In order to position yourself as a Subject Matter Expert, you must be aware of building your brand. Get to know more on How To Position Yourself As A Subject Matter Expert from the Branding Expert Henry Kaminzky Jr.

1. How To Position Yourself As A Subject
Matter Expert

2. How To Position Yourself As A Subject Matter Expert2
If You’re….

3. How To Position Yourself As A Subject Matter Expert3
Unsure of how your
audience ACTUALLY
perceives you….

4. How To Position Yourself As A Subject Matter Expert4
Attracting the wrong
clients…

5. How To Position Yourself As A Subject Matter Expert5
Struggling with
facilitating more
sales…

6. How To Position Yourself As A Subject Matter Expert
This training is
for you!
6

7. How To Position Yourself As A Subject Matter Expert7
How does 2 brands w/ the
same product or service out
perform the other?

8. How To Position Yourself As A Subject Matter Expert8
Brand Positioning
The place that a brand occupies in the mind of the customer
and how it is distinguished from products from competitors.

9. BREAKING DOWN
THE
CONSULTATIVE
CALL
How To Position Yourself As A Subject Matter Expert9

10. How To Position Yourself As A Subject Matter Expert10
Say The Right Things, Get
The Right Results…

11. How To Position Yourself As A Subject Matter Expert11
STRATEGIC
WORDSMITHING

12. How To Position Yourself As A Subject Matter Expert12
EXAMPLES

13. How To Position Yourself As A Subject Matter Expert13
“I’M NOT SURE IF
THIS IS FOR YOU,
BUT…

14. When you say to somebody, “I’m not sure if it’s for you, but...,” the little
voice inside your listener’s head hears, “You might want to look at this.”
How To Position Yourself As A Subject Matter Expert14

15. “I’m not sure if it’s for you, but would you happen to know someone who is
interested in
(insert the results of your product or service)?”
How To Position Yourself As A Subject Matter Expert15

16. “I’m not sure if it’s for you, but this option is available for this month only,
and I would hate for you to miss out.”
How To Position Yourself As A Subject Matter Expert16

17. “How Open Minded Are You?”
How To Position Yourself As A Subject Matter Expert17

18. Everybody wants to be open-
minded…
How To Position Yourself As A Subject Matter Expert18

19. “How open-minded
would you be about
trying this as an
alternative to what
you’re doing right
now?”
How To Position Yourself As A Subject Matter Expert19

20. “How open-minded
would you be about
increasing your
monthly income?”
How To Position Yourself As A Subject Matter Expert20

21. “What Do You Know??”
How To Position Yourself As A Subject Matter Expert21

22. In order to position yourself as a Subject Matter Expert, you must be
aware of how to control a conversation.
How To Position Yourself As A Subject Matter Expert22

23. One way to regain control of the conversation is to move the other
person’s position from one of certainty to one of doubt…
How To Position Yourself As A Subject Matter Expert23

24. Question the knowledge on which the other person’s opinion was
founded…
How To Position Yourself As A Subject Matter Expert24

25. How To Position Yourself As A Subject Matter Expert25
“What do you know about us, our business and the way we do things
differently?”

26. “What do you know about the benefits of ___
(insert product / service you provide)”
How To Position Yourself As A Subject Matter Expert26

27. “How Would You Feel If…”
How To Position Yourself As A Subject Matter Expert27

28. If you want to influence people you need to
find an honest reason that is big enough
for them to take action…
How To Position Yourself As A Subject Matter Expert28

29. What’s Their Motivation?
How To Position Yourself As A Subject Matter Expert29

30. To Gain Pleasure?
How To Position Yourself As A Subject Matter Expert30

31. To Avoid Pain?
How To Position Yourself As A Subject Matter Expert31

32. Does your audience
base their decisions on…
How To Position Yourself As A Subject Matter Expert32

33. Emotions?
How To Position Yourself As A Subject Matter Expert33

34. How To Position Yourself As A Subject Matter Expert34
Logic?

35. “How would you feel if this decision
led to more leads + sales?”
How To Position Yourself As A Subject Matter Expert35

36. How To Position Yourself As A Subject Matter Expert36
“How would you feel if your competition took
over your market share?”

