The Five Business Ethics Myths Essay

The Five Business Ethics Myths Essay
Common Ethics Misconceptions Trevino & Brown (2004) in Academy of Management Executives talked about the five business ethics myths. 1. It
is easy to be ethical 2. Unethical behavior in business results from bad people 3. A formal code of ethics is the easiest way to manage them 4.
Principled leadership revolves around your leaders 5. At one time, people appeared to be more ethical Pundits and business leaders say being ethical is
straightforward when being ethical is complex. This notion presumes individuals recognize they are facing an ethical dilemma and are ascertaining
how to reach the proper conclusion. The problem with this assumption is business leaders do not comprehend they are facing an ethical issue. Firing
unethical employees to eliminate the ethical issues superficially addresses the problem. A company must explore the ethical culture in their
organization. There is a connection between having a strong organizational culture and acting in an ethical manner. In a study conducted by Lorenzo
(2007), he found a company must commit to obey the law, and to serve the purpose of the law. One or two individuals cannot effect change; it requires
buy–in from the entire organization. Employees tend to be followers when it comes to ethics, and it is imperative for a leader to model ethical business
practices. Prominent ethical business leaders need to demonstrate exemplary behavior to their employees. Unethical business practices
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Business Ethics Essay
Business Ethics
Ethics is a branch of philosophy that inquires into the nature of ultimate value and the standards by which human actions can be judged right or wrong
("ethics," Collegiate). Ethics is not primarily concerned with the description of moral systems in societies. That task, which remains on the level of
description, is one for anthropology or sociology. In contrast, ethics deals with the justification of moral principles.
A Brief History of the Study of Ethics
Ethics has been studied since ancient times. In the oldest of the Indian writings, ethics is an integral aspect of philosophical and religious speculation
about the nature of reality. These writings date from about 1500 BC. They have been described as "the oldest...show more content...
In the 16th century there occurred the breakup of Western Christianity known as the Reformation. From this time, distinctively national traditions of
moral philosophy began to emerge in Europe; the British tradition, in particular, developed largely independently of ethics; the continental tradition had
a different line of development in continental Europe.
Ten Major Ethicists, Their Theories, and Applications to Modern Business
Confucius (551–479 BC) is the most famous Chinese philosopher, whose ideas have influenced the civilization of East Asia. His teachings aim at
guiding people in what is necessary to become a better person, a concept translated as "gentleman" or "the superior man." Elements like integrity,
respect for others, trust, and justice in the sense of treating each and every man in an equal way are honored by Confucians, and are essential for a
healthy business environment as always, but perhaps take on a different dimension and special significance in a global knowledge economy. For
example, globalization has brought together people of different cultures into business relations, and it may be more difficult to build up trust between
two very dissimilar people than between two similar ones, especially if both fail to see the commonness between them, or even worse if they see their
own way of doing business as being more superior rather than just different. The global ethic inherent in Confucianism promises to support harmonious
relations among

Understanding Business Ethics
Unit 37: National Diploma
Assignment brief
TASK 1:
Scenario: Business ethics – a study of a selected company
With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to
conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the
following brands and conduct research into their business ethics.
1. Using Primark as a case study, visit their website/conduct research into their activities to help with the tasks below.
Task 1: PRIMARK – GROUP PRESENTATION
Explain the ethical issues Primark needs to consider in its...show more content...
Task 2: Social Implications – McDonalds Describe the social implications of business ethics facing the selected business in its different areas or
activity (P3)
Assess the social implications of business ethics facing the business in its different areas of activity (M2)
Social implications refer to those actions of business that have an effect on society as a whole and relate to a number of areas of business activity.
McDonalds have come under growing criticism in the last few years in terms of the social implications of their business activities. Write a report which
should include the following:

A. Describe the social implications of McDonalds business activities. Include the following headings: – Nutritional value of McDonalds Products and
link with obesity
– Food

