1. TASTYFOOD INDUSTRIES (S) PRIVATE LIMITED
1 BUKIT BATOK CRESCENT #08-30
WCEGA PLAZA SINGAPORE 658064
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Introduction:
Tastyfood (S) Industries
Website: www.tastyfood.com.sg; www.vitamaxintl.com
2. Mission Since 1987
“At Tastyfood Industries (S) Pte Ltd (also known as "Tastyfood"), our
Mission is to consistently provide our customers with products that meet
world standards year after year”
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3. Introduction
Tastyfood Industries (S) Pte Ltd is one of the pioneer producers of instant, nutritious, healthy and tasty
beverages and snacks.
Started as a sole-proprietorship in 1987, Tastyfood was set up as a company to manufacture and
distribute ground coffee powder.
In April 1989, Tastyfood concocted the first ever 3-in-1 instant cereal beverage which was launched
under the flagship brand "Vitamax". Vitamax was an instant success both locally and regionally,
which propelled Tastyfood onto the world map for instant beverages.
Throughout the years, Tastyfood has garnered numerous global awards and accolades in recognition
of its quality products as well as production excellence.
Tastyfood's commitment to stringent and uncompromising standards and a strict belief in its mission
has made Tastyfood's products a household name. Today, Tastyfood's ranges of products are
available worldwide ranging from China, Taiwan, Malaysia, Indonesia, United Kingdom, Mexico and
more.
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4. Our Factories 4
Tastyfood: Facility in Longhai, China
Tastyfood: Facility in Johor, Malaysia
Self contained – From R&D to
production and final packaging
Equipped with the most modern
manufacturing lines
Manufacturing and packaging of
instant beverages, canned drinks, jelly
products
Current headcount of approx. 250
OEM option is available
5. How History Began
JOSEPH, founder of Vitamax started off as a professional
photographer during the early stage of his career. Due to his
skills in photography, he was always kept busy with his shoot
and hence not able to have regular meals.
He was used to having biscuits and water to curb his hunger
and one day an idea struck his mind while having his meal.
The thought of having instant cereal and milk to be blended
into a beverage for easy consumption came to his mind and he
started concocting a recipe on how it could be prepared in a
can to quench hunger anytime anywhere.
This was how Vitamax Cereal Milk Drink came to life and it
brought convenience to many who was hungry during
meeting/work and those who had to rush to work not having
the luxury of time to have a proper breakfast.
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6. Our Business Divisions
Singapore (Tastyfood Industries (S) Pte Ltd)
- Headquarter
- Sales & marketing team for local business
- International business team
Malaysia (Vitamax Food International Sdn. Bhd.)
- Manufacturing facility for coffee, tea, cereal and RTD
beverages
China (Vitamax Food Beverages Co., Ltd.)
- Manufacturing facility for cereal, jelly products and RTD
beverages
- Sales & marketing team for local business
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9. 9
Multiple Award Winner
Full bodied, beautiful aroma
Perfect Infusion of flavors
Top Quality Oats that float!
9 Different Healthy Variants!
Wholegrain, Brown Rice, Black Rice
, Pumpkin, Red Dates, Carrot, Soy Bean,
Instant, Quick Cook
10. 10
First ever cereal milk in a can, in the world!
Heavy bodied, flavorful, nutritious, breakfast
substitute!
Have it when you’ve got the munchines, in between
meals, or on the go!
USP: High Calcium, Rich in Fiber, Trans-far free, Milk
from New Zealand, Oats from Australia
Available in Sweet Corn, Chocolate, Banana,
Strawberry
Vitamax – Cereal Milk (Premium)
250ml “The Authentic Quality Taste!”
“US FDA CERTIFIED!”
11. Vitamax Cereal Plus 250ml (NEW)
Flavors available: Chocolate, Sweet Corn, Strawberry,
Blackcurrant and Banana
Thinner, more Refreshing, with the same great taste!
USP: High Calcium, Rich in Fiber, Trans-Fat free, Milk from New
Zealand, Oats from Australia
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“The Everyday Drink!”
12. Vitamax Flavored Milk 250ml (NEW)
Flavors available: Chocolate, Blackcurrant and Melon
Milk with beautifully infused fruits!
USP: Contains Fiber and Calcium, low Cholesterol, Milk
from New Zealand, Real Juice added
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“The Authentic Quality Taste!”
13. Vitamax Herculis Energy Drink 250ml (NEW)
Flavor available: Blackcurrant
USP: Real juice added, contains Vitamin B2,
B6 and B12
Suitable for young working adults as well as
students
A refreshing beverage which gives you the
power and energy to keep on going
A new different flavor compare to other
energy drinks
Striking and attractive eye-catchy packaging
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“Hype Up Your Energy!”
29. Social Media – Vitamax International Facebook Page
(https://www.facebook.com/VitamaxInternational/)
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Follow and like Vitamax Facebook page for updates
