1. Caring About People is the
Foundation of PNC’s Culture
When it comes to community and customer service, Heather Baker is a local Professional. She serves as the
Relationship Strategist of PNC Wealth Management® Group serving North Alabama clients. In addition, she
is a member of the Huntsville Financial & Estate Planning Council. “At PNC, we have a 160- year tradition of
enriching the communities we serve,” said Baker. With a background in wealth management, private banking
and financial advising paired with her deep rooted interest in supporting her community, Baker identified
with the model that PNC upholds. Not only is Heather very dedicated to her clients but she is exceptionally
passionate about giving back to the local community. Baker currently sits on the Foundation Board at the
Huntsville Museum of Art where she serves on two committees and works closely with other board members
to secure resources necessary to expand the museum’s influence, presence and lastingness in the community.
Heather has her own interest in the arts and culture of the community and is proud to work for a company like
PNC who also support the arts and has a relationship with the Huntsville Museum of Art. >>
Christopher Madkour and Heather Baker

2. The material presented in this article of a general nature and does not constitute the provision by PNC of investment, legal, tax, or accounting advice to any person, or a recommendation to buy or sell any security or adopt any investment strategy. Opinions expressed herein are subject
to change without notice. The information was obtained from sources deemed reliable. Such information is not guaranteed as to its accuracy. You should seek the advice of an investment professional to tailor a financial plan to your particular needs. For more information, please contact
PNC at 1-888-762-6226.
The PNC Financial Services Group, Inc. (“PNC”) uses the marketing names PNC Wealth Management® and Hawthorn, PNC Family Wealth® to provide investment, wealth management, and fiduciary services through its subsidiary, PNC Bank, National Association (“PNC Bank”),
which is a Member FDIC, and to provide specific fiduciary and agency services through its subsidiary, PNC Delaware Trust Company or PNC Ohio Trust Company. PNC also uses the marketing names PNC Institutional Asset ManagementSM, PNC Retirement SolutionsSM, Vested
Interest®, and PNC Institutional Advisory SolutionsSM for the various discretionary and non-discretionary institutional investment activities conducted through PNC Bank and through PNC’s subsidiary PNC Capital Advisors, LLC, a registered investment adviser (“PNC Capital Advi-
sors”). Standalone custody, escrow, and directed trustee services; FDIC-insured banking products and services; and lending of funds are also provided through PNC Bank. Securities products, brokerage services, and managed account advisory services are offered by PNC Investments
LLC, a registered broker-dealer and a registered investment adviser and member of FINRA and SIPC. Insurance products may be provided through PNC Insurance Services, LLC, a licensed insurance agency affiliate of PNC, or through licensed insurance agencies that are not affiliated
with PNC; in either case a licensed insurance affiliate may receive compensation if you choose to purchase insurance through these programs. A decision to purchase insurance will not affect the cost or availability of other products or services from PNC or its affiliates. PNC does not
provide legal, tax, or accounting advice unless, with respect to tax advice, PNC Bank has entered into a written tax services agreement. PNC does not provide services in any jurisdiction in which it is not authorized to conduct business. PNC Bank is not registered as a municipal advisor
under the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Act”). Investment management and related products and services provided to a “municipal entity” or “obligated person” regarding “proceeds of municipal securities” (as such terms are defined in the Act) will
be provided by PNC Capital Advisors.
“PNC Wealth Management,” “Hawthorn, PNC Family Wealth,” and “Vested Interest” are registered service marks and “PNC Institutional Asset Management,” “PNC Retirement Solutions,” and “PNC Institutional Advisory Solutions” are service marks of The PNC Financial Services
Group, Inc.
Investments: Not FDIC Insured. No Bank Guarantee. May Lose Value.
Insurance: Not FDIC Insured. No Bank or Federal Government Guarantee. Not a Deposit. May Lose Value.