Ethical Principles Of Business Ethics
BUSINESS ETHICS
Ethics is the branch of philosophy that focuses on morality and the way in which moral principles are applied to everyday life. It involves an active
process of applying values, which may range from religious principles to customs and traditions. Business ethics focuses on the good or wrong
behavior in the world of business, all companies have a responsibility to apply moral and ethical principles to the marketplace and workplace. Also
business people have a responsibility to the public and themselves to maintain ethical principles.
It is important to study business ethics because is the form in which we integrate essential values such as honesty, trust, respect and fairness in our
policies and practices as well as in decision–making at all levels. It is important to grow the business in harmony, and making people feel comfortable.
Good ethical practice is also important for a Company when they make their deciscions, because it maximizes profit and reflects good corporate
citizenship.
The Relationship between Law and Ethics is its Compliance with the law is not always enough to determine the "correct" behavior. The laws are
broad in scope and purpose, they are the expression of the ethical beliefs of our society and prohibit or require certain actions to avoid significant harm
to society.
In the section about Business ethics and social media, The author explains how now days in order to aquire a job the employer searches Facebook,
blogs and twitter to

Business Ethics Paper
MOI UNIVERSITY
SCHOOL OF BUSINESS AND ECONOMICS
ELDORET WEST CAMPUS
(Human Resource option)
COURSE CODE:BBM 406
COURSE:BUSINESS ETHICS
TASK:Assignment I
PRESENTED BY:Jayne Wairimu Njenga
ADM NO. BBM/1491/07
PRESENTED TO:ROSE OMONDI Course Tutor
DATE:March 2009
Question:
Is good Ethics good business?
Definition of Business Ethics
Business Ethics is a set of moral principles applied in the commercial world. Business ethics provide guidelines for acceptable behavior by
organizations in both their strategy formulation and day–to–day operations. An ethical approach is becoming necessary both for corporate success and

a positive corporate image. Following pressure from...show more content...
3.Business to External Environment. Because businesses exist within a community from which they take resources, businesses have ethical
responsibilities to the community. This obligation to protect and enhance the society is called Social Responsibility. This also includes responsibilities
to the customers from which they earn profits. The main areas of Social Responsibility are:
Ecology and environmental quality – preventing and cleaning pollution, noise control, recycling, preserving land.
Consumerism – truth in advertising, warranties, control of harmful products.
Community needs – helping charities, aid with health care and urban renewal.
Governmental relations – elimination of bribery of officials and lobbying, following laws.
Minorities and disadvantaged persons – providing training and opportunities for these groups.
Labour relations – permitting unions, negotiating fairly, providing fair working conditions and compensation.
ARGUMENTS AGAINST BUSINESS ETHICS
Ultimately, businesses exist to make a profit for their owners and shareholders. In most cases, ethical behaviour adds expenses to the business, reducing
profits. Profits are a good thing – they ensure that people have jobs. The smaller the profits, the fewer income tax dollars are paid, which would hurt
government programs.
The government takes care of ensuring that businesses do things in an ethical way. No other forms of

