BA 260 Project

1. Investor Pitch
Amanda Keller Cameron Humphrey
Hassan Alessa Lei Li
Jeff Billings
invest@kangarookarousel.com

2. Problem
$49,000 worth of bikes and bike parts were stolen from campus
in 2001
There are 52 reported bike thefts in Corvallis in September of
2015
⅓ of the people we interviewed had bikes stolen

3. Solution
Guarantee security
Conveniently located on campus
Protects bikes from thieves and weather conditions
Easy and available access that only you the owner have

4. Business Model

5. Pricing & Marketing
Pricing
Competition based
Cost plus
Marketing
Creating awareness
Providing knowledge
Creating a favorable impression
Staying in our customer’s mind

6. Competition
Ground Control Solutions (a)
Abus Bordo Granit Plus 6500 (b)
Master Lock Bike Cuffs (c)
Spybike (d)
a
b c d

7. Competitors
Atomic 22
CycleSafe Bike Lockers

8. Competitive Advantage
Kangaroo Karousel - Our product differentiates
from our competition by keeping your
bicycle out of the elements and keeping it
out of the hands of criminals.

9. Management Team

10. Financial Costs
Our initial startup cost are as follows:
Computer programmer: $65/hr x 100hrs = $6,500
Electrical Engineer: $110/hr x 100hrs = $11,000
Mechanical Engineer: $140/hr x 100hrs =$14,000
Technician Training: $30/hr x 2 x 40hrs = $2,400
Student Worker Training: $12/hr x 5 x 40hrs = $2,400
Machine Cost: $75,000/machine x 13 Machines = $975,000
Total = $1,011,300
Startup Costs

11. OSU Kangaroo Karousel Locations

12. Financial Projections
Revenue:
Student fees per term = $140,000 (Fall, Winter, Spring)
Student fees per term = $60,000 (Summer)
Total Student fees for 1 year = $480,000/yr
Campus Partnership (60%) = $288,000 To OSU
Return on Investment = Under 4 Years

13. Funding & Future
Project Status: Concept
Investment Source: Oregon State
Looking forward and expansion
OSU Bicycle Plan
“ The plan supports the OSU Master Plan’s objective of
increasing the use of alternative transportation by providing
strategies to improve the cycling environment through goals,
infrastructure improvements, policies, programs and an
implementation schedule”

14. Questions