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Sean Schantzen
Health Rosetta
The Role of
DPC in Next-
Gen Health
Plan Design
Health Rosetta
Infrastructure for a
New Health Ecosystem.
Highly Confidential.
Do not share without permission.
2
What is Health Rosetta?
The Foundation for High-Performance Unbundled Health Plans
Platform
Open Framework & Taxonomy
Ecosystem
3
Value-Based Primary Care
Independent, Active Plan Admin. & Oversight
High-Perf. Plan Design, Docs. & Risk Mgmt.
Transparent Open Networks
Major Specialties & Outlier Patients
Transparent Pharmacy Benefits
Individual Stewardship
Health Rosetta Inside Platform
EnablingTech
Transparent,AlignedAdvisors
Taxonomy Summary Framework
4
20k+ in 16 months
BOOKS SOLD
How we source our insight
Building a self-perpetuating movement & market intelligence
Hundreds of
contributors
HEALTH ROSETTA
Plan sponsors
Benefits Advisors
Industry Experts
Clinicians
Technologists
40,000+ followers
TRADITIONAL & SOCIAL MEDIA
REACH
65 articles in H2:18
3.7 million
CERTIFICATIONS
110 advisors
37 states
Largely
mid-market
100โ€™s of sources
Broad goal is to drive decentralized, grassroots action
5
How Plans Work
6
Types of Plans
Partially self-funded
Fully-insured Level-funded
Fully self-funded
7
Types of Self-Funded Plan Administration
Independent TPA Fully-bundled Carrier Owned TPA
8
Main Players in Typical Self-Funded Plan
Network
Plan & Plan
Sponsor
Risk
Mgmt.
TPA
PBM
People
9
Value-Based Primary Care
Independent, Active Plan Admin. & Oversight
High-Perf. Plan Design, Docs. & Risk Mgmt.
Transparent Open Networks
Major Specialties & Outlier Patients
Transparent Pharmacy Benefits
Individual Stewardship
Health Rosetta Inside Platform
EnablingTech
Transparent,Aligned
Advisors
Structure of Ideal Health Rosetta Plan
10
The Problem
Repeatedly building successful, client-tailored unbundled
plans is overwhelmingly complex for all key stakeholders.
Traditional plans Unbundled plans in
todayโ€™s current market
Health Rosetta-based
unbundled plans
11
Problem Manifestations
1000โ€™s of little things add up to one enormous problem
Vetting &
Selection
Data
Integrations
Contracting
Cross-stakeholder
Collaboration
Implementation
Execution
Workflow & Process
Management
Performance
Reporting
Plan detail
tracking
Member Education
& Experience
12
Health Rosetta Inside
Lifecycle Infrastructure for Health Rosetta Plans
Plan & Sponsor
Data FluiditySolutions
Health Rosetta Taxonomy
Ever-Improving Foundation
13
What Health Rosetta Inside Does
14
Certified Advisor
+
Inside Platform
Empowered
Plans
15
Average Plan Lifecycle
16
Plan Lifecycle Summary
Architect Implement
Iterate
Monitor
Underwrite
Optimize
Plan Sponsor &
Member Needs
17
VBPC-centric Plans
18
What Value-based Primary Care Addresses
Navigating Complex
Conditions & Episodes
Day-to-day Acute Care
Emerging & Latent
Population Risk
Different plan architectures impact each area differently.
19
How Advisors Decide To-do or Not To-do
Possible in Geography? Possible for Client?
Select the Right Approach
Include Docs to Get
Employer Onboard
20
Main VBPC-Centric Plan Architectures
Bolt-On Bolt-In Built-Around
High Deductible Plan +
MERP/member
paid/other.
Paid by self-funded plan,
w/ minimal plan changes.
All care, point solutions, &
incentives flow from VBPC
How Members
Enroll
Depends, but typically optional
for members
Typically Optional, but can be
Incentivized or Required
Incentivized or Required
Execution
Complexity
Low Moderate High
Typical Group Size <50 50+ 50+
Access/Experience โ†‘ High High High
Cost Savings Varies. May increase costs Varies greatly by utilization Greatest savings potential
Key Partners
Ideally level-funded or other
aligned fully-insured plan
SL/Captive/TPA + ideally
some key point solutions.