Business Ethics Case Study Essay example
1.The Facts: Kermit Vandivier works for B.F. Goodrich. His job assignment was to write the qualifying report on the four disk brakes for LTV
Aerospace Corporation. LTV purchased aircraft brakes from B.F. Goodrich for the Air Force. Goodrich desperately wanted the contract because it
guaranteed a commitment from the Air Force on future brake purchases for the A7D from them, even if they lost money on the initial contract.
John Warren is a seven–year senior project engineer with Goodrich was directly in charge of the original computations for the brake and the
preliminary design. While using Warren's design, it was Searle Lawson's job to run the preliminary test for stopping 51 times. Lawson found that high
temperatures increased the...show more content...
Mr. Vandivier later testified that several procedures violate military performance criteria. When the fourteenth series of test stops were completed,
Lawson asked Vandivier to help him to write the data and graphics report showing that the brake had qualified. He stated to Lawson that the data
report would have to be falsified to clear the brakes. Lawson replied he is aware of falsifying the data report, but he has orders to write it regardless of
the actual data.
Vandivier's managers insisted on him to write the entire report including the graphs and charts. Mr. Vandivier complied and on June 5, 1968 that the
qualifying report was finalized.
2. Obligation: The stakeholders here are Vandivier, Lawson and B.F. Goodrich. Each participating actor will be affected by the actions of others at
Goodrich. By Vandivier and Lawson freely entering an agreement to act as an agent for Goodrich, this means they accept the moral and legal duty to
serve their employer loyally, obediently and in a confidential manner as specified in the law of agency. With Vandivier teetering whether to do the
report, his decision will significantly impact his wife, his colleagues, and LTV and unknown citizens. If he follows through, he will have several deaths
on his hands with the possibility of more causalities. On the other hand, if Vandivier holds his ground

Business Ethics
Business Ethics – Assignment 1
1. The Sales Rep. A sales representative for a struggling computer supply firm has a chance to close a multimillion–dollar deal for an office system to
be installed over a two–year period. The machines for the first delivery are in the company's warehouse, but the remainder would have to be ordered
from the manufacturer. Because the manufacturer is having difficulty meeting the heavy demand for the popular model, thesales representative is not
sure that the subsequent deliveries can be made on time. Any delay in converting to the new system would be costly to the customer; however, the
blame could be placed on the manufacturer. Should the sales representative close the deal without advising the customer...show more content...
2. The Research Director. The director of research in a large aerospace firm recently promoted a woman to head an engineering team charged with
designing a critic component for the new plane. She was tapped for the job because of her superior knowledge of the engineering aspects of the
project but the men under her direction have been expressing resentment at working for a woman by subtly sabotaging the work of the team. The
director believes that it is unfair to deprive the woman of advancement merely because of the prejudice of her male colleagues, but quick completion
of the designs and the building of a prototype are vital to the success of the company. Should he remove the woman as head of the engineering team?
– Above is an example of gender discrimination that commonly happens in the business world. It is widely known that many a times women do not
have the same opportunity as men for education and meaningful careers. The Universal Declaration of Human Rights (1948) does state that "all human
beings are born free and equal in dignity and right". This therefore brings us to a conclusion that gender discrimination is obviously, unethical. Treating
both genders the same way on the other hand is highly ethical. In the case above, the woman is an expert in engineering and has much to contribute to
the project. The men under her have been showing resentment and sabotaging the work will only cause lack of productivity in the project, causing it to
be

According to Wikipedia, ethics, also known as "moral philosophy", is a branch of philosophy that addresses questions about morality. Concepts such as
good and bad, noble, right and wrong, justice and virtue. To business, ethics is a tool to examine principles and moral or ethical problems that arise in a
business environment. Therefore, business ethics can be both a normative and a descriptive discipline. Ethics is a part of the larger social ethics, and
also always affect business development. In other words, business ethics is a factor of determining the fundamental purposes of a company. Marketing
ethics is a subset of business ethics. Because in marketing, ethics deals with the principles, values and ideas by marketers; it shows how...show more
content...
San lu was the milk company that suffered the milk crisis in 2008. This company used to be well known over the country, and made huge
contributions to Chinas development. However, since 2000, the milk industry started getting more narrow for competition. For getting higher profits,
San lu had used chemical materials to produce dairy products. In 2008, the whole story was discovered, San lu lost thousands of millions of dollars
and reputation with the brand was broken. In the past, San lu is a large state–owned dairy producer and was the focus of the scandal since the issue
came to light. Afterward, the U.S Food and Drug Administration warned consumers to avoid buying infant formula imported from China. This would
taint China; also it alarmed all Chinese milk companies. In the early 2010, Shang Hai University published a survey with 300 pregnant women and
mothers from different places in China. 85% thought they would rather order milk products from overseas; 38% are not positive with the nationwide
milk industry. Since this happened, San lu paid a high price. The considerations of the public: What products could we trust? How we conduct with
something might come up with like San lu's story? How should we promote a fair and healthy market competition? Ethics is the key to a business firm.
It is a fundamental sector to determine development and policy creations. According to San lu's case, it reflects that importance of ethics in business.
For future

