1. MARKETING
SALES
Interest
In Show
Investigate Options,
Attendees, Cost,
Potential.
Talk with
Customers
TRADE SHOW PROCESS
Complete Show
Request Form
Receive Form and
Make Additions if
Possible
Fill Out to Best of
Your Ability
(make a case for going)
Include Special
Promotional
Considerations
(advertising /
”store-of-the-future”)
Internal Planning
Meeting with
Marketing
Initiate Paperwork
and Register
Register for Show
Help Select Booth Location
Determine Attendees
Register Attendees
Make Travel Reservations
Help with Pre-Show Email
(Prioritize Communication
Objectives)
Follow-up Meeting
with Marketing
Onsite
Management
Deliver/Setup Booth
Assign Booth Shifts
Post-Show
Draft/Design
Pre-Show Mailer
Pack Up Booth, etc.
and Ship to Plano
Send Tracking to
Heather
Distribute Leads
Complete Post Show
Evaluation
ROI Analysis
(3-6 months post-show)
Pull Together
Post-Show Recap &
Results
Make Recommendation
on Future Interest in
Show
Complete Survey within
72 Hours
Report on Status of
Leads from the Show
Six Month Follow-up
Survey
Budget Approval
& Planning
Send to Chuck
Send CapEx and
Registration Fee
Check Request to
Accounts Payable
Initiate Internal
Planning Meeting
Pre-Show
Arrangements
Order Services,
Furniture, Determine
Booth Requirements
Draft/Design Pre-Show
Mailer
Initiate Follow-up
Meeting with Sales

2. 2013 TRADE SHOWS TRADE SHOW PROCEDURE
Q3Q2Q1 Q4
Aug’13Jul’13 Sep’13 Nov’13Oct’13 Dec’13 Jan’14Trade Show / Event Name
Panda Leadership Summit
NFSSC
Jack in the Box
GameStop Managers Conference
Benihana General Manager's Conference
McDonalds W.O.N.
Burger King Annual Convention
Long John Silvers
McDonalds NBMOA
FRANMAC
NACS
BWNFA
NRF Big Show
8/1
8/4
8/19
8/25
9/9
9/10
9/22
9/24
10/1
10/6
10/13
10/22
1/12
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Trade Show Request Form
Post Show Follow Up Survey