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Online Communities for Tweens
[object Object],[object Object],[object Object],[object Object]
Internet in Turkey ,[object Object],[object Object]
Time Spent Online comScore  World Metrix 2010
PV Based on Segmentation
Turks Socialize Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Generation ,[object Object],[object Object],[object Object],[object Object],[object Object]
What they do online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Usage & Attitudes Report, 2010
What is Tipeez? ,[object Object],[object Object],[object Object]
Membership
Profiling Same with countries’ demographics 90% - below 18
Strong Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content is the King ‘‘ Technology is shifting the  power away from the editors, the publishers, the establishment, the media elite.  Now, it’s the people who  are in control.” Rupert Murdoch Wired Magazine 2006
Competitors ,[object Object]
Competitors ,[object Object]
Online Ad Spending Source: Hurriyet inhouse figures & estimates
Kids & Brands ,[object Object],[object Object],Source: TNS 2009
Kids & Brands Source: TNS Consumer Index 2009
Old School Marketing
New Marketing
Branding in Tipeez
TEŞEKKÜRLER

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Online Communities for Tweens -Webit Conference 10-2010