37. How To Position Yourself As A Subject Matter Expert37
“Just Imagine…”

38. Every person makes every
decision twice…
How To Position Yourself As A Subject Matter Expert38

39. Once in their head…
How To Position Yourself As A Subject Matter Expert39

40. Then in reality…
How To Position Yourself As A Subject Matter Expert40

41. “Just imagine how much
more impact your
marketing would have?”
How To Position Yourself As A Subject Matter Expert41

42. “Just imagine the types
of clients you’d be
attracting then?”
How To Position Yourself As A Subject Matter Expert42

43. Create the picture in their head that FEELS + LOOKS
right to them…
How To Position Yourself As A Subject Matter Expert43

44. “When Would Be a Good Time…?”
How To Position Yourself As A Subject Matter Expert44

45. “I’m guessing you haven’t got around to talking to
your partner…”
How To Position Yourself As A Subject Matter Expert45

46. “I’m guessing you haven’t got around to making your
decision…”
How To Position Yourself As A Subject Matter Expert46

47. Push the negative scenario to get people to rise to
the positive one…
How To Position Yourself As A Subject Matter Expert47

48. How To Position Yourself As A Subject Matter Expert48
Swaps…

49. “Do you have any questions?” to “What
questions do you have for me?”
Go from,
How To Position Yourself As A Subject Matter Expert49

50. This eliminates the “Let me think about it” objection…
How To Position Yourself As A Subject Matter Expert50

51. “You Have 3 Options…”
How To Position Yourself As A Subject Matter Expert51

52. People digest “3’s” easily…
How To Position Yourself As A Subject Matter Expert52

53. How To Position Yourself As A Subject Matter Expert53
Build value…

54. How To Position Yourself As A Subject Matter Expert54
Make the middle option “the offer they cannot refuse”

55. How To Position Yourself As A Subject Matter Expert55
“Of those 3 options, what’s going to be easier for you?”

56. “There’s 2 Types Of
People…”
How To Position Yourself As A Subject Matter Expert56

57. Be a decision catalyst
How To Position Yourself As A Subject Matter Expert57

58. A Professional “Mind-Maker-Upper”
How To Position Yourself As A Subject Matter Expert58

59. How To Position Yourself As A Subject Matter Expert59
There are two types of people in this world: those who judge
something before they have even tried it and those who are prepared to try
something and base their opinion on their own experience.

60. How To Position Yourself As A Subject Matter Expert60
“There are two types of people in this world: those who resist
change in favor of nostalgia and those who move with the times and create
a better future.”

61. “You’re A Lot
Like Me…”
How To Position Yourself As A Subject Matter Expert61

62. “You’re a lot like me: You
enjoy working hard now,
knowing that it will pay off in
the future…”
How To Position Yourself As A Subject Matter Expert62

63. How To Position Yourself As A Subject Matter Expert63
“You’re a lot like me: you
value integrity and quality
work…”

64. “If…Then…”
How To Position Yourself As A Subject Matter Expert64

65. “If you don’t market yourself, then you’ll continue to suffer from obscurity
and lack of exposure”
How To Position Yourself As A Subject Matter Expert65

66. “If you don’t level up your brand’s look and feel, then you’ll consistently
attract lower quality clients…”
How To Position Yourself As A Subject Matter Expert66

67. “Don’t Worry…”
How To Position Yourself As A Subject Matter Expert67

68. “Don’t worry, I understand that
you just don’t know what you
don’t know right now but that’s
what I’m here for… We’re going
to remove the blindspots and
tailor solutions to get you in front
of you ideal clients…”
How To Position Yourself As A Subject Matter Expert68

69. “Don’t worry, I felt the same
way when I first started
scaling my business, now
look at me…”
How To Position Yourself As A Subject Matter Expert69