Heather and the entire Huntsville-based PNC Wealth
Management team are proud to work for a company
that has received national recognition for its many
achievements. The PNC Financial Services Group
was named as one of the Fortune Magazine’s Most
Admired Companies in 2016, received a Great
Workplace Award for Employees Engagement in
the 2015 Gallup survey, was included in the Top 50
Companies for Executive Women by the National
Association for Female Executives (2016), and was
one of 15 recipients of the Secretary of Defense
Employer Support Freedom Award given by the U.S.
Department of Defense. In addition, PNC has received
numerous awards and recognition as being a top
veteran and military friendly employer.
“Our community-based partnerships are thoughtfully
created to bring new vitality to the places where we
reside and conduct business,” said Baker. Each year,
PNC Bank continues to put forth a strong focus on
strengthening and enriching the lives of our neighbors
and communities in which it serves. With its size,
diversity and stability, PNC clients find themselves
working with a well-regarded bank offering a wide
range of resources, with local emphasis. “Building
interpersonal relationships with each client and the
community continues to be a central focus of PNC,”
said Baker. With the current growth in the south PNC
is able to transform the financial lives of community
and bring forth positive change.
Financial Planning and
Serving the Community
The PNC Wealth Management team is able to provide
a broad number of services, including investment
management, wealth planning, trust services and
private banking, all delivered at a local level. As
fiduciaries, the decisions PNC Wealth Management
advisors make are in their clients’ best interests. They
are dedicated to serving as stewards of their clients’
family assets and so much more.
Given the unique market that Huntsville presents and
the clientele that PNC Wealth Management has the
ability to serve, the advisors focus on a personalized
approach utilizing sophisticated market research and
strategies to help clients reach their objections. “I
always strive for high client satisfaction and I keep
in close contact with my clients throughout their
financial journey to ensure they receive excellent
service and the financial results they need to help
achieve their goals,” said Baker. In addition, wealth
specialists help provide clients with trust solutions,
estate administration, business succession planning
and charitable giving strategies.
Commitment to the
Huntsville Community
Through leadership, strategic investments and
employee volunteerism, PNC is helping to build strong
communities and create financial opportunities for
individuals, families and businesses. As such, Heather
and PNC’s Huntsville team carry out an important role
in bringing to life community partnerships formed
by their Regional President’s Office. Over the last
several years, the company’s focus on early childhood
education, economic development and arts and culture
has materialized through relationships built with a
variety of non-profit organizations. In addition to
the Huntsville Museum of Art, PNC actively works
with and supports The Chamber of Commerce of
Huntsville/Madison County, Leadership Huntsville/
Madison County, Downtown Huntsville, Inc.,
Huntsville Hospital Foundation, and Huntsville City
Schools to name just a few.
Baker anticipates the Huntsville Museum of
Art Gala held yearly. This exclusive event
includes a luncheon, Black Tie Dinner and
Live Auction followed by a Silent Auction and
Cocktail Party. “Every year I look forward to
this occasion where I have the opportunity
to show my support to the Museum Gala and
the Huntsville Museum of Art while enjoying
the festivities,” said Baker.
In particular, economic development remains a
key unifying thread in North Alabama and one that
Heather is very keen to support. That is where her
passion for the arts comes into play. Looking back
at the many exhibitions and noted works Executive
Director Christopher Madkour and his team have
brought to Alabama as a result, one can truly recognize
the importance and vitality of such an organization.
From Skating in the Park to “Memories of World War
II” and the historically significant artists and works of
the “Golden Age of Painting in Europe” along with
the many noted speakers of the “Voices of Our Times”
lecture series, the Huntsville Museum of Art plays a
leading role in supporting economic development of
the Huntsville community. “I am so proud that PNC
remains firmly committed to supporting impactful arts
and cultural programming for Alabama,” said Baker.
“The museum’s vision and continued effort to bring
globally significant works of art to the Rocket City
makes them a leader in this effort, and I am proud to
be a part of it, both personally and professionally.”
Madkour/Baker
Madkour/Baker