Presentation on How to manage SEM projects My Public Profiles: Odesk: https://www.odesk.com/users/~0127b9e5... Elance: https://www.elance.com/s/hasibnobin/

1. MANAGING SEM PROJECTS
ISOVER SEMINAR – FEB 2014

2. THE SEM WORLD
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3. REMINDERS AND DEFINITIONS
SEO
SEM
SMO
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SEA
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4. Search Engine marketing (SEM)
SEM
is a form of Internet marketing
that involves the promotion
of websites by increasing their
visibility in search engine
results pages (SERPs).
DEFINITIONS : SEM
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5. Search engine optimization (SEO)
SEO
is the process of affecting the
visibility of a website or a web page
in a search engine's "natural" or
un-paid ("organic") search results.
DEFINITIONS : SEO
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6. Search engine Advertisement (SEA)
SEA
is a method of placing online
advertisements on Web pages that
show results from search engine
queries.
DEFINITIONS : SEA
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7. Social media optimization (SMO)
SMO
refers to the use of a number of social
media outlets and communities to
generate publicity to increase the
awareness of a product, brand or event.
DEFINITIONS : SMO
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8. SEM IN SUMMARY
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9. COMPARISON:
SEM AND BRICK-ANDMORTAR STORES
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10. SEM: STORE VS WEBSITE
STEP 1: BUILDING IT
Store sign.
Store quality
Security Guard
Sales assistants
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Domain
Development quality
Hacking Protection
Customer Service
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11. SEM: STORE / WEBSITE GRID
STEP 2: MAKING THE WORLD KNOW
Ads in the street
SEA
Word of mouth, recos
SEO
Friends, ads in clubs & group,
other stores around
SMO
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12. SEM: STORE VS SITE
STEP 3: OPTIMISING, THEN CASHING IN ON
THE TRAFFIC
Client moves
Nice store from door
to checkout
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Web analytics
Technical SEO,
contents fine-tuning
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13. INTRODUCTION TO SEO
Intro
The keys are in the
words
SERPs rankings
The long trail
Optimizing contents
Being bold with titles
and keywords
Titles
Meta tags
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Authorship
Rewriting URLs
Optimization is
improving by adding
values contents, AND
fixing issues
Removing barriers,
Fixing errors
Dream team wanted
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14. THE KEYS ARE IN THE WORDS
* FINDING THE RIGHT ONES
* LOW HANGING FRUITS
* THE WHOLE GAME: THINKING LIKE A PROSPECT
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15. THE LONG TAIL
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16. OPTIMIZING CONTENTS
TECHNICAL AUDITS
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18. SEM STARTS WITH
REMOVING BARRIERS,
FIXING ERRORS
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19. NETLINKING AND LINKING STRATEGIES
LINKS, PROBABLY THE SINGLE MOST IMPORTANT
CRITERIA (OTHERS FACTOR IN IE SPEED, BOUNCE, DOMAIN AGE)
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20. IDEAS TO ATTRACT LINKS:
WHAT CAN *YOU* COME UP WITH ?
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21. NETLINKING, WHAT’S AT STAKE ?
Reputations
Money
Money, lots of it
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22. CHEATING, BLACK HAT
NET LINKING STRATEGIES
Follow me to the dark side of SEO
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23. NETLINKING CHEATS: FAKE FRIENDS
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24. NET LINKING AND
THE GOOGLE ZOO
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25. NET LINKING AND THE
ZOO
Panda (February 2011): Penalized duplicate
contents from other websites and sources.
Penguin (April 2012): Penalized websites that
used manipulative techniques to improve their
rankings (Black hat)
Hummingbird (September 2013): Designed to
improve Google's natural language processing
and semantic understanding of web pages. (ie
longer searches too)
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26. INTRODUCTION TO SEA
PLANNING CAMPAIGNS
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27. SEARCH ENGINE ADVERTISING
PAYING FOR LINKS IS:
-FORBIDDEN EVERYWHERE
-ENCOURAGED IN ADWORDS
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28. INTRODUCTION TO SEA
SEA OUTSIDE GG: FB,
TWITTER SPONSORED TWEETS...
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29. INTRODUCTION TO SMO (SMM)
TWITTER
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30. INTRODUCTION TO SMO (SMM)
FACEBOOK
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31. INTRODUCTION TO SMO (SMM)
PINTEREST
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32. INTRODUCTION TO SMO (SMM)
PINTEREST
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33. INTRODUCTION TO SMO (SMM)
GG+
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34. INTRODUCTION TO SMO (SMM)
LINKEDIN
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35. SEM IS WEB MARKETING:
IT’S 2014, LET’S THINK DIFFERENT.
Peter Drucker:
"The aim of marketing is to make selling superfluous. The
aim of marketing is to know and understand the customer
so well that the product or service fits him and sells itself"
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36. INBOUND MARKETING?
INBOUND MARKETING IS DEFINED BY 3 PHASES:
GET FOUND, CONVERT AND ANALYZE.
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37. MANAGING YOUR
SEM AGENCY
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38. DREAM TEAM WANTED
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39. HINTS, ADVICES
BEING CAUTIOUS WITH SERPS AND RANKINGS
SERPS NOT AN OBSESSION
MEASURING THE $ EFFORTS
SO: DIVERSIFY!
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