70. “Most People…”
How To Position Yourself As A Subject Matter Expert70

71. Indecision Kills Progress…
How To Position Yourself As A Subject Matter Expert71

72. People like to buy in tribes…
How To Position Yourself As A Subject Matter Expert72

73. How To Position Yourself As A Subject Matter Expert73
“What most people do is go through the process in
phased engagements…”

74. “What most people do before hiring me is their due
diligence…Here’s 4 references you can call right now…”
How To Position Yourself As A Subject Matter Expert74

75. How To Position Yourself As A Subject Matter Expert75
“The Good News…”

76. Spin the negative into the positive…
How To Position Yourself As A Subject Matter Expert76

77. How To Position Yourself As A Subject Matter Expert77
“The good news is we’ve helped dozens of entrepreneurs like
yourself, scale their expertise and position them as subject matter
experts…”

78. How To Position Yourself As A Subject Matter Expert78
“The good news is you already know what you’re doing now
isn’t working so what’s the harm in trying this?”

79. How To Position Yourself As A Subject Matter Expert79
Zap The
Negative Energy

80. “That’s great, you’ve just
found out another way
that doesn’t work…”
How To Position Yourself As A Subject Matter Expert80

81. How To Position Yourself As A Subject Matter Expert81
“What
Happens
Next…”

82. It’s your responsibility to lead the
conversation…
How To Position Yourself As A Subject Matter Expert82

83. The one asking the questions is
the one who leads the
conversation
How To Position Yourself As A Subject Matter Expert83

84. “What happens next is we’re going to schedule our first strategy
call then my assistant will get you onboarded into our project
management platform to track the success of your brand
development…”
How To Position Yourself As A Subject Matter Expert84

85. “What Makes You
Say That…?”
How To Position Yourself As A Subject Matter Expert85

86. Treat the objection
simply as a
question
unanswered…
How To Position Yourself As A Subject Matter Expert86

87. “I need to think
about it…What
makes you say
that?”
How To Position Yourself As A Subject Matter Expert87

88. “I haven’t got the
time… What
makes you say
that?
How To Position Yourself As A Subject Matter Expert88

89. “Before You Make Your Mind Up…”
How To Position Yourself As A Subject Matter Expert89

90. How To Position Yourself As A Subject Matter Expert90
“Look before you make your decision,
let’s make sure you’re clear on all your expectations…”

91. How To Position Yourself As A Subject Matter Expert91
“Before you make your mind up, wouldn’t it make sense to do your
diligence on me first?”

92. “If I Can, Will You…?”
How To Position Yourself As A Subject Matter Expert92

93. “If I can break the payments up over 2, 4, 6
months, then will it be easier to move
forward?”
How To Position Yourself As A Subject Matter Expert93

94. How To Position Yourself As A Subject Matter Expert95
“Enough…”

95. “Would 3 coaching
sessions be
enough for you?”
How To Position Yourself As A Subject Matter Expert96

96. Just imagine if
every transaction
contained one
more unit?
How To Position Yourself As A Subject Matter Expert97

97. “I Have A Favor To Ask You…”
How To Position Yourself As A Subject Matter Expert98

98. “I have a favor to ask you…
Would you like to be included on my website as one of my
case studies?”
How To Position Yourself As A Subject Matter Expert99

99. “I have a favor to ask you… Could you take a moment and
leave a review on Google?”
How To Position Yourself As A Subject Matter Expert100

100. How To Position Yourself As A Subject Matter Expert101
“Just Out Of Curiosity…”

101. “Just out of curiosity, what is it specifically you need some
time to think about?”
How To Position Yourself As A Subject Matter Expert102

102. “Just out of curiosity, what
are 2-3 challenges that
you’re facing right now that’s
preventing you from moving
forward with me right now?
How can I help you move
forward with finding a
solution?”
How To Position Yourself As A Subject Matter Expert103

103. To Book An Introductory
Consult With Henry
visit:
www.uniquedesignz.net/introductory-call
How To Position Yourself As A Subject Matter Expert104

104. Follow Me
On Social
How To Position Yourself As A Subject Matter Expert105

105. Reference: “Exactly What To Say” Phil M. Jones