James Sweatman - Opinium and Tina Woods - Lansons, slides from Connected Health 2015 Title: People Powered Health

1. PEOPLE
POWERED
HEALTH
Engaging Citizens
in the Future of Health
and Technological Innovation

2. CONTEXT
DELIVER INSIGHT TO FEED INTO THE INNOVATION
DEBATE
26 billion
Connected devices in the Internet of Things
80%
Of all mobile traffic will be driven by smartphones

3. DIGITAL BRITAIN
DEVICE EXPANSION IS CREATING ENORMOUS
OPPORTUNITIES IN HEALTHCARE
96%
Of adults own a connected device
2.1x
Predicted growth in wearables in 2016
52%
Of adults aged 60 or over own a tablet device

4. THE HEALTH CHALLENGE
70% OF UK ADULTS STRUGGLE TO MANAGE
AN ASPECT OF THEIR HEALTH
Of UK adults Of digital
natives
70%
74%
Weight management
Sleeping well
Keeping fit through exercise
Eating a healthy diet

5. Digital Natives are 2x
More likely to use Google than ask a doctor
DIGITAL DIAGNOSIS
MORE OF US ARE TURNING TO DIGITAL CHANNELS FOR
HELP AND ADVICE

6. APP INTERVENTION
A HANDFUL OF EARLY ADOPTERS ARE ALREADY USING
TECHNOLOGY TO IMPROVE THEIR HEALTH
26%
Of adults use a health-related app

7. DATA AS EMPOWERMENT
AND ARE STARTING TO SEE HOW DATA CAN EMPOWER THEM
TO LEAD HEALTHIER LIFESTYLES

8. 1 in 10
Share data with a healthcare professional
DATA AS EMPOWERMENT
THIS DATA IS ALREADY BEING SHARED WITH
HEALTHCARE PROFESSIONALS
24%
Of frequent healthcare users share data with a
healthcare professional

9. SHIFTING EXPECTATIONS
MOMENTUM IS INCREASING TOWARDS
PERSONALISED HEALTHCARE

10. SERVICE GAPS
STARTING WITH INCREMENTAL INNOVATION

11. DATA LIBERATION
CONSUMERS WILLING TO SHARE DATA
TO IMPROVE THEIR HEALTH

12. PUBLIC HEALTH DATA
SHARING DATA FOR PERSONAL GAIN AND
THE WIDER PUBLIC GOOD
AgreeDisagree
I would share my health data as long as I am told what it is being used for
70%21%
I would share data (regardless of risk) to receive more effective treatment
73%27%
Share health records with researchers to develop new treatments faster
73%27%
Allow doctor to monitor me in real-time for more preventative treatment
72%28%

13. PUBLIC MANDATE
76%
73%
67%
62%
61%
59%
58%
58%
54%
48%
36%
The NHS
Pharmacies
Amazon
Microsoft
Supermarkets
Private healthcare providers
Healthcare insurance providers
Google
Apple
UK Government
Facebook
TRUSTING THE NHS WITH INNOVATION
AND EXPERIMENTATION

14. INNOVATION OVER RISK
PUBLIC DESIRE FOR GREATER
INNOVATION IS HIGH
Agree that healthcare providers should invest in game-changing
innovations, even if the cost is high and there is a chance of
failure
64%