
Founders' Co-op Delivery Channel > Online $300k
LiveExercise
(2012, Boca Raton)
Video-based home workout programs
Delivery Channel > Online $100k
Ready Steady Mums
(2011, Melbourn)
Fitness communities for pregnant women and new mothers
Delivery Channel > Online $93.98k

89
PlayFitness
(2012, Staten Island)
Virtual wellness and on-demand fitness portal
Delivery Channel > Online $49.5k
71KR
(2015, Beijing)
Online platform for fitness training
Delivery Channel > Online
Chakra8
(2015, Kolkata)
Online marketplace for fitness and health expert
Live Being Fit
(2014, Chandigarh)
Online fitness program
Fitness Propelled
(2012, Scottsdale)
Mobile fitness trainer/ training provider offering personalized training
sessions Delivery Channel > Online
Fitter Faster Stronger
(, Whangaparaoa)
Online fitness training program
Level Nutrition
(2015, Los Angeles)
One-on-one online fitness coaching
Fitnity
Online coaching for weight loss program
Enzyme Venture Capital Delivery Channel > Online

90
Vi
(2005, Michigan)
Online platform for weight loss and fitness challenge
Wiki4Fit
(2013, Sao Paulo)
App based fitness coaching
Body Type Nutrition
(2009, Woodbridge)
Nutrition education and fitness coaching
MealPlanMagic
(2015, Auckland)
Helps achieve fitness & nutrition goals through meal planning
FitTime
(2013, Beijing)
Fitness community and remote consultation of coaches
ZhenFund, Matrix Partners China, K2 VC (Xianfeng Evergreen) Delivery Channel > Online
Genetrainer
(2013, Bristol)
Personalized fitness training plan on the basis of DNA test
Fit 2 Cheer
(2014, Austin)
Fusion program of fitness and cheerleading
Fitsapp
(2016, London)
Algorithm based app on providing users the personalized training
program Delivery Channel > Online

91
Gymboard
(2014, Birmingham)
Online fitness and nutrition coaching tailored by individual coaches
Project X Online Gym
(2014, Glasgow)
Online personalized exercise and nutrition plans
Precision Nutrition
(2000, Toronto)
Online fitness coaching focussed on Nutrition
TrainerPush
(2014, Indianapolis)
Platform that helps connect travelers with fitness trainers & sessions
MySwimPro
(2014, Detroit)
App that provides custom workouts, training plans and coaching to
swimmers Delivery Channel > Online
Fitness Quotient
(2013, Singapore)
Customized health and fitness program
Idietitian
(2012, Panchkula)
Online fitness & diet plans
mDiet Guru
(2015, Noida)
App based diet and workout tracking

92
QuantiFIT
Online health and fitness coaching
AnyUp
(2015, Hamburg)
Web/Mobile app-based workout planner
MindBody Entrepreneur
(2009, Ottawa)
Online Coaching Programs, Events, Courses & Resources for the Mind &
Body Delivery Channel > Online
Trimfit Bodies
(2014, Sydney)
Online retailer of nutritional supplements and workout programs
DailyDrill
(2012, Atlanta)
Online workout programs
Body Nurture
(2014, Lagos)
Online weight loss coaching
Fiy.n.Grit
(2015, Ho Chi Minh City)
Fitness app with different program and tracking
Fitterfox
(2015, Mumbai)
Online platform for personalized workouts and diet plans

93
FitBodyShape
(2016, Pompano Beach)
Online fitness training for women
Fysiki
(2011, Colmar)
Online personalized workout coaching for the fitness goals
Alsace Capital Delivery Channel > Online
Fitsistant
(2011, Durham)
Customized online workout plan
SimplFit
(2016, )
Online fitness and nutrition training programs
Exercise Bliss
(2012, San Mateo)
Online workout program
Battleyourself
(2012, Calgary)
Subscription based online personal training.
WeightNot
(2010, Bethesda)
Subscription based weight loss and therapeutic nutrition program
Liquifit Diet
(2016, London)
Subscription based online nutrition and diet coaching

94
Fitnut
(2014, Delhi)
App providing personalized tips from fitness coaches and nutritionists
Booya Fitness
Subscription-based video fitness classes
Dorm Room Fund Delivery Channel > Online
kurbi
(2011, Wilmington)
Connecting local health and fitness professional with users
Ask Fred
Online fitness training and nutritional advice
gymshy
(2015, Lincoln)
Online tailored gym and home based workouts, nutrition and diet plans
Muuyu
(2013, Singapore)
Online yoga classes
TheRebuildCoach
(2012, Glossop)
Online consultation on health and fitness
OnlineGym4me
(2014, London)
Online live and recorded fitness classes

95
Rock Rep fit
(2014, Gunter)
Subscription based customized online personal training
Active8Me
(2014, Singapore)
Mobile based fitness program
FitCircle
(2013, Mumbai)
Chat based health and fitness app
Delivery Channel > Online >
Chat-based
Fitnet
(2013, Blacksburg)
App-based in home workouts and training
CIT, Third Security, Valley Ventures, CIT
Video-based
$1.51M
Mommy Track Fitness
Fitness community and virtual exercise programs for working women
Video-based
StreamFIT
(2011, Milwaukee)
Subscription based online workout videos
Video-based
TransPhorm180
(2008, Oakville)
In-home personal training via online training sessions
Video-based
EMG Live Fitness
(2011, Hamburg)
Web based online fitness classes
Video-based

96
Fitkarm
(2016, Delhi)
Online customized yoga plan
Video-based
KeepOnMovin
(2014, Truckee)
Web/Mobile app-based physical therapy program
Video-based
Gymondo
(2013, Berlin)
Video-based online fitness training
Video-based
We are Rockitt
(2015, London)
Video based online fitness classes for the kids
Video-based
Kyba
(2015, Pensacola)
Subscription based online fitness workout videos
Video-based
GymCalc
(2011, Cheltenham)
Online fitness application to create, plan and record workouts
Video-based
ToCoach
(2015, Nice)
Online video-based fitness coaching
Video-based
Yogaia
(2013, Espoo)
Interactive online yoga studio
Nokia Growth Partners, Inventure, Point Nine Capital, SanomaVentures,
Sanoma
Video-based > Live
$3.63M

FitnessandWellnessStartupLandscapeGlobal_251_25-Oct-2016.pdf

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