SL/CaptiveTPA + solutions in
all main Health Rosetta
Components + ideally a TON
21
How to work w/ plans
22
Speaking Employer
What they care about Showing ROI
23
Remembering the Spend Distribution
Primary Care typically does not directly address the largest human
and financial costs in a plan.
<10% of
members
>80% of
spend
24
MSK
General Steward
Ideally Value-based Primary Care
Individual Stewardship
CancerComplex Care Cardiometabolic
HospitalizationProceduresRare Diseases Specialty Drugs
25
Potential Pitfalls
Broker Sophistication
TPA, PBM & Med.
Mgmt Swimlanes
Underwriting
26
Questions?
27
Value-based Primary Care Approaches
Smaller Patient Panels + Independence + Aligned Economic
Incentives
Nearsite ClinicsDirect Primary Care Onsite Clinics
Various HybridsACO/IPA-centric Virtual DPC
Emerging Trend: Combine approaches to better meet the
needs of multi-location and/or decentralized populations.
28
Key Selection Issues
Any VBPC & Single Clinics
Adding a DPC Network and/or
Combining multiple VBPC Types
โ— Scope of Services of clinics
โ— How integrated into the rest
of the plan?
โ— Employer friendliness of
practices
โ— General VBPC provider vetting
โ— Doctors of both Genders
โ— Aligned TPA and SL
โ— Deciding the right
combination of approaches
โ— Normalizing scope of services
& pricing across clinics
โ— Dealing with Varying state
laws
29
Key Execution Issues
Any VBPC & Single Clinics
Adding a DPC Network and/or
Combining multiple VBPC Types
โ— Eligibility & Enrollment
โ— Employer friendliness
โ— Coordinating w/ other
stakeholders
โ— Integrating w/ other care
interfaces
โ— Reporting and metrics
creation
โ— Who holds the contracts?
โ— Administering Contracts &
Payment
โ— Physician selection process
for members
โ— Coordinating reporting and
administration
โ— Simplifying member
education
30

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The Role of DPC in Next-Gen Health Plan Design

  • 1. Sean Schantzen Health Rosetta The Role of DPC in Next- Gen Health Plan Design
  • 2. Health Rosetta Infrastructure for a New Health Ecosystem. Highly Confidential. Do not share without permission. 2
  • 3. What is Health Rosetta? The Foundation for High-Performance Unbundled Health Plans Platform Open Framework & Taxonomy Ecosystem 3
  • 4. Value-Based Primary Care Independent, Active Plan Admin. & Oversight High-Perf. Plan Design, Docs. & Risk Mgmt. Transparent Open Networks Major Specialties & Outlier Patients Transparent Pharmacy Benefits Individual Stewardship Health Rosetta Inside Platform EnablingTech Transparent,AlignedAdvisors Taxonomy Summary Framework 4
  • 5. 20k+ in 16 months BOOKS SOLD How we source our insight Building a self-perpetuating movement & market intelligence Hundreds of contributors HEALTH ROSETTA Plan sponsors Benefits Advisors Industry Experts Clinicians Technologists 40,000+ followers TRADITIONAL & SOCIAL MEDIA REACH 65 articles in H2:18 3.7 million CERTIFICATIONS 110 advisors 37 states Largely mid-market 100โ€™s of sources Broad goal is to drive decentralized, grassroots action 5
  • 7. Types of Plans Partially self-funded Fully-insured Level-funded Fully self-funded 7
  • 8. Types of Self-Funded Plan Administration Independent TPA Fully-bundled Carrier Owned TPA 8
  • 9. Main Players in Typical Self-Funded Plan Network Plan & Plan Sponsor Risk Mgmt. TPA PBM People 9
  • 10. Value-Based Primary Care Independent, Active Plan Admin. & Oversight High-Perf. Plan Design, Docs. & Risk Mgmt. Transparent Open Networks Major Specialties & Outlier Patients Transparent Pharmacy Benefits Individual Stewardship Health Rosetta Inside Platform EnablingTech Transparent,Aligned Advisors Structure of Ideal Health Rosetta Plan 10
