1. The peer-to-peer marketplace for sneakers & streetwear for Gen Z
HECTOR QUINTANA (CEO)
hquintana@itsrandom5.com
+34 647 86 35 96 / Barcelona
2. RANDOM5 LEADS
CIRCULAR FASHION FOR GEN Z.
PURPOSE
Fashion is the second highest polluter industry in the world (ONU).
RANDOM5
Peer-to-peer makes fashion more circular.
3. SOLUTION
IT’S REALLY HARD TO HAVE ACCESS TO THE MOST WANTED
SNEAKERS & STREETWEAR BECAUSE THEY’RE NOT AVAILABLE IN RETAIL.
RANDOM5 IS A MARKETPLACE WHERE YOU CAN FIND
ALL THESE ITEMS FROM OTHER USERS.
PROBLEM
RANDOM5
You save time
Accessible Sustainable
Best price
Sold out From previous
seasons
4. WHY NOW?
RANDOM5
$7B
$36B
Thred Up reports
it’s expected to
grow 11x in the
next 5 years.
RESALE FASHION MARKET IS EXPECTED TO GROW 5X BY 2024
5. WHY GEN Z?
RANDOM5
Streetwear market is valued in $185 B
& sneakers market grows 30% YOY.
$185 B +60%
+60% of buyers are Gen Z +56% spent an average of
$100-$300 on a single item
$100-$300
We proved it: our AOV is 127,80€
Data Sources: PwC, WGSN, Strategy&.
GENERATION Z (16-24 YO) IS THE NUMBER 1 STREETWEAR BUYER
BUT THERE’S NO RESALE PLATFORM FOR THEM.
+30% YOY growth Gen Z spent per item
6. GLOBAL RESALE MARKET SIZE
75M
Fashion items resold every year
10,8B
Resold on Random5
Streetwear clothing items resold/year
1,8B
Market Share
Serviceable Available Market
Total Available Market
2022-30
RANDOM5
Fashion items
Fashion items
Fashion items
7. RANDOM5 BUSINESS MODEL
150€ (AVG Price)
11,2B € 7%
787M €
ESTIMATED REVENUE 2022-30
Sold on Random5 2022-30
Random5 fee
THE P2P MARKETPLACE
WHERE GEN Z BUYS & SELLS STREETWEAR FASHION.
GMV
75M
clothing items
8. RANDOM5
THE PRODUCT
LIST AN ITEM IN SECONDS
BUY NEW & USED
EXCLUSIVE ITEMS
CHAT, FOLLOW &
JOIN THE COMMUNITY
Hyped
Streetwear
Men’s
Luxury
Sneakers
Users buy
& sell
items
Sustainable
Circular
Fashion
Gen Z loves
social
shopping
9. RANDOM5
THE PROCESS
LIST IN SECONDS BUY & SELL EASY DELIVERY
1 3
2
List an item in seconds,
no ID cards or pain in the process
Buy an item in 1 minute
no bids, waiting list or counteroffers.
The seller ships the item within
5 days 100% tracked.
Our main competitor Stockx takes
days to accept you as a seller.
Stockx takes 2-4 weeks to send you the
item most of them coming from the US.
Stockx is based on bids, all of them
under your price and it’s difficult to
understand how it works.
10. RANDOM5
GEN Z LOVES IT!
“With time this app will be in
any sneakerhead smartphone”
4.9 STARS REVIEWS SINCE
WE LAUNCHED IN NOVEMBER
11. FIRST METRICS
RANDOM5
LAUNCHED: NOVEMBER 2021
Total
Users
1.1K
NOVEMBER
DECEMBER
775
Time
Spent
12min 51s
Checkouts Sales
211
4
10
174
MAU
407
782
DAU
36,4
49,7
Retention
Week 1
Products on
Wishlist
Retention
Week 3
711
31% 12%
Marketing
Total Spent: 456€
Cost x user
Acquisition
0,13€
CAC
12,6€
LTV
11,5€
AoV
127,8€
751
1.9K
JANUARY 260 10
901 58,1 942
2.7K
FEBRUARY 84 5
985 61 897 Seasonality!
3.5K
MARCH 310 7
1.1K 71 1K
12. COMPETITIVE LANDSCAPE
EXCLUSIVE &
LUXURY
MAINSTREAM
GEN Z (16-24 YO)
PRE MILLENNIALS (+35 YO)
P2P FASHION
MARKETPLACES IN EUROPE
RANDOM5
Women’s
Classic
Luxury
Mix
Mix
Sneakers &
Streetwear
Not just
clothing
Not just
clothing
Not just
clothing
Acquired
$1.7B
Sneakers &
Accessories
New
13. HYPE FASHION FOCUS,
SOCIAL SHOPPING & SENSE OF COMMUNITY.
WE ARE THE PLAYER
RANDOM5
SOCIAL SHOPPING
HYPE FASHION
YES
NO
NO
YES
NO
YES
MEDIUM NO
COMMUNITY
YES
NO
NO
NO
14. RANDOM5 ACQUISITION CHANNELS
DIGITAL
MARKETING
ORGANIC GROWTH PARTNERSHIPS
INSTAGRAM & TIK
TOK ADS
MICRO-INFLUENCER
MARKETING
PROMOTIONS
& CONTESTS
WORD OF MOUTH
INSTAGRAM
CONTENT
TOP SELLERS
CONTENT
CREATORS
Instagram ads: Cost per user acquisition 0,13€
15. THE TEAM: A PERFECT MIX OF PASSION & EXPERIENCE
HECTOR QUINTANA
· Creative at PROXIMITY (Advertising Agency of the Year 2017).
· 4 years of experience working for fashion & sports brands (Adidas, Uniqlo, Reebok).
· Working with Eva Santos (Forbes Top 100 Most Creative People in Business Worldwide).
· Co-Founder & CEO Ugly Socks Apparel / Winner of 5 young talent awards
CTO
EDUARD SERRA
· Data Manager at UBISOFT.
· Co-Founder Zhintek Technology Consultancy (AXA, TSB, Aleyolé fashion brand).
· +30 years of experience developing apps and webs for big clients and startups.
Linkedin
Linkedin
CEO
RANDOM5
16. INVESTOR & ADVISOR
CEO TENDENCIAS.TV
FRANCESCA TUR
ADVISOR & FUTURE CHAIRWOMAN BOARD
ANNA N SCHLEGEL
THE MOST IMPACTFUL WOMAN
IN TECH WORLDWIDE 2020
OUR ADVISORS
RANDOM5
VP, INTERNATIONAL PROCORE TECH
FORBES TOP 40 FUTURISTS
2021 SPAIN
18. HOW MUCH DO WE NEED?
300K €
TO ACCELERATE GROWTH
& GET 500K USERS!
RANDOM5
150k Team (Founders, Devs, CMO, UX/UI, Support) - 120k Marketing Budget - 30k other expenses.
19. A HUGE OPPORTUNITY
RANDOM5
Random5 will be the platform where Gen Z
is going to buy and sell exclusive fashion Worldwide.
We’re going after the segment that is growing faster.
We proved Gen Z spends 100-300€ per item.
20. THANK YOU FOR YOUR TIME!
HECTOR QUINTANA (CEO)
hquintana@itsrandom5.com
+34 647 86 35 96 / Barcelona
RANDOM5