Introduction
Background
The literature being studied is an article written by Hellen O' Sullivan, the Director of Scientific Methods Australia. The article entitled "Business
ethics are set to set to stage a comeback" was published on the 75th page of The Australian Financial Review on the 6th February 1990.
Literature Review
Basically, the article discussed several important issues about business ethics. One of the most prominent was the remark she made about business
ethics making a comeback. The conclusion was made upon the fact that business ethics are becoming more and more popular among business
practitioners as the era of 'Me–generation', and its obsession with greed and profit at any cost...show more content...
The presumption she made a decade ago has seemed to come through in the new millennium, as companies are now increasingly wonder not only what
constitute ethical corporate behaviour, but also how to get their employees to observe it both locally and globally. Management schools nowadays
teaches courses on the subject to their students and you can even study at any number of good schools for a graduate degree in Business Ethics as
revealed in The Economist (22nd February 2000) and the article written by Clive Crook in The National Journal (24 April 1999).
The change of the perception towards business ethics is so apparent today. The business community in the 1980's perceived business ethics as a
contradiction in terms. Those who practise them were oftenly seen as naГЇve and worst, unambitious. This is totally vice versa to the current thinking.
For instance, Professor Richard DeGeorge of the University of Kansas shatters the myth of business ethics being a contradiction in terms by using
simple logical analogy. He stated that if business is viewed a amoral i.e. it is not expected to behave according to the moral rules and it is not
appropriate to do whatever necessary to increase profit, then there would be no surprise when a business acted immorally. The uncovering of bribes
and corruption would not be news.
The

The Ethics Of Business Ethics Essay
Resource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend
to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides
businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context.
Thirdly, being unethical can tarnish the public image of a business which can lead to a drop in sales and profits. There is a myth in the business world
that business and ethics don't mix. The reason ethics are considered to be relevant to the bottom line is that regulation is the price business pays for bad
ethical strategy.
The whole point of business ethics is essentially to define and defend the basic goals of prosperity, freedom, fairness, and individual dignity. This goes
along with the 3 C's of business ethics; compliance, contribution and consequences.
Business ethics are the foundation of business, despite business thriving on competition, it survives on the basis of its ethics. Comparing business with
a game (practices) makes it easier to understand things like for example how having 'players' who cheat can impact badly on the business. Ethics is a
way of thinking which can defined under Solomon's eight rules.
Resource A provided me with a lot of new information about how important ethics really is to

Business Ethics in Industrial Relations
ABSTRACT
Industrial relations study has generally revolved around institutions of workplace governance, and their effect on the interests of different parties,
supplemented on occasion by concern for employee voice. Business ethics has focused on individuals' actions and on policies or rules that ought to
apply to them, but has neglected workplace institutions. Between the two areas there is a gap, where studies about institutions of workplace
governance fail to deal with issues of ethics at work and where studies of business ethics neglect institutional arrangements. Attempts to bridge the gap
do not seem to have considered the effects which institutions have on individuals as ethical decision–makers, and the way that arrangements like
incentive structures or efп¬Ѓ ciency requirements can place individuals in ethical dilemmas or encourage them to ignore ethics entirely. In the design
of workplace institutions, consideration needs to be given not only to the...show more content...
Ethics should brought into the industries because ethics should govern all voluntary human activities and because business is a voluntary human
activity ethics should also govern business. Ethics shouid be a part of industrial relation because industrial activities like any other human activities,
cannot exists unless the people involved in the business and its sorrounding community adhere to some minimal standards of ethics. Business is a
cooperative activity whose very existences requires ethical behavior. Any individual business will collapse if all of its managers, employees and
customers come to think that it is morally permissible to steal from, lia to, or break their agreements with the company,because no business can exists
without ethics

