Get Wheel Presentation

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Get Wheel Presentation

  1. 1. Get Wheel Bicycle Dispenser Kendrick Vincent - Adan Hassan - Andrew Sharek
  2. 2. Get Wheel Bicycle Dispenser Meet the dispenser Anti-Vandalism and Theft Accepts Credit and Student ID Advanced Locking System
  3. 3. Get Wheel Bicycle Dispenser Meet the bicycle Collapsable Light-Weight Protective Hubcaps Tracking Chip (Not Displayed) Prototype Vs Get Wheel
  4. 4. Get Wheel Bicycle Dispenser
  5. 5. Get Wheel Bicycle Dispenser
  6. 6. Get Wheel Bicycle Dispenser Meet what we value Environmentally Friendly Why value this? While our economy continues its recovery back into prosperity, our society will focus on environmental issues rather than economical -Eliminates greenhouse emissions Convenience Why value this? We believe college students still lack a convenient way of transportation on their campus. -Eliminates waiting for a taxi or bus -Eliminates the search for a vacant parking spots -Ride the bicycle right up to your destination, fold it, and bring it with you. Health Benefits Why value this? We believe a product that rewards its customers is a major plus.
  7. 7. Get Wheel Bicycle Dispenser CompetingValues Bikedispenser Bike dispensing company that is solely based in the Netherlands. Currently our only Competitor in industry. Values These four values were chosen, because they represent the four values that our typical consumer would what to know about Efficiency: How quickly and easily you can retrieve the bike from the actual vending machine Value Curve Cost: What Bikedispenser charges their customers vs what we will charge our customers Accessibility: How accessible Bikedispenser is to our typical (College Student) customer Functionality: Storage and tracking purposes *Also ours would appeal more to college students considering its futuristic complexities.
  8. 8. Get Wheel Bicycle Dispenser Strategic rationale Why target these needs? -Campuses have limited parking for automobiles. -Perfect travel distance for bicycles. -Students have quick and easy access to the vending machines. -Bikes will be more safe being located on campus grounds. -College campuses can be the beginning of a trendsetter. Why not others? City: -Much more likely to be vandalized and losses of bikes. Bike Trails: -Most trail foregoers own bikes. -Bikes will be harder to keep track of and will receive a lot of wear and tear. Market Segment or Niche A more convenient transportation for students at a college campus.
  9. 9. Get Wheel Bicycle Dispenser Preliminary strategy Value Proposition -Values: Environmentally Friendly, Convenient, Health Benefits, Affordable. -Costs: Risk, Physically Taxing. Marketing Message -The bicycle dispenser is a solution for integrating the bike into the daily commute. -The design of the bicycles also offers a solution for the space usage issues of parked bikes and cars. Collapsable vs. Non-Collapsable Distribution Channels -Retailer to customer: Our bicycle dispensers will be strategically spread throughout a college campus. Focus: Department Buildings, Dormitories, Student Center.
  10. 10. Get Wheel Bicycle Dispenser Preliminary strategy Value Proposition -Values: Environmentally Friendly, Convenient, Health Benefits, Affordable. -Costs: Risk, Physically Taxing. Marketing Message -The bicycle dispenser is a solution for integrating the bike into the daily commute. -The design of the bicycles also offers a solution for the space usage issues of parked bikes and cars. Collapsable vs. Non-Collapsable Distribution Channels -Retailer to customer: Our bicycle dispensers will be strategically spread throughout a college campus. Focus: Department Buildings, Dormitories, Student Center.

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