Tthe world is constantly changing. It always has been, but it is undeniable that changes are taking place more quickly than ever before.
This speed of change creates complexity and uncertainty for even the savviest brands. So much so that you’re all at here today trying to figure out how to stay ahead of the game and not get left in the dust.
There’s good news. We believe each and every business has a secret weapon to create an adaptable culture.
Though the world around us is VUCA, we can combat it by relying on something that’s constant.
Something that if prioritized, generates a lasting positive impact no matter what happens around us.
And that thing is your BRAND PURPOSE.
By tapping into the power of your brand purpose, you'll be able to:
1. Attract Talent
2. Seduce Customers
3. Fuel Growth
4. Create Impact
8. huckfinch.com
@wearehuckfinch
“There is always this balance
between hard and soft
strategies, investment and
intuition, but if you have a
greater purpose, it becomes
relatively easy to make those
choices.”
- ANGEL A AHREN DTS
15. huckfinch.com
@wearehuckfinch
Through a collaborative approach
that combines strategy,
storytelling, and experience
design, we create purpose-driven
brands that pass the B.S. test.
01 Introduction Power of Purpose02 Wrap It Up04Exercise Time03
31. huckfinch.com
@wearehuckfinch
REDUCED STAFF TURNOVER BY 40%
IMPROVED PROFITABILITY FROM
-$120M TO $69M
3X VALUE ON NORWAY’S STOCK
EXCHANGE FROM $50M TO $125M
RANKED ONE OF TOP COMPANIES
TO WORK FOR IN NORWAY
39. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
IKEA
40. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
IKEA
41. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
IKEA
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
42. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
IKEA
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
43. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
IKEA
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
44. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture without compromising quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
IKEA
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
45. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
IKEA
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
46. www.huckfinch.com
IKEA is the only home furnishing company that offers a wide range of products that
are affordable for everyone.
We help the average person create beautiful homes by keeping costs down on self-
assembly furniture that doesn’t compromise quality and style.
We are here to make it fun for everyone to design the home of their dreams.
We believe in making life better for everyone.
02Introduction Power of Purpose01 Wrap It Up04Exercise Time03
IKEA
49. Market Uniqueness Audience Outcomes Actions
Value
Creation Passion
3 mins 3 mins 3 mins 3 mins 3 mins 3 mins 3 mins
03Introduction Power of Purpose01 Wrap It Up04Exercise Time02
GROUND RULES