Business Ethics Reflection
Business Ethics Reflection When one is faced with ethical dilemmas he or she needs to look at the situation as a whole and determine what the
outcome of the situation would be and to whom it may effect. As I remember facing a dilemma when asked to write this paper what came to mind
was haven to decide how I was going to confront a fellow employee on knowing that she was stealing money and that she was abusing our friendship
by coming into work late on a regular basis. She was a single mom of one and was struggling to make ends meet but that gave her no right to steal
from the company and do not make it right to take advantage of...show more content...
If I were to be faced with this type of situation again I think I would have done the same thing and reported it to the proper authorities. I would not
want to put my job on the line to make sure a friendship stayed intact. I would have probably try to see warning signs and ask that person if there
was anything I could do to help out or try to get that person more hours at work. I work from home so right now I am not put in situations such as
that but thinking back I would most definitely take the same actions. I would also make sure not to work closely with good friends so that I am not
put in such a situation. Keeping a working relationship but not one of a social relationship outside of work will help to keep me from having to be put
in the type of

The Importance of Ethics in Business Essay
Ethics is the branch of philosophy that deals with the principles correlated to human behavior concerning the rightness and wrongness of specific
conduct, and to the good and bad that influences and ends those actions (Ditonary.com, 2011). In other words, ethics is the choice people effect in
regards to a decision they need to achieve. Without ethics directing the choice an individual makes, moral preferences of what should or should not be
done becomes irrelevant. While ethical decisions are made every day there are two different regions in which these choices are made.
Personal ethics are something that everyone has, but ones deeds decide whether the choices are the right ones or the wrong ones. Prior to World War
II society as a...show more content...
Codes of conduct are policies including rules such as maintaining honesty, attitude, and respect (Traveler, 2009) for co–workers, the organization and
customers. Only by separation of personal ethical choices in the work place, will an organization succeed and flourish. It is never appropriate for any
employee, management or otherwise, to conduct business for personal gain. The people who become harmed lose trust, confidence, and the expectation
of themselves and of the people who chose to put their personal ethical choice before the needs of the customer and business.
National Business Laws
Conducting business in the United States is regulated by different types of laws. The definition of business law, also known as commercial law, is the
governing of transactions between business entities. These include all aspects such as advertising, collection, banking, contracts, and trade in general
(Legal–Dictonary.com, 2011). Business laws consist of federal, state, and local laws that all organizations small or large must abide by. Federal laws
are comprised to include industry laws and regulations, employment and labor laws, handling of legal concerns, and understanding fair practice
(SBA.gov, 2011). State laws vary depending on which state the company operates from, and the type of industry. State laws affect all corporations
from banks to health care, mortgage companies to retail. Local laws are specific to the town or city the business

What Is Business Ethics? Essay
A.Ethics
In business everyone has the power with their ability to spend an amount of money. People have the capacity to change situations in which many
individual does not. As an organization may affect some people, they might have the obligations to their employees, consumers, community and the
outside world. They have the responsibility to manage or control the business in a way that it will not harm, positively the benefits like people as
possible and themselves. This can be simple, there may always be a conflict of interest between various groups of people. Each decision made by
business man or woman has to be made with an informed awareness of the specific situation and then act according to some sort of system of
principals, which is Business Ethics.
What is Business Ethics? .
Business ethics is a form of applied , and that knowethics or professional which analyse ethical principales and moral which means the ethical problem
that arise in business environment. it is examining what is wrong and right.
" Then doing the right thing, but "the right thing" is not as straightforward as explained in many business ethics books
B.Ethical Dilemmas
By definition, ethical dilemma is a moral dilemmas, is like kind of situation where there is a choice must to be make between two options, which the
situation might be resolve in ethically acceptable manner. Ethical situations sometimes present the the conflict, and it is sometimes tempting to
rationalize a particular course

Essay about Ethics in International Business
Ethics in International Business
Abstract
International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into
conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational
corporations, international business ethics has arisen to help address these adhesive subject matters. There are several international business ethics
discussions on the question of how to act in the home country as opposed to the host country is at the central point of most international corporations.
The argument in question is how companies should practice their business according...show more content...
The values and culture have reflective impact on ethical climate in organizations which inhabits on the ethical measurements changing in the structure
of an organization. All these concepts facilitate the motivation of both employers and employees that would lead positive effects for organizations.
Motivation is a psychological trait that would lead an individual or related party to a desired action on a definite goal. Motivation in an organization is
considerable to sustain an employee with occupational pleasure, individual satisfaction, and positive contribution to the work place and its environment.
Ethical Management, Impact on Individual and Organizational Performance Companies are supposed to be able to achieve and demonstrate an ever
increasing performance showing improvement on leading in their industries to acquire competitive advantages. Having a high level of performance
could be greatest achieved with competent and motivated employees. The conduct of business in an organization with an ethical manner is of great
importance to secure an increasing performance as well. Organizations functioning towards ethical standards should ensure unbiased applications of
business and recall a sense of justice to stimulate motivation among their employees. Employees that are motivated through a positive ethical
organizational climate and leadership do much better than a less motivated employee. This promotes the organizational achievement that causes

Questions On Business Ethics And Ethics
Introduction to Business Ethics
What Is Ethics?
To understand business ethics one must first understand that there is no general definition used to define this ethics related topic. Ethics related topics
usually include terms such as morals, principles, ethics and values, which are, in most cases, used interchangeably. However, Asgary and Mitschow
(2002) defines ethics as the study of appropriate policies and practices regarding possible controversial issues while offering recommendations for what
is right and what is wrong.
Ethics can be defined in two different ways. Firstly, ethics can refer to substantiated principles of right and wrong that suggest what persons ought to
do, typically in terms of rights, specific virtues,...show more content...
Therefore, it is incumbent upon individuals to constantly examine their own standards to ensure that they are rational and apt.
Ethics also means, then, that there is a continuous effort of studying as it relates to our own moral beliefs and our moral conduct, and that in striving to
ensure that we, live up to principles that are sound.
The standards of ethical and moral behavior come from the understanding that we are unique beings. These standards are the innate means of justifying
the decisions and actions that are believed to be right, fair, proper, wrong, unfair and improper. We are all unique individuals who depend on others for
much of our human experience, particularly our social communications with others. When the guidelines for moral behavior are determined by our
societal structure, then some of the social and ethical dilemmas will be handled differently and will be better equipped and mindful in our
understanding of how to deal with those that behave immorally or unethically especially in a business environment.
Business Ethics Discussed
In today's business world, law often governs business ethics while in some instances business ethics provide a basic foundation that businesses should
follow in order to gain public acceptance. Business ethics and business morality as a whole generally result from a person's own moral principles in the
context of the political and cultural environment in which the organization is

Ethical Issues In Business Ethics
Business Ethics (also business ethics) is a form of applied ethics or ethical scrutiny appeared in a commercial environment ethical principles and moral
or ethical issues. It applies to all aspects of business conduct for the individuals concerned and the behavior of the entire organization.
Ethical business practices, promote and facilitate good social, improve profitability, and promote operational efficiency and employee relations. The
concept of business ethics has meant different things to different people, but generally it to know what is right or wrong in the workplace and do the
right thing – and this is the relationship between the impact on products and services and stakeholders.
Business ethics is a businessman doing business behavior. Unethical behavior are creating problems, business sectors. The business growth depends on
the implementation of a businessman morality. Business ethics is developed by the passage of time and custom. Customize different from a business
to another. If the custom is through and by the businessman and accepted by the public, the custom will become a moral. Business Ethics is applicable
to all...show more content...
As a business practice and professional specialization, the main areas of normative. Scholars have tried to understand corporate behavior descriptive
methods. The scope and the number of business ethical issues reflects the profit–maximizing behavior of interaction with non–economic issues. Interest
in business ethics accelerated dramatically in the 1980s and 1990s, both in large companies and in academia. For example, most large companies today
to promote their commitment under the heading of non–economic values, such as ethics and social responsibility charter. Adam Smith said, "the same
trade seldom meet together, even for merriment and diversion, but rather the end of the conspiracy against the public, or in some trick to raise prices."
[University of Chicago Press,

Business Ethics And The Ethical Issues
Business ethics and the ethical issues in marketing
Moral principles that guide the way a business behaves are known as business ethics. However this term has a broader definition. As the word ethics
can pose many definitions in a broad context and it can be challenging to find a common understanding of the term, hence, most companies denote the
concept of the term ethics as responsible business conduct, business practices or integrity. Business ethics offers a tool for conducting business more
effectively and productively (Heiskanen, 2011). Once an individual have understood the basic definition of business ethics, the next step is to
understand the definition of ethics. Simply put, ethics involves distinguishing between what is right or wrong, and then doing the right thing;
however "the right thing" is not easy to define in business ethics literature. The majority of ethical dilemmas in the office or workplace are not just a
matter of "Should Peter steal from Jose?" or "Should Jose lie to his boss?" Developing ethical beliefs are considered by various philosophers to be
"state of the art" legal matters, for example; what develop into an ethical guideline nowadays is habitually converted to a law, rule or regulation
tomorrow. Values, which guide how individuals ought to behave, are considered moral values, e.g., values such as respect, honesty, justice, equality,
etc. Statements about how these values are applied are sometimes called ethical principles or moral. The

Target Business Ethics
"If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that?," asked by Andrew Pole's colleagues. In
today's day and age of technology, data mining can be easily used to compile huge capacities of data that is validated to calculate patterns of the data
from the information such as name, address, date of birth, credit card numbers, and social security numbers that people have submitted to the Internet
through purchases, advertising, and profiles everyday. Although data mining seems harmless, it allows companies to gather information to improve the
business by making ethical decisions; therefore, this can raise concerns with privacy and security of the person and/or their personal information that
...show more content...
The misuse of information is not ethical when making a business–decision using customer purchasing patterns or demographics. From a Deontological
Approach, The Josephson Institute of Ethics describes ethical behavior well: "Ethics is about how we meet the challenge of doing the right thing
when that will cost more than we want to pay. There are two aspects to ethics: The first involves the ability to discern right from wrong, good from
evil, and propriety from impropriety. The second involves the commitment to do what is right, good, and proper. Ethics entails action; it is not
just a topic to mull or debate." (3) "Back to Just because it's publicly available" and "everyone does it" does not make it ethically the right thing to
do. If not careful in the end there will be a consequence of unethical behavior and can be a wide variety of results depending on the act. The
example used in the Target Research Case of a Target Guest buying baby aspirin that reveals that the person might also be interested in buying toys
whom has not done so before could cause trouble and can be unethical if not analyzed correctly. The problem is that Target Guest might not
actually have children and the reason for buying baby aspirin is because it is easier on the stomach of an elder individual who has no children or
grandchildren. If using multiple purchases of children products (like baby food, baby diapers) and not just aspirin, this would be more ethical to
send the customer a coupon for toys. Why is this plausible reason in getting that customer to buy toys if they have not bought toys before? "We knew
that if we could identify them in their second trimester, there's a good chance we could capture them for years," Pole said. "As soon as we get them
buying diapers from us, they're going to start buying everything else

The Five Business Ethics Myths Essay

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