1. 24104 Emerging Marketing Issues and
Social Media
Assessment 3 - Individual Exam
Heath Oudenryn 11516426
Heath.Oudenryn@uts.edu.au

2. 9/10 simple but effective – you certainly get the power of recipes and the marketing
possibilities. Great name !
My Recipes’
Recipe One
Name: "The customer is always right"
ID Number: 16172511
Trigger Channel: RSS Feed
Action Channel: Email – Directors and Marketing specialists can stay abreast of the
Rolling business environment wherever they are. Thee IFTTT
platform has applications for desktop/PC, iPhone and android
mobile devices.
Description: The first recipe is designed to monitor interactive user generated
hotel review websites such as TripAdvisor and mine the information
required by the marketer. The recipe will send an email containing
reviews that contain the keywords “Bad”, “Negative”, “Complaint”
“Disappointed, and “Unhappy”. To filter and send negative hotel
reviews to the user. In marketing we say that “complaints” are good
because we cant fix something we don’t know of.
Utility Value: The recipe targets negative reviews posted by unhappy guests to
provide data on the issues Accor and its competitors are facing in
real-time. This data can then be interpreted and be used for research
and development of Accor’s marketing strategies in the Hotel and
Resort industry. Accor operates in a highly competitive market with
over 200 hotels. Each hotel has a competitive set of about 4-8 other
firms such as Hilton and Rydges. Analysing trouble a Hotel is
experiencing in a particular competitive set can be turned into a
strategic advantage. For instance, if Shangri la The Marina Cairns is
having problems with guests’ posting bad review’s of food then
Pullman Cairns International can ramp up advertising about the great
food they are doing ATM.
9/10 – Again you broke with traditional thinking and came up with a great approach to
competitive analysis
Recipe Two
Name "Graduation has arrived"
ID Number: 16171305
Trigger Channel: LinkedIn- LinkedIn is a social media platform leader in human
resourcing and has exponential value in terms of data and networks.
Action Channel: Email-Instant notification allows for updates in the office or on
move via IFTTT mobile application.
Description: The second recipe sends an email instantaneously to the user account,
following the post of an interesting job opening on LinkedIn. IFTTT
uses the “group’s followed” feature, to filter jobs from the source

3. company. This works synergistically with the filtering process used
by LinkedIn to also determine relative job openings.
Utility Value: Very valuable tool for competitive analysis. By looking at the roles
advertised, one could gauge the strength of a company
and if they were showing growth and/or expanding business
offerings. HR Intelligence, especially in the corporate world can be
priceless.
8/10 – we might wish to consider the possibility of creating greater engagement for Fb
postings in addition to the inputs provided.
Friends Recipes:
Recipe Two “YT to FB”
ID Number: 16057784
Trigger Channel: YouTube
Action Channel: Facebook
Description: If you upload a new video to your YouTube channel, then
create a link post on your Facebook to that video.
My review
Utility Value: YouTube channels are very popular and are great for advertising as
the platform supports high definition video and audio. YouTube is
one of the most effective means of advertising, with billions of users
daily. Creative can be used synergistically via linking both YouTube
and Facebook. With new Facebook policies relating to the purchase
of advertising space, the important of this recipe and its tactical
application to avoid Facebook’s advertising charge may prove to of
some importance for companies, especially small business’
Recipe Two “Instagram Your Event”
ID Number: - 16058823
9/10 – in total agreement with your sentiment
Trigger Channel: Instagram
Action Channel: Facebook
Description: If business posts a photo on Instagram at a location, it posts a status
caption to their Facebook page, telling the location of photo and what
is happening at that location.
My Review
Utility Value: Ok so you don’t need IFTTT to do this but what I can I say I
didn’t write this recipe. Social media is in real time, consumers
will see marketing material on either platform. Facebook and
Instagram are the two of the mayor players in the social media game

4. and having a simultaneous upload could make the difference
between a consumer walking past or stoping and possibly making a
purchase.