  • 11. The Problem Repeatedly building successful, client-tailored unbundled plans is overwhelmingly complex for all key stakeholders. Traditional plans Unbundled plans in todayโ€™s current market Health Rosetta-based unbundled plans 11
  • 12. Problem Manifestations 1000โ€™s of little things add up to one enormous problem Vetting & Selection Data Integrations Contracting Cross-stakeholder Collaboration Implementation Execution Workflow & Process Management Performance Reporting Plan detail tracking Member Education & Experience 12
  • 13. Health Rosetta Inside Lifecycle Infrastructure for Health Rosetta Plans Plan & Sponsor Data FluiditySolutions Health Rosetta Taxonomy Ever-Improving Foundation 13
  • 14. What Health Rosetta Inside Does 14
  • 17. Plan Lifecycle Summary Architect Implement Iterate Monitor Underwrite Optimize Plan Sponsor & Member Needs 17
  • 19. What Value-based Primary Care Addresses Navigating Complex Conditions & Episodes Day-to-day Acute Care Emerging & Latent Population Risk Different plan architectures impact each area differently. 19
  • 20. How Advisors Decide To-do or Not To-do Possible in Geography? Possible for Client? Select the Right Approach Include Docs to Get Employer Onboard 20
  • 21. Main VBPC-Centric Plan Architectures Bolt-On Bolt-In Built-Around High Deductible Plan + MERP/member paid/other. Paid by self-funded plan, w/ minimal plan changes. All care, point solutions, & incentives flow from VBPC How Members Enroll Depends, but typically optional for members Typically Optional, but can be Incentivized or Required Incentivized or Required Execution Complexity Low Moderate High Typical Group Size <50 50+ 50+ Access/Experience โ†‘ High High High Cost Savings Varies. May increase costs Varies greatly by utilization Greatest savings potential Key Partners Ideally level-funded or other aligned fully-insured plan SL/Captive/TPA + ideally some key point solutions. SL/CaptiveTPA + solutions in all main Health Rosetta Components + ideally a TON 21
  • 22. How to work w/ plans 22
  • 23. Speaking Employer What they care about Showing ROI 23
  • 24. Remembering the Spend Distribution Primary Care typically does not directly address the largest human and financial costs in a plan. <10% of members >80% of spend 24
  • 25. MSK General Steward Ideally Value-based Primary Care Individual Stewardship CancerComplex Care Cardiometabolic HospitalizationProceduresRare Diseases Specialty Drugs 25
  • 26. Potential Pitfalls Broker Sophistication TPA, PBM & Med. Mgmt Swimlanes Underwriting 26
  • 28. Value-based Primary Care Approaches Smaller Patient Panels + Independence + Aligned Economic Incentives Nearsite ClinicsDirect Primary Care Onsite Clinics Various HybridsACO/IPA-centric Virtual DPC Emerging Trend: Combine approaches to better meet the needs of multi-location and/or decentralized populations. 28
  • 29. Key Selection Issues Any VBPC & Single Clinics Adding a DPC Network and/or Combining multiple VBPC Types โ— Scope of Services of clinics โ— How integrated into the rest of the plan? โ— Employer friendliness of practices โ— General VBPC provider vetting โ— Doctors of both Genders โ— Aligned TPA and SL โ— Deciding the right combination of approaches โ— Normalizing scope of services & pricing across clinics โ— Dealing with Varying state laws 29
  • 30. Key Execution Issues Any VBPC & Single Clinics Adding a DPC Network and/or Combining multiple VBPC Types โ— Eligibility & Enrollment โ— Employer friendliness โ— Coordinating w/ other stakeholders โ— Integrating w/ other care interfaces โ— Reporting and metrics creation โ— Who holds the contracts? โ— Administering Contracts & Payment โ— Physician selection process for members โ— Coordinating reporting and administration โ— Simplifying member education 30