The Visit Oxford marketing agency is funded by hotel and food taxes to encourage tourism. It aims to increase tourism and awareness of safety guidelines by 15-40% by January 2016. Events include a downtown holiday market and gingerbread house contest with prizes, as well as a "25 Days of Holiday Safety" contest where schools submit safety tips for a chance to meet Safety Santa. The budget is $16,914. A media kit will promote the campaign through local media outlets.

2. Visit Oxford
Overview
Marketing agency for city of Oxford funded by
a percentage of the Hotel-Motel tax and Food
and Beverage tax.
Main Function: Encourage tourism for the
economic benefit of the community

3. Unwrap Safety
Objectives
 Increase awareness of Visit Oxford by 40% by January 2016.
Inform residents in the area of safety guidelines
to follow for the holiday season.
Increase tourism by 15%
Decrease the percentage of crime, holiday injuries,
and property damage by 30%.
All objectives set for January 2016 and intended for visitors
and Oxford Lafayette area residents

4. Message from
Santa

5. Naughty or Nice
How much water should a
Christmas tree have
available each day?
V I P safety list

6. Naughty or Nice
Answer: One Gallon
V I P safety list

7. RESEARCH
 92% of residents use multiple electric outlets,
 68% of residents turn off lighting before leaving home,
 60% of residents water their tree daily,
 53% of residents turn off outdoor lighting
 50% of residents inform a neighbor before leaving home.
 55.56% of residents plan on not leaving for the holidays,
while 44.44% plan on leaving for the holidays.

8. Slogan: “Share Your Safety Spirit”
Colors: Red & Green
Spokesperson: “Safety Santa”
Secondary Spokesperson:
“Elves of Oxford:
Logo:
Themes

9. Tactics:
Action
Event One

10. Location: historic
Downtown Square
•Stores, vendors, and other
community businesses may
participate to benefit
themselves and promote
safety
• Vendors must pay and
apply one month before event
if they would like to open a
booth.

12. Gingerbread House Contest
Judges: Mayor Pat Patterson, John Currence, Miss University
Places and Prizes
Adult Category
Adult Grand Prize Winner-
$1,000 prize check, two-night stay at
The Z Bed and Breafkast, and dinner
for two at City Grocery.
Adult – 2nd Place- $500 prize check,
and select spa treatments from La
Rousse Salon.
Adult – 3rd Place- $100 prize check
$25 Entry Fee

13. B U D G E T

14. B U D G E T
Total: $16,914

15. Event Two

16. “25 Days of Holiday Safety
Objective:
To provide children and members of the Oxford and Lafayette community an
opportunity to learn safety guidelines for the holidays while schools enter to compete
to win a chance to have milk and cookies with “Safety Santa.”

17. “25 Days of Holiday
Safety”How to Participate?
Schools in Oxford and Lafayette County
using Twitter, Instagram, Facebook, Mail
or E-mail, send
in their own Safety Tips for the holidays.
Winning school receives
A break with Santa and Milk and
Cookies
Date:
November 10:
Begin submitting tips
8:00 A.M.
December 18:
Winner surprised with event
11:00 A.M.

18. B U D G E T

20. Tactics Communication:

21. Includes:
Cover Letter
Fact Sheet
Two PSA’s (one Audio and one Video)
Visit Oxford Pen
Gingerbread House Cookie
Flyer (3)
DVD
Program
UnwrapSafety
Media Kit
Media List includes: WTVA, Clarion Ledger, Oxford Eagle,
Invitation Oxford, WCBI, Local Voice, HottyToddy.com,
and Super Talk

22